Event Overview

China remains as the largest source market for outbound travel with over 71.31 million Chinese traveling to overseas in first half of 2018, a 15% growth on a year-over-year basis. “Connect & Empower” is the main theme of TravelDaily China-ITB Asia Session to underscore the travel companies need to leverage the latest technology innovations to connect with consumers and improve the travel experience and operation efficiency.

TravelDaily China-ITB Asia Session is set to be a gathering of senior executives from China and world's leading travel and travel technology companies to discuss the opportunities, strategies and tactics while they are expanding and investing in China’s booming travel sector.

Anyone who is looking at expanding and investing in China’s travel sector or attracting the Chinese travelers should participate in this 2-hour event. Besides listening to the experts from China’s leading travel and technology companies, you will also get the chance to network with the Chinese business partners and develop the potential partnership.

Event Agenda

  • 10:30 - 10:55
    Keynote : The Emerging Media Channels in China's Travel Industry:Unique, Fragmented, and Dynamic

    Presented by:

    Joseph Wang, Chief Commercial Officer, TravelDaily China

  • 10:55 - 11:20
    Keynote :

    Presented by:

    Aaron Zhi, General Manager of Marketing Center, Meituan Travel (Confirmed)

  • 11:20 - 11:45
    Keynote : What’s next for WeChat marketing in travel?

    Presented by:

    Saxon Booth, Director of Business Development, Dragon Trail Interactive (Shanghai) (Confirmed)

  • 11:45 - 12:30
    Panel : Embracing the New Digital Media Wave

    As the new media platforms are becoming the significant force to challenge traditional media giants in terms of competing for the marketing budget of advertisers, the travel brands in China also need to learn how to better leverage new digital media tools to engage with millennials and enhance the brand awareness. What are the dos and don'ts in this sector?


    Steven Pang, Vice President of Product, Skyscanner (Confirmed)

    Philip Liu, General Manager, North Asia, Sabre Hospitality Solutions (Confirmed)

    Roger Qiu, General Manager of EMEA Destination Marketing, Ctrip.com (Confirmed)

    Chris Jones, Regional Marketing Manager APAC, Hotelbeds Group

    Moderated by:

    Joseph Xia, Founder & CEO, Yearth Group (Confirmed)



  • 1.

    Anyone who register for ITB Asia 3-Days Trade Visitor Pass can have access to this TravelDaily China-ITB Asia Session by showing the badge. Using the Promo Code TV-TRAVELDAILYCHINA20 to register for ITB Asia can save you 20%.

  • 2.

    TravelDaily also offers the special rate to register for Asia’s leading travel conference Web In Travel. Register now to save 20%