Keynote Speakers / Panelists

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  Guoxiang Wu SVP, Marketing Division China Southern Airlines
  

  Guoxiang Wu SVP, Marketing Division China Southern Airlines

  Mr. Guoxiang Wu became SVP of the Marketing Division of China Southern Airlines in September last year. Since joining the company in 1997, Mr. Guoxiang Wu has taken various management roles with China Southern Airlines, including President of the Japan Branch and Vice President in Hubei. Prior to these postings, Mr. Guoxiang Wu held a number of marketing roles and flight scheduling positions with China Southern Airlines. Mr. Guoxiang Wu holds a bachelor degree in computer science from Civil Aviation University of China and a master degree in business administration from Beihang University.

  Guoxiang Wu will attend:

  Oct. 18   9:30-9:55 AM Keynote: How Will Airlines Drive Personalization and Precise Marketing by Leveraging Big Data? Oct. 18   2:00-2:50 PM Executive Roundtable: China Carriers’ Overseas Marketing Oct. 19   3:30-4:15 PM Executive Roundtable: Airlines Loyalty Programs – What Really Matters?
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  App Zheng CIO & Marketing Management Dept. General Manager Spring Airlines
  

  App Zheng CIO & Marketing Management Dept. General Manager Spring Airlines

  Mr. App Zheng is CIO & General Manager of Marketing Management Dept. with Spring Airlines. He is responsible for the company’s digitalization and in-depth operating integration.

  App Zheng will attend:

  Oct. 18   4:10-5:00 PM Executive Roundtable: How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
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  Zhijun Lee General Manager of PSS IT China Eastern Airlines
  

  Zhijun Lee General Manager of PSS IT China Eastern Airlines

  Zhijun Lee is General Manager of PSS IT of China Eastern Airlines. He has been working in aviation industry for nearly 16 years, specializing in IT application in airlines. Prior to this role with China Eastern Airlines, Mr. Lee worked at TravelSky. Mr. Lee graduated from Tsinghua University with a master degree.

  Zhijun Lee will attend:

  Oct. 18   4:10-5:00 PM Executive Roundtable: How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
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  Yu Zhang Director of Product Management Center Shenzhen Airlines
  

  Yu Zhang Director of Product Management Center Shenzhen Airlines

  Mr. Yu Zhang is the director of Product Management Center with Shenzhen Airlines. He has 17 years of experience in airline distribution and marketing and served as the general manager of Pearl River Delta Passenger Transport Marketing Center with Shenzhen Airlines, General Manager of various branch offices in Kuala Lumpur, Peking, Hefei and Nanning with Shenzhen Airlines. Mr. Yu Zhang holds a master degree in business administration from Beijing Normal University, and a bachelor degree in international trade from Beijing University of Aeronautics and Astronautics.

  Yu Zhang will attend:

  Oct. 19   2:25-3:10 PM Executive Roundtable: How to Increase Tech-Driven Ancillary Revenue?
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  Lorrie Sun Deputy General Manager of Commercial Department Juneyao Airlines
  

  Lorrie Sun Deputy General Manager of Commercial Department Juneyao Airlines

  Mrs. Sun is the deputy general manager of commercial department with Juneyao Airlines. She is responsible for branding, marketing, membership program and call center operation. She is also in charge of partnership development with international carriers, tour operators, hotel chains, credit card companies, etc.

  Lorrie Sun will attend:

  Oct. 19   3:30-4:15 PM Executive Roundtable: Airlines Loyalty Programs – What Really Matters?
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  Ning Ma General Manager of Marketing Department Suparna Airlines
  

  Ning Ma General Manager of Marketing Department Suparna Airlines

  Mr. Ning Ma is general manager of Marketing Department of Suparna Airlines. Previously he was manager of Revenue Centre and served as district manager and manager of sales department in Guangzhou with Hainan Airlines.

  Ning Ma will attend:

  Oct. 19   3:30-4:15 PM Executive Roundtable: Airlines Loyalty Programs – What Really Matters?
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  Gimi Wang Marketing Director Spring Airlines
  

  Gimi Wang Marketing Director Spring Airlines

  Mr. Gimi Wang is the marketing director of Spring Airlines. He also co-founded Reman Advertising Co., Ltd. and worked for interactive marketing agency EnergySource and NIM Digital. With over ten years of experience in brand marketing and digital marketing sectors, he also received numerous industry awards, including EFFIE Awards, iResearch Adwards, ROI Festival, Longxi Awards, etc.

  Gimi Wang will attend:

  Oct. 18   11:15-12:05 PM Executive Roundtable: Airline Direct Sales – It’s More Than Just Proportion
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  Shaobing Li Manager of E-Commerce Dept. China Southern Airlines
  

  Shaobing Li Manager of E-Commerce Dept. China Southern Airlines

  Shaobing Li will attend:

  Oct. 18   11:15-12:05 PM Executive Roundtable: Airline Direct Sales – It’s More Than Just Proportion
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  Wei Xue CIO Loong Air
  

  Wei Xue CIO Loong Air

  Mr. Wei Xue is CIO of Loong Air. He has been in the airline distribution business since 1987. Prior to Loong Air, he had served as General Manager of Beijing Consulting Promotion International Transportation and HKCTS Business Travel. He had participated in the founding of HKCTS’ Mangocity.com and acted as General Manager of Air Ticketing. He had also served as Vice President of eLong and CIP InnovationPay. Mr. Wei Xue graduated from China Center for Economic Research of Peking University with an EMBA degree and Forham University with a MBA degree.

  Wei Xue will attend:

  Oct. 18   11:15-12:05 PM Executive Roundtable: Airline Direct Sales – It’s More Than Just Proportion
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  Shunwen Zheng General Manager of IT Department Loong Air
  

  Shunwen Zheng General Manager of IT Department Loong Air

  Shunwen Zheng will attend:

  Oct. 18   4:10-5:00 PM Executive Roundtable: How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
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  Ronnie Wang Regional Manager in North Asia IATA
  

  Ronnie Wang Regional Manager in North Asia IATA

  As IATA’s regional manager in North Asia, Mr. Ronnie Wang manages NDC and transformation projects and products in Financial and Distribution Services Division. Mr. Ronnie Wang has a strong IT technical background with 15 years’ working experience across many industries. Before appointed North Asia regional manager, he has been with IATA for 5 years and responsible for project management, innovation, running CIO Forum, team leading, product/service delivery and quality assurance. He became deeply involved in the NDC initiative from day one as part of the innovational duties.
  
  Mr. Ronnie Wang holds a master degree in computer science from Nanyang Technological University, Singapore. He is also a PMI-certified PMP.

  Ronnie Wang will attend:

  Oct. 19   2:25-3:10 PM Executive Roundtable: How to Increase Tech-Driven Ancillary Revenue?
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  Anni Ahnger Head of Ancillary Sales Finnair
  

  Anni Ahnger Head of Ancillary Sales Finnair

  As head of ancillary sales at Finnair, Ms. Anni Ahnger has responsibility for taking Finnair's digital ancillary sales dialogue to the next level, ensuring highly advanced personalization of all customer interaction and world class offer management. Finnair has a strong focus on widening its ancillary sales window to reach all relevant touchpoints and ensure that the ancillary offering is sold in the most optimal way and Ms. Anni Ahnger's team is responsible for executing this bold vision. Ms. Anni Ahnger joined Finnair in beginning of 2016 from Unilever and is a newcomer to the aviation industry. Prior to joining Finnair, Ms. Anni Ahnger's focus was in FMCG with product management responsibilities at Unilever and previous experience from management consulting at Ernst & Young with strong focus on retail companies. Ms. Anni Ahnger holds a master degree with major in industrial engineering and minor in process engineering and physics.

  Anni Ahnger will attend:

  Oct. 19   2:00-2:25 PM Keynote: Moving from Mass Customization to Predictive Analytics - Personalization of Digital Ancillary Sales Dialogue
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  Shanshan Gu International Marketing Manager Spring Airlines
  

  Shanshan Gu International Marketing Manager Spring Airlines

  Shanshan Gu will attend:

  Oct. 18   2:00-2:50 PM Executive Roundtable: China Carriers’ Overseas Marketing
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  Xinxiu Peng Marketing Department International Business Segment International Marketing Management Room Manager Beijing Capital Airlines
  

  Xinxiu Peng Marketing Department International Business Segment International Marketing Management Room Manager Beijing Capital Airlines

  Ms. Xinxiu Peng is Marketing Department International Business Segment International Marketing Management Room Manager of Beijing Capital Airlines, responsible for the airline's international route sales and management. She had served as General Manager of Hainan Airlines' Singapore office.

  Xinxiu Peng will attend:

  Oct. 18   2:00-2:50 PM Executive Roundtable: China Carriers’ Overseas Marketing
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  Ian Yang Deputy Senior Manager of Revenue Management Dept. at Marketing and Sales Committee China Eastern Airlines
  

  Ian Yang Deputy Senior Manager of Revenue Management Dept. at Marketing and Sales Committee China Eastern Airlines

  Mr. Ian Yang is Deputy Senior Manager of group management div. at RM dept., and O&D revenue management system project manager. He has more than 10 years of experience in revenue management area, responsible for O&D revenue management system project implementation and daily operation on group management.

  Ian Yang will attend:

  Oct. 18   5:00-5:25 PM Keynote: The Marketing of O&D Revenue Management
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  Deqiang Wang E-Commerce Operation Manager, E-Commerce Department, Marketing & Sales Committee Shandong Airlines
  

  Deqiang Wang E-Commerce Operation Manager, E-Commerce Department, Marketing & Sales Committee Shandong Airlines

  Deqiang Wang will attend:

  Oct. 19   2:25-3:10 PM Executive Roundtable: How to Increase Tech-Driven Ancillary Revenue?
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  Blair Koch CTO & President USA Datalex
  

  Blair Koch CTO & President USA Datalex

  Blair has held numerous technology, business and innovation leadership roles in the airline industry, most recently as Vice President, Technology & Integration at JetBlue Airways where he led the strategy, architecture and delivery of several foundational IT platforms including JetBlue’s new digital commerce platform. Prior to JetBlue, Blair was Managing Director IT for United Airlines, Director of development for Sabre’s GetThere business travel management solution and consulted at several airlines on IT transformational initiatives while at The Feld Group.

  Blair Koch will attend:

  Oct. 18   9:55-10:20 AM Keynote: How to Deliver A Successful Airline Digital Transformation?
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  Chengyun Xu Head of Industry, Travel & Education Google
  

  Chengyun Xu Head of Industry, Travel & Education Google

  Mr. Chengyun Xu has been committed to promoting the vertical applications of mobile service since joining Google in 2012, on top of Google’s industry solutions. Before Google, he had worked at Guotai Junan Securities, and eLong.com.

  Chengyun Xu will attend:

  Oct. 18   10:50-11:15 AM Keynote: 4 Pillars of Uplifting Direct-Booking for China-based Airlines
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  Guohua Ma President BIQU
  

  Guohua Ma President BIQU

  Mr. Guohua Ma is Founder & President of BIQU Technology. Before founding BIQU, he has successively served as Chairman of Lucky Air, West Air, and Deer Jet, and President of HNA Tourism Group. Mr. Ma obtained a bachelor's degree from BUAA in 1997 and an EMBA from Peking University in 2012.

  Guohua Ma will attend:

  Oct. 18   11:15-12:05 PM Executive Roundtable: Airline Direct Sales – It’s More Than Just Proportion
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  Michael Zhou President Guilin Tang Dynasty Tours
  

  Michael Zhou President Guilin Tang Dynasty Tours

  Mr. Michael Zhou is President of Guilin Tang Dynasty Tours, and Guest Professor of Guilin Tourism University. Michael Zhou co-founded leading online in-bound travel brand China Odyssey Tours in 2005, followed by the establishment of My Odyssey Tours that realized the pioneering cross-border travel business. He also founded Wowoyoo in 2012, a Chinese-market-oriented travel brand promoting high-end and customized travel. With 24 years’ experience in the travel industry, Michael is a frequently-invited speech guest to important events hosted by organizations like ASEAN-China Centre and PATA where he shares both unique insights and rich experience in either cross-border travel for western markets or outbound travel for the Chinese high-end market.

  Michael Zhou will attend:

  Oct. 18   2:00-2:50 PM Executive Roundtable: China Carriers’ Overseas Marketing
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  Timothy O'Neil-Dunne Head of Product/Founder Air Black Box
  

  Timothy O'Neil-Dunne Head of Product/Founder Air Black Box

  Mr. Timothy O'Neil-Dunne is travel industry veteran. He is the managing partner for venture firm VaultPAD Ventures – an accelerator devoted exclusively to aviation travel and tourism. He is currently the head of product for Air Black Box, an award winning digital selling platform for airlines. VaultPAD also is the parent company for consulting firm – T2Impact Ltd. Mr. Timothy O'Neil-Dunne has been with Tnooz since the beginning. He is a contributing Node where he writes about travel, in particular aviation, technology, startups and innovation. Mr. Timothy O'Neil-Dunne writes and tweets as “Professor Sabena”. He sits on a number of advisory and executive boards.

  Timothy O'Neil-Dunne will attend:

  Oct. 18   5:25-5:55 PM Presentation of Airlines Innovation Products
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  Lucas Lou Vice President of Sales & Marketing Dept. HUAZHU Hotels Group
  

  Lucas Lou Vice President of Sales & Marketing Dept. HUAZHU Hotels Group

  Mr. Lucas Lou is VP of Sales & Marketing Dept. at HUAZHU Hotels Group. He has 17 years of experience in online travel, digital marketing, and CRM sectors after working for Ctrip, Homeinns and Huazhu.

  Lucas Lou will attend:

  Oct. 19   3:30-4:15 PM Executive Roundtable: Airlines Loyalty Programs – What Really Matters?
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  Chris Guo General Manager, China Datalex
  

  Chris Guo General Manager, China Datalex

  Mr. Chris Guo currently serves as the general manager of Datalex China. With over 10 years’ experience in the travel technology industry, Mr. Chris Guo has led the deployment of the company’s product suite to many of the world’s leading airlines and successfully setup the company’s operation in China during his career in Datalex.
  
  Mr. Chris Guo holds a master degree in e-business and management information system from UCD Michael Smurfit Graduate Business School and a honours degree in software engineering from Harbin Institute of Technology (China). Mr. Chris Guo also serves as a committee member of the Association of Chinese Professionals in Ireland (ACPI).

  Chris Guo will attend:

  Oct. 19   2:25-3:10 PM Executive Roundtable: How to Increase Tech-Driven Ancillary Revenue?
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  Jonathan Tong Head, Airline IT Solutions Asia Pacific, Russia, Turkey and CIS Amadeus
  

  Jonathan Tong Head, Airline IT Solutions Asia Pacific, Russia, Turkey and CIS Amadeus

  Jonathan leads the regional solutions division for the Amadeus Airline Group in Asia Pacific, Russia, Turkey and the Commonwealth of Independent States (CIS). His responsibilities include driving the region’s solution strategy, pre-sales, adoption of Amadeus Airlines products and services, and solution management. Together with the rest of the extended account teams, the regional solutions division plays an important role in driving customer satisfaction and ensuring that Amadeus is a true business partner to our airline customers. Prior to this, he held management positions with Sabre Airline Solutions and Travel Technology Interactive (TTI). He also has over 10 years of experience leading sales and managing global accounts with TTI, Abacus and Carlson Wagonlit Travel.

  Jonathan Tong will attend:

  Oct. 18   2:50-3:15 PM Keynote: Embracing Airline Digital Transformation - A Spotlight on What Travellers Value
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  Allen Cai Air &Travel Industry Leader, Greater China IBM
  

  Allen Cai Air &Travel Industry Leader, Greater China IBM

  Mr. Allen Cai is the air & travel industry leader of IBM, GCG. Prior to joining IBM, Mr. Allen Cai worked as T&T industry solution lead for HP APJ and principal consulting engagement manager of Sabre Holdings from 2006 to 2011. Mr. Allen Cai worked as senior director of TravelSky Technology in different business units from 1996 to 2003. Mr. Allen Cai has 20 years of senior/executive level experience of business management, strategic planning, solution development, account management and sales operation in air & travel industry in more than 8 countries.

  Allen Cai will attend:

  Oct. 18   2:00-2:50 PM Executive Roundtable: China Carriers’ Overseas Marketing
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  Colin Lewis Chief Marketing Officer OpenJaw Technologies
  

  Colin Lewis Chief Marketing Officer OpenJaw Technologies

  Mr. Colin Lewis is Chief Marketing Officer of OpenJaw Technologies. He is an award winning marketer with over 20 years experience in senior marketing roles in travel and technology across Europe, Asia and Australia. Prior to joining OpenJaw, Colin has worked with airlines such as bmi - British Midland, Stobart Air, CityJet, and Thomas Cook. Colin is also a speaker, columnist and founder of the largest digital marketing conference in Ireland, DMX Dublin.

  Colin Lewis will attend:

  Oct. 19   3:10-3:30 PM Keynote: Supercharge Your Funnel with the New Customer Journey
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  Liyan Zhao VP China Operation OpenJaw Technologies
  

  Liyan Zhao VP China Operation OpenJaw Technologies

  Mr. Liyan Zhao is responsible for expanding OpenJaw’s success in China. With his extensive knowledge of the Chinese travel & e-commerce industry, plus strong solution delivery and engineering background, Liyan has led the development of OpenJaw’s Chinese market offering that is being rapidly adopted by various major Chinese airlines. Prior to joining OpenJaw, Liyan also held senior engineering positions in Irish technology firms including Curam and IONA. Liyan has acquired a master degree from Trinity College Dublin on Information System Management, after graduated from Dublin City University.

  Liyan Zhao will attend:

  Oct. 18   4:10-5:00 PM Executive Roundtable: How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
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  Peter Wu Senior Director and General Manager of Sabre Airline Solutions - Mainland China Sabre
  

  Peter Wu Senior Director and General Manager of Sabre Airline Solutions - Mainland China Sabre

  Pete Wu is Senior Director and General Manager of Sabre Airline Solutions - Mainland China. Peter is leading Sabre in China's aviation IT business to drive further market growth and expansion in mainland China, as well as building strong customer loyalty and local support. As an airline business veteran, Peter has over 22 years of experience working within the aviation sector. Most recently he was Director of Strategy and Business Development for Commercial Aviation Services for China at Boeing. He has also served as Co-Chair of the ‘Leadership and Professional Development’ and ‘Airspace and Environment’ Committees under the US-China Aviation Cooperation Program (ACP).

  Peter Wu will attend:

  Oct. 18   4:10-5:00 PM Executive Roundtable: How Should Airlines Build an IT System and Process Focused on Customers’ Personalized Experience?
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  Tianbin Wu Founder & CEO Sunshine Tour
  

  Tianbin Wu Founder & CEO Sunshine Tour

  Mr. Tianbin Wu is Founder & CEO of Sunshine Tour. He has 20 years of experience in tourism industry as a experienced entrepreneur in the field. He founded Hengzhong Yuan and Sunshine Travel Agency in succession. The main business of Holiday Sunshine was acquired by eLong. Mr. Wu graduated from Tsinghua University with an EMBA degree.

  Tianbin Wu will attend:

  Oct. 19   2:25-3:10 PM Executive Roundtable: How to Increase Tech-Driven Ancillary Revenue?
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  Oliver Dlouhy Founder Kiwi.com
  

  Oliver Dlouhy Founder Kiwi.com

  Mr. Oliver Dlouhy is Kiwi.com’s Founder. He’s an entrepreneur who has tried a number of ventures.

  Oliver Dlouhy will attend:

  Oct. 18   5:25-5:55 PM Presentation of Airlines Innovation Products
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  Joseph Xia Founder & CEO Yearth Group
  

  Joseph Xia Founder & CEO Yearth Group

  Mr. Joseph Xia is Founder & CEO of Yearth Group. Mr. Joseph Xia co-founded Yearth in 2017. Yearth is the next-generation hospitality alliance that empowers independent hotels and small chains through technology and shared resources. By leveraging its loyalty program and digital marketing platform, Yearth can help alliance partner hotels increase direct bookings through a centralized channel, meanwhile allowing each hotel to retain its distinctive characteristics.
  
  Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as Revenue Management Manager and Deputy Director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc. Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co., Ltd. as Vice President in Nov., 2010. He was is in charge of Sales & Marketing, internet product, BI and Big Data.
  
  Mr. Joseph Xia holds a Bachelor degree from Civil Aviation University of China and an MBA degree from Fudan University School of Management. Mr. Joseph Xia is also a Visiting Lecturer of Travel & Tourism Department at Fudan University.

  Joseph Xia will attend:

  Oct. 18   11:15-12:05 PM Executive Roundtable: Airline Direct Sales – It’s More Than Just Proportion
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  Jeremy Zeng Vice President LoyaltyChina
  

  Jeremy Zeng Vice President LoyaltyChina

  Mr. Jeremy Zeng is Vice President of LoyaltyChina, a leading loyalty program solution service provider in China. He has almost 20 years’ experience in loyalty program operation. As a well-known expert in loyalty marketing in China, he has also helped hundreds of companies set up or improve their loyalty programs.

  Jeremy Zeng will attend:

  Oct. 19   3:30-4:15 PM Executive Roundtable: Airlines Loyalty Programs – What Really Matters?
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  Charlie Li CEO TravelDaily
  

  Charlie Li CEO TravelDaily

  Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.
  
  Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.

  Charlie Li will attend:

  Oct. 18   9:15-9:30 AM Opening Remarks: Breaking Barrier
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  Joseph Wang Chief Commercial Officer TravelDaily
  

  Joseph Wang Chief Commercial Officer TravelDaily

  Mr. Joseph Wang joined TravelDaily.cn as the Chief Commercial Officer in Sept 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.