As IDeaS’ Head of Sales for Greater China, Michael Yin is responsible for leading the sales team of IDeaS in Greater China, developing and executing the overall growth strategy of the company to support its business vision for this region.
Since joining IDeaS, Michael has forged strategic partnerships with key industrial organizations and responded creatively to the specific needs of the local Chinese market. In 2012, he was commended as the IDeaS Global New Market Trailblazer as the result of doing a tremendous job in building IDeaS’ business portfolio and enhancing IDeaS’ presence in China.

Michael is a travel industry veteran, with more than 15 years of experience in strategic marketing and sales. Prior to IDeaS, Michael held senior level management positions not just in hospitality solution providers such as Luopan & MICROS Systems, but OTA companies like Ctrip & Supranational Hotels as well.

Michael is a graduate of the Peking University with a Bachelor Degree in arts. He obtained an executive MBA Degree from the Guanghua School of Management of the Peking University (in association with the Kellogg School of Management at Northwestern University).