Aug. 31 Sept. 1

09:00 - 09:15   Chairman’s Address

Embracing the New Era

As Chinese travelers are venturing to all corners of the world, China’s travel industry is also making big strides in globalization, having built up a wealth of capital and technological knowhow in the bloodbath within the domestic market. Despite speed bumps along the way, we are geared up to embrace a new era for China’s tourism industry.

Speaker:
Charlie Li Charlie Li, CEO, TravelDaily
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Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.

Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.
Charlie Li will attend:
Aug. 31   9:00-9:15 AM Chairman’s Address: Embracing the New Era Aug. 31   9:15-9:45 AM CEO Interview: The Aftermath of a Showdown Aug. 31   2:00-2:40 PM CEO Interview: Hospitality in Labor Pain

09:15 - 09:45   CEO Interview

The Aftermath of a Showdown

Having captured Qunar, neutralized eLong and taken a slice of ly.com and Tuniu, the Ctrip that regrouped under James Liang’s leadership has managed to build a new empire within three short years. However Ctrip still has to fend off salivating Meituan and Alitrip, while trying to take a breather from the onslaughts of airlines and hotels developing their own direct sales initiatives, and the threat of price wars still in the background. 

While the dust is still settling on the consolidated playing field, Ctrip is already taking steps to expand overseas by joining Priceline in the foray into India. What is the road map of Ctrip’s global expansion?

How will Liang, a demographic expert by training, juggle his roles in the hardnosed commercial world and the idealistic ivory tower. How will he lead Ctrip to go through the next reinvention and scale new heights?  

Panelist:
James Liang James Liang, Chairman of the Board & CEO, Ctrip.com
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Mr. James Liang is the co-founder, chairman of the board and chief executive officer of Ctrip.com International, Ltd., the largest online travel company in China with approximately half of China’s online travel market. Mr. James Liang co-founded Ctrip in 1999 with three partners. Mr. James Liang has served as a member of the board of directors since the inception of Ctrip and served as the chairman of the board since August 2003. Mr. James Liang also served as chief executive officer from 2000 to January 2006 and resumed the role of chief executive officer since March 2013.

Prior to Ctrip, Mr. James Liang held a number of technical and managerial positions with Oracle Corporation from 1991 to 1999 in the United States and China, including the head of the ERP consulting division of Oracle China from 1997 to 1999.

Mr. James Liang is also a research professor in Economics at Peking University. Mr. James Liang received a PhD in Economics from Stanford University in 2011 and received his master’s and bachelor’s degrees from Georgia Institute of Technology. Mr. James Liang also attended undergraduate program of Fudan University.
James Liang will attend:
Aug. 31   9:15-9:45 AM CEO Interview: The Aftermath of a Showdown
Moderated by:
Charlie Li Charlie Li, CEO, TravelDaily
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Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.

Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.
Charlie Li will attend:
Aug. 31   9:00-9:15 AM Chairman’s Address: Embracing the New Era Aug. 31   9:15-9:45 AM CEO Interview: The Aftermath of a Showdown Aug. 31   2:00-2:40 PM CEO Interview: Hospitality in Labor Pain

09:45 - 10:30   CEO Interview

The Globalization Strategy of China’s Tourism Enterprises

China’s leading tourism enterprises are going after two main goals – to draw blood in the domestic market, and to make it big in the international market. Yet it won’t be plain sailing for their globalization campaigns as the market environment is vastly different. Should they fight a lone battle, or join up with others through strategic M&As, or set up joint ventures? What is our most viable option? 

Panelists:
Any Wu Any Wu, Co-founder & CEO, Tongcheng Tourism
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Mr. Any Wu is the CEO and co-founder of Tongcheng Tourism. Mr. Any Wu has more than 10 years working and entrepreneurial experience in China’s travel e-commerce industry. Under the leadership of Mr. Any Wu, Tongcheng Tourism has become China's leading online leisure travel company, and one of the top 3 online travel groups in China, which was ranked eighth on the annual top 20 China tourism groups list in 2015. Tongcheng Tourism raised RMB 6 billion investment from Wanda, CITIC Capital, etc. on July 2015.
Any Wu will attend:
Aug. 31   9:45-10:30 AM CEO Interview: The Globalization Strategy of China’s Tourism Enterprises
Bin Feng Bin Feng, President, Utour
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Mr. Bin Feng has 30 years of experience in tourism since 1984. Under Mr. Bin Feng's strong leadership, Utour was successfully listed in Shenzhen Stock Exchange as the first privately-owned tour operator in A stock market. Mr. Bin Feng also focuses on new direction of tourism industry, and is actively expanding the business into sports industry, Internet industry, currency exchange, capital markets and other areas.
Bin Feng will attend:
Aug. 31   9:45-10:30 AM CEO Interview: The Globalization Strategy of China’s Tourism Enterprises
Shaohua Li Shaohua Li, President, Alitrip
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Mr. Shaohua Li joined Alibaba Group in 2011 as the General Manager of Travel BU in Alipay.

Before this, Mr. Shaohua Li had been working in airline companies for years and accumulated abundant experiences in E-commerce area of the travel industry. Mr. Shaohua Li comes from a technical background and thus has a profound understanding of how to bring new technology and new idea to market.

During his time at Alipay, Mr. Shaohua Li and his team built a revamped total payment solution system specialized in travel business, expanded Alipay's business scope in travel industry to include off-line payment, and championed several innovative mobile internet projects. He and his team's work successively helped Alipay transform its business into a B2C based model in travel industry.

In April 2013, Mr. Shaohua Li was nominated as the General Manager of Travel BU in Alibaba Group. The Travel BU has been upgraded into Travel Business Group and Alitrip is its new brand.
Shaohua Li will attend:
Aug. 31   9:45-10:30 AM CEO Interview: The Globalization Strategy of China’s Tourism Enterprises
Alex Yan Alex Yan, President, Tuniu
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In October 2006, Mr. Alex Yan, together with his business partner Mr. Dunde Yu, founded the Tuniu Corporation and Alex being COO since that time. Tuniu Corporation is the first one enterprise focusing on online tourism product booking service, and successfully listed on NASDAQ as “TOUR” on May 9, 2014. The company provide high quality and convenient online booking service. The company’s mission is to help consumers “Make Travel Easier”.

Mr. Alex Yan graduated from Finance Department of Southeast University in 2004. Mr. Yan served as an analyst of iTech Holdings Limited in 2004, and he was one of the founding members and Chief Operating Officer of ci123.com, from 2005 to 2006, where he was responsible for daily operations and helped ci123.com become one of China's leading childcare website.
Alex Yan will attend:
Aug. 31   9:45-10:30 AM CEO Interview: The Globalization Strategy of China’s Tourism Enterprises
Moderated by:
Joseph Xia Joseph Xia, Vice President, Jin Jiang International E-Commerce
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Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co.,Ltd. as Vice President of Sales & Marketing and Product in Nov, 2010. Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as Revenue Management Manager and Deputy Director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc.

Mr. Joseph Xia holds a Bachelor’s degree from Civil Aviation University of China and MBA degree from Fudan University School of Management. Mr. Joseph Xia is also Visiting Lecturer of Travel & Tourism Department of Fudan University.
Joseph Xia will attend:
Aug. 31   9:45-10:30 AM CEO Interview: The Globalization Strategy of China’s Tourism Enterprises

10:30 - 11:00   Munch, Meet and Mingle

11:00 - 11:25   Keynote

Driving Travel Business in the Mobile World

The future of the travel industry is in customers’ hands.  With a few apps, some swipes and clicks, an entire travel experience will be planned and confirmed by the customer alone, anytime, anywhere. The way of how people communicate is also changing.  In five years’ time, we will probably see more immersive content like virtual and augmented reality. With the proliferation of technology, mobile and data around the world, travel marketers have a unique opportunity to make business personal and communicate in a more immersive way.  Businesses who understand and embrace the power of personalization and relevance, stand to win and scale fast.

In this session, Paul McCrory, Head of Travel and Financial Services, Facebook, will outline how to unlock mobile and technology to propel travel business growth.  Join to learn how to unveil the beauty of China in the palm of worldwide travelers.

Speaker:
Paul McCrory Paul McCrory, Head of Financial Services and Travel, Facebook
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Mr. Paul McCrory leads a team at Facebook responsible for helping advertisers and agencies maximize their use of Facebook as a core marketing platform.

Mr. Paul McCrory has a focus on enabling clients to scale performance marketing and achieve brand marketing objectives by partnering with Facebook. His work involves providing customers with tools that enable them to measure and monitor their use of Facebook to achieve business objectives.

Prior to joining Facebook, Mr. Paul McCrory led Experian’s Digital division in Australia. His previous experience has provided him with key skills in data, analytics and technology across the Financial Services, Travel and Retail industries.
Paul McCrory will attend:
Aug. 31   11:00-11:25 AM Keynote: Driving Travel Business in the Mobile World

11:25 - 12:10   Executive Roundtable

The Future of China's Outbound Travel amid Economic Slowdown

What impact does China’s economic slowdown have on China’s outbound tourism and the global tourism industry?

As the slowing growth of China’s macro economy is bringing jitters to the industry about the growth potential of China’s outbound tourism, it’s time to take stock of how Chinese travelers’ buying and booking behavior have been evolving. How should international tourism brands cater to the ever-changing shopping needs of Chinese travelers?

Panelists:
Oliver Hua Oliver Hua, Managing Director, Asia-Pacific, Booking.com
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Mr. Oliver Hua was appointed Booking.com’s Managing Director for the Asia-Pacific region in October 2013. Mr. Oliver Hua is responsible for developing and executing business strategy across one of the company’s fastest-growing regions.

Mr. Oliver Hua came to Booking.com from eBay, where he had worked for over eight years. There, Mr. Oliver Hua held a number of senior positions including Managing Director for Southeast Asia, Japan, and Israel; Chief Operating Officer for Greater China, Japan, and Southeast Asia; and Senior Director of Trust and Safety for the Asia-Pacific region.

Before joining eBay in 2005, Mr. Oliver Hua worked for seven years as a senior executive with a number of global management and strategy consultants, including McKinsey & Co. in Shanghai and Houston; Booz Allen Hamilton; and Stern Stewart & Co., where he worked with local and global clients in Asia, Europe and the United States. Mr. Oliver Hua was also an entrepreneur, and in 2000, Mr. Oliver Hua co-founded and headed the B2B internet startup company, Luban.com.

Mr. Oliver Hua received his Bachelor’s degree in Economics from Beijing Foreign Studies Institute in 1993. Mr. Oliver Hua also has a Master’s degree in Business Administration, which was awarded jointly by the China Europe International Business School (CEIBS) in Shanghai and the International Graduate School of Management (IESE) in Barcelona and Madrid.
Oliver Hua will attend:
Aug. 31   11:25-12:10 PM Executive Roundtable: The Future of China's Outbound Travel amid Economic Slowdown
Leo Lin Leo Lin, Chief of Staff, TripAdvisor China
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Mr. Leo Lin joined TripAdvisor China in 2015 as Chief of Staff, leading TripAdvisor product and marketing operation in China.

Prior to joining TripAdvisor, Mr. Leo Lin served at Mckinsey, focusing on Automobile and High Tech practice. In the early part of his career, Mr. Leo Lin served at P&G marketing department, for brand management.

Apart from work, Mr. Leo Lin enjoys out-door traveling. Mr. Leo Lin used to hike in Mustang (Nepal), Ali (Tibet), and etc. In 2014, Mr. Leo Lin took a cycling trip from Shanghai to Spain.

Mr. Leo Lin holds a BA in Chinese Literature from Fudan University. Mr. Leo Lin can speak fluent Chinese and English. Mr. Leo Lin is currently located in Beijing.
Leo Lin will attend:
Aug. 31   11:25-12:10 PM Executive Roundtable: The Future of China's Outbound Travel amid Economic Slowdown
Adam Li Adam Li, Vice President, China, Emirates Airline
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Mr. Adam Li joined Emirates Airline in January 2006 as Sales Manager (passenger) in Beijing. Emirates has achieved outstanding sales performance in Beijing under Mr. Adam Li’s leadership. In November 2011, Mr. Adam Li has been promoted as Vice President China of Emirates Airline.

As Vice President China, Mr. Adam Li directs the strategic development of Emirates in mainland China, including strengthening relationships with political representatives, government authorities, airlines, commercial accounts and key travel industry representatives whilst ensuring that both the country-wide revenue target and company standards of passenger handling are achieved.
Adam Li will attend:
Aug. 31   11:25-12:10 PM Executive Roundtable: The Future of China's Outbound Travel amid Economic Slowdown
Brian Chien Brian Chien, General Manager and Chief Representative, China, Amadeus
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Mr. Brian Chien is currently General Manager & Chief Representative, Amadeus China and is responsible for managing all of Amadeus' distribution business in China.

Mr. Brian Chien joined Amadeus in 2006 as Regional Director of Business Development and Corporate Strategy in Amadeus Asia in its Bangkok regional headquarters office. Mr. Brian Chien was responsible for executing regional partner strategies, China market entry and development strategies to further expand Amadeus’ customer portfolio and scope and joint venture and partner discussions in China and Asia Pacific region.

Prior to joining Amadeus, Mr. Brian Chien was the Head of Distribution, E-Commerce and Loyalty Programs for Air Macau and also held various management roles in passenger sales, revenue management and business development at American Airlines in the USA.

Mr. Brian Chien holds an MBA in Marketing and speaks fluent English and Chinese and currently resides in Beijing.
Brian Chien will attend:
Aug. 31   11:25-12:10 PM Executive Roundtable: The Future of China's Outbound Travel amid Economic Slowdown
Zhaohui Li Zhaohui Li, Director, German National Tourist Board Beijing Office
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Ms. Zhaohui Li joined German National Tourist Board Beijing Office as director in August, 2012. Prior to that, she was Representative China of Magic Cities Germany for 9 years, a marketing alliance for promoting 10 large cities in Germany as travel destination. In the early part of her career, she served at CTS, CYTS and CITIC Travel, for outbound travel and inbound travel for more than 10 years.

Ms. Zhaohui Li holds a BA in German language and literature from Beijing University and MBA from Newcastle University in UK.
Zhaohui Li will attend:
Aug. 31   11:25-12:10 PM Executive Roundtable: The Future of China's Outbound Travel amid Economic Slowdown
Moderated by:
Gene Quinn Gene Quinn, CEO & Co-founder, Tnooz
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Mr. Gene Quinn is the CEO and co-founder of Tnooz, a leading provider of news and analysis about travel technology and its impact on the global digital travel economy. Before founding Tnooz, Mr. Gene Quinn was chairman of PhoCusWright, a leading research authority on the intersection of travel, technology and distribution. Mr. Gene Quinn has a deep background in travel, technology, media and financial services with senior management, governance and investor roles at Viacom's MTV Networks, Tribune Company, Checkfree, America Online, MIT Media Lab and National Center for Supercomputing Applications (NCSA, the birthplace of the Mosaic web browser).
Gene Quinn will attend:
Aug. 31   11:25-12:10 PM Executive Roundtable: The Future of China's Outbound Travel amid Economic Slowdown

12:15 - 14:00   Lunch and Midday Break

14:00 - 14:40   CEO Interview

Hospitality in Labor Pain

In the past decade, China’s hospitality industry has been revolutionized by users’ escalating demands. From budget hotels to mid-range accommodation, from serviced apartments to short-term rentals, homestays, long-term rentals, public startup space and themed shopping spaces, the hospitality has been relentlessly exploring and crossing over to other territories. The line between conventional hotels and shared accommodation is increasingly blur. 

So what kind of novel hospitality experiences can users expect from innovation and integration of technology and products?

Panelists:
Qi Ji Qi Ji, Founder & Chairman, HUAZHU Hotels Group
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Mr. Qi Ji is one of the most successful entrepreneurs in China, who co-founded Ctrip.com, HomeInns & Hotels and founded HUAZHU Hotels Group. All the three companies have been successfully listed on NASDAQ and the market value reaches over US$ 1 billion for each one. Mr. Qi Ji's successful story is the legend in the industry.

Under Mr. Qi Ji's strong leadership, all the 50,000 employees commit themselves to keep satisfying travelers and corporate clients with impressive and cost-effective travel experiences, and fast-growing multi-brand hotel group in China with more than 2,700 hotels across over 350 cities. Aiming to become one of the world’s leading hotel operators, HUAZHU formed an extensive and long-term alliance with Accor in 2014, offering the customers of both loyalty programs (altogether 75 million members) the opportunity to access a network of over 6,000 hotels globally. Mr. Qi Ji was given France highest award for his outstanding contribution in 2016.
Qi Ji will attend:
Aug. 31   2:00-2:40 PM CEO Interview: Hospitality in Labor Pain
Justin Luo Justin Luo, Co-founder & CEO, Tujia.com
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Mr. Justin Luo is the co-founder and CEO of Tujia, which is known as China’s leading online marketplace for vacation rentals. Prior to co-founding Tujia, Mr. Justin Luo was the co-president of CRIC and general manager of Sina Leju, the largest online portal of real estate media and information in China. Sina Leju successfully listed on the NASDAQ in 2009. Prior to Leju, Mr. Justin Luo also served on senior management roles for several well-known companies, including Cisco, Oracle and Avaya.
Justin Luo will attend:
Aug. 31   2:00-2:40 PM CEO Interview: Hospitality in Labor Pain
Moderated by:
Charlie Li Charlie Li, CEO, TravelDaily
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Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.

Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.
Charlie Li will attend:
Aug. 31   9:00-9:15 AM Chairman’s Address: Embracing the New Era Aug. 31   9:15-9:45 AM CEO Interview: The Aftermath of a Showdown Aug. 31   2:00-2:40 PM CEO Interview: Hospitality in Labor Pain

14:40 - 15:25   Executive Roundtable

The Future of Travel Distribution

In the past 20 years, online travel distribution has progressed from OTA to UGC to vertical search, and then platform-based model and now the mobile-only model now commonly adopted by many start-ups. How would new technological breakthroughs in big data, virtual reality and artificial intelligence change the future of travel distribution? And what will become of travelers’ planning and purchase behavior as a result?

Panelists:
Rodney Bao Rodney Bao, Vice Chairman & CEO, Jinjiang Travel
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Mr. Rodney Bao has more than 20 years of experience in hotel management, tourism and E-commerce. Mr. Rodney Bao has served on Deputy General Manager of Jin Jiang Tower and the Senior Vice President of Shanghai Jin Jiang Thayer Interactive Co., Ltd..

In July 2010, Mr. Rodney Bao was commissioned by Jin Jiang International Group to found Jinjiang International E-Commerce Center with the mission to improve the resources integration of tourism and O2O marketing in the group.

In Jan 2014, Mr. Rodney Bao has been appointed as the CEO of Shanghai Jinjiang International Travel Co., Ltd..

Mr. Rodney Bao holds a Bachelor Degree on Hotel Management from Shanghai Jiao Tong University. Mr. Rodney Bao is also an adjunct professor and the mentor of graduate students for MTA at Fudan University.
Rodney Bao will attend:
Aug. 31   2:40-3:25 PM Executive Roundtable: The Future of Travel Distribution
Morton Huang Morton Huang, Founder & CEO, Yiqifei.com
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Mr. Morton Huang is the founder and chief executive officer of Yiqifei Travel (Yiqifei.com), who dedicates himself to promoting the development of online travel service. As one of the leading companies in international travel service industry, Yiqifei Travel has focused on international air-ticket booking service for more than thirteen years.

Mr. Morton Huang graduated from Civil Aviation University of China. He once worked for China Southern Airlines Company Ltd., and China Travel Service (HK ) Group Cooperation. In 2003, Mr. Morton Huang set up Guangzhou CAS Air Service Ltd., and also in this year, he built up the brand “Yiqifei”. In 2005, Yiqifei issued the first BSP international e-ticket in China. So far, Yiqifei Travel dedicates to serve the customers with the goal of “Being the most trusted international travel platform by Chinese around the world”.
Morton Huang will attend:
Aug. 31   2:40-3:25 PM Executive Roundtable: The Future of Travel Distribution
Todd Arthur Todd Arthur, Vice President of Sales and Market Development, Sabre Travel Network APAC
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Mr. Todd Arthur is the vice president of sales and market development for Sabre Travel Network Asia Pacific. In this role, Mr. Todd Arthur is responsible for sales performance across Asia Pacific and the retention and organic growth of both local and global accounts. Mr. Todd Arthur also works closely with Sabre’s product and technology teams to drive customer-centric solution deployment in Asia Pacific.

Before being named vice president for Sabre Travel Network APAC, Mr. Todd Arthur was Managing Director for HRS in Asia Pacific, responsible for strategic business planning and partnership development, talent development and regional growth. Working in the corporate travel industry for two decades, Mr. Todd Arthur has served in senior management and business development roles spanning Asia and North America for companies including BCD Travel, Advito, Finnair and Malaysia Airlines. Mr. Todd Arthur also represents Asia on the board of directors of the Association of Corporate Travel Executives.

Mr. Todd Arthur lives in Singapore and is an avid traveler. Having been to more than 100 countries, seeing the world is a passion that he shares with his wife and there are still plenty of opportunities for places they have yet to see.

Mr. Todd Arthur holds a Bachelor of Business Administration from Jackson College in Mississippi.
Todd Arthur will attend:
Aug. 31   2:40-3:25 PM Executive Roundtable: The Future of Travel Distribution
Dennis Zhang Dennis Zhang, Chairman & CEO, Shijiebang.com
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Mr. Dennis Zhang co-founded Shijiebang.com at the end of 2012 as Chairman and CEO. Before that, Mr. Dennis Zhang worked at CDH investment as Operating Partner for about 4 years. He also served as the First CEO of Yahoo! China, CEO of CGA (HaoFang Game Community), President of A8 Music Group, and successfully led A8 Music's IPO in Hong Kong. Mr. Dennis Zhang has rich outbound travel experience over all five continents and is known as a travel expert by his friends.
Dennis Zhang will attend:
Aug. 31   2:40-3:25 PM Executive Roundtable: The Future of Travel Distribution
Qi Jiang Qi Jiang, Co-Founder, TalkingData
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Mr. Qi Jiang has rich experience on managing mobile Internet startups, deep understanding of mobile Internet and big data applications in the financial industry.

Mr. Qi Jiang has over 10 years of professional experience in Telco and Financial industries, with rich managing skills in mobile Internet companies.

Mr. Qi Jiang was former product director of Sanyi Optoelectronics and former sales GM of Raisecom.
Qi Jiang will attend:
Aug. 31   2:40-3:25 PM Executive Roundtable: The Future of Travel Distribution
Moderated by:
Joe Xu Joe Xu, Senior Vice President, Super 8 (China)
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Mr. Joe Xu joined Super 8 (China) in July 2010 as Senior Vice President of Distribution. Mr. Joe Xu is responsible for Hotel Property Management System, EC Channel, IT Technology R&D and Reservation functions.

Prior to joining Super 8, Mr. Joe Xu was the Vice President of Beijing Golden Century (GC) Networks and was in charge of sales and service call center operations, E-commerce, R&D for new products and technology. Before joining GC, Mr. Joe Xu worked for Dell Inc. for more than 13 years, including 5 years of work in DellUS. Mr. Joe Xu was instrumental in setting up Dell East Asia Direct Sell Manufacturing & Distribution, Dell R&D Center in Shanghai, and improving Tech Support Service in Dell Great China region.

Mr. Joe Xu holds an EMBA Degree from Guanghua Management School at Peking University, a MSIE degree from University of Texas in U.S and a BEng degree from Jiangsu University, China.
Joe Xu will attend:
Aug. 31   2:40-3:25 PM Executive Roundtable: The Future of Travel Distribution

15:25 - 15:45   Keynote

Trends and Technology Shaping Travel

Technology has been a driving force for globalization, creating both opportunity and disruption for the travel industry. Travelport’s Martin Herbert reviews the technology trends shaping the world of travel, and how savvy travel leaders can leverage them to stay ahead of the competition. 

Speaker:
Martin Herbert Martin Herbert, Managing Director – Asia, Travelport
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Mr. Martin Herbert, General Manager, Asia for Travelport, is responsible for expanding Travelport’s commercial presence in key strategic regions of North and Southeast Asia, and providing expertise and support to Travelport’s travel agency subscribers and distribution partners.

Mr. Martin Herbert joined Travelport in 2009 to develop key relationships with airlines in Africa, based in Dubai. Mr. Martin Herbert then relocated to Nairobi, Kenya as Regional Director and established successful Travelport operations in important countries in the region.

A seasoned travel technology expert, Mr. Martin Herbert has worked on projects for Thomas Cook and Lastminute.com. Mr. Martin Herbert has also worked for Worldspan, Galileo, and Expedia in various roles within distribution, technical sales and business development.
Martin Herbert will attend:
Aug. 31   3:25-3:45 PM Keynote: Trends and Technology Shaping Travel

15:45 - 16:15   Munch, Meet and Mingle

16:15 - 16:35   Keynote

Ignite the Dream of Chinese Guests with an Experience only Disney can Deliver

Disney's focus on the guest experience is reflected in every detail of the design and operation of Shanghai Disney Resort. How will the resort’s innovative attractions and entertainment leverage technology to immerse guests in their favorite stories, creating life-long memories for millions of families as they experience Disney’s legendary guest service?

Speaker:
Yan Wang Yan Wang, Vice President, Sales, Shanghai Disney Resort
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Ms. Yan Wang joined Shanghai Disney Resort as Vice President, Sales in July 2012.

Ms. Yan Wang leads the Sales team in achieving Shanghai Disney Resort’s overall business results. Ms. Yan Wang’s responsibilities mainly include planning, developing, executing and implementing sales channels strategies and distribution marketing plans to optimize business both for short time results and long term development.

Ms. Yan Wang has an extensive knowledge and great experience of global tourism trends, strategic marketing and consumer demand trend. Ms. Yan Wang has over 20 years of international tourism industry and marketing experience with the China National Tourism Administration (CNTA), including 8 years of overseas assignments in Canada, US and Germany while she was leading marketing initiatives and travel businesses to build up global awareness about China as a tourist destination.

Ms. Yan Wang’s last position prior to joining Disney was Deputy Director-General, Marketing and International Cooperation Department, CNTA.

Ms. Yan Wang has a Master of Science degree in Economics from the Shanghai Academy of Social Sciences.
Yan Wang will attend:
Aug. 31   4:15-4:35 PM Keynote: Ignite the Dream of Chinese Guests with an Experience only Disney can Deliver

16:35 - 16:55   Keynote

Intelligent Connection to Boost Innovative O2O Integration in the Hospitality Sector

Speaker:
Liang Zeng Liang Zeng, Vice President, Baidu
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Mr. Liang Zeng serves as Vice President of Baidu Inc., and CEO of Baidu Nuomi, a leading O2O service platform owned by Baidu. His mission is to enable Baidu to connect people and services in the mobile internet era. Mr. Liang Zeng oversaw key account sales, search engine marketing and Baidu Marketing Research Institute.

Mr. Liang Zeng has a successful track record in leading a diverse team to grow business in multiple countries. Before joining Baidu, Mr. Liang Zeng worked for Microsoft as a member of the Greater China Region (GCR) Senior Leadership Team and was responsible for driving the sales, marketing and services of government, education and healthcare industry for China, Hong Kong and Taiwan.

Mr. Liang Zeng received both his MBA and his MS in Engineering from Georgia Institute of Technology, USA. In addition, he holds another MS in Engineering degree from Tsinghua University in Beijing.
Liang Zeng will attend:
Aug. 31   4:35-4:55 PM Keynote: Intelligent Connection to Boost Innovative O2O Integration in the Hospitality Sector

16:55 - 17:45   Executive Roundtable

How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy

From mobile application to sharing economy, new business models and technology innovation are revolutionizing the way that travel companies serve the business travelers. How will travel management companies leverage the momentum driven by technology innovation and sharing economy, to better serve the business travelers?

Panelists:
Steven Gong Steven Gong, Head of Operations, China, CITS American Express Global Business Travel
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Mr. Steven Gong joined CITS American Express Global Business Travel in 2002 and was appointed to Head of Operations in 2009. In this role, Mr. Steven Gong is in charge of the service delivery including front office (customer facing teams) and supporting functions, and responsible for participating and leading business travel management growth and innovations.

Mr. Steven Gong has 23 years of experience in the travel industry, as well as 14 years of experience in business travel management. Prior to joining CITS American Express, Mr. Steven Gong also worked for CITS Head Office and Abacus in senior leader roles.

Mr. Steven Gong received his B.A. in Economic Information Management, school of information, Renmin University of China. Mr. Steven Gong is currently based in Beijing, China.
Steven Gong will attend:
Aug. 31   4:55-5:45 PM Executive Roundtable: How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy
Liang Liu Liang Liu, Founder & CEO, ON THE WAY
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Mr. Liang Liu is founder and CEO of On The Way (OTW). The company (stock code: 833741) was established in 2004. The company comprises OTW Aviation, OTW Business Travel , OTW Tourism and Country Holidays. The company is based in Beijing, with branch offices in the United States, Shanghai and Xi'an. OTW is devoted to provide quality service and travel solutions.
Liang Liu will attend:
Aug. 31   4:55-5:45 PM Executive Roundtable: How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy
Maximilian Waldmann Maximilian Waldmann, Founder & CEO, Conichi
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Mr. Maximilian Waldmann is founder and CEO of Conichi. Mr. Maximilian Waldmann has a Bachelor degree from University of Bath and Singapore Management University. Mr. Maximilian Waldmann previously worked for Google, Rocket Internet and KPMG. Founder of ThePlac.es City Guide.
Maximilian Waldmann will attend:
Aug. 31   4:55-5:45 PM Executive Roundtable: How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy
David Long David Long, Vice President, UCAR Inc.
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Mr. David Long is Vice President of UCAR Inc., leading the company’s corporate sales, call center and strategic cooperation departments. Prior to joining UCAR, Mr. Long was Vice President of Operation Department with CAR Inc. Mr. Long started his career in car rental business from 2010. He also has 15 years of experience in chain hotel sector.
David Long will attend:
Aug. 31   4:55-5:45 PM Executive Roundtable: How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy
Tarry Wang Tarry Wang, Co-founder & COO, Xiaozhu.com
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Mr. Tarry Wang is Co-founder and COO of Xiaozhu.com.

Prior to founding Xiaozhu in 2012, Mr. Tarry Wang was Vice President of Ganji.com since 2010.

Tarry was Vice President of Madhouse, China’s biggest mobile ad platform, from 2008 to 2010, where he was responsible for business development and marketing outreach.

Before joining Madhouse, as part of the founding team, Tarry helmed Qihoo 360 as Executive Vice President from 2005 to 2008, overseeing overall B2B business and online search operation.

From 2000 to 2005, Tarry was Manager and then Regional Manager for South China of 3721.com from 2000 to 2003, responsible for key account management and distribution channel expansion. After Yahoo’s acquisition of 3721, Tarry was appointed Regional Director for North China of Yahoo China, where he first met Kelvin Chen, another co-founder of Xiaozhu.com.

Throughout his course of 16 years of professional experiences, Tarry has been a thought leader who truly cares about the development of each individual on his team. His authenticity and openness has motivated, inspired, and helped talents grow and succeed.

Tarry holds an undergraduate degree in food sciences and nutrition from Beijing University of Agriculture and has undertaken executive MBA program at China Europe International Business School.
Tarry Wang will attend:
Aug. 31   4:55-5:45 PM Executive Roundtable: How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy
Moderated by:
Jonathan Kao Jonathan Kao, Director, Strategic Initiatives, Greater China, BCD Travel
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Mr. Jonathan Kao has over 15 years of experience within the corporate travel industry in Greater China. His extensive experience and deep knowledge is derived from creating effective managed travel programs for local/global companies.

In his role, Mr. Jonathan Kao is shaping, strengthening and growing BCD Travel in Greater China, ensuring that the company fulfils their mission of powering customer success by making the most of travel investment, keeping traveler’s safe and enhancing the traveler experience.

Mr. Jonathan Kao has an Economics degree from the University of Toronto, Master’s degree in e-Business from the City University of Hong Kong and holds the Chartered Financial Analyst (CFA) designation.
Jonathan Kao will attend:
Aug. 31   4:55-5:45 PM Executive Roundtable: How Will Business Travel Evolve amid The Boom of Technology Innovation and Sharing Economy

18:30 - 20:30   Dinner Reception

Aug. 31 Sept. 1
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