2017 China Airline Distribution Conference

Oct. 18-19

Shanghai

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China’s fast-growing airline industry is facing multiple challenges: the fast-expanding high-speed rail system, the restructuring of customer base, the increasingly diversified customer needs, the increasingly influential new media channels, and the evolving technological innovations are pushing the airlines to refine their offerings to satisfy these changing demands.

Transforming from a relatively closed industry to an open ecosystem will be an arduous journey for the airline sector. How to break these barriers, create a win-win situation and provide consumers with enriched travel experience will be the challenges ahead.

After the successful debut of China Airline Distribution Conference in 2016, TravelDaily China will host the second edition on October 18-19 in Shanghai with focus on Breaking the Barrier and explore new business opportunities.

SPEAKERS

Guoxiang Wu SVP, Marketing Division China Southern Airlines

Guoxiang Wu SVP, Marketing Division China Southern Airlines

Mr. Guoxiang Wu became SVP of the Marketing Division of China Southern Airlines in September last year. Since joining the company in 1997, Mr. Guoxiang Wu has taken various management roles with China Southern Airlines, including President of the Japan Branch and Vice President in Hubei. Prior to these postings, Mr. Guoxiang Wu held a number of marketing roles and flight scheduling positions with China Southern Airlines. Mr. Guoxiang Wu holds a bachelor degree in computer science from Civil Aviation University of China and a master degree in business administration from Beihang University.

Guoxiang Wu will attend:

Oct 18 09:30 - 09:55 Keynote：How Will Airlines Drive Personalization and Precise Marketing by Leveraging Big Data? Oct 18 14:00 - 14:50 Executive Roundtable：China Carriers’ Overseas Marketing Oct 19 15:30 - 16:15 Executive Roundtable：Airlines Loyalty Programs – What Really Matters?
App Zheng CIO & Marketing Management Dept. General Manager Spring Airlines

App Zheng CIO & Marketing Management Dept. General Manager Spring Airlines

Mr. App Zheng is CIO & General Manager of Marketing Management Dept. with Spring Airlines. He is responsible for the company’s digitalization and in-depth operating integration.

App Zheng will attend:

Oct 18 16:10 - 17:00 Executive Roundtable：How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
Zhijun Lee General Manager of PSS IT China Eastern Airlines

Zhijun Lee General Manager of PSS IT China Eastern Airlines

Zhijun Lee is General Manager of PSS IT of China Eastern Airlines. He has been working in aviation industry for nearly 16 years, specializing in IT application in airlines. Prior to this role with China Eastern Airlines, Mr. Lee worked at TravelSky. Mr. Lee graduated from Tsinghua University with a master degree.

Zhijun Lee will attend:

Oct 18 16:10 - 17:00 Executive Roundtable：How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
Yu Zhang Director of Product Management Center Shenzhen Airlines

Yu Zhang Director of Product Management Center Shenzhen Airlines

Mr. Yu Zhang is the director of Product Management Center with Shenzhen Airlines. He has 17 years of experience in airline distribution and marketing and served as the general manager of Pearl River Delta Passenger Transport Marketing Center with Shenzhen Airlines, General Manager of various branch offices in Kuala Lumpur, Peking, Hefei and Nanning with Shenzhen Airlines. Mr. Yu Zhang holds a master degree in business administration from Beijing Normal University, and a bachelor degree in international trade from Beijing University of Aeronautics and Astronautics.

Yu Zhang will attend:

Oct 19 14:25 - 15:10 Executive Roundtable：How to Increase Tech-Driven Ancillary Revenue?
Lorrie Sun Deputy General Manager of Commercial Department Juneyao Airlines

Lorrie Sun Deputy General Manager of Commercial Department Juneyao Airlines

Mrs. Sun is the deputy general manager of commercial department with Juneyao Airlines. She is responsible for branding, marketing, membership program and call center operation. She is also in charge of partnership development with international carriers, tour operators, hotel chains, credit card companies, etc.

Lorrie Sun will attend:

Oct 19 15:30 - 16:15 Executive Roundtable：Airlines Loyalty Programs – What Really Matters?
Ning Ma General Manager of Marketing Department Suparna Airlines

Ning Ma General Manager of Marketing Department Suparna Airlines

Mr. Ning Ma is general manager of Marketing Department of Suparna Airlines. Previously he was manager of Revenue Centre and served as district manager and manager of sales department in Guangzhou with Hainan Airlines.

Ning Ma will attend:

Oct 19 15:30 - 16:15 Executive Roundtable：Airlines Loyalty Programs – What Really Matters?
Gimi Wang Marketing Director Spring Airlines

Gimi Wang Marketing Director Spring Airlines

Mr. Gimi Wang is the marketing director of Spring Airlines. He also co-founded Reman Advertising Co., Ltd. and worked for interactive marketing agency EnergySource and NIM Digital. With over ten years of experience in brand marketing and digital marketing sectors, he also received numerous industry awards, including EFFIE Awards, iResearch Adwards, ROI Festival, Longxi Awards, etc.

Gimi Wang will attend:

Oct 18 11:15 - 12:05 Executive Roundtable：Airline Direct Sales – It’s More Than Just Proportion
Shaobing Li Manager of E-Commerce Dept. China Southern Airlines

Shaobing Li Manager of E-Commerce Dept. China Southern Airlines

Shaobing Li will attend:

Oct 18 11:15 - 12:05 Executive Roundtable：Airline Direct Sales – It’s More Than Just Proportion

All Speakers

OVERVIEW

30+
Speakers
650+
Attendees
85%
Decision-makers
20+
Topics

The best airline conference I have attended in China. The openness of the debate, across senior representatives from all industry players, was exceptional.

—Steve Saxon, Partner, McKinsey & Company
The China Airline Distribution Conference hosted by TravelDaily China and ChinaTravelNews is the most influential conference on airline distribution!

— Wells Zheng, Vice President, Alitrip
TravelDaily China has built a communication platform for domestic and international airline companies and their partners, while injecting its points of view, standards and vision into the airline distribution sector that is in need of insight-sharing and innovation. Datalex is pleased to have sponsored and participated in this conference. We have gained much in the two-day event. Looking forward to the event next year!

— Chris Guo, General Manager, China, Datalex
We value every conference that TravelDaily China hosts. These events discuss the hot topics of the time that benefit all of us in the travel and tourism industry. As well, each member of the TravelDaily China team is earnest and committed to their job. Their team work has made every delegate of the conference feel warm.

— Karen Zhang, Vice President, China, OAG
The conferences hosted by TravelDaily China and its subsidiary ChinaTravelNews have always been the best travel and tourism conferences in China. The organizers have never lost their focus on the industry.

— Martin Hu, Senior Director of Travel Industry, TalkingData
This is an industry get-together with innovative viewpoints to learn from. It is well organized with logistical support and a professional and dedicated host team. I want to thank TravelDaily China for hosting this event and for all their hard work.

— Linlin Chen, President of South China Branch, Baoku