Today’s hotel industry stands at cross roads between the traditional objectives of the hotel industry, therefore creating hospitality for a guest, and new demanding focuses on real estate management, the usage of technology in front and back of house operations, the relationship with new business partners such as OTAs etc. Bernold O. Schroeder will prioritize these relationships and to explain what are the needed skills for a Hotel General Manager or Hotel Executive Member these days.

How the emerging models of private-sales, last-minute, group buying and opaque will be impacting the conventional hotel revenue management and marketing strategy? How the hoteliers capitalize on these opportunities?

Share the latest trend of Global and China hotel market -where we are on the curve. And more pipeline data will be shared to have an in-depth look at the future supply growth the markets.

As the international hotel chains are expanding aggressively in China market, so how the local hotels chains improve their service quality and competitive advantage through technology and service innovation?

How hotels improve the ROI on various marketing mix (social media, mobile application, search, email, content, website optimization)?

Learn how social media and review analytics are being used by hotel organizations of all types to improve sales, marketing, operations, distribution, and revenue management.

Today's online marketing has become more and more essential for the operating strategy, the hotel industry has taken the online marketing. But how to apply and closely integrated with the hotel performance management need great consideration of hoteliers.
 

The participants will discuss the key driving forces that will impact the hotel marketing and distribution in 2012 and beyond, including mobile applications, social media, Google hotel finder, Room Key, hotel direct connect vs. GDS, etc.