09:00 - 09:15 Chairman’s Address
Speaker:
09:15 - 10:00 Executive Roundtable
CEO Talk
Panelists:
10:00 - 10:25 Keynote
Digital Guest Experience - How Marriott Gets Ready for Digital Savvy Guests
Hoteliers have a unique opportunity to enhance their guest services and experience through digital touch points. Next Generation Travelers are now seeking for more digital services before, during and after their stay.
Speaker:
10:25 - 10:55 Munch, Meet and Mingle
10:55 - 11:20 Keynote
Big Data-driven Room Availability
As the largest hotel OTA, Ctrip has big data of travelers who have browsed and booked hotel. To improve hotel reservation experience, based on their shopping behaviors and transactions, we use machine learning to model room availability for non-allotment, to speed up order confirmation, to predict customers preferred hotels.
Speaker:
11:20 - 12:10 Executive Roundtable
China Hotels Overseas Expansion Strategy
Panelists:
12:10 - 14:00 Lunch and Midday Break
14:00 - 14:25 Keynote
Restructure the Value Proposition for Guests
As we can see, hotels are the entry to the business world. Our guests mean traffic to our hotels. What do they want to buy? What else are they interested in to spend the leisure time during the business travel? In the era of online to offline, we can provide more than just the rooms…
Speaker:
14:25 - 14:50 Keynote
Chinese and Asia Pacific - Hotel Performance Trends
STR Global will share the latest hotel performance trends in Global, Asia Pacific and Chinese markets – giving the historic view and current situation but also thoughts on the near future - with pipeline and supply/demand effects. Which markets are recovering faster and why?
Speaker:
14:50 - 15:40 Executive Roundtable
What Role PMS Will Be Playing in the Ecosystem of Hotel Marketing and Distribution
Panelists:
15:40 - 16:10 Munch, Meet and Mingle
16:10 - 16:35 Keynote
Joint Wisdom Down the Road
In the era of big data, we need to develop a comprehensive data platform for the hotel industry, consolidating industry big data and cloud computing technology to produce smarter solutions for hotels. Hotels need to respond more quickly to the market by leveraging information in management and data for operations. This in turn improves the working relationship between hotels and OTAs and promotes harmony in the whole industry.
Speaker:
16:35 - 17:25 Executive Roundtable
The Development of Middle Scale Hotel Market
Panelists:
17:25 - 17:55 Interactive Discussion
Topic: Hotel Open Platform vs. OTA Open Platform: Who Will Be the Winner?
18:20 - 20:30 Dinner Reception
09:00 - 09:40 Keynote
The Value Analysis of PMS Based on Cloud Computing: Promoting Hotel's Marketing and Operation Capability
Speaker:
09:40 - 10:20 Keynote
How to Improve Hotel Operation With UGC, Data and Marketing Strategy
Speaker:
10:20 - 10:40 Munch, Meet and Mingle
10:40 - 11:20 Keynote
How Small & Mid-size Hotels Could Leverage on Cloud System to Optimize Financial Process and Supply Chain
Speaker:
11:20 - 12:00 Keynote
Total Revenue Performance & Hotel Integrated Marketing
Speaker:
12:00 - 12:30 Keynote
How to Use Social Media and Mobile Internet to Improve Marketing ROI
Speaker:
12:30 - 14:00 Lunch and Midday Break
14:00 - 14:50 Executive Roundtable
Hotel Multi-screen Strategy
How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion?
Panelists:
14:50 - 16:15
China Hotel Digital Marketing Innovation Award
Panel of Judges:
16:15 End of Conference
China Hotel Marketing Conference
