09:00 - 09:15
Openning Remarks
Starting Anew
While still reeling from the impact of the pandemic, the travel industry has the opportunities to reinvent itself through digital transformation, live streaming, new media marketing, SCRM (social customer relationship management) and other new trends. How is the travel industry evolving and who will dominate in the future?
Speaker:
Charlie Li, CEO, TravelDaily (confirmed)
09:15 - 09:55
Executive Talk
Persistence & Innovation of the Travel Industry
China’s travel industry has gone through many cycles of transformation and upgrading through economic growth, travel infrastructure enhancement and extensive Internet penetration . Having played a part in the industry’s evolution, how do travel veterans take stock of the industry’s transformation and upgrades over the years? What do they expect for the future development of travel, having gone through unprecedented challenges posed by Covid-19 in 2020?
Speaker:
Miaolin Chen, Founder, New Century Tourism Group (confirmed)
RunGang Zhang, Vice Chairman & Secretary General, China Tourism Association (confirmed)
Moderated by:
Charlie Li, CEO, TravelDaily (confirmed)
09:55 - 10:10
Special Event
“TravelDaily Hall of Fame” Award Ceremony
10:10 - 10:35
Executive Talk
Meituan: The Brand-New Start For Hospitality And Travel - From Local Lifestyle And Leisure Vacations
Speaker:
Zhang Chuan, Senior Vice President & President of In-store Services Business, Meituan (confirmed)
Moderated by:
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
10:35 - 11:20
Presentation & Coffee Break
10:40 - 10:55
Presentation Hub Keynote
Speaker:
Amanda Hu, Key Account Manager, HRS - Hospitality & Retail Systems (confirmed)
10:55 - 11:10
Presentation Hub Keynote
Speaker:
Arnold Ge, COO, Shanghai JingWu Intelligent Technology Co., Ltd (confirmed)
11:20 - 11:45
Executive Talk
Fliggy: Travel Innovation Combining Consumer And Industrial Perspectives
Alibaba's Chairman and CEO Daniel Zhang once said he hopes the company will further integrate Consumer Internet and Industrial Internet. The company's travel platform Fliggy has now become one of Alibaba's three local lifestyle services after a strategic consolidation.
How will Fliggy make strategic breakthrough on Industrial Internet in the tourism sector based on the Alibaba ecosystem post-pandemic? With established players in the competitive lifestyle segment and more rivals emerging, how should Fliggy draw the users' attention with its competitiveness?
Speaker:
Zhuoran Zhuang, President, Fliggy (confirmed)
Moderated by:
Charlie Li, CEO, TravelDaily (confirmed)
11:45 - 12:05
Executive Talk
Tongcheng, An Invisible Champion In Lower-Tier Markets
Speaker:
Zhiwei Bai, CMO, Tongcheng Elong (confirmed)
Moderated by:
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
12:05 - 12:25
Virtual Keynote
Airbnb Blockbuster IPO, Sharing Accommodation And Its China Story
Founded in 2008 and listed in 2020, Airbnb has become legendary taking the leap from a “bed + breakfast” provider to a global short-rental giant. Airbnb CEO Brian Chesky has also grown from being a young artist to be the founder of a billion-dollar business. Homes, experiences, Airbnb Luxe and the Chinese market are the four key pillars of Airbnb’s business. In the post-pandemic era, how will Airbnb make its profitability legendary after its blockbuster IPO? How will it address the challenges from OTAs and hotels, while responding to China’s tightening regulations over alternative accommodations?
Speaker:
Nathan Blecharczyk, Co-Founder, Chief Strategy Officer, Chairman of Airbnb China, Airbnb (confirmed)
12:25 - 14:00
Lunch
14:00 - 14:25
Virtual Talk
The Self-Disruption of Trip.com
The Trip.com Group has turned itself into more than a transaction platform. Last year, the company’s chairman and co-founder James Liang hosted the BOSS Live Broadcast almost every week to put the focus on enriching content. Trip.com’s leadership in the online travel industry is facing challenges from major competitors in China amid the pandemic. What will James Liang lead Trip.com to do to self-disrupt again?
Speaker:
James Liang, Co-founder and Executive Chairman of the Board, Trip.com Group (confirmed)
Moderated by:
Charlie Li, CEO, TravelDaily (confirmed)
14:25 - 14:45
Keynote
Huazhu’s Edge in Digitization
Taking the lead in the digitization of the hospitality and travel industries, the Huazhu Group has developed a powerful technological hub. From hotel marketing management systems including CRS and PMS to the supply chain procurement platform, contactless service and other advanced technologies, these systems and technologies have been integrated into business operation, enabling Huazhu to grow its competitive advantages. How will its digital competitiveness help Huazhu take another leap?
Speaker:
Xinxin Liu, President, Huazhu Group (confirmed)
14:45 - 15:30
Executive Roundtable
How Should the Travel Industry Achieve Digitization?
Digitization has been a hot topic for the travel industry for years, but many players are still operating manually. What has gone wrong in digital transformation? What technology is the top priority for adoption? How should enterprises big and small tailor-create digital solutions for themselves? What is the key to successful implementation?
Speakers:
Vivian Yeh, SVP-Marketing and Technology, Greater China, AccorHotels Group (confirmed)
Harry Chen, Rezen Group CTO, Rezen Group (confirmed)
Jeremy Wei, COO, H-WORLD (confirmed)
Qi Han, Partner & Vice President, YEEPAY (confirmed)
Moderated by:
Joseph Xia, Founder & CEO, Yearth Group (confirmed)
15:30 - 16:15
Presentation & Coffee Break
15:35 - 15:50
Presentation Hub Keynote
Speaker:
Secret Gao, CSO, Joint Wisdom (confirmed)
15:50 - 16:05
Presentation Hub Keynote
Speaker:
Alfonso Zhao, Business Development Director, Worldpay from FIS (confirmed)
16:15 - 16:35
Keynote
Initiating The New Business Cycle Of Industrial Internet For Travel
With the growing trend of Industrial Internet, the tourism sector is also embracing further digitalization. The online travel space has completed the process of standardization and scaling up in the past 20 years, and now online platforms are focusing on efficiently consolidating industry chain to meet the increasingly-diversified consumer demand. Content generation remains a massive undertaking and requires more customized service. The travel industry is entering a new business cycle of Industrial Internet for the future.
Speaker:
Gang Chen, Co-Founder & CEO, Mafengwo.com (confirmed)
16:35 - 17:00
Virtual Talk
What New Opportunities Will The Reopening Of International Travel Bring?
Speaker:
John Brown, CEO, Agoda (confirmed)
Moderated by:
Charlie Li, CEO, TravelDaily (confirmed)
17:00 - 17:45
Executive Roundtable
Business Travel with New Challenges and Opportunities
The business travel sector is facing more challenges as new telecommunication technologies like Zoom made some tirps unnecesary. Corporations are also taking into consideration the importance of things like procurement compliance, expense management and duty of care, setting higher demand for the quality of suppliers' products and services. But the pent-up demand post-pandemic may hint at new opportunities for the industry. How should suppliers, TMC, corporations and technological service providers understand these opportunities as well as the challenges? How will they innovate to emerge stronger after COVID-19?
Speakers:
Becky Cao, Senior Regional Director, Global Sales, Greater China, Marriott International (confirmed)
Steven Zhang, Vice President of Trip.com Group & CEO of Ctrip Corporate Travel, Trip.com Group (confirmed)
Steven Gong, CEO, ON THE WAY (confirmed)
Mike Ding, Managing Director, HRS (confirmed)
Moderated by:
Jonathan Kao, Managing Director, Greater China, BCD Travel (confirmed)
17:45 - 18:30
Relax to Party
09:00 - 09:15
Welcome Remarks
Speaker:
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
09:15 - 09:40
Executive Talk
The Next Decade of Hospitality
Nowadays, hotels are no longer just places to catch a sleep. Instead, they have rolled in KTV, theatre, e-sport, staycation, unmanned technology, robotics, facial recognition and other cutting-edge services into one. Have these gimmicks fundamentally changed hospitality? Over the next decade, how will these technologies help transform the lodging industry? How will data-driven and deep-learning-oriented artificial intelligence meet users’ surging desire for personalization?
Speaker:
Simon Zhang, CEO, Shanghai Jin Jiang International Hotels Co., Ltd. (confirmed)
Moderated by:
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
09:40 - 10:25
Executive Roundtable
Local Challenges Facing International Hotel Groups
Amid the pandemic, international hotel brands in China have become increasingly reliant on local travelers. At the same time, Chinese hotel brands are also catching up. Are international hotel brands adapted to local challenges in operating models, cost control, product & service and IT systems? How will they compete with local brands with their edge?
Speakers:
Leo Yen, Senior Vice President – Development and Owner Relations, Asia Pacific, Hyatt (confirmed)
Jeff Zhang, Vice President, Funyard Hotels & Resorts (confirmed)
Li Wen, Director of Brand and Marketing, Shimao Star Hotels Group (confirmed)
Eason Yin, Vice President of Tongcheng-Elong and CEO of LVZHI TECHNOLOGY, Tongcheng Elong (confirmed)
Charles Wang, Vice President of Great China, IDeaS Revenue Solutions (confirmed)
Moderated by:
Anne Yuan, Chief Consulting Officer, Integration Hotel Management Consultants Co., Ltd. (confirmed)
10:25 - 11:10
Presentation & Coffee Break
10:30 - 10:45
Presentation Hub Keynote
Speaker:
Zach Yang, VP, Yunji Technology (confirmed)
10:45 - 11:00
Presentation Hub Keynote
Speaker:
Feifei Yan, Vice-president, iFLYTEK (confirmed)
11:10 - 11:30
Keynote
The Future Trends and Driving Force of Chinese Hotel Market
China is essential to the world's tourism industry. In the not too distant future, there is no question China will become the largest hospitality market in the world. This is especially the case when it comes to luxury. Accor will always be at the forefront leading and bring ongoing innovation to the industry in Greater China and around the world, through our ecosystem, our diversified brand portfolio, our talents and sustainability.
Speaker:
Gary Rosen, Chief Executive Officer, Accor Greater China (confirmed)
11:30 - 11:50
Keynote
Homestay Business From And Beyond Accommodation
Speaker:
Justin Luo, Co-founder of Tujia.com and Sweetome Group, Sweetome (confirmed)
11:50 - 12:35
Executive Roundtable
How Do Old Hotels Meet New Consumer Demands?
Born in an era of fast economic and technological development, Gen Z consumers look for emotional fulfillment more than materialistic satisfaction. To them, hotels are not just accommodation. For “old” hotels built during China’s “Reform and Opening Up” stages, what should they do to upgrade services, SOP and IT systems to woo Gen Z consumers?
Speakers:
Tim Zhang, Chief Operation Officer, White Swan Hotel (confirmed)
Quanhong Zhou, General Manager, QingDao Sea View Garden Hotel (confirmed)
Allan Jiang, Director, Horwath HTL (confirmed)
Allan Gong, Chief Experience Officer, Lumous Intelligent Technology & Service (confirmed)
Bennett Hong, CEO, ROOMWITS (confirmed)
Moderated by:
Joe Xu, Co-Founder & Executive Vice President, Yuemiao Ai Inc. (confirmed)
12:35 - 14:00
Lunch
14:00 - 14:25
Executive Talk
How Does BTG Homeinns Make Breakthroughs in Different Markets?
China’s economy hotel groups have entered a new round of competition for market share. As the upscale hotel market is being dominated by international brands, how does BTG Homeinns make breakthroughs? Meanwhile, as the lower-tier markets are being cannibalized by cross-over players, what should hotel groups do to strengthen their foothold?
Speakers:
David Sun, General Manager, BTG Homeinns Hotels Group (confirmed)
Elton Sun, Vice President of HYATT CHINA, CEO and managing director of Yusu Hotel Management Co., Ltd., UrCove Hotels (confirmed)
Leo Liu, Director & President, BTG Annuo Hotels & Resorts (confirmed)
Moderated by:
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
14:25 - 14:45
Keynote
The Past, The Present And The Future Of China's Homestay Industry
Homestay is regaining traction as the industry recovers from the pandemic. But will the industry continue this fast growth in the next five years? And where does the new opportunities lie?
Speaker:
Weihe Feng, General Manager of Meituan Homestay, Meituan (confirmed)
14:45 - 15:30
Executive Roundtable
How Should Hotels Leverage SCRM To Generate More Traffic?
Hotels should establish an SCRM ecosystem that integrates data from WeChat, Alipay, TikTok and other social platforms, and make corresponding strategies and products that will improve conversion rate and encourage repetitive consumption.
Speakers:
Halley Zhang, Group Senior Vice President, Zhuyou Hotel Group (confirmed)
Reaka Guo, Group Vice President, Yeste Honor Hotels Resort (confirmed)
Adams Yin, CEO, NEO Life (confirmed)
Nick Ni, Vice President, AanalysysData (confirmed)
Moderated by:
Michael Zhu, , (confirmed)
15:30 - 15:55
Presentation & Coffee Break
15:35 - 15:50
Presentation Hub Keynote
:
Kris Wu, Senior Planning Consultant, ChinaTravelHub (confirmed)
15:55 - 16:15
Keynote
The Opportunities And Challenges Brought By Ice-Snow Tourism Diversification
Consumer demand for diversified outdoor and mountain activities is rising with the Beijing 2022 Olympic Games approaching. How should China's domestic travel sector seize this opportunity to grow the ice-snow tourism business? Global ski resort brands are launching localized ice-snow sports and related travel products, growing their shares in the domestic market by leveraging international brand influence, and getting prepared for future recovery of outbound tourism.
Speaker:
Andrew Xu, CEO of China, Club Med (confirmed)
16:15 - 17:00
Executive Roundtable
The Future of Urban and Rural Short-Term Rentals
As regulations on short-term rentals are tightening, it will become more difficult for newcomers to enter the market. The pandemic has accelerated the growth of local tourism and rural short-term rentals in particular. Business hotels are also emerging. Buffeted by the threats on two fronts, what will urban short-term rentals face in the future? With competition intensifying due to oversupply, how will the market landscape change?
Speakers:
David Zhou, CEO, Tripmod (confirmed)
Jennifer Li, EVP & CBO, Tujia (confirmed)
Aixiang Shen, CEO, SmartOrder (confirmed)
Briana Yang, Manager, SonGy Hotel (confirmed)
Moderated by:
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
17:00 - 17:20
Keynote
How Do Hotels Develop SCRM Strategies in Digital Transformation?
The Chinese economy has entered a digital business era. How will hotels take on the challenges and opportunities in the new era, develop SCRM strategies and improve digital marketing capabilities, to optimize values for their members?
Speaker:
Lynn Meng, Founder, OTM Technology HK Limited (confirmed)
17:20 - 17:40
Keynote
PMS Cloud Chain: Building A Digital Ecosystem With Forward-Looking Business Model
Cloud-based PMS can be flexibly deployed in a centralized or decentralized way to provide connectivity for data sets across internal and external platforms and build a new digital ecosystem for hotels. Hotels can also team up with their information technology, software and hardware partners to complete the PMS transition from business-facing to consumer-facing.
Speaker:
Mingkui Yang, Chairman & CEO, Green Cloud (confirmed)
17:40 - 18:10
Executive Talk
The Reform of State-Owned Hotels
Backed by the government, state-owned hotels seem not having to worry about bookings and revenues. However, market reform and increasingly fierce competition have brought unprecedented challenges to these hotels. They have to reform too.
Speaker:
Gavin Li, CEO, Jinling Hotels & Resorts (confirmed)
Adam Qian, Secretary of the Party Committee & Chairman, Zhejiang Landison Hotel Group Co., Ltd. (confirmed)
Daisy Shu, Vice President, LN Hospitality (confirmed)
Moderated by:
Joseph Xia, Founder & CEO, Yearth Group (confirmed)
09:00 - 09:25
Executive Talk
The Breakthrough Of Spring Airlines
Spring Airlines has navigated through the Covid-19 crisis on the strength of its bread-and-butter flight services as a low-cost carrier, while persisting with digital transformation. However, it will continue to be buffeted by the headwinds from competitors pushing out innovative products such as the “Fly At Will” flight pass and the rival for passengers by China’s high-speed rail network. How will Spring Airlines make a breakthrough in the post-pandemic era?
Speaker:
App Zheng, Marketing Management Dept. General Manager, Spring Airlines (confirmed)
Moderated by:
Charlie Li, CEO, TravelDaily (confirmed)
09:25 - 10:10
Executive Roundtable
How Will Personalized Marketing Evolve As Regulators Step Up Scrutiny Of Data Privacy?
The General Data Protection Regulation (GDPR) launched by the European Union in 2016 was deemed the strictest data protection rules ever, requiring all enterprises operating in Europe to abide by the rules for collecting, storing, protecting and using user data. In 2020, China’s Ministry of Culture and Tourism released provisional regulations on online travel operation service management, barring travel booking websites from applying price discrimination based on user data. Given tightening data security rules around the world, how should airline companies develop personalized recommendation service without stepping on data protection landmines?
Speakers:
App Zheng, Marketing Management Dept. General Manager, Spring Airlines (confirmed)
Joe Zhou, , Xinfei Digits (confirmed)
Richard Gu, Founder, DTALK (confirmed)
Shawn SW Wang, Senior Manager, Consulting, PWC (confirmed)
Moderated by:
Allen Cai, Vice President of Transportation, Fliggy (confirmed)
10:10 - 10:30
Keynote
New Product Capability Drives Product Innovation in Airline Industry
Speaker:
Phil Zhou, Parnter, Aviation, Deloitte Consulting (confirmed)
10:30 - 11:15
Presentation & Coffee Break
10:30 - 10:45
Presentation Hub Keynote
Speaker:
Zach Yang, VP, Yunji Technology (confirmed)
10:45 - 11:00
Presentation Hub Keynote
Speaker:
Feifei Yan, Vice-president, iFLYTEK (confirmed)
11:15 - 11:35
Keynote
Airline Omni-channel Recommendations
Airline marketers have to adjust their tactics for targeted marketing and services, given the changing landscape for retail driven by new technologies. There are opportunities to improve operation and innovate models too, by delivering differentiated products and services at every touch point of the airline ecosystem, through integrating applications, operations, data and touch points across platforms to form a customer-centric and omni-channel system of personalized recommendations. How can it be done?
Speaker:
Leo Li, Industry Consulting Director, Gridsum (confirmed)
11:35 - 12:00
Executive Talk
How Does China Express Airline Offer Differentiated Value Of Interlining?
Since its inauguration in 2006, China Express Airline has focused on serving the untapped lower-tier markets in the western part of the country. The carrier has developed a flight network with lots of unique routes, and it stands out in the competition of China's civil aviation industry with these differentiated offerings.
For the past 15 years, China Express Airline has rolled out its interlining flight services based on operational practice, providing valuable reference for connecting different airlines' flights. Mr Tong Luo, Vice Director of the Board of Directors - Strategy Executive Committee of the China Express Airline, will share his insights into the future of China's regional airlines and interlining.
Speaker:
Tong Luo, Vice Director of the Board of Directors - Strategy Executive Committee, China Express Airline Co., Ltd (confirmed)
Moderated by:
Hanming Li, , Li & Li (confirmed)
12:00 - 12:20
Keynote
The Opportunities and Challenges of Air-to-Ground Inflight Wi-Fi Service
Air-to-ground inflight Wi-Fi service is monetized mostly through internet service fees, advertising commission and duty-free shopping. How well is this business model working? How does air-to-ground inflight Wi-Fi service connect different touch points in a customer journey, expand partnerships and improve profitability?
Speaker:
Chi Zhang, General Manager, KDlink Technology Co. Ltd (confirmed)
12:00 - 14:00
Lunch
14:00 - 14:45
Executive Roundtable
Exploring Airport Retail Opportunities
As the last stop before passenger boarding, airports are not just major transportation hubs, but also places with great opportunities for retail business. How should different parts of an airport (like lounges, restaurants and shops) reshape the customer experience based on traveler demand and improve the airport's business value?
Speakers:
Kehui Cai, Founder, Dragonpass (confirmed)
Hongbo Sun, CEO & Co-founder, BONFLITE (confirmed)
Moderated by:
Joseph Xia, Founder & CEO, Yearth Group (confirmed)
14:45 - 15:30
Executive Roundtable
New Opportunities For Airline Marketing Created By Emerging Online Channels
New channels like social e-commerce platform Pinduoduo and TravelSky’s mobile app Umetrip are tapping into the airline distribution sector. What new opportunities will these channels bring to the market? How should airlines differentiate their strategies across new and old channels, and how should they leverage these strategies to expand into new markets?
Speakers:
Gui Gao, Manager of E-commerce Planning office, Digital Marketing Department, Passenger Marketing & Sales Com, Xiamen Airlines (confirmed)
Bo Ma, General Manager of Marketing & Sales Department, Shenzhen Airlines (confirmed)
Nan Zhao, Industry Development Director, Travelsky Mobile Technology Limited (confirmed)
Simon Gao, Head of APAC, Omio (confirmed)
Moderated by:
Chris Guo, Client Account Lead (Travel Industry), Accenture (confirmed)
15:30 - 16:00
Presentation & Coffee Break
15:35 - 15:50
Presentation Hub Keynote
:
Kris Wu, Senior Planning Consultant, ChinaTravelHub (confirmed)
16:00 - 16:20
Keynote
Leveraging Data to Facilitate SCRM Growth for Airlines and Travel Companies
Speaker:
Tiger Yang, Co-Founder & President, Apex Technologies (confirmed)
16:20 - 17:05
Executive Roundtable
Airline Product Innovations Post-Pandemic
The pandemic has accelerated the development of innovative products like the “Fly At Will” flight pass. But changes in travel booking preferences, such as shortened booking window and the demand for more flexibility, have also brought new challenges to airlines’ product operations and marketing. How should airlines innovate their products taking into account these changes?
Speakers:
Yi Li, General Manager, Marketing & Sales Committee, Shandong Airlines (confirmed)
Kelly Huang, Manager Internaional Distribution Strategy - APAC, American Airlines (confirmed)
Morton Huang, Founder & CEO, Yiqifei.com (confirmed)
Yuanfei Jiang, Director and Senior Vice President, YiHao (confirmed)
Moderated by:
Jonathan Kao, Managing Director, Greater China, BCD Travel (confirmed)
09:00 - 09:20
Keynote
The Tipping Point For Chinese Holiday Destination Upgrades
Since China’s GDP per capita topped USD 10,000 in 2019, leisure holidays in the country has been growing rapidly. Amid the unprecedented impact of COVID-19, particularly on cross-border travel, the domestic holiday sector continues to grow but struggles to turn a profit. Innovation challenges in different holiday destinations are hindering development of personalized services that users are increasingly looking for. How will next-generation destination products evolve?
Speaker:
Jim Qian, Chairman & CEO, Fosun Tourism Group (confirmed)
09:20 - 09:40
Keynote
Embracing The New Normal
Speaker:
Yanxiang Liu, General Manager of Meituan's Tickets & Travel, Meituan (confirmed)
09:40 - 10:25
Executive Roundtable
How Destinations Leverage Video Marketing To Improve Brand Relevance
Compared to picture- or text-based marketing, video-based campaigns are offering more intuitive and authentic experiences. For travel marketing, short-video apps like Douyin (TikTok’s Chinese version), Vlog or live-streaming platforms are currently the mainstream players leading the process from inspiration to transaction. How will video-based marketing continue to innovate and progress in the future, and how should destination brands leverage that to stay relevant?
Speakers:
Longzhe ShangGuan, Vice Director General, Sanya Tourism Promotion Board (confirmed)
Sunny Sun, Vice President, Trip.com Group (confirmed)
Charlene Ree, Founder & CEO, EternityX (confirmed)
Moderated by:
George Cao, Co-founder & CEO, Dragon Trail International (confirmed)
10:25 - 11:10
Presentation & Coffee Break
10:30 - 10:45
Presentation Hub Keynote
Speaker:
Zach Yang, VP, Yunji Technology (confirmed)
10:45 - 11:00
Presentation Hub Keynote
Speaker:
Feifei Yan, Vice-president, iFLYTEK (confirmed)
11:10 - 11:30
Keynote
Digitalization Empowering The New Development Of Culture And Tourism Companies
Speaker:
Jianbin Zhang, Excutive President, Haichang Ocean Park (confirmed)
11:30 - 12:15
Executive Roundtable
How Should Destinations Create Immersive Experiences To Attract More Repeat Customers?
The new generation of consumers is increasingly interested in immersive experiences with stories and interactions, fueling the proliferation of new in-destination products like role-playing detective games, room escape, immersive theaters and digital art museums. How should destinations curate immersive experiences to strike a balance between meeting the personal needs of different groups of users? And how should they upgrade and improve the experiences and grow their ancillary sales?
Speakers:
Zheng Cao, Vice President, Wuhan Sante Cableways Group (confirmed)
Xiao Zhou, CEO and Chairman, Gravity Entertainment Group (confirmed)
Dong Wang, General Maganer, teamLab Borderless Shanghai (confirmed)
Brittany Yi, Vice President, Betterwood Group (confirmed)
Moderated by:
Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd. (confirmed)
12:35 - 14:00
Lunch
14:00 - 14:20
Keynote
New Culture & Tourism, New Cross-Over Projects and New Businesses
The definition of “Culture & Tourism” is constantly updated by newly-emerged cross-over projects, such as the 1980s’ themed dining complex Chaoji Wen He You. Culture & Tourism will no longer be limited to just traditional tourist attractions or theme parks, but also expanded to more user-centric and more innovative cross-over businesses.
Speaker:
Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd. (confirmed)
14:20 - 15:05
Executive Roundtable
How Attractions Entice Visitors To Stay Longer
With consumers demanding more from in-destination experiences, tourist attractions that rely solely on natural scenery or a single resource will find it hard to survive. How should attractions grow their portfolios to include more products, and work with local hotels and other providers to create brand-new in-destination experiences that encompassing tours, recreation and accommodation to induce visitors to stay longer?
Speakers:
Helen Wang, General Manager, Hangzhou Paradise Resort (confirmed)
Ella Wang, President & Chief Experience Officer, J.Lalli Cultural Tourism (confirmed)
Emily Huang, General Manager, Senbo Resort (confirmed)
Changxia Li, , Haichang Ocean Park (confirmed)
Moderated by:
Mingqi Zhou, Founder/General Manager, T-identifier Think Tank Ltd (confirmed)
15:05 - 15:25
Keynote
Case Study On Alipay's "Blind-Box" Online Treasure Hunting
During this year's National Day holiday, Alipay partnered with Henan Museum to launch an online treasure-hunting game on its mobile app, attracting the participation of 300 million users. Meanwhile, Universal Beijing Resort rolled out a 360-degree panoramic VR “Blind-Box” game after the theme park's official opening. These Blind-Box types of games are not a silver bullet for everything, but they can be popular with proper gamification. The traditional attraction ticketing industry is swiftly transforming itself into vertical and internet-based business with new culture and innovations. How should the culture and tourism players get themselves prepared for this new trend?
Speaker:
Rebekah Wang, Head of Tourism Industry, Ant Group-Alipay, Alipay (confirmed)
15:25 - 15:55
Presentation & Coffee Break
15:35 - 15:50
Presentation Hub Keynote
:
Kris Wu, Senior Planning Consultant, ChinaTravelHub (confirmed)
15:55 - 16:15
Keynote
Current And Future Trends of China’s Immersive Experience Industry
Speaker:
Chenlin Zhao, Assistant to the President/Director of strategic development department, SMG Performing Arts Group (confirmed)
16:15 - 16:35
Keynote
How Should Attraction Projects Adapt To Post-Pandemic Trends of China's Tourism Industry?
As China's tourism industry focuses on domestic consumers after Covid-19, the market demand and trends have changed greatly, bringing new challenges as well as new opportunities during the time. In this session, we'll compare pre- and post-pandemic data and take into account of regulatory directions to identify the future trends of travel.
Speaker:
Mingqi Zhou, Founder/General Manager, T-identifier Think Tank Ltd (confirmed)
16:35 - 17:00
Executive Talk
How Are Tourism Boards Responding to The Crisis?
According to the data by China Tourism Academy, China’s inbound and outbound tourism is expected to restart in the second half of 2021 and recover to 30% of pre-epidemic level. Among them, the number of inbound tourists is predicted to increase by more than 50% year-on-year, and the number of outbound tourists to increase up to 70% year-on-year. Meanwhile, the pandemic and the global political landscape are presenting considerable uncertainty about the recovery of China’s outbound travel.
How are tourism boards to reimagine destination marketing targeting overseas tourists? How to tap into video marketing to promote destinations? How to use new media channels to interact with Chinese tourists and secure Chinese market?
Speakers:
David Wu, Director, Greater China, Visit Finland (confirmed)
Grace Yao, Regional Trade Manager, Greater China, Tourism New Zealand (confirmed)
Moderated by:
George Cao, Co-founder & CEO, Dragon Trail International (confirmed)
17:00 - 17:20
Keynote
WeChat Pay Empowering Digital Upgrading Of Tourist Attractions' Consumer Touchpoints
Speaker:
Shannon Li, Head of Tourism, Tencent-Wechat Pay (confirmed)
17:20 - 18:05
Executive Roundtable
The Inbound Tourism Dilemma: Lockdown And Reopening
With the progress of global vaccinations, China’s inbound tourism sector is poised to reopen. How did inbound travel companies survive the pandemic? How will they prepare for the reopening? Will there be exponential growth after reopening?
Speakers:
Cuiling Li, Deputy General Manager, Shanghai Spring Travel Service Co., Ltd (confirmed)
Fan Zhang, Founder, China Tarvel Navigator Ltd. (confirmed)
David Dou, Co-Founder, Beijing Baihe Travel (confirmed)
Jane Yang, Senior Director, Commercial, Asia Pacific, Wyndham Hotels & Resorts (confirmed)
Moderated by:
Michael Zhou, President, Guilin Tang Dynasty Tours (confirmed)
