Mr. Hong is one of the most energetic leaders in China’s tourism planning industry. Mr. Hong is a serial entrepreneur by founding DAVOST Tourism Planning & Design Institute in 2000, KCHANCE Tourism Landscape Design (Shanghai) Co. Ltd in 2004 and Lvmama.com in 2008. Lvmama.com is now China’s leading online distribution company for destination tickets. Mr. Hong received his EMBA from Beijing University, master and bachelor degree from East China Normal University.