In the past year we have witnessed several big deals in China’s online travel industry. How will these deals change the competitive landscape? As more and more startups take aim at the market leaders, who will be the next challenger?

Asia Pacific is the fastest-growing market for air transportation globally. Technology will play a pivotal role in harnessing the unprecedented growth for everyone in the travel supply chain to ensure greater efficiency and to handle greater passenger volumes without increasing costs. Amadeus will address these challenges and discuss how advanced technology, including the latest mobile and airport technology, will enable improved processes for travellers, from booking to boarding. Amadeus will also demonstrate how the company helps airlines around the world revolutionise the traveller experience, employing tomorrow’s technology today.

E-ticketing is one of the most significant changes for airline distribution in the past decade. In the next decade, airline tickets will be mainly distributed through online channels. How can online distribution help the industry react and adapt quickly to market changes?

It’s time for a break! Meet with a potential client, get some work done or relax and recaffeinate.

Listen to senior executives from Asia’s online travel industry and gain valuable insight into the latest trends, key issues and challenges that will shape the industry in 2012 and beyond.

How can online travel players provide high quality services by breaking legacy defects?

Enjoy a delicious meal, mingle with fellow attendees and get some work done.

Gerry will review the key elements of a successful mobile strategy for airlines, hotels and intermediaries and present case studies of successful campaigns.

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.

Will the group buying and other online models change the infrastructure of the group tour market? What is the future of traditional tour operators?

Search, E-commerce, social media and mobile applications will determine the direction of China’s internet industry for the next five years. As a leader in online travel media, Ku Xun begins to rethink its value proposition in the new environment.

Direct sales and channel distribution depend on a delicate balance of cooperation and competition. So what are the keys for airlines to drive online direct sales? What is the future of traditional travel agencies? To what extent does Google’s acquisition of ITA change the competitive landscape of airline distribution?

Kevin Fliess will discuss the impact of recent start-ups on the travel industry, and how these disruptive companies are using mobile and social tools to change the way consumers and businesses interact.

Adam Goldstein will address the recent developments in travel search (ITA’s acquisition, the rise of mobile apps, etc.), and what they’re likely to mean for airlines and intermediaries in the future.

What changes have mobile applications brought to the travel industry? How will mobile impact consumer purchasing behaviors? What will be the next mobile innovation to play a significant role in travel distribution?

It’s time for a break! Meet with a potential client, get some work done or relax and re-caffeinate.

Workshops conducted by leading technology providers and industry experts will share their hands-on experience and practical skills with travel professionals. Learn how to drive revenue, engage with customers, strengthen brand loyalty and improve conversion.

Enjoy a delicious meal, mingle with fellow attendees and get some work done.

As new market competition emerges, what changes and opportunities will the evolution of new technology bring to China’s air travel distribution market? What challenges will force TravelSky to continually improve its service and technology standards?

In the past year, several Chinese Internet giants, including Tencent, Baidu and Taobao, have entered the online travel space in their own ways. Meanwhile, group buying pours into the travel industry as an emerging distribution model. How will these new entrants and models change consumer purchasing behaviors and the competitive landscape of the Chinese online travel market?

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.

Learn which areas investors are (or are not) looking to invest in the next 2-3 years. Listen to seasoned investors and successful entrepreneurs and understand where the opportunities exist.

Selected entrepreneurs from startup companies less than 12 months in existence or companies leaving stealth mode (or are a little beyond startup) will have the chance to demonstrate their innovative solutions or products that will significantly impact travel planning and purchasing. The winner will be rewarded the TravelDaily Innovator Award.