Shaohua Li joined Alibaba Group in 2011 as the GM of Travel BU in Alipay. Before this, Mr. Li had been working in airline companies for years and accumulated abundant experience in e-commerce area of the travel industry. Mr. Li comes from a technical background and thus has a profound understanding of how to bring new technology and new ideas to market. During his time at Alipay, Mr. Li and his team built a revamped payment solution system specialized in travel business, expanded Alipay's business scope in travel industry to include off-line payment and pioneered several innovative mobile internet projects. He and his team's work successively helped Alipay transform its business into a B2C based model in travel industry. In April 2013, Mr. Li was nominated as the GM of Travel BU in Alibaba Group. He will be undertaking the mission to integrate various resources within Alibaba to improve market efficiency and quality of service. More fundamentally, he will lead the team and Alibaba towards bold innovations and significant breakthroughs in the mobile internet market.


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