StartUp Challenge

Panel of Judge
2008 Event

Sponsorship
Sponsoring or exhibiting at this event will give you the vital opportunity of greater face to face interaction and time to promote your product or services to the people who control the distribution of travel in China.
![]() | Morris Sim Circos.com Co-Founder & CEO |
Morris Sim is a Co-Founder and the CEO of Circos.com, Inc., a marketing and analytics tools company that applies technology to help brands increase revenue and brand awareness. Circos.com recently launched Brand Karma for Hospitality, a web service that helps hoteliers increase conversion and distribution, as well as improve guest satisfaction and loyalty, based on semantic analysis of online customer reviews. Circos.com’s expertise in the management of social media leverages Morris’s stint as a Senior Director of Marketing at Microsoft. Based on the belief that social media would eventually influence consumer purchase decisions in industries other than software, Morris left with 2 colleagues and started Circos.com to provide actionable insights for brands. Previous to his marketing role at Microsoft, Morris served as the CTO of PoloRalphLauren.com, the first ecommerce site from a major design/retail shop, and now a thriving and profitable business with more than 1M customers per year. Prior to that, he began his career by spending 7 years at Microsoft developing and launching a diverse product set, including Access, Visual Basic, Works, and Office. Morris is a graduate of Stanford University. |