Following consolidation in the industry, hotel chains such as HUAZHU, Homeinns and Jin Jiang Hotels are shifting their focus to owning the overall customer experience, thus ensuring guests have a strong affiliation with the brand and opt to book directly. 

Take stock of how the hotels vs. OTAs distribution battle is shaping up at this juncture. The CEOs from China’s leading hotel chains will also debate on the hot topics that will impact the industry going forward.

It’s time for a break! Meet with potential clients, get some work done or just relax.

Hoteliers have a unique opportunity to enhance guest services and experience through digital touch points. Next Generation Travelers are now seeking for more digital services before, during and after their stay.

To tackle the challenges posed by consolidations in the hotel and OTA sectors, medium-sized and regional hotel chains have been pursuing the strategy of forming hotel alliances to leverage combined client bases and room inventories. Could it be the game changer for future growth and customer loyalty?

Big Data times, Better Data from STR will help the industry get a clear understanding of the Demand and Supply change in the past years in Asia Pacific. Zoom to China hotels, we will share the hotels performance in the past 12 months in terms of Occ, ADR and RevPAR; new supplies in the coming years to help hotels and developers set strategy.

“Big Data”, today’s buzzwords, is one aspect of technology that’s going to affect every facet of the hospitality industry including revenue management. However, industry leaders are starting to realize that just as important as having data is learning how to interpret them and use them to their benefits.

It’s time for a break! Mingle with the exhibitors and refuel with snacks and refreshments. We still have lots of great sessions ahead.

Entry Lux is a lifestyle that leads to high-quality details of living. Post 80s bring the concept of Entry Lux into their daily life, post 90s strongly support it, and millennials see it as the norm. For tourism industry, what is your business strategy for Entry Lux? As one of the most important segments of the industry, how should hoteliers improve accommodation experience to meet the trend, and lead the travel lifestyle for new generations?

The hotel and OTA consolidations also impact on the hotel technology space, which is striving to provide sophisticated technological solutions to hotels to better serve guests during the whole travel journey. So what kinds of technology are hotels looking for?

With the significant investment in various marketing platforms by major OTAs, the costs of acquiring new customers for hotels are becoming extremely high. So how should independent hotels with limited marketing budgets and resources leverage digital tools and partnerships to engage with guests and build their online presence to enhance customer loyalty and maximize revenue potential?

Hoteliers have a love-hate relationship with consolidated OTAs that are increasingly dominating. So what does the future hold for the hospitality industry? Hoteliers enjoy tremendous market potential on the one hand and huge pressure to survive on the other hand, especially for mid-range and boutique hotels. How should they embrace the next boom?

In the future, the real friends of hotels are online booking platforms as OTAs can facilitate hotel operations and make life easier for the hotel industry. Through innovations in product and technology, online platforms can improve hotels' service quality and user experience  and build a better ecosystem for the industry.

Meta search continues to be one of the hottest topics for the hospitality industry. The rapid growth and changing landscape of meta search means that the “old” rules of meta search marketing no longer apply. Marketers are facing many new problems and dilemmas.
If the ultimate objective is to get more bookings at a reasonable cost, then we should embrace this change. Meta search is no longer just a marketing channel, nor is it simply an OTA type of distribution channel. Perhaps it should be called a direct distribution-marketing channel, through which you can get bookings from direct customers on your branded site or app and converted those customers to be your direct booking sources for a long term.

With more and more corss-sector cooperations emerging in the hospitality industry, how can hoteliers find an angle for brand synergy with the help from big data on mobile channel and understand sharing accommodation and brand preference of their targeted customers? And how can the big data bring more revenue opportuny for hoteliers as well as their partners of brands in other industries while providing personalized value-added services to customers of the hoteliers? 

More and more meeting operators are getting used to booking conference venues through online platforms since 2013. How should hotel brands with conference facilities face the challenges arising from their customers' online-booking preference? Is the online booking trend making life easier or harder for hotels? How do hotel owners and sales teams perceive online MICE platforms, and are there still opportunities for growth?

As the largest social network service provider in China, Tencent with its multiple platforms covers more than 90% of China's internet users and yields massive amount of users' behavior big data that form its digital DNA.

Based on the big data, Tencent would share their insights on what are the needs of users, what sore spots can personalized marketing address for the hospitality industry, and what is the future of hotel marketing as indicated by the big data.

The process of consumer decision is being upgraded from version 1.0 to 2.0 as lifestyle and consumer behaviors are changing significantly. As big data are increasinlgy prevalent and transparent, traditional hotel marketing without statistics monitoring will not help in retaining or gaining customers. Consumer Decision Journey Management will play an important role in providing hoteliers with the entire process of "Advertising - Website visits - Conversion", identifying the consumer decision path that will help hoteliers find a breakthrough in hotel sales.

Boutique hotels, small hotel chains and international hotel enterprises alike are facing new business challenges brought on by the rapid adoption of mobile devices. Business and leisure guests worldwide are increasingly expecting and demanding higher levels of mobile-enabled services and personalized interactions.

How to Enhance Guest Loyalty, Improve Guest Services Efficiency and Increase Guest Acquisition and Revenue in this Mobile age?

In the field of Internet and mobile Internet, there are a lot of innovation, can help new brand quickly cold start, also help the old brand fast transition or product upgrade, what is the power of these measures? How will the method applied to the hospitality industry?

How will OTA consolidations impact the hotel distribution sector? How should OTAs and hotels build win-win partnerships to better serve guests and in turn maximize revenue potential?

The head of accommodation business from China’s top OTA will share her insights on the future of hotel distribution.

Sharing accommodation has significantly impacted the traditional hotel business. So what could hotels learn from the sharing accommodation sector to provide personalized experience to travelers? Is sharing accommodation an opportunity or a challenge to the hospitality industry?

Leading Chinese hotels will demonstrate their innovative marketing solutions to engage with customers, optimize online presence and build strong brand proposition.