Mr. Max Luo is the Vice President of Plateno Hotels Group, overseeing the whole membership system.

Before joining Plateno Hotels Group in 2014, Mr. Luo spent 10 years in Procter & Gamble- 5 years in the Consumer & Market Knowledge Department, gaining rich experience on market trend and consumer insight analysis; and 5 years in the Marketing Department, responsible for all brand building activities, including brand positioning, pricing, packaging, media strategy etc. Mr. Luo used to work for SKII, OLAY, Head & Shoulders, Pantene, VS, etc.