As an integral part of the China Hotel Marketing Conference 2016, Digital Marketing Innovation Award (the award) will be held in the afternoon of May 19 (Day 2) with the aim to select and award the most innovative marketing practices and technological innovations in China’s hotel space. In this section, representatives from shortlisted most innovative hotels in China will present their marketing concepts and the best practices to the event attendees. The winner will be voted by both the attendees and the panel of judges.
Creativity
Creative attributes that match customer needs and expectations
Marketing Execution
Precise target marketing and brand communication
Campaign Impact
Achieving objectives while constantly adding value for the brand
Technology Application
Gaining good evaluation and reputation that set a benchmark in hotel marketing industryThe finalist hotels will also have:
Please send your case presentations to vincent@traveldaily.cn before Apr. 25 to apply for the award, and you shall be informed once the finalists are confirmed on Apr. 30. Any
questions please feel free to contact:
Vincent Liang
Tel: +86 20 2882 1638
Email: vincent@traveldaily.cn
Homeinns Hotel Group
Eastern Crown Hotels Group
Plateno Group
W Taipei
HUAZHU Hotels Group
Tujia.com
Zhuyou Hotels Group
InterContinental Hotels Group
The China Hotel Marketing Conference (HMC) which is hosted by ChinaTravelNews and TravelDaily, China's leading online publisher and event organizer, attracts the most influential leaders of the hospitality industry in China and all over the world each year to come together and share their insights of the industry in a search for business opportunities.
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