China remains as the largest source market for outbound travel with over 122 million Chinese traveling to overseas in 2016, a 4.3% growth on a year-over-year basis.“Breaking through in a New Era” is the main theme of TravelDaily China-ITB Asia Session to highlight China’s unprecedented growth in the travel sector and its importance to the world travel and tourism industry.

TravelDaily China-ITB Asia Session is set to be a gathering of senior executives from China and world's leading travel and travel technology companies to discuss the opportunities, strategies and tactics while they are expanding and investing in China’s booming travel sector.

Anyone who is looking at expanding and investing in China’s travel sector or attracting the Chinese travelers should participate in this 2-hour event. Besides listening to the experts from China’s leading travel and technology companies, you will also get the chance to network with the Chinese business partners and develop the potential partnership.

Topics that will be covered include:

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  Ctrip’s Holistic Marketing Solutions to Bridge East and West

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  One Stop & High Quality Strategy to Accelerate China OTA Development

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  Leveraging Big Data to Help Hotels Better Understand Your Customers and Improve the Guest Experience.

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  Connecting the Travel Brands with Chinese Millennials

• 10:30 - 10:55

  Keynote : Ctrip’s Holistic Marketing Solutions to Bridge East and West
  Ctrip will share the best practices on how travel brands engage with Chinese travelers through various digital platforms and highlight the opportunities the international players may count on.

  Presented by：

  

  Jenna Qian, Head of Destination Marketing, Ctrip

• 10:55 - 11:20

  Keynote : One Stop & High Quality Strategy to Accelerate China OTA Development
  As the largest lifestyle service platform in China, Meituan Dianping has accumulated full-categories and high-frequency consumer data pertaining to dining, lodging, transport, shopping and more. How will it help hotels target the right consumers at the right touchpoints and boost the hotels’ total revenues?

  Presented by：

  

  Yiping Shu, CMO, MeituanDianping

• 11:20 - 11:45

  CEO Talk : Leveraging Big Data to Help Hotels Better Understand Your Customers and Improve the Guest Experience.
  As the leading provider of Chinese hotel information systems, Shiji is now experiencing the 4th transformation dedicating to be a “big data” driven consumer application service platform operator. So how Shiji leverage big data to help hotels better understand your customers and improve the guest experience?

  Speaker:

  

  Kevin King, COO, Shiji

  Moderated by:

  

  Charlie Li, Founder & CEO, TravelDaily

• 11:45 - 12:30

  Panel : Connecting the Travel Brands with Chinese Millennials
  As Chinese millennials are becoming the driving force for China’s outbound travel business, how travel brands leverage various digital platforms and mobile devices to connect with Chinese millennials? Where your marketing dollars should be spent in the next couple years to target Chinese millennials?

  Panelists：

  

  Andy Tan, Vice President of Sales, Asia Pacific, Hotelbeds

  

  Huilian Duan, VP Sales & Marketing, Maritim Hotels APAC

  

  Philip Liu, General Manager China, Sabre Hospitality Solutions

  

  Joseph Xia, Founder & CEO, Yearth Group

  Moderated by:

  

  Joseph Wang, Chief Commercial Officer, TravelDaily China