Mr. Yu Wang joined Spring Airlines in 2008 and serves as the company’s president from April, 2016. From 2002-2008, he worked in a variety of positions for companies including Roland Berger Strategy Consultants, BearingPoint Management & Technology Consultants and Hewitt Associates.

Mr. Yu Wang graduated from Shanghai Railways Institute with a degree in electrical engineering. He studied at Southern Illinois University from 1999 to 2002 and earned a master and an MBA degree in economics.

Mr. Jeremy Wei took the role as CEO with China Eastern Airlines E-Business from Dec, 2014. Mr. Jeremy Wei has taken various management roles with China Eastern Airlines, including Director of Corporate Management Department and Director of Executive Office with China Eastern Airlines Jiangsu Limited, General Manager of Service Quality Management Department and Director of Transformation Office. Mr. Jeremy Wei has extensive experience in strategy formation, innovative research, customer experience management, service marketing, consumer insight, quality control.

Mr. Jeremy Wei holds a master degree of philosophy and a Ph.D degree of business administration from Nanjing University.

Ms. Biqun Li now serves as the vice general manager of Customer Relationship Department, Marketing and Sales Committee of China Eastern Airlines. She joined China Eastern Airlines in July, 1996 and has worked at Computer Information Center and Marketing and Sales Committee. Ms. Biqun Li has involved in the creation of frequent flyer club and the customer service center of China Eastern Airlines.

Ms. Biqun Li holds an engineering bachelor degree from Nanjing University of Aeronautics and Astronautics, majoring in automation control. She also holds a master degree from Chinese Academy of Sciences.

Ms. Yuebo Zhu now serves as the deputy general manager of Sales Department, China Southern Airlines. She has 14-year experience in airline IT sector. She has led various programs including SOC, OA, e-ticket and e-commerce at China Southern Airlines. Ms. Yuebo Zhu also has nearly 10-year experience in market analysis, product management and channel management in terms of airline marketing and sales.

Ms. Yuebo Zhu graduated from South China University of Technology, majoring in computer science and application.

Ms. Bonita Huang currently serves as the deputy general manager of Sales Department of Air China. She has been worked with Air China for 25 years and gained rich experience in core business and management. From 2005 to 2010, as the leader of Air China Call Center, Ms. Bonita Huang built an all channel service platform with excellent service quality. In 2010 and 2011, as deputy general manager of Marketing Center, North China, Ms. Bonita Huang took full responsibility of Air China route management of north China, in which she brought in advanced IT tools and management concepts with keeping channel sales ability as before.

Ms. Bonita Huang graduated from Civil Aviation University of China, majoring in computer application.

Mr. Yi Li is the deputy general manager of Marketing and Sales Committee with Shandong Airlines. He joined the company in 1995. From 2000, Mr. Yi Li established and took the leadership role in revenue management, e-commerce, branding, network planning and Customer Care Center. From 2013, Shandong Airlines has achieved leadership position in App development, IATA NDC implementation and middle-aged tour brand "Ci Xiang".

Mr. Jack Hao is the vice director of Commercial Committee with Sichuan Airlines. In his position, he oversees marketing, sales and e-commerce. He has worked in aircraft engineering maintenance department for 8 years and then worked in marketing department for 17 years. Mr. Jack Hao had taken the role as sales manager and business management manager at Beijing, Shanghai and Chengdu branches. He also took a six-month "management and security" special training at Lufthansa Airlines as well as other professional trainings at Airbus France, KLM, Singapore Airlines, Hong Kong Airlines and HAECO. He has participated in various international conferences hosted by IATA.

Mr. Jack Hao graduated from Civil Aviation University of China with major in avionics maintenance.

Mr. Yang Teng is deputy general manager of Marketing & Sales Department, West Air. He has been in charge of the main sales job for a long time, leading West Air transform from a traditional carrier to a low-cost carrier. He has actively promoted the concept of differentiated services, completed the introduction of revenue system, integrated distribution channels and significantly improved the direct sales proportion. He has rich experience and insights in airline revenue management sector.

Mr. Yu Zhang is the director of Product Management Center with Shenzhen Airlines. He has 17 years of experience in airline distribution and marketing and served as the general manager of Pearl River Delta Passenger Transport Marketing Center with Shenzhen Airlines, General Manager of various branch offices in Kuala Lumpur, Peking, Hefei and Nanning with Shenzhen Airlines.

Mr. Yu Zhang holds a master degree in business administration from Beijing Normal University, and a bachelor degree in international trade from Beijing University of Aeronautics and Astronautics.

Mr. Jinping Shen is the assistant marketing director and director of E-Commerce, Marketing & Sales Department. In his 15 years’ working in civil aviation, he has worked in the areas of market planning, website planning, development and operation. Mr. Jinping Shen has extensive experience in e-commerce, website development, mobile Internet and new media marketing.

Mr. Paul Li now serves as the vice president of Easy Travel and the general manager of Cooperation & Development of Hainan Airlines Sales (previously worked as the vice-general manager of Aviation Sales Department). He has worked on the roles for branding, marketing and account management in Hainan Airlines, HNA holdings, and Hainan Airlines Sales. Mr. Paul Li has in-depth knowledge and experience in the field of marketing, branding and customer service.

Mr. Wells Zheng joined Alibaba Group in June, 2015 as vice president of Alitrip, leading Air Business Unit. Prior to joining Alitrip, he has worked for China Southern Airlines for 23 years, serving on different positions including senior vice president of Zhuhai Branch, senior vice president of Shenzhen Branch and senior vice president for Marketing, etc.

Mr. Wells Zheng graduated from Civil Aviation University of China with major in Air Transportation. He also holds an MBA degree from City University of Seattle, USA.

Mr. Larry Liang now serves as the general manager of Travelsky Airline Business Department, deputy general manager of R&D Center (concurrent) and Chairman of the Board of OpenJaw Technologies Limited. Ever since Mr. Larry Liang entered TravelSky as a technician in 1995, then as deputy general manager of TravelSky GDS Department, he has over two decades of work experience in the aviation industry. Mr. Larry Liang has the in-depth study in the aviation industry with the unique insight to all key functional areas of the industry based on his rich experience and practice, including PSS system, global distribution, airline revenue management, enterprise business travel management, e-commerce and the like.

Mr. Larry Liang holds an MBA and a BA degree of computer science from Beijing University of Technology.

Mr. Boaz Hulsman has recently been appointed as the regional manager of Shanghai & Eastern China, after having worked in various commercial positions for Air France- KLM before. These include the commercial director for Belgium & Luxembourg (the 10th market for Air France-KLM worldwide), in charge of e-commerce, marketing and pricing. The distribution manager for African & Middle Eastern markets, in charge of the distribution policy including trade and corporate contracting for all 50 markets in this diverse areas (ranging from South Africa and UAE to Senegal and Lebanon).

Mr. Boaz Hulsman holds a master degree in both business administration and financial law.

As IATA’s regional manager in North Asia, Mr. Ronnie Wang manages NDC and transformation projects and products in Financial and Distribution Services Division. Mr. Ronnie Wang has a strong IT technical background with 15 years’ working experience across many industries. Before appointed North Asia regional manager, he has been with IATA for 5 years and responsible for project management, innovation, running CIO Forum, team leading, product/service delivery and quality assurance. He became deeply involved in the NDC initiative from day one as part of the innovational duties.

Mr. Ronnie Wang holds a master degree in computer science from Nanyang Technological University, Singapore. He is also a PMI-certified PMP.

Mr. Steve Saxon is a partner in McKinsey & Company’s Shanghai office. Mr. Steve Saxon joined McKinsey in London in 2000, and transferred to Asia in 2005. He is a core member of our transport, infrastructure and logistics practice, focusing on aviation.

Mr. Steve Saxon has worked with 10 carriers globally, with a focus on China and Asia. His work includes airline strategy, improving frequent flyer schemes, air cargo strategy, improving sales teams and driving online distribution. He has led revenue management and distribution transformations.

Mr. Steve Saxon has published articles on the future of airlines in China given the regulatory shifts, and recently airport congestion.

Mr. Jonathan Kao has over 15 years of experience within the corporate travel industry in Greater China. His extensive experience and deep knowledge is derived from creating effective managed travel programs for local/global companies.

In his role, Mr. Jonathan Kao is shaping, strengthening and growing BCD Travel in Greater China, ensuring that the company fulfils their mission of powering customer success by making the most of travel investment, keeping traveler’s safe and enhancing the traveler experience.

Mr. Jonathan Kao has an Economics degree from the University of Toronto, Master’s degree in e-Business from the City University of Hong Kong and holds the Chartered Financial Analyst (CFA) designation.

Joining OAG in 2003 with the responsibility of setting up OAG’s business in China, Ms. Karen Zhang now serves as vice president, China. Based out of Beijing, Ms. Karen Zhang has more than 10 years’ experience of leading and developing OAG business growth. Working across the air travel and technology markets, Ms. Karen Zhang has been responsible for creating key partnerships with leading travel technology brands and leading OAG into new areas of the market. In the fast-paced aviation and digital travel markets, Ms. Karen Zhang brings a wealth of skills and experience to her role. Prior to this, Ms. Karen Zhang’s experience includes various senior roles in the energy, IT Solutions and aviation sectors at Total, ABB, 95Info CRM Solution and UBM Aviation.

Ms. Karen Zhang received her tertiary and post-graduate education in China and the McMaster University, Ontario, Canada respectively where she achieved her studies in Computer Science, and Database Design & Analysis. She also holds a Marketing Strategy & Planning Certificate from China Europe International Business School.

Ms. Karen Zhang has been a member of PATA China Chapter since 2012.

Mr. Morton Huang is the founder and chief executive officer of Yiqifei Travel (Yiqifei.com), who dedicates himself to promoting the development of online travel service. As one of the leading companies in international travel service industry, Yiqifei Travel has focused on international air-ticket booking service for more than thirteen years.

Mr. Morton Huang graduated from Civil Aviation University of China. He once worked for China Southern Airlines Company Ltd., and China Travel Service (HK ) Group Cooperation. In 2003, Mr. Morton Huang set up Guangzhou CAS Air Service Ltd., and also in this year, he built up the brand “Yiqifei”. In 2005, Yiqifei issued the first BSP international e-ticket in China. So far, Yiqifei Travel dedicates to serve the customers with the goal of “Being the most trusted international travel platform by Chinese around the world”.

Mr. Joseph Xia joined Jin Jiang International E-Commerce as vice president of Sales & Marketing and Product in November, 2010. Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as revenue management manager and deputy director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc.

Mr. Joseph Xia holds a bachelor degree from Civil Aviation University of China and an MBA degree from School of Management, Fudan University. Mr. Joseph Xia is also Visiting Lecturer of Travel & Tourism Department of Fudan University.

Mr. Dongliang Liu is the general manager of L.Z.Z.Air Service. Founded in 1996, the company has become the major sales agency in Shanxi province with accurate customer targeting and customer centric culture.

Mr. Kieron Branagan currently serves as CEO of OpenJaw Technologies. He has over 30 years’ experience in the technology industry. Before joining OpenJaw Technologies in 2007, he was a partner at ACT Venture Capital. Prior to the world of venture capital, Mr. Kieron Branagan was an executive at middleware company IONA Technologies where he held a variety of senior roles in product management, marketing and vertical business development. Mr. Kieron Branagan has also worked for travel technology company Datalex, where he held a variety of software engineering and management roles.

Mr. Kieron Branagan graduated from Trinity College Dublin with a degree in Computer Science.

Mr. Chris Guo currently serves as the general manager of Datalex China. With over 10 years’ experience in the travel technology industry, Mr. Chris Guo has led the deployment of the company’s product suite to many of the world’s leading airlines and successfully setup the company’s operation in China during his career in Datalex.

Mr. Chris Guo holds a master degree in e-business and management information system from UCD Michael Smurfit Graduate Business School and an honours degree in software engineering from Harbin Institute of Technology (China). Mr. Chris Guo also serves as a committee member of the Association of Chinese Professionals in Ireland (ACPI).

Ms. Nikki Zhang, the former general manager of Marketing Department at Spring Airlines, currently is a Partner & president of Shoufuyou. Ms. Nikki Zhang has been engaged in marketing of aviation and travel industry since 2008. As one of the first pioneers of China’s media socialization in 2010, Ms. Nikki Zhang has rich and solid experience in social team management and operation. Besides, she also has sufficient practices and strategic study of branding, public relationship, media strategy and social media marketing.

In 2015, Ms. Nikki Zhang co-founded 'Shoufuyou' as a Partner, which aims to provide consumer finance services for aviation and travel industry. Shoufuyou provides financial services for aviation and travel industry by providing credit payment resolution. It is devoted to providing a simple, friendly and convenient credit payment method targeted at young people. With more than ten thousand young people using Shoufuyou service, it has secured strategic investment from JD Finance.

Ms. Sherry Zhang now serves as the general manager of Ontheway Business Travel. She has been worked for the company since 2012. She is responsible for the overall strategy and market development of business travel unit of the company.

Mr. Troy Liu is founder and CEO of Mileslife. He has accumulated over 10 years of experience in the loyalty program sector. Mr. Troy Liu founded Mileslife in 2015, an innovative platform which enables customers to accumulate airline miles via their day-to-day spending. Mileslife is now partnering with the Frequent Flyer Program of major Chinese and international carriers.

Mr. Jun Wang graduated from the Peking University. He founded and has managed YUETU for more than 10 years. He has been focused on loyalty management for high-end customer and is committed to changing the travel experience of high-end customers.

Mr. Allen Cai is the air & travel industry leader of IBM, GCG. Prior to joining IBM, Mr. Allen Cai worked as T&T industry solution lead for HP APJ and principal consulting engagement manager of Sabre Holdings from 2006 to 2011. Mr. Allen Cai worked as senior director of TravelSky Technology in different business units from 1996 to 2003. Mr. Allen Cai has 20 years of senior/executive level experience of business management, strategic planning, solution development, account management and sales operation in air & travel industry in more than 8 countries.

Ms. Mingyue Chen is the senior director of Baidu Key Account Department. She is in charge of key account sales team for travel, finance, automobile, and real estate & home furnishing industries. She joined Baidu in 2006 and has 10-year rich experience in search marketing, especially in big data, targeting marketing and intelligent marketing.

Ms. Mingyue Chen graduated from North China University of Technology, majoring in mechanic engineering and also holds a master degree from Peking University.

Ms. Vianne Cai joined LinkedIn China as the general manager of Marketing Solutions. With more than 13 years of digital advertising experience on both the agency and publisher sides, she is responsible for establishing a winning team, developing business strategies and leading Marketing Solution operations throughout China.

Prior to LinkedIn China, Ms. Vianne Cai established CharmClick - one of the top SEM agencies in China as co-founder and was in charge of the business of North China. Ms. Vianne Cai also worked as key account manager at Google China and new media director at Hatchie Filipacchi Media Group. Ms. Vianne Cai launched her career in DoubleClick, Australia, where she began her specialization in online advertising.

Mr. Wenliang Guo now serves as the general manager of Aviation & Tourism Department of TalkingData. Having served for many airlines, hotel and travel companies, Mr. Wenliang Guo has accumulated rich experience in data mining and data application, and has unique insights into mobile strategy and cross-industry data application.

Mr. Linlin Chen, president of Baoku Southern China Branch, has been worked for Air China and Shenzhen Airlines for 12 years. He has taken the role as the account manager in southern China market of Air China and the general manager of Account Department of Shenzhen Airlines. Mr. Linlin Chen has over 8 years’ experience in account management in China’s airline industry.

Currently, Mr. Jack Yin serves as executive director of client services at Publicis.Sapient, and is responsible for helping to bring Chinese brands onto the global stage. Mr. Jack Yin has over twenty years of experience in the consulting industry.

Under his leadership, the client services team has successfully implemented to upgrade China Airlines’ international sites, and brought China Airlines and Sichuan Airlines’ sites under U.S. Department of Transportation compliance. He has also helped in leading the strategic planning for Huawei’s global digital marketing initiative.

Prior to joining Publicis.Sapient, Mr. Jack Yin worked at a number of international companies, including PWC, Deloitte, Dell, Alcatel and Lucent. He has helped organizations such as Huawei, IHG, Apple and Microsoft successfully execute large-scale transformation projects.

Mr. Jack Yin holds a double degree from Shanghai Jiao Tong University, majoring in telecommunications engineering and industrial management. He also holds an MBA from the Wharton School of the University of Pennsylvania.

Mr. Sean Xu now serves as director of enterprise software of SDL China, leading strategic customer development and account management for SDL’s enterprise-level language technology solutions across verticals including aviation, finance and telecommunications amongst many others. Possessing in-depth understanding and extensive experience in overall solution framework and applications, Mr. Sean Xu leads SDL China Group of customer experience management solutions introducing SDL’s innovative technology and services into the Chinese market, with the aim of helping companies improve their customer experience around the world.

Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.

Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.

Mr. Joseph Wang joined Traveldaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.