Robbie Cooke joined Wotif.com in January 2006, initially as Chief Operating Officer before taking the reins as CEO and Managing Director following the retirement of Wotif.com′s founder, Graeme Wood.

Robbie′s knowledge of and experience in achieving continued profitability and growth through strategic development has helped Wotif.com sustain its position as Australia′s leading online booking service and grow the company′s share of the online accommodation industry.

In addition to overseeing the activities of the company′s employees, Robbie also handles investor relations, governance and all corporate matters for Wotif.com.

Prior to joining Wotif.com, Robbie was the Strategist and General Counsel at UNiTAB Limited, a position he held for 6 years. He joined just after listing on the ASX, and was heavily involved in mergers and acquisitions.