Yeoh Siew Hoon is the Editor-at-Large for SHY Ventures and Editor/Producer of WIT-Web In Travel. She created and manages the travel insider website www.thetransitcafe.com, She also runs WIT-Web In Travel, Asia's leading travel distribution, marketing and technology conference, and the weekly WIT newsletter. Siew Hoon is also an established speaker and facilitator at travel industry conferences and workshops. She is also is a published author, having written titles including "Truth, Lies & Other Stuff" and "Around Asia in 1 Hr: Tales of Condoms, Chillies & Curries".