The mobile internet technology, together with the tourism mobilization and fragmentation, has changed our travel booking mode, marketing strategy and scene experience. Ctrip integrates the wireless application and call center, raise the strategy of “Finger + Mortar”, and have successfully transformed from OTA(Online travel agency) into MTA (Mobile travel agency).

The year 2030 will be a different place for travel. Chinese will increase travel spend from 378 billion RMB to 1,253 billion RMB. Outbound travel from China will triple to 200 million, while the Chinese middle class will reach 1 billion and their desire to travel will increase. However despite this growth momentum, the China travel industry landscape is far from clear… Amadeus discusses the increasing use of technology and infrastructure during the travel process, the rise of individualism of Chinese travelers, the disappearance of travel barriers within the Asia Pacific region, and expected growth at the upper and lower ends of the travel market.

How Facebook is changing travel marketing. Travel marketing strategies for today.

It’s time for a break! Meet with a potential client, get some work done or go star gazing.

Mobile performence will decide players' future in travel booking industry. Guangfu will use eLong's mobile development as an example, and share his perspective on mobile booking's trend, challenges and opportunities, and the cooperation needed between hotels and travel booking companies.

Listen to the senior executives from different sectors of Asia Pacific’s online travel industry and gain valuable insight into the latest trends, key issues and challenges that will shape the industry in 2013 and beyond.

Enjoy a delicious meal, mingle with fellow attendees and get some work done.

For hotels, distribution channels are very crucial in terms of revenue generation and new customer acquisition. But to build up the brand recognition among consumers should be the key for hotels to maintain the sustainable development. By doing so, the hotels could take channel mix and distribution cost under control and achieve their strategic goals.

To succeed in the online travel space, you must be able to leverage the right marketing channel anywhere, with the right message. It sounds so simple yet doing this successfully eludes most online retailers. We usually overweight traditional acquisition metrics (CPM, CPA, CTR, Efficiency, Spend Ratio …) and not pay enough attention to  “Acquired & Retention Value” metrics, especially Customer Lifetime Value. In this session we will go through how Orbitz Worldwide and HotelClub revolutionised their approach to marketing by leveraging advanced analytics.

What changes the mobile applications has brought to the travel industry? How will it impact the consumer purchasing behaviors? And what will be the next mobile innovation which might play a significant role in travel planning and distribution?

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.

Every online travel company is currently in a complex marketplace. The distinction between varied businesses, which has traditionally been obvious, becomes less recognizable. An effective long-term co-opetition strategy will have a great impact on every company’s growth.

As an airline, we help people move from one place to the other and people who are always on the move need a better solution to manage their travels on the go. Lufthansa is one of the leading airlines that has successfully developed mobile commerce technology and strategy to facilitate the need of today's travelers.

The increasing heat of cross-border travel and growing internet capability of travelers lead to a new trend of cross-border users on online travel services; meanwhile, using multi devices to access online travel service is getting more popularity.

In 2013 so far, over 1 billion users worldwide have used TripAdvisor via desktop, mobile & tablet as they shift from planning to booking to travelling to post-trip sharing.  We will share insights gained from observing cross-platform user behavior as well as how we worked with Samsung to deliver a truly integrated mobile experience on the Galaxy S4. 

User interfaces for online travel have changed very little in the last 15 years. With the proliferation of smartphones and the lunch of Siri by Apple, consumers are ready for change!

Enjoy a delicious meal, mingle with fellow attendees and get some work done.

Travel companies are overwhelmed with the volume and variety of data available today. By making business intelligence about the traveler again, companies can leverage big data to improve the travel experience and increase booking conversion.

In the past several years, several Chinese internet giants in China, including Tencent, Baidu and Taobao, have entered the online travel space in their own ways. Meanwhile, group buying and mobile bookings poured into travel industry as an emerging distribution model. So how will these new entrants and models change the consumer purchasing behaviors and competition landscape of China’s online travel market?

Joining the seasoned investors from China’s leading venture capitals and travel companies and understand how to improve your investment ROI and avoid making mistakes in investing China’s travel business.

Selected entrepreneurs from the startup companies who are less than 12 months in existence or companies leaving stealth mode (or are a little beyond startup) will have the chance to demonstrate their innovative solutions or products that will significantly impact travel planning, purchasing and trending. The winner will be rewarded the TravelDaily Innovator Award.