09:00 - 09:15 Chairman’s Address
Embracing the New Era
As Chinese travelers are venturing to all corners of the world, China’s travel industry is also making big strides in globalization, having built up a wealth of capital and technological knowhow in the bloodbath within the domestic market. Despite speed bumps along the way, we are geared up to embrace a new era for China’s tourism industry.
09:15 - 09:45 CEO Interview
The Aftermath of a Showdown
Having captured Qunar, neutralized eLong and taken a slice of ly.com and Tuniu, the Ctrip that regrouped under James Liang’s leadership has managed to build a new empire within three short years. However Ctrip still has to fend off salivating Meituan and Alitrip, while trying to take a breather from the onslaughts of airlines and hotels developing their own direct sales initiatives, and the threat of price wars still in the background.
While the dust is still settling on the consolidated playing field, Ctrip is already taking steps to expand overseas by joining Priceline in the foray into India. What is the road map of Ctrip’s global expansion?
How will Liang, a demographic expert by training, juggle his roles in the hardnosed commercial world and the idealistic ivory tower. How will he lead Ctrip to go through the next reinvention and scale new heights?
09:45 - 10:30 CEO Interview
The Globalization Strategy of China’s Tourism Enterprises
China’s leading tourism enterprises are going after two main goals – to draw blood in the domestic market, and to make it big in the international market. Yet it won’t be plain sailing for their globalization campaigns as the market environment is vastly different. Should they fight a lone battle, or join up with others through strategic M&As, or set up joint ventures? What is our most viable option?
10:30 - 11:00 Munch, Meet and Mingle
11:00 - 11:25 Keynote
Driving Travel Business in the Mobile World
The future of the travel industry is in customers’ hands. With a few apps, some swipes and clicks, an entire travel experience will be planned and confirmed by the customer alone, anytime, anywhere. The way of how people communicate is also changing. In five years’ time, we will probably see more immersive content like virtual and augmented reality. With the proliferation of technology, mobile and data around the world, travel marketers have a unique opportunity to make business personal and communicate in a more immersive way. Businesses who understand and embrace the power of personalization and relevance, stand to win and scale fast.
In this session, Paul McCrory, Head of Travel and Financial Services, Facebook, will outline how to unlock mobile and technology to propel travel business growth. Join to learn how to unveil the beauty of China in the palm of worldwide travelers.
11:25 - 12:10 Executive Roundtable
The Future of China's Outbound Travel amid Economic Slowdown
What impact does China’s economic slowdown have on China’s outbound tourism and the global tourism industry?
As the slowing growth of China’s macro economy is bringing jitters to the industry about the growth potential of China’s outbound tourism, it’s time to take stock of how Chinese travelers’ buying and booking behavior have been evolving. How should international tourism brands cater to the ever-changing shopping needs of Chinese travelers?
12:15 - 14:00 Lunch and Midday Break
14:00 - 14:40 CEO Interview
Hospitality in Labor Pain
In the past decade, China’s hospitality industry has been revolutionized by users’ escalating demands. From budget hotels to mid-range accommodation, from serviced apartments to short-term rentals, homestays, long-term rentals, public startup space and themed shopping spaces, the hospitality has been relentlessly exploring and crossing over to other territories. The line between conventional hotels and shared accommodation is increasingly blur.
So what kind of novel hospitality experiences can users expect from innovation and integration of technology and products?
14:40 - 15:25 Executive Roundtable
The Future of Travel Distribution
In the past 20 years, online travel distribution has progressed from OTA to UGC to vertical search, and then platform-based model and now the mobile-only model now commonly adopted by many start-ups. How would new technological breakthroughs in big data, virtual reality and artificial intelligence change the future of travel distribution? And what will become of travelers’ planning and purchase behavior as a result?
15:25 - 15:45 Keynote
Trends and Technology Shaping Travel
Technology has been a driving force for globalization, creating both opportunity and disruption for the travel industry. Travelport’s Martin Herbert reviews the technology trends shaping the world of travel, and how savvy travel leaders can leverage them to stay ahead of the competition.
15:45 - 16:15 Munch, Meet and Mingle
16:15 - 16:35 Keynote
Ignite the Dream of Chinese Guests with an Experience only Disney can Deliver
Disney's focus on the guest experience is reflected in every detail of the design and operation of Shanghai Disney Resort. How will the resort’s innovative attractions and entertainment leverage technology to immerse guests in their favorite stories, creating life-long memories for millions of families as they experience Disney’s legendary guest service?
16:35 - 16:55 Keynote
Intelligent Connection to Boost Innovative O2O Integration in the Hospitality Sector
16:55 - 17:45 Executive Roundtable
How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy
From mobile application to sharing economy, new business models and technology innovation are revolutionizing the way that travel companies serve the business travelers. How will travel management companies leverage the momentum driven by technology innovation and sharing economy, to better serve the business travelers?
18:30 - 20:30 Dinner Reception