Mr. Bill Karz is the Vice President of Digital Marketing at the Los Angeles Tourism & Convention Board.

Since joining the tourism board in 2006, Bill has tripled website traffic to discoverLosAngeles.com, and set industry records for social media. Recognized by such publications as Travel + Leisure and the Webby Awards for excellence in social media and web design, Bill has received a number accolades for his efforts at L.A. Tourism.

During Bill's tenure, L.A. Tourism has been actively marketing to the Chinese consumer using a variety of digital strategies. Working with a Chinese-based digital agency, the tourism board recently built a new mobile-optimized, Chinese website (helloLA.cn) and launched a WeChat account focused on educating Chinese visitors about all that Los Angeles has to offer.

Prior to the tourism board, Bill was a travel writer and contributing editor to a major U.S. newspaper.