Programme
- Charlie Li, Founder & CEO, TravelDaily
OTAs and other 3rd party distribution channels are an important mix of hotels’ overall distributing strategy. Many articles in the trades and studies have stressed the importance of maintaining the strength of supplier direct channels and the overall concerns about distribution cost, control and mix. At the same time, OTAs provide valuable marketing services to hoteliers. How to optimize the business potential of 3rd party distribution relationships and building customer loyalty?
- Alexander Pyhan, Sr. Director, eCommerce Channels APAC & EMEA, Marriott International
Unique content is critical to driving customer engagement. Learn how leading OTAs and hoteliers are using innovative content strategies to differentiate their user experiences, drive higher conversion and greater customer loyalty.
- Kevin Fliess, COO, Room 77
Examining how the combination of growth in Asia, smartphone usage and social media is driving travel.
- Timothy Hughes, Vice President Marketing, Agoda
It’s time for a break! Meet with a potential client, get some work done or relax and recaffeinate.
- Bernold O. Schroeder, CEO, Jin Jiang International Hotel Management Co.,Ltd.
What impact the OTA pricing war had on hotel revenue and channel management and how hotels optimize the channel mix and maximize the revenue?
- Maria Sun, SVP & CEO of the Hotel Business Unit, Ctrip.com
- Jason Xie, COO, eLong Inc.
- Rodney Bao, Deputy Chairman & CEO, Shanghai Jin Jiang International E-Commerce Co., Ltd.
- Vincent Chen, Director of Sales & Marketing, New Century Hotels Group
- Simon Cao, Vice President, Smart Hotels Corporation
- Xin Li, Head of Trip.taobao.com, Taobao.com
- Charlie Li, Founder & CEO, TravelDaily
This session will explore how hotels can promote and secure same-day bookings on mobile while maintaining a healthy yield on their rooms. It will look specifically at the challenges of the last minute booking market and how hotels can address the issues of control, cannibalization and high commission in the growing same day booking market place.
- Paschal Nee, Director, Consulting, Mobile Travel Technologies
- Kenith Jia, Deputy General Manager, Moller Villa Hotel Shanghai
- Jun Lai, General Manager, Greater China, Booking.com
- Harry Li, General Manager, FastBooking Beijing Technology Service Co., Ltd.
- Josiah Mackenzie, Director of Business Development, ReviewPro
- Philip Liu, Director of Strategic Account Management, Sabre Hospitality Solutions
- Carrel N. T. Ieong, Senior Manager - Digital Marketing & Ecommerce, Galaxy Macau
- Vivian Hong, President, Travelzoo China
It’s time for a break! Meet with a potential client, get some work done or relax and recaffeinate.
How Hotel brand leverage the data to provide better value at mega data era?
SIVA implies BAIDU and will be realized on BAIDU.
What's the future plan of mobile market on BAIDU, as No.1 digital media?
- Michael Chen, General Manager of Baidu Key Account National Channels & Regional Sales, Baidu
- Lay Zhang, Director of Consulting, North China, ABH&Company
STR Global will share the latest trend of Global and Chinese hotel market -where we are on the curve. And more pipeline data will be shared to have an in-depth look at the future supply growth of the markets.
- Fiona He, Business Development Manager-China, STR Global
09:00-09:40 Keynote
How Hotels Meet the Increasing Need of Tracing Customer Experience?
- Xiaojun Lin, CEO, BrandWisdom
09:40-10:20 Keynote
Maximising Net Revenue Through Loyalty Program?
- Bernard Quek, Founder & CEO, Global Hospitality Solutions Pte.Ltd.
10:50-11:30 Keynote
How Online Reviews Impact Hotel Marketing and Revenue?
- Josiah Mackenzie, Director of Business Development, ReviewPro
11:30-12:10 Keynote
How to Deeply Exploit the Members' Value of Hospitality & Tourism Industry by Email Marketing?
- Jay Xie，Managing Director, China District, webpower
09:00-09:40 Keynote
Emerging Hotel Online Marketing Strategies
- Ted Zhang， Co-founder & CEO, DerbySoft
09:40-10:20 Keynote
Strive for Excellence: Establishment of Revenue Management Culture Throughout Estate
- Michael Yin， Head of Sales, Greater China, IDeaS
- Charles Wang， Senior Consultant, IDeaS
10:50-11:30 Keynote
Micro-Payment Leading Hotel in Times of Change
- Liang Sun，Hotel Business General Manager , Alipay
11:30-12:10 Keynote
How Can Hotels Improve Customer Experience and Redefine the Concept of Branding through Social Media Marketing?
- Daisy Ji，Business Development Director, Darwin Marketing
- Lucas Peng, Founding Member, HSMAI Asia Pacific
- Paul Richardson, Chief Operating Officer, Accor Greater China
- Stanley Wang, AVP, Hotel Operations, China, Banyan Tree
- Cinn Tan, Senior Vice President, Sales & Marketing, Jin Jiang International Hotel Management Co., Ltd.
- Kai Chuang Chang, COO, Vienna Hotels
- Kimi Jiang, Managing Director Corporate Solutions, Greater China, Hotel Reservation Service
- Gang Liu, Executive Vice President, ChinaPnR
- Joseph Xia, Director of Sales & Marketing, Shanghai Jin Jiang International E-Commerce Co., Ltd.
How Hotels and OTAs Leverage Social Media Tools and Mobile Innovations to Build Customer Loyalty and Improve Conversion?
- Steven Yang, Vice President, Jinling Hotels & Resorts Corporation
- Zhixiang Wu, CEO, Tong Cheng Travel Network
- Stephanie Shi, COO, Pod Inns Group
- Hao Jiang, Vice President and CEO of Wireless Business Unit, Ctrip.com
- Gene Deng, Founder &CEO, HotelVP
- Joe Xu, Senior Vice President, Super 8 (China)
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