Sandra Leonhard has been with TUI Group for over eleven years where she is Director of Digital Strategy and Transformation reporting directly to CEO Dr.Michael Frenzel. As an integrated travel group, TUI’s brands offer the complete range of services associated with holiday and travel. The three business sectors TUI Travel, TUI Hotels & Resorts and Cruises form the World of TUI. TUI Group is the largest European leisure travel company with 220 websites including Thomson.co.uk; tui.com, laterooms.com, etc. Previously, Sandra has held numerous positions from being in charge of large-scale web developments to managing start-up travel businesses within TUI.

Prior to joining TUI Group, Sandra was responsible for the online activities for Renault UK and prior to that LandRover, MG & MINI. Sandra has vast international experience having worked in the UK, Germany, France, Russia, Netherlands, US, Brazil and Spain. Sandra graduated from the University of Mannheim as well as Trinity College, Dublin.