Question

Phone

86-020-28829729

Venue:Euro Asia Grand Ballroom, F1

09:00 - 09:05

Openning Remarks

Opening Remarks - Shaanxi

09:05 - 09:10

Openning Remarks

Opening Remarks - Xi'an

09:10 - 09:15

Openning Remarks

Opening Remarks - WTCF

Speaker:

Baochun Li

Baochun Li, Executive Deputy Secretary General, WTCF

09:15 - 09:20

Openning Remarks

Opening RemarksoO - WTTC

Speaker:

Haybina Hao

Haybina Hao, Regional Director of Greater China, WTTC -World Travel & Tourism Council

09:20 - 09:25

Openning Remarks

Opening Remarks - Ctrip

Speaker:

James Liang

James Liang, Co-founder and Executive Chairman of the Board, Ctrip Group

09:25 - 09:40

Keynote

Belt and Road Initiative & China's Tourism

Speaker:

Xiaoan Wei

Xiaoan Wei, Chief Expert of World Tourism Cities Federation,Chairman of China Leisure Association,

09:40 - 10:00

Munch, Meet and Mingle

10:00 - 10:20

Keynote

2019 China Online Tourism Big Data Report

Modeling and calculating the online tourism penetration rate, tourism cost, the distance between the tour and the accommodation, advance time of booking, etc.

Speaker:

Yiliang Ma

Yiliang Ma, Director of Statistical Survey Institute, China Tourism Academy

10:20 - 10:40

Keynote

Big Data Insights of Ctrip Group on Tourism Development of Shaanxi & Xi'an

Through all-round cooperation with Ctrip Group, Shaanxi/Xi'an tourism industry achieved further development in 2019. Combining with big data, Ctrip deeply interprets the motivation of tourism development in Shaanxi/Xi'an, and takes accommodation industry as an example to illustrate the upgrading of tourism industry under the guidance of big data.

Speaker:

Benny Wang

Benny Wang, Vice President of Ctrip Group,CEO of Government Cooperation and Offline Market Business, Ctrip

10:40 - 11:10

Panel

The World's Culture and Tourism Museums

11:10 - 11:30

Keynote

New Gravity: Integration of Culture and Tourism and Urban Development

Speaker:

Wenzhang Zhou

Wenzhang Zhou, Former Vice President, Professor, Ph.D., Party School of the Central Committee of C.P.C (National Academy of Governance)

11:30 - 11:50

Keynote

Integration of Culture and Tourism: The Path, Model & Innovations

Speaker:

Jiecheng Liu

Jiecheng Liu, Dean Assistant, Associate Researcher, Peking University Cultural Industry Research Institute

11:50 - 12:10

Keynote

Urban Rivers and Cultural Tourism Development——Case Study of Qinhuai River

Speaker:

Youcheng Gan

Youcheng Gan, Director of Research of Institute of Culture and Natural Heritage, Deputy Director of Nanjing Histor, Nanjing University

10:00 - 12:00

Closed Meeting

The International Development of Xi'an's Tourism

Speaker:

James Liang

James Liang, Co-founder and Executive Chairman of the Board, Ctrip Group

Xiaoan Wei

Xiaoan Wei, Chief Expert of World Tourism Cities Federation,Chairman of China Leisure Association,

Lu Miao

Lu Miao, Co-founder, Vice President and Secretary-General, Center for China and Globalization (CCG)

Tiger Wu

Tiger Wu, Director/Professor, Peking University Center for Recreation and Tourism Research

Zhongguang Li

Zhongguang Li, Vice President, China Tourism Academy

Zhenzhi Yang

Zhenzhi Yang, Founder, Venitour

Landy Chang

Landy Chang, CEO, Street Voice

Robert Xiong

Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd.

Lizi Shen

Lizi Shen, CSO, Fosun Infrastructure Development Group

Venue:Euro Asia Grand Ballroom, F1

14:00 - 14:20

Keynote

Reinforcing Quality Inbound Travel with Innovation Mechanism

Speaker:

Zhongguang Li

Zhongguang Li, Vice President, China Tourism Academy

14:20 - 14:40

Keynote

Building Quality Inbound Travel Products

Speaker:

James Liang

James Liang, Co-founder and Executive Chairman of the Board, Ctrip Group

14:40 - 15:00

Big Data Release: China's Inbound Tourism Report

Speaker:

Lu Miao

Lu Miao, Co-founder, Vice President and Secretary-General, Center for China and Globalization (CCG)

15:00 - 15:50

Panel

The Opportunities and Challenges of China's Inbound Travel from a Global Perspective

Moderated by:

Bowen Sun

Bowen Sun, General Manager of Inbound Tourism, Ctrip Group

Speakers:

Luis Diego Monsalve Hoyos

Luis Diego Monsalve Hoyos, Ambassador, Embassy of the Republic of Colombia

Zequn Ning

Zequn Ning, Professor, College of Tourism of BUU

Hongcai Xu

Hongcai Xu, Non-Resident senior research fellow, Center for China and Globalization (CCG)

15:50 - 16:10

Munch, Meet and Mingle

16:10 - 17:00

Panel

The National Image of Open and Confidence Complementary to Inbound Tourism Growth

Moderated by:

Victor Gao

Victor Gao, Vice President, CCG

Speakers:

EDWARD A.KWASI BOATENG

EDWARD A.KWASI BOATENG, Ambassador, GHANA EMBASSY

Tony Dou

Tony Dou, Deputy General Manager, Greater China, Twitter

Qing Li

Qing Li, Director of Talent Research, Center for China and Globalization (CCG)

Chiu-Ti Jansen

Chiu-Ti Jansen, CEO, China Happenings

Jie Sun

Jie Sun, Former Chairman, Asset Management Association of China

17:00 - 17:10

White Paper

The White Paper Release of China's Inbound Travel Enterprises Alliance

Speaker:

Bowen Sun

Bowen Sun, General Manager of Inbound Tourism, Ctrip Group

17:10 - 17:20

Keynote

How to Increase two-bound Tourism between Japan and China

Speaker:

Matsuyama Ryoichi

Matsuyama Ryoichi, Trustee, International University of Japan

17:20 - 17:40

Route Release

Shaanxi & Xi'an Inbound Tourism Route Release

17:40 - 17:50

Keynote

Gifu City Promotion

17:50 - 18:00

Keynote

Yokohama as an Attractive Tourism Destination in Japan

18:00 - 18:20

Award

The Award Ceremony by The Tourism Ambassadors of China, Japan & South Korea

Venue:Euro Asia Grand Ballroom, F1

09:00 - 09:20

Keynote

Case Study and Methodology of Entertainment Marketing

Speaker:

Robert Xiong

Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd.

09:20 - 10:10

Panel

New Digital Marketing for Tourist Destinations and Attractions

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily

Speakers:

Zhihong Zhang

Zhihong Zhang, Deputy Director, Guilin Culture and Tourism Bureau

Bora Shnitman

Bora Shnitman, Israel Tourism Attache, Israel Ministry of Tourism, China Office

Dansheng Wang

Dansheng Wang, Deputy General Manager, Shenzhen OCT East Co., Ltd

Jianlong Liu

Jianlong Liu, COO, GYROTECH

Lynn Huang

Lynn Huang, Government Resources Cooperation Dept. Vice General Manager, Destination Marketing General Manager, Ctrip

Gilbert Huang

Gilbert Huang, Deputy General Manager of Travel Business Unit, Qunar.com

Fidan Aliyeva

Fidan Aliyeva, Chief Marketing and Branding Officer, Azerbaijan Tourism Board (ATB)

10:10 - 10:30

Munch, Meet and Mingle

10:30 - 10:50

Keynote

Building up High-quality Destinations through Travelers’ Insights

As a global leading travel platform, TripAdvisor helps tons of travelers to find destinations, and book the right hotels, restaurants and things to do. We would like to share insights from a recent TripAdvisor research covering 30+ markets, including how travelers around the world plan and book their trips, as well as their consumption behaviors. Meanwhile, we will also share some data insights from TripAdvisor’s sites across 49 markets, discovering how Xi’an has been attracted by international travelers and how TripAdvisor can help domestic destinations to promote their tourism resources in oversea markets.

Speaker:

Ethan Zhu

Ethan Zhu, General Manager, TripAdvisor China

10:50 - 11:10

Keynote

Creating New Value for Intelligent Holistic Tourism

Speaker:

Bob Pan

Bob Pan, Founder and CEO, PALMYOU

11:10 - 11:30

Keynote

Business-Oriented Localization Strategies

Speaker:

Jimmy Wang

Jimmy Wang, Director of Business Development, Translations.com

14:00 - 14:20

Keynote

How Destinations & Tourist Attractions Leverage Social Engagement Data to Target Potential Customers

Speaker:

Alice Yu

Alice Yu, Tourism Industry Planning Head of Tencent Marketing Solution, Tencent Marketing Solution

14:20 - 14:40

Keynote

Leveraging Socia Media to Improve Inbound Tourism Service

Speaker:

Owen Pei

Owen Pei, Brand Center GM, Join Digital Group

14:40 - 15:00

Keynote

Ctrip's Methodology of Culture & Tourism Emancipates The Development of China's Metropolitan Areas

Speaker:

Leo Zhang

Leo Zhang, Vice General Manager of Government Development, General Manager of Destination Market, Ctrip Group

15:00 - 15:20

Signing & Keynote

Keynote Speech by Huaxia Culture and Tourism

Signing Ceremony of Xi'an Chanba & Ctrip Group

Speaker:

Yuanhui Cong

Yuanhui Cong, Marketing Manager, China Cultural Tourism Group Xi'an performance Co., Ltd.

15:20 - 15:40

Munch, Meet and Mingle

15:40 - 16:00

Keynote

Night Tour Economy of Qujiang

16:00 - 16:20

Keynote

The Overseas Marketing for China's Destinations and Tourist Attractions

Speaker:

Chengyun Xu

Chengyun Xu, Head of Industry, Travel & Education, Google China

16:20 - 16:40

Keynote

Indonesian Tourism's Promotion Strategies

Speaker:

Vinsensius Jemadu

Vinsensius Jemadu, Director of International Marketing for Great China, Ministry of Tourism, Republic of Indoneisa

16:40 - 17:30

Panel

How Destinations and Attractions Optimize Experience and Efficiency with Tech Innovations

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily

Speakers:

Qi Zhang

Qi Zhang, Vice President, Galasys Global (Suzhou) Co., Ltd.

Kevin Kong

Kevin Kong, Director of Operations,Tourism Industry, WeChatPay, Tencent

Tao Yang

Tao Yang, General Manager, Xi’an Qujiang Cultural Tourism Co., Ltd.

Ke Sun

Ke Sun, Vice President, Wuhan Sante Cableways Group

Karl Zhou

Karl Zhou, CTO, Ctrip Intelligent Tourism

Venue:Rotunda, F5

09:00 - 09:10

Openning Remarks

Speaker:

Yinsheng Jia

Yinsheng Jia, Deputy Inspector, Department of Commerce, Shaanxi Province

09:10 - 09:25

Keynote

Development Trends and Prospects on Sharing Accommodation

Based on the macro-economic and social situation and the development of the platform economy, Mrs. Fengxia Yu will give analyses on development trends and prospects of sharing accommodation in China.

Speaker:

Fengxia Yu

Fengxia Yu, Director of Informatization and Industry Development Department, State Information Center(SIC)

09:25 - 09:45

Keynote

Learn About China From Homestay

Speaker:

Xiaojun Zhang

Xiaojun Zhang, President, China Tourism Homestay and Boutique Hotel Association

09:45 - 10:05

Keynote

Airbnb & China's Sharing Travel

Speaker:

Li An

Li An, Head of Public Policy, Airbnb China, Airbnb

10:05 - 10:25

Keynote

Make Easy to Run Homestay Business Anywhere

RBA is determined to become a more professional, high-quality and reliable solution provider in homestay area, contributing to the industry as a cutting-edge enabler. 

Speaker:

Yang Li

Yang Li, General Manager of Tujia RBA, Tujia

10:25 - 10:45

Munch, Meet and Mingle

10:45 - 11:30

Panel

How Does Sharing Accommodation Disrupt Global City Economy?

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily

Speakers:

Kevin Zou

Kevin Zou, Chairman, SCT

Jennifer Lee

Jennifer Lee, Executive Vice President & CBO, Tujia

Yuan Yuan

Yuan Yuan, CMO, Locals

Jacky Tang

Jacky Tang, Executive Vice-president and CEO of Domestic Hotels Department, LvYue Group

11:30 - 11:40

Signing Ceremony

The Signing Ceremony of Cooperation between Shaanxi Homestay Industry Association & Northwest University

11:40 - 12:00

Award

Chinese Homestay Award

Speaker:

Xiaojun Zhang

Xiaojun Zhang, President, China Tourism Homestay and Boutique Hotel Association

Venue:Rotunda, F5

14:00 - 14:20

Keynote

Tourism Exploration of Intangible Cultural Heritage in Modern Cities

Speaker:

Gloria Wu

Gloria Wu, Ecommerce Center - General Manager, China Travel Service (H.K.)

14:20 - 14:40

Keynote

Building Quality Inbound Tourism Products with Comprehensive Overseas Marketing Strategies

Speaker:

Michael Zhou

Michael Zhou, President, Guilin Tang Dynasty Tours

14:40 - 15:10

Munch, Meet and Mingle

15:10 - 16:00

Panel

Inbound Tourism Marketing & Promotion

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily

Speakers:

Lin Zheng

Lin Zheng, Founder & CEO, Beijing Archetour International Travel Services Co., Ltd

Kris Van Goethem

Kris Van Goethem, Managing Director, Thomas Cook China

Kitty Huang

Kitty Huang, Vice President – Customer Loyalty & Revenue Generation, Greater China, Wyndham Hotel Group

Zhonghua Ma

Zhonghua Ma, Deputy General Manager, Xi'an Xianyang International Airport

Thomas Zhang

Thomas Zhang, International Business Office Manager, Capital Airlines

Oct. 23 - 24     Jin Jiang International Hotel Xi’an