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Oct. 23
Main Hall
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Oct. 23Forum 1
Inbound Tourism
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Oct. 24Forum 2
Destination Marketing/Tech
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Oct.24Forum 3
Sharing Accommodation
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Oct.24Forum 4
Culture and Tourism
Venue：Euro Asia Grand Ballroom, F1
09:00 - 09:05
Openning Remarks
Opening Remarks - Shaanxi
09:05 - 09:10
Openning Remarks
Opening Remarks - Xi'an
09:10 - 09:15
Openning Remarks
Opening Remarks - WTCF
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Baochun Li, Executive Deputy Secretary General, WTCF
09:15 - 09:20
Openning Remarks
Opening RemarksoO - WTTC
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Haybina Hao, Regional Director of Greater China, WTTC -World Travel & Tourism Council
09:20 - 09:25
Openning Remarks
Opening Remarks - Ctrip
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James Liang, Co-founder and Executive Chairman of the Board, Ctrip Group
09:25 - 09:40
Keynote
Belt and Road Initiative & China's Tourism
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Xiaoan Wei, Chief Expert of World Tourism Cities Federation，Chairman of China Leisure Association,
09:40 - 10:00
Munch, Meet and Mingle
10:00 - 10:20
Keynote
2019 China Online Tourism Big Data Report
Modeling and calculating the online tourism penetration rate, tourism cost, the distance between the tour and the accommodation, advance time of booking, etc.
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Yiliang Ma, Director of Statistical Survey Institute, China Tourism Academy
10:20 - 10:40
Keynote
Big Data Insights of Ctrip Group on Tourism Development of Shaanxi & Xi'an
Through all-round cooperation with Ctrip Group, Shaanxi/Xi'an tourism industry achieved further development in 2019. Combining with big data, Ctrip deeply interprets the motivation of tourism development in Shaanxi/Xi'an, and takes accommodation industry as an example to illustrate the upgrading of tourism industry under the guidance of big data.
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Benny Wang, Vice President of Ctrip Group，CEO of Government Cooperation and Offline Market Business, Ctrip
10:40 - 11:10
Panel
The World's Culture and Tourism Museums
11:10 - 11:30
Keynote
New Gravity: Integration of Culture and Tourism and Urban Development
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Wenzhang Zhou, Former Vice President, Professor, Ph.D., Party School of the Central Committee of C.P.C (National Academy of Governance)
11:30 - 11:50
Keynote
Integration of Culture and Tourism: The Path, Model & Innovations
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Jiecheng Liu, Dean Assistant, Associate Researcher, Peking University Cultural Industry Research Institute
11:50 - 12:10
Keynote
Urban Rivers and Cultural Tourism Development——Case Study of Qinhuai River
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Youcheng Gan, Director of Research of Institute of Culture and Natural Heritage, Deputy Director of Nanjing Histor, Nanjing University
10:00 - 12:00
Closed Meeting
The International Development of Xi'an's Tourism
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James Liang, Co-founder and Executive Chairman of the Board, Ctrip Group
Xiaoan Wei, Chief Expert of World Tourism Cities Federation，Chairman of China Leisure Association,
Lu Miao, Co-founder, Vice President and Secretary-General, Center for China and Globalization (CCG)
Tiger Wu, Director/Professor, Peking University Center for Recreation and Tourism Research
Zhongguang Li, Vice President, China Tourism Academy
Zhenzhi Yang, Founder, Venitour
Landy Chang, CEO, Street Voice
Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd.
Lizi Shen, CSO, Fosun Infrastructure Development Group
Venue：Euro Asia Grand Ballroom, F1
14:00 - 14:20
Keynote
Reinforcing Quality Inbound Travel with Innovation Mechanism
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Zhongguang Li, Vice President, China Tourism Academy
14:20 - 14:40
Keynote
Building Quality Inbound Travel Products
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James Liang, Co-founder and Executive Chairman of the Board, Ctrip Group
14:40 - 15:00
Big Data Release: China's Inbound Tourism Report
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Lu Miao, Co-founder, Vice President and Secretary-General, Center for China and Globalization (CCG)
15:00 - 15:50
Panel
The Opportunities and Challenges of China's Inbound Travel from a Global Perspective
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Bowen Sun, General Manager of Inbound Tourism, Ctrip Group
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Luis Diego Monsalve Hoyos, Ambassador, Embassy of the Republic of Colombia
Zequn Ning, Professor, College of Tourism of BUU
Hongcai Xu, Non-Resident senior research fellow, Center for China and Globalization (CCG)
15:50 - 16:10
Munch, Meet and Mingle
16:10 - 17:00
Panel
The National Image of Open and Confidence Complementary to Inbound Tourism Growth
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Victor Gao, Vice President, CCG
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EDWARD A.KWASI BOATENG, Ambassador, GHANA EMBASSY
Tony Dou, Deputy General Manager, Greater China, Twitter
Qing Li, Director of Talent Research, Center for China and Globalization (CCG)
Chiu-Ti Jansen, CEO, China Happenings
Jie Sun, Former Chairman, Asset Management Association of China
17:00 - 17:10
White Paper
The White Paper Release of China's Inbound Travel Enterprises Alliance
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Bowen Sun, General Manager of Inbound Tourism, Ctrip Group
17:10 - 17:20
Keynote
How to Increase two-bound Tourism between Japan and China
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Matsuyama Ryoichi, Trustee, International University of Japan
17:20 - 17:40
Route Release
Shaanxi & Xi'an Inbound Tourism Route Release
17:40 - 17:50
Keynote
Gifu City Promotion
17:50 - 18:00
Keynote
Yokohama as an Attractive Tourism Destination in Japan
18:00 - 18:20
Award
The Award Ceremony by The Tourism Ambassadors of China, Japan & South Korea
Venue：Euro Asia Grand Ballroom, F1
09:00 - 09:20
Keynote
Case Study and Methodology of Entertainment Marketing
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Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd.
09:20 - 10:10
Panel
New Digital Marketing for Tourist Destinations and Attractions
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Charlie Li, CEO, TravelDaily
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Zhihong Zhang, Deputy Director, Guilin Culture and Tourism Bureau
Bora Shnitman, Israel Tourism Attache, Israel Ministry of Tourism, China Office
Dansheng Wang, Deputy General Manager, Shenzhen OCT East Co., Ltd
Jianlong Liu, COO, GYROTECH
Lynn Huang, Government Resources Cooperation Dept. Vice General Manager, Destination Marketing General Manager, Ctrip
Gilbert Huang, Deputy General Manager of Travel Business Unit, Qunar.com
Fidan Aliyeva, Chief Marketing and Branding Officer, Azerbaijan Tourism Board (ATB)
10:10 - 10:30
Munch, Meet and Mingle
10:30 - 10:50
Keynote
Building up High-quality Destinations through Travelers’ Insights
As a global leading travel platform, TripAdvisor helps tons of travelers to find destinations, and book the right hotels, restaurants and things to do. We would like to share insights from a recent TripAdvisor research covering 30+ markets, including how travelers around the world plan and book their trips, as well as their consumption behaviors. Meanwhile, we will also share some data insights from TripAdvisor’s sites across 49 markets, discovering how Xi’an has been attracted by international travelers and how TripAdvisor can help domestic destinations to promote their tourism resources in oversea markets.
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Ethan Zhu, General Manager, TripAdvisor China
10:50 - 11:10
Keynote
Creating New Value for Intelligent Holistic Tourism
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Bob Pan, Founder and CEO, PALMYOU
11:10 - 11:30
Keynote
Business-Oriented Localization Strategies
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Jimmy Wang, Director of Business Development, Translations.com
14:00 - 14:20
Keynote
How Destinations & Tourist Attractions Leverage Social Engagement Data to Target Potential Customers
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Alice Yu, Tourism Industry Planning Head of Tencent Marketing Solution, Tencent Marketing Solution
14:20 - 14:40
Keynote
Leveraging Socia Media to Improve Inbound Tourism Service
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Owen Pei, Brand Center GM, Join Digital Group
14:40 - 15:00
Keynote
Ctrip's Methodology of Culture & Tourism Emancipates The Development of China's Metropolitan Areas
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Leo Zhang, Vice General Manager of Government Development, General Manager of Destination Market, Ctrip Group
15:00 - 15:20
Signing & Keynote
Keynote Speech by Huaxia Culture and Tourism
Signing Ceremony of Xi'an Chanba & Ctrip Group
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Yuanhui Cong, Marketing Manager, China Cultural Tourism Group Xi'an performance Co., Ltd.
15:20 - 15:40
Munch, Meet and Mingle
15:40 - 16:00
Keynote
Night Tour Economy of Qujiang
16:00 - 16:20
Keynote
The Overseas Marketing for China's Destinations and Tourist Attractions
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Chengyun Xu, Head of Industry, Travel & Education, Google China
16:20 - 16:40
Keynote
Indonesian Tourism's Promotion Strategies
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Vinsensius Jemadu, Director of International Marketing for Great China, Ministry of Tourism, Republic of Indoneisa
16:40 - 17:30
Panel
How Destinations and Attractions Optimize Experience and Efficiency with Tech Innovations
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Charlie Li, CEO, TravelDaily
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Qi Zhang, Vice President, Galasys Global (Suzhou) Co., Ltd.
Kevin Kong, Director of Operations,Tourism Industry, WeChatPay, Tencent
Tao Yang, General Manager, Xi’an Qujiang Cultural Tourism Co., Ltd.
Ke Sun, Vice President, Wuhan Sante Cableways Group
Karl Zhou, CTO, Ctrip Intelligent Tourism
Venue：Rotunda, F5
09:00 - 09:10
Openning Remarks
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Yinsheng Jia, Deputy Inspector, Department of Commerce, Shaanxi Province
09:10 - 09:25
Keynote
Development Trends and Prospects on Sharing Accommodation
Based on the macro-economic and social situation and the development of the platform economy, Mrs. Fengxia Yu will give analyses on development trends and prospects of sharing accommodation in China.
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Fengxia Yu, Director of Informatization and Industry Development Department, State Information Center（SIC）
09:25 - 09:45
Keynote
Learn About China From Homestay
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Xiaojun Zhang, President, China Tourism Homestay and Boutique Hotel Association
09:45 - 10:05
Keynote
Airbnb & China's Sharing Travel
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Li An, Head of Public Policy, Airbnb China, Airbnb
10:05 - 10:25
Keynote
Make Easy to Run Homestay Business Anywhere
RBA is determined to become a more professional, high-quality and reliable solution provider in homestay area, contributing to the industry as a cutting-edge enabler.
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Yang Li, General Manager of Tujia RBA, Tujia
10:25 - 10:45
Munch, Meet and Mingle
10:45 - 11:30
Panel
How Does Sharing Accommodation Disrupt Global City Economy?
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Joseph Wang, Chief Commercial Officer, TravelDaily
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Kevin Zou, Chairman, SCT
Jennifer Lee, Executive Vice President & CBO, Tujia
Yuan Yuan, CMO, Locals
Jacky Tang, Executive Vice-president and CEO of Domestic Hotels Department, LvYue Group
11:30 - 11:40
Signing Ceremony
The Signing Ceremony of Cooperation between Shaanxi Homestay Industry Association & Northwest University
11:40 - 12:00
Award
Chinese Homestay Award
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Xiaojun Zhang, President, China Tourism Homestay and Boutique Hotel Association
Venue：Rotunda, F5
14:00 - 14:20
Keynote
Tourism Exploration of Intangible Cultural Heritage in Modern Cities
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Gloria Wu, Ecommerce Center - General Manager, China Travel Service (H.K.)
14:20 - 14:40
Keynote
Building Quality Inbound Tourism Products with Comprehensive Overseas Marketing Strategies
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Michael Zhou, President, Guilin Tang Dynasty Tours
14:40 - 15:10
Munch, Meet and Mingle
15:10 - 16:00
Panel
Inbound Tourism Marketing & Promotion
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Joseph Wang, Chief Commercial Officer, TravelDaily
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Lin Zheng, Founder & CEO, Beijing Archetour International Travel Services Co., Ltd
Kris Van Goethem, Managing Director, Thomas Cook China
Kitty Huang, Vice President – Customer Loyalty & Revenue Generation, Greater China, Wyndham Hotel Group
Zhonghua Ma, Deputy General Manager, Xi'an Xianyang International Airport
Thomas Zhang, International Business Office Manager, Capital Airlines