May 18 May 19

09:00  - 09:15   Chairman’s Address

Chairman’s Address

Speaker:
Joseph Wang Joseph Wang, Chief Commercial Officer, TravelDaily
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Mr. Joseph Wang joined Traveldaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.
Joseph Wang will attend:
May 18  09:00 - 09:15 Chairman’s Address:Chairman’s Address May 18  09:00 - 09:15 Executive Roundtable:The Growth Strategy for Independent Hotels May 18  09:00 - 09:15 HMC Review:HMC Review

09:20  - 10:10   CEO Talk

The Competition Landscape after Industry Consolidation

Following consolidation in the industry, hotel chains such as HUAZHU, Homeinns and Jin Jiang Hotels are shifting their focus to owning the overall customer experience, thus ensuring guests have a strong affiliation with the brand and opt to book directly. 

Take stock of how the hotels vs. OTAs distribution battle is shaping up at this juncture. The CEOs from China’s leading hotel chains will also debate on the hot topics that will impact the industry going forward.

Panelists:
David Sun David Sun, CEO, Homeinns Hotel Group
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Mr. David Sun has served as CEO of Homeinns Hotel Group since December 2004. Mr. David Sun has over ten years of experience in the consumer industry. Under Mr. David Sun's leadership, Homeinns Hotel Group has become the No.1 economy hotel chain in China, with more than 3,000 hotels covering over 330 cities in China. In October 2006, Mr. David Sun led Homeinns to successfully list on NASDAQ.

Prior to joining Homeinns Hotel Group, Mr. David Sun served as vice president of operations for B&Q (China) Ltd., a subsidiary of Kingfisher plc, the third largest home improvement retail group in the world from 2003 to 2004.
David Sun will attend:
May 18  09:20 - 10:10 CEO Talk:The Competition Landscape after Industry Consolidation
Wolfgang Chen Wolfgang Chen, President, Jinling Hotels & Resorts Corporation
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Mr. Wolfgang Chen is president of Jinling Hotels & Resorts Corporation and chairman of the Nanjing Tourism Hotel Association. As an expert on chain hotel brand operation in the industry, Mr. Wolfgang Chen has devoted himself to the industry for 37 years, amassing mature views and public praise in medium and macro fields such as marketing project planning, convention and exhibition marketing, overall operation of chain hotels, brand and quality management, and corporate culture building. Based on the creative practices of "headquarters company" and "brand chain", Mr. Wolfgang Chen, as a leader in brand promotion of Jinling Hotels & Resorts, has creatively built an "E-JOP systematical operation and management system" in the Chinese hotel management industry. By so doing, they endeavor to build Jinling Hotels & Resorts into a local high-end hotel with the most service specialties and best quality reputation.
Wolfgang Chen will attend:
May 18  09:20 - 10:10 CEO Talk:The Competition Landscape after Industry Consolidation
Rungang Zhang Rungang Zhang, President, China Tourist Hotels Association
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Mr. Rungang Zhang is a senior executive of tourist hotel. Mr. Rungang Zhang is vice president and secretary general of China Tourism Association, and president of China Tourist Hotels Association. He has extensive leadership and management experience in tourist hotel. Mr. Rungang Zhang has a profound understanding and unique insights in the hotel development and hotel group management. Mr. Rungang Zhang served as vice president of Beijing Capital Tourism Co., Ltd and chairman of BTG-Jianguo Hotels & Resorts Management Co., Ltd.
Rungang Zhang will attend:
May 18  09:20 - 10:10 CEO Talk:The Competition Landscape after Industry Consolidation
Moderated by:
Charlie Li Charlie Li, CEO, TravelDaily
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Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.

Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.
Charlie Li will attend:
May 18  09:20 - 10:10 CEO Talk:The Competition Landscape after Industry Consolidation

10:10  - 10:40   Munch, Meet and Mingle

Munch, Meet and Mingle

It’s time for a break! Meet with potential clients, get some work done or just relax.

10:40  - 11:05   Keynote

Digital Marketing for Small- and Mid-sized Brands in China – A Tactical Approach

Hoteliers have a unique opportunity to enhance guest services and experience through digital touch points. Next Generation Travelers are now seeking for more digital services before, during and after their stay.

Speaker:
Chetan Patel Chetan Patel, Vice President, Strategic Marketing & E-Commerce, ONYX Hospitality Group
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Mr. Chetan Patel heads the E-Commerce/CRM Department at ONYX managing all aspects of the organisation's online initiatives from SEO to digital marketing, OTA relationship management, social media, web development, loyalty, CRM and partnership marketing. Mr. Chetan Patel has in-depth experience across a broad spectrum of online marketing and communications platforms. During a career of more than fourteen years, he has garnered an excellent understanding of the ever changing Internet travel landscape and is able to skillfully incorporate the latest developments into current business practices at ONYX Hospitality Group.

Apart from China being an important source of business at many of its properties outside China, ONYX has a current operating portfolio of six properties in Shanghai and Hangzhou. The company has nine new properties under development and scheduled to open 2017 onwards.
Chetan Patel will attend:
May 18  10:40 - 11:05 Keynote:Digital Marketing for Small- and Mid-sized Brands in China – A Tactical Approach

11:05  - 11:55   CEO Talk

Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?

To tackle the challenges posed by consolidations in the hotel and OTA sectors, medium-sized and regional hotel chains have been pursuing the strategy of forming hotel alliances to leverage combined client bases and room inventories. Could it be the game changer for future growth and customer loyalty?

Panelists:
Johnson Chen Johnson Chen, General Manager, New Century Hotels Group
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Mr. Johnson Chen has over 20 years of management experience in China’s hospitality industry. Mr. Johnson Chen has taken various senior management roles in New Century Hotels Group, including GM of New Century Hotel Ningbo, New Century Hotel Ninghai and New Century Hotel Taizhou, Regional GM of New Century Ningbo & GM of New Century Grand Hotel Ningbo, Vice GM of New Century Group & GM of Zhejiang New Century Hotel Management Co., Ltd.

Mr. Johnson Chen holds an EMBA from Zhejiang University.
Johnson Chen will attend:
May 18  11:05 - 11:55 CEO Talk:Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
Terry Ma Terry Ma, President & Chairman, Thank Inn
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Mr. Terry Ma is Chairman & CEO of Thank Inn. Mr. Terry Ma founded the company in January 2010.

Mr. Terry Ma is mainly responsible for the general operation and devising business strategies. He is also the director of Lyon Worldwide, Thank Inn (HK), Qingdao Thank Inn and Thank International.
Terry Ma will attend:
May 18  11:05 - 11:55 CEO Talk:Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
William Zhao William Zhao, Chairman of the Board, HNA Across China
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Mr. William Zhao is chairman of HNA Across China, a sub-company of HNA Hospitality Group focusing on the vacation ownership and leisure holiday business. As one of the initiators, Mr. William Zhao is also chairman of China Association of Resort Development (CARD).
William Zhao will attend:
May 18  11:05 - 11:55 CEO Talk:Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
Benny Wu Benny Wu, Vice President, Eastern Crown Hotels Group
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Mr. Benny Wu has served as Vice President of Eastern Crown Hotels Group since 2015, Mr. Benny Wu is in charge of the development business of ECheng, ECharm, City Comfort Inn and Jtour Inn hotel chain brands .Mr. Benny Wu devotes himself to achieve Eastern Crown’s development blueprint of “1000 hotels in 100 cities” in two years and become a leader in China’s select-service hotel market.

Mr. Benny Wu once served as the project leader of “H World”, director of strategic development department, Vice General Manager of Southwest Branch Company in HUAZHU Hotels Group. And Mr. Benny Wu worked as director of business development department at Green tree hotel (China) co., LTD. Mr. Benny Wu has over 10 years management experience in hotel industry.

Mr. Benny Wu graduated with a Master's degree from Renmin University of China, and also holds an EMBA degree from Peking University. Mr. Benny Wu holds an EMBA from China Europe International Business School.
Benny Wu will attend:
May 18  11:05 - 11:55 CEO Talk:Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
Charles Wang Charles Wang, Regional Head of Advisory Services, APAC & China, IDeaS Revenue Solutions
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Mr. Charles Wang is Regional Head of Advisory Services, APAC & China for IDeaS. Mr. Charles Wang leads a team of professional consultants to deliver trusted revenue management advisory services to hotels in APAC & China. Mr. Charles Wang has been working with a wide variety of international and local hotels in APAC & China, performing Revenue Management Audits, data analysis, improvement roadmap planning, Revenue Management outsourcing services, SOP development, training and other tailor-made Revenue Management consulting projects based on customers’ needs. Mr. Charles Wang leads team demonstrated capability to improve Revenue Performance and also build up data driven and process improvement Revenue Management Culture for different hotels.
Charles Wang will attend:
May 18  11:05 - 11:55 CEO Talk:Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
Moderated by:
Summer Xia Summer Xia, Chief Advisor, Lausanne Hospitality
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Ms. Summer Xia is chief advisor of China Lausanne Hospitality Limited Company. She is also president of British Housekeeper Club, visiting professor of Australian International Education Center and committee member of China Hotel Management & Research Experts Joint Organization.
Summer Xia will attend:
May 18  11:05 - 11:55 CEO Talk:Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?

12:00  - 14:00   Lunch and Midday Break

Lunch and Midday Break

14:00  - 14:25   Keynote

Asia Pacific Hotels Performance Overview and Outlook

Big Data times, Better Data from STR will help the industry get a clear understanding of the Demand and Supply change in the past years in Asia Pacific. Zoom to China hotels, we will share the hotels performance in the past 12 months in terms of Occ, ADR and RevPAR; new supplies in the coming years to help hotels and developers set strategy.

Speaker:
Jesper Palmqvist Jesper Palmqvist, Area Director, Asia Pacific, STR
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Mr. Jesper Palmqvist is the Area Director Asia Pacific for STR and is based in Singapore. He has twenty years of experience in hospitality, online travel and IT through various verticals in regional European IT start-ups and hotel chains, as well as global companies such as Orbitz Worldwide, Wyndham Hotel Group and Groupon. As a strong supporter of big data facilitation, Mr. Jesper Palmqvist works to increase the engagement in hospitality data intelligence and clarify the decision making for hospitality, research and investment companies in APAC.
Jesper Palmqvist will attend:
May 18  14:00 - 14:25 Keynote:Asia Pacific Hotels Performance Overview and Outlook
Christine Liu Christine Liu, Country Manager, Greater China, STR
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As the Country Manager of STR, Ms. Christine Liu leads a team in Greater China, working with the head of Revenue Management and Sales & Marketing of International Chain hotels and Chinese Domestic Hotel groups, expanding the revenue management and benchmarking understanding in this industry, provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports.

Ms. Christine Liu graduated from Hospitality Management School, holds the Bachelor degree of Beijing Foreign Studies University and Revenue Management Diploma of e-Cornell – School of Hotel Administration. Ms. Christine Liu started her career from Shangri-La hotels, worked in the front line with rich F&B and Front Office experience. Then she moved from hotel operations to hotel partners, expanded the Greater China market and firmed up the leading position in this region successfully for all the multi-national companies she worked for - High Speed Internet Access solutions, Revenue Management Solutions and Hotel Performance Management & Training Services.
Christine Liu will attend:
May 18  14:00 - 14:25 Keynote:Asia Pacific Hotels Performance Overview and Outlook

14:25  - 14:50   Keynote

How Hoteliers Develop Differentiated Product Strategy?

Speaker:
Shenghong Gan Shenghong Gan, CEO, Narada Boutique Hotel
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Mr. Shenghong Gan is CEO of Narada Boutique Hotel. With over 20 years of wealth experience in the hotel industry, he has served as general manager and director of different departments at several high-star hotels. Prior to joining Narada Hotel Group, he worked at New Century Hotels & Resorts.

Mr. Shenghong Gan is a Director of the China Tourism and Hotel Association and was a guest lecturer to advanced training courses at Tsinghua University including Tourism Real Estate & Hotel Management Training Course and General Managers Training Course.
Shenghong Gan will attend:
May 18  14:25 - 14:50 Keynote:How Hoteliers Develop Differentiated Product Strategy?

14:50  - 15:15   Keynote

Revenue+

“Big Data”, today’s buzzwords, is one aspect of technology that’s going to affect every facet of the hospitality industry including revenue management. However, industry leaders are starting to realize that just as important as having data is learning how to interpret them and use them to their benefits.

Speaker:
Xiaojun Lin Xiaojun Lin, CEO, Joint Wisdom
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Mr. Xiaojun Lin is CEO of Joint Wisdom. As the first complete data platform for hospitality, Joint Wisdom consolidates the three business areas of basic software, information communications and data intelligence, integrating property management system (PMS) software products.

Through Joint Wisdom’s three business sectors, hotels could better leverage information in management and data for operations. This in turn improves the working relationship between hotels and OTAs and promotes harmony in the whole industry.

Mr. Xiaojun Lin holds a PhD in Natural Language Processing from Peking University.
Xiaojun Lin will attend:
May 18  14:50 - 15:15 Keynote:Revenue+

15:15  - 15:45   Munch, Meet and Mingle

MUNCH, MEET AND MINGLE

It’s time for a break! Mingle with the exhibitors and refuel with snacks and refreshments. We still have lots of great sessions ahead.

15:45  - 16:10   Keynote

Travel Accommodation Experience in the Entry Lux Era

Entry Lux is a lifestyle that leads to high-quality details of living. Post 80s bring the concept of Entry Lux into their daily life, post 90s strongly support it, and millennials see it as the norm. For tourism industry, what is your business strategy for Entry Lux? As one of the most important segments of the industry, how should hoteliers improve accommodation experience to meet the trend, and lead the travel lifestyle for new generations?

Speaker:
Vivian Hong Vivian Hong, President of APAC, Travelzoo
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As president of Travelzoo APAC, Ms. Vivian Hong has provided executive leadership in spearheading strategy development and business operations since 2011. By introducing innovative precision marketing, Ms. Vivian Hong is leading the team in exploring middle-class market aiming at post-80s as key audience. Ms. Vivian Hong has previously worked for internet giants such as Alibaba, eBay, PayPal and Dell.
Vivian Hong will attend:
May 18  15:45 - 16:10 Keynote:Travel Accommodation Experience in the Entry Lux Era

16:10  - 17:00   Executive Roundtable

How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?

The hotel and OTA consolidations also impact on the hotel technology space, which is striving to provide sophisticated technological solutions to hotels to better serve guests during the whole travel journey. So what kinds of technology are hotels looking for?

Panelists:
Xinxin Liu Xinxin Liu, CIO, HUAZHU Hotels Group
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Ms Xinxin Liu serves as Corporate CIO of the HUAZHU Hotels Group and CEO of HWorld IT Cloud service business under this group. Ms Xinxin Liu has more than 17 years of working experiences in the IT/Telecom industry of Top 500 International companies. Under her leadership, HUAZHU group launched many initiatives in whole Hospitality industry, which includes 1st Cloud PMS, 1st DIY Mobility Room Selection, 1st Mobility Check-In/Out and 1st social CRM with customer interlock of observe, listen and interact. She won 2015 annual Top10 CTO/CIO selected by ITValue for the above contributions.

Ms Xinxin Liu received her IMBA from MIT-Solan&FuDan University and master degree from Fudan University.
Xinxin Liu will attend:
May 18  16:10 - 17:00 Executive Roundtable:How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
Michael Zhu Michael Zhu, VP of IT, Interstate China
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Mr. Michael Zhu is the VP of IT at Interstate China hotels and resorts, ever worked as c-level or middle-level management at Wanda, Jinling, Starwood, as well as VP of a consulting company and college teacher, with 20 years of experience in IT-based innovations of business model, business process, distribution channels, etc.

Mr. Michael Zhu holds a bachelor degree from Beijing Institute of Technology and an MBA degree from Nanjing University.
Michael Zhu will attend:
May 18  16:10 - 17:00 Executive Roundtable:How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
Kevin King Kevin King, COO, SHIJI
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Mr. Kevin King has worked as Chief Operating Officer of Beijing Shiji Information Technology Co. Ltd since June 2015. Shiji is a leading cross vertical technology solutions provider that develops and represents solutions for the Hospitality, Food Service and Retail industries across China. Prior to joining Shiji Mr. Kevin King worked with the leading Hospitality technology solution provider, MICROS Systems Inc. (acquired by Oracle in 2014) for over 17 years in various operational and business management roles, including the business and technical development of global payment solutions.
Kevin King will attend:
May 18  16:10 - 17:00 Executive Roundtable:How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
Alex Xu Alex Xu, Founder & CEO, Titan
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Mr. Alex Xu has more than a decade of experience in online travel and is among the first batch of e-commerce entrepreneurs in air tickets, tours, hotels in which he has accumulated extensive operational management experience. Mr. Alex Xu has an in-depth understanding of online travel and the supply chain. In 2013, Mr. Alex Xu co-founded Titan, which has grown into a leading one-stop travel cloud platform in China.
Alex Xu will attend:
May 18  16:10 - 17:00 Executive Roundtable:How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
Philip Liu Philip Liu, General Manager, China, Sabre Hospitality Solutions
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Mr. Philip Liu has over 24 years of experiences in hotel electronic distribution, marketing, sales, account management and e-commerce. With current capacity of General Manager, China of Sabre Hospitality Solutions, Mr. Philip Liu is responsible for China business development.

Prior to China assignment, Mr. Philip Liu served as the Director of Strategic Account Management for Sabre Hospitality Solutions. Mr. Philip Liu was tasked to provide strategic account management service to all key customers to help them identify new business opportunity and grow existing business to drive more profitable partnership on consultative sales approach. Additionally, Mr. Philip Liu also managed Sabre global hotel customers in Asia Pacific region.

Before joining Sabre Hospitality Solutions, Mr. Philip Liu was the corporate Manager of Hotel and Car business for Asia leading GDS - Abacus at its Singapore corporate head office, responsible for all aspects of Abacus GDS hotel and Car: from marketing, sales to training and product development. Mr. Philip Liu was also the pioneer country manager/Chief Representative in China to set up Utell/Pegasus entire operations, with P&L responsibility, to grow the hotel portfolio in China market, call center operation and build the company as a household name in China travel industry.

Mr. Philip Liu is highly result driven and customer focused, specialized in growing the startup company into profitability. Mr. Philip Liu started his hotel career as hotel management trainee and also worked in international brand hotel chains like Shangri-La and Peninsula in key management position of operations and sales marketing department.
Philip Liu will attend:
May 18  16:10 - 17:00 Executive Roundtable:How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
Moderated by:
Joe Xu Joe Xu, Senior Vice President, Super 8 (China)
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Mr. Joe Xu joined Super 8 (China) in July 2010 as Senior Vice President of Distribution. Mr. Joe Xu is responsible for Hotel Property Management System, EC Channel, IT Technology R&D and Reservation functions.

Prior to joining Super 8, Mr. Joe Xu was the Vice President of Beijing Golden Century (GC) Networks and was in charge of sales and service call center operations, E-commerce, R&D for new products and technology. Before joining GC, Mr. Joe Xu worked for Dell Inc. for more than 13 years, including 5 years of work in DellUS. Mr. Joe Xu was instrumental in setting up Dell East Asia Direct Sell Manufacturing & Distribution, Dell R&D Center in Shanghai, and improving Tech Support Service in Dell Great China region.

Mr. Joe Xu holds an EMBA Degree from Guanghua Management School at Peking University, a MSIE degree from University of Texas in U.S and a BEng degree from Jiangsu University, China.
Joe Xu will attend:
May 18  16:10 - 17:00 Executive Roundtable:How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?

17:00  - 17:50   Executive Roundtable

The Growth Strategy for Independent Hotels

With the significant investment in various marketing platforms by major OTAs, the costs of acquiring new customers for hotels are becoming extremely high. So how should independent hotels with limited marketing budgets and resources leverage digital tools and partnerships to engage with guests and build their online presence to enhance customer loyalty and maximize revenue potential?

Panelists:
Feng Lu Feng Lu, CEO, The East Hotel Hangzhou
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Mr. Feng Lu is CEO of the East Hotel Management Zhejiang Co., Ltd., and general manager of the East Hotel Hangzhou. He served as the owner's representative of Grand Mercure Shanghai Central (AccorHotels Group).

Mr. Feng Lu has over 20 years of experience in hotel management. He is a pioneer and senior expert for the boutique hotel intelligent management, a senior professional manager and an elite lecturer in the hotel industry. He uses the perspective of hotel assets value-added to thinking about the development of the hotel, operations management, asset optimization and financing.

Mr. Feng Lu holds an EMBA from the University of Hong Kong.
Feng Lu will attend:
May 18  17:00 - 17:50 Executive Roundtable:The Growth Strategy for Independent Hotels
Michael Liu Michael Liu, Deputy General Manager, Xiamen Seaview Resort
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Mr. Michael Liu is Deputy General Manager of Xiamen Seaview Resort.

Mr. Michael Liu has over 20 years of experience working in the hotel industry, including over 18 years in hotel marketing. He has worked in managerial positions with Intercontinental, Shangri-la group and several high-end independent hotels.

Under Mr. Michael Liu’s leadership, his marketing team and relative departments have achieved excellent performance in the market.
Michael Liu will attend:
May 18  17:00 - 17:50 Executive Roundtable:The Growth Strategy for Independent Hotels
Richard Bai Richard Bai, Vice President, eLong
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Mr. Richard Bai is Vice President of eLong, responsible for marketing and business development. Mr. Richard Bai joined eLong in 2008 as Senior Sales Director and then he was promoted to Vice President. Prior to joining eLong, Mr. Richard Bai has worked for China CITIC Bank, VISA International and China UnionPay.

Mr. Richard Bai holds a bachelor degree from Peking University in computer science and a MBA degree from Tsinghua University.
Richard Bai will attend:
May 18  17:00 - 17:50 Executive Roundtable:The Growth Strategy for Independent Hotels May 18  17:00 - 17:50 :2016 China Hotel Digital Marketing Award
Ethan Zhu Ethan Zhu, VP, Partnership and Account Management, TripAdvisor China
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Mr. Ethan Zhu joined TripAdvisor in 2011 and is VP, Strategic Partnership and Account Management, leading partnerships and CPC account management for China. Mr. Ethan Zhu is based in the company’s Beijing office.

Prior to joining in TripAdvisor, Mr. Ethan Zhu was Business Development Director at PixelMedia, where he accumulated a rich experience in the digital online industry. In this role, Mr. Ethan Zhu led the web and design agency’s business in North China and built up its AdNetwork platform across the Mainland to the company’s profit. In the earlier part of his career, Mr. Ethan Zhu also spent time in project management at China’s largest web portals Sina and Sohu.

Mr. Ethan Zhu holds a Bachelor’s degree in Industrial Design from the University of Aeronautics and Astronautics.
Ethan Zhu will attend:
May 18  17:00 - 17:50 Executive Roundtable:The Growth Strategy for Independent Hotels
Cinn Tan Cinn Tan, COO, Yearth Alliance
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Ms. Cinn Tan is Chief Operating Officer of Yearth Alliance and is also on the GBTA (Global Business Travel Association) China Advisory Board. Prior to Yeath, Ms. Cinn Tan was Senior Vice President of Marketing & Sales for Jin Jiang International Hotels and Vice President for The Ascott Limited. Ms. Cinn Tan has over 25 years of experience in the hospitality industry. Ms. Cinn Tan holds a MBA from Rutgers, The State University of New Jersey, USA.
Cinn Tan will attend:
May 18  17:00 - 17:50 Executive Roundtable:The Growth Strategy for Independent Hotels
Moderated by:
Joseph Wang Joseph Wang, Chief Commercial Officer, TravelDaily
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Mr. Joseph Wang joined Traveldaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.
Joseph Wang will attend:
May 18  17:00 - 17:50 Chairman’s Address:Chairman’s Address May 18  17:00 - 17:50 Executive Roundtable:The Growth Strategy for Independent Hotels May 18  17:00 - 17:50 HMC Review:HMC Review

18:20  - 20:30   Dinner Reception

Dinner Reception

May 18 May 19
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