This opening session will give an overview of China’s online travel market with the in-depth analysis of the key drivers that may impact China’s online travel distribution in the future and beyond.

For more than ten years, Ctrip has been carefully cultivating its brand image and working diligently to scale new heights within China’s tourism market. Today, Ctrip continues to advance rapidly, following its key principles of innovation and cooperation to deliver mutually beneficial, win-win situations to its partners.

A presentation on how Computated Search, Mobile and Business Data are driving the evolution of the travel industry. What this means for key stake-holders, and how Amadeus can help you.

It’s time for a break! Meet with a potential client, get some work done or go star gazing.

Glenn Fogel, the Priceline Group’s Head of Worldwide Strategy, will discuss his predictions on how the world of travel might change over the next ten years and what this might mean for suppliers and distributors as they try to adjust to a changing world. 

eLong’s innovation in the past few years and its impact on eLong business and overall online travel industry. China Online Travel Industry’s reality, future challenges and opportunities, and its impact on innovation.

Listen to the senior executives from different sectors of Asia Pacific’s online travel industry and gain valuable insight into the latest trends, key issues and challenges that will shape the industry in 2012 and beyond.

Enjoy a delicious meal, mingle with fellow attendees and get some work done.

Homeaway proved that vacation rental is the pronounced trend in travel by its tremendous growth. Meanwhile in China, TUJIA is revealing a new model for the industry called the “O-2-O model with Chinese characteristics”. Vacation rental is undoubtedly the most eye-catching market segment at present, with great potential. 

How the social media is changing the travel planning and booking trends? How the travel companies capitalize on these opportunities to improve customer loyalty and brand awareness?

Our society is now experiencing two major changes. The first one is the diversity of customer requirement and the second is the ongoing vague of boundary of media due to technology and humanity improvement. How to gain more understanding of customers, and increase the value of media, is now becoming one of the biggest challenges for travel media.

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.

Is there any big difference between travel and local life? Can they become a same lifestyle? Kantuban.com is trying to change the way by which people consuming their leisure time.

What changes the mobile application has brought to the travel industry? How will it impact the consumer purchasing behaviors? What will be the next mobile innovation which might play a significant role in travel distribution?

User interfaces for online travel have changed very little in the last 15 years. With the proliferation of smartphones and the launch of Siri by Apple, consumers are ready for change!

Through in-depth data mining and data analysis, we try to give you an insight into the profound changes in consumer behavior patterns in the context of mobile internet, and to provide a valid reference to the marketing decisions of advertisers.

In the past year, several Chinese internet giants in China, including Tencent, Baidu and Taobao, have entered the online travel space in their own ways. Meanwhile, group buying pours into travel industry as an emerging distribution model. So how will these new entrants and models change the consumer purchasing behaviors and competition landscape of Chinese online travel market?

It’s time for a break! Meet with a potential client, get some work done or go star gazing.

• Herman Zhou, Founder & CEO, Yongche.com

• George Cao, CEO & Co-founder, Dragon Trail

11:05 -11:35  Keynote: Travel agencies, Airlines, Express inns, Tourism spots: Netizens’ View

• William Liang, CEO, EverTrends

• Jon Li, Sales Consulting Director, Oracle

Enjoy a delicious meal, mingle with fellow attendees and get some work done.

In ecommerce and online travel, local players tend to win in BRIC markets. This is unexpected because in most cases there are larger, better-funded, and more experienced Western companies that also try to expand internationally. In this presentation Serge will address why this is the case, and describe some of the best practices that can be learned to win by being local. 

What challenges and opportunities the Chinese travel startups are facing while they are striving to acquire more customers and compete head to head with the established players? What lessons could you learn from their success or failure?

Joining the seasoned investors from China’s leading venture capitals and travel companies and understand how to improve your investment ROI and avoid making mistakes in investing China’s travel business. 

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.

Selected entrepreneurs from the startup companies who are less than 12 months in existence or companies leaving stealth mode (or are a little beyond startup) will have the chance to demonstrate their innovative solutions or products that will significantly impact travel planning, purchasing and trending. The winner will be rewarded the TravelDaily Innovator Award.