Xin Li currently serves as Head of trip.taobao.com, which was founded in 2010. Over 2 years since its launch, trip.taobao.com has evolved as a comprehensive travel vertical platform offering air tickets, hotels, vacation products, tickets and other services. Xin Li has 10 years of experience in e-commerce. Witnessing the shift and development from offline to online in many industries, he endeavors to push forward breakthroughs and innovation in the travel industry. He also hopes that trip.taobao.com can bring new development and growth potential in the travel industry.