Mr. Qi Ji is one of the most successful entrepreneurs in China, who co-founded Ctrip.com, HomeInns & Hotels and founded HUAZHU Hotels Group. All the three companies have been successfully listed on NASDAQ and the market value reaches over US$ 1 billion for each one. His successful story is the legend in the industry.

Under his strong leadership, all the 40,000 employees commit themselves to keep satisfying travelers and corporate clients with impressive and cost-effective travel experiences. Aiming to become one of the world’s leading hotel operator, HUAZHU formed an extensive and long-term alliance with Accor in 2014, offering the customers of both loyalty programs (together 47 million members) the opportunity to access a network of over 5,600 hotels globally.

Qi Ji will attend:

May 13  09:15 - 10:00 Executive Roundtable: CEO Talk

In 2005, Mr. Alex Zheng founded 7 Days Inn and served as CEO.

Plateno Group was founded in 2013, which wholly-owned 7 Days Inn after its privatization. The group has launched a series of unique hotel & cross-border brands. The amount of Plateno Group members has exceeded 80 million. Plateno Group now owns 14 distinctive hotel brands, 3 cross-border brands and nearly 3,000 hotels in over 300 cities in China, and has proactively expanded overseas to Southeast Asia and Europe.

Due to his outstanding performances, Mr. Zheng has received numerous national awards, including hotel industrial, commercial and economic praise.

Alex Zheng will attend:

May 13  09:15 - 10:00 Executive Roundtable: CEO Talk

Mr. Simon Zhang is Jin Jiang International Hotel’s CEO and is responsible for driving and executing the company's strategic direction and to further enhance its operational efficiency and brand awareness. He has over 20 years’ experience in the hospitality industry and prior to his current role, he was the CEO of Shanghai Jin Jiang International Hotels Development Co., Ltd. He is a seasoned hotelier who is familiar with modern hotel management and has cross-cultural communication skills and expertise.

Simon Zhang will attend:

May 13  09:15 - 10:00 Executive Roundtable: CEO Talk

Mr. David Sun has served as CEO of Homeinns since December 2004. Mr. Sun has over ten years‘ experience in the consumer industry. Under his leadership, Homeinns Hotel Group has become the No.1 economy hotel chain in China, with more than 3,000 hotels covering over 330 cities in China. In October 2006, Mr. Sun led Homeinns to successfully list on NASDAQ.

Prior to joining Homeinns, Mr. Sun served as vice president of operations for B&Q (China) Ltd., a subsidiary of Kingfisher plc, the third largest home improvement retail group in the world since 2003 to 2004.

David Sun will attend:

May 13  14:00 - 14:25 Keynote: Restructure the Value Proposition for Guests

As we can see, hotels are the entry to the business world. Our guests mean traffic to our hotels. What do they want to buy? What else are they interested in to spend the leisure time during the business travel? In the era of online to offline, we can provide more than just the rooms…

Mr. Elton Sun is the General Manager of HK CTS Hotels Co., Ltd. His practice in the hotel industry has exceeded twenty years. Mr. Elton Sun has profound understanding and unique philosophy on the development of hotel group in China. He had led the team to successfully complete the planning and foundation of “Metropark Hotel” brand by taking over some foreign branded hotels in Nanjing in 2006, merging of the former CTS Group, takeovers of three foreign-investment brand hotels and operation of rearranging Central SOEs. Mr. Elton Sun and his team are on the way to accomplish the strategic objective of “Establishing hotel’s top line own brand with international standard” via brand strategy, capital operation, resource integration and corporate governance. Mr. Elton Sun holds a master degree of hotel management from Hong Kong Polytechnic University.

Elton Sun will attend:

May 13  09:15 - 10:00 Executive Roundtable: CEO Talk

Mr. John Kidd was born in New Zealand and has 40 years of hospitality management experience in 17 hotels, seven countries and three continents, ten hotels as general manager of large city and resort hotels. He was with Hilton Worldwide for 19 years throughout Indonesia, Republic of Korea, Guam-USA, Thailand and three cities in China for 11 years. He holds a Diploma in Hospitality Management, a Bachelor of Commerce with Honours in Economics and Business Economics (specializing in International Marketing), and a Master of Business Administration (MBA). He is a Certified Hospitality Administrator (CHA) and Certified Hospitality Accountant Executive (CHAE) in the USA and a Fellow of the Institute of Hospitality (FIH) and Member of the Chartered Management Institute (MCMI) in the UK.

John Kidd will attend:

May 13  11:20 - 12:10 Executive Roundtable: China Hotels Overseas Expansion Strategy

Mr. Bao was appointed the Vice Chairman and CEO of Shanghai Jinjiang International Travel Co., Ltd. in January, 2014. He is also the mentor of graduate students for MTA at Fudan University. He has more than 20 years’ experience in hotel management, tourism and E-commerce.

In July 2010, Mr. Bao established Jin jiang International E-Commerce Center as requested by Jin Jiang International Group, which effectively improved the resources integration of tourism and O2O marketing. He also served as the Deputy General Manager of Shanghai Jin Jiang Tower and the Senior Vice President of Shanghai Jin Jiang Thayer Interactive Co., Ltd..

Rodney Bao will attend:

May 14  14:00 - 14:50 Executive Roundtable: Hotel Multi-screen Strategy

How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion? 

Mr. Allan Cheng is the president and CEO of Eastern Crown Hotels Group. He was awarded the “Leading Hoteliers of China” and “Continental Diamond Award 10 Outstanding Entrepreneurs”. He is also the director of Hubei Chamber of Commerce, Guangxi and Vice President of World Hotel Association. Mr. Cheng holds an MBA degree.

Allan Cheng will attend:

May 13  16:35 - 17:25 Executive Roundtable: The Development of Middle Scale Hotel Market

Mr. Haijun Wang is the founder and CEO of Atour Hotel. As the pioneer in China midrange hotel market, he founded Atour hotel brand in 2013.

Mr. Wang has nearly 15 years’ experience in the areas of corporate strategy, branding, business development, operations, marketing and sales in hospitality. Prior to Atour Hotel，Mr. Wang co-founded China Lodging Group (Hanting Hotels group, NASDAQ:HTHT), and served as Executive Vice President. He was also a member of the founding team of Homeinns Group (NASDAQ:HMIN).

Mr. Wang holds a Bachelor degree from Yanshan University and EMBA degree from China Europe International Business School. He is one of the first term students from Lakefront University.

Haijun Wang will attend:

May 13  16:35 - 17:25 Executive Roundtable: The Development of Middle Scale Hotel Market

Mr. Shenghong Gan is CEO of Narada Boutique Hotel. With nearly 20 years of wealth experience in the hotel industry, he has served as general manager and director of different departments of several high-star hotels. Prior to joining Narada Hotel Group, he worked at New Century Hotels & Resorts.

Mr. Gan is a Director of the China Tourism and Hotel Association and was a guest lecturer to the advanced training courses at Tsinghua University, including the Tourism Real Estate & Hotel Management Training Course and the General Managers Training Course.

Shenghong Gan will attend:

May 13  16:35 - 17:25 Executive Roundtable: The Development of Middle Scale Hotel Market May 14  14:50 - 16:15 : China Hotel Digital Marketing Innovation Award

Ms. Sarah Chen has over 20 years of experience in the hospitality sales & marketing field in Asia. She has been the Vice President, Sales & Marketing for Shangri-La Hotels & Resorts since 2004 in Hong Kong and Shanghai with responsibilities in hotels' opening and Sales & Marketing strategies and initiatives. After moving to Shanghai, Ms. Chen's main responsibility and focus is to develop domestic and outbound business from China which is the largest strategic market for the Shangri-La group. Her other key responsibilities also include developing and optimizing China distribution channels and e-business, partnership marketing and promotions, digital marketing and China high-end luxury travel market.

Sarah Chen will attend:

May 14  14:50 - 16:15 : China Hotel Digital Marketing Innovation Award

Mr. Michael Simon re-joined Marriott end of 2014 in his current capacity. He started his career in mid-80s with Walt Disney in the US and later held various management positions within airline sector before joining Marriott in 1998.

As of 2002 he was in charge of Marriott’s Global Sales in Austria, Germany & Switzerland and later was in charge of Sales & Marketing in Eastern Europe. Prior to his current position Mr. Simon served as Managing Director on the board of the HRS Group first in charge of Hotel Procurement & Supplier Relations and later Corporate Solutions and was a board member of a European Hotel Group called “Romantik Hotels”.

Michael Simon will attend:

May 13  10:00 - 10:25 Keynote: Digital Guest Experience - How Marriott Gets Ready for Digital Savvy Guests

Hoteliers have a unique opportunity to enhance their guest services and experience through digital touch points. Next Generation Travelers are now seeking for more digital services before, during and after their stay.

Mr. Eric Ye is senior vice president and CTO of Ctrip Internationals, the largest OTA in China, responsible for technology research and development for providing best experience to online and offline travelers via Mobile/Web/Call Center. In last 3 years, he has been building and leading his team for transforming technologies and architectures to modern ones. He is also chief architect for creating advanced web-services, mobile APP and engineering infrastructure to support 10x scalability and availability for business growth.

Prior to Ctrip, he was director of platforms engineering at eBay. He played critical roles as architect, principal kernel engineer and platform manager in shaping the largest e-commerce website technologies. He had 16+ years’ experience in internet at eBay, Yahoo, and Netscape in Silicon Valley, California.

Eric Ye will attend:

May 13  10:55 - 11:20 Keynote: Big Data-driven Room Availability

As the largest hotel OTA, Ctrip has big data of travelers who have browsed and booked hotel. To improve hotel reservation experience, based on their shopping behaviors and transactions, we use machine learning to model room availability for non-allotment, to speed up order confirmation, to predict customers preferred hotels.

Mr. Jianchun Zhang joined Zhuyou Hotels Group in 2008. He has been Regional Director, Senior Director of Operating and Marketing and was in charge of Sales Department, Guest Experience Center, Marketing Department, Operation Department, IT department, Q&C deparment, Franchisee Department and Zhotels at Zhuyou. Now Mr. Zhang serves as Vice president of Zhuyou Hotels Group. In 2014, he was promoted as general manager of Zhotels Business Unit.

Mr. Zhang graduated from Zhejiang Business University. Prior to Zhuyou, he worked at Holiday-inn Hangzhou as a managing executive.

Jianchun Zhang will attend:

May 13  16:35 - 17:25 Executive Roundtable: The Development of Middle Scale Hotel Market

Mr. Kevin Li is COO of Shanghai Jinjiang Metropolo Hotel Management Co., Ltd. and GM of Jinjiang Inn as well, focusing on operation and marketing functions.

Mr. Li holds a bachelor degree from Glion Institute of Higher Education, Switzerland and has over 15 years’ experience in domestic hotel industry. Mr. Li has been awarded as Chinese Outstanding Hotel Manager by China Hotel Association.

Kevin Li will attend:

May 13  11:20 - 12:10 Executive Roundtable: China Hotels Overseas Expansion Strategy

Mr. Joe Xu joined Super 8 (China) in July 2010 as Senior Vice President of Distribution. He is responsible for Hotel Property Management System, EC Channel, IT Technology R&D and Reservation functions.

Prior to joining Super 8, Mr. Xu was the Vice President of Beijing Golden Century (GC) Networks and he was in charge of sales and service call center operations, E-commerce, R&D for new products and technology. Before joining GC, Mr. Xu worked for Dell Inc. for more than 13 years, including 5 years of work in DellUS. He was instrumental in setting up Dell East Asia Direct Sell Manufacturing & Distribution, Dell R&D Center in Shanghai, and improving Tech Support Service in Dell Great China region.

Mr. Xu holds an EMBA Degree from Guanghua Management School at Peking University, a MSIE degree from University of Texas in U.S and a BEng degree from Jiangsu University, China.

Joe Xu will attend:

May 13  14:50 - 15:40 Executive Roundtable: What Role PMS Will Be Playing in the Ecosystem of Hotel Marketing and Distribution

Mr. Michael Zhu is the Vice President of IT at Interstate China Hotels and Resorts, with more than 20 years’ IT management experiences. He used to be the General Manager of IT at Wanda Hotels and Resorts, VP of LTP management consulting company, as well as CIO at Jinling Hotels & Resorts. He had also been responsible for IT and 6 sigma management at Starwood Hotels & Resorts for several years.

Mr. Zhu is the special commentator of TravelDaily, visiting scholar of Purdue University of USA. In 2007 he was rewarded as TOP 50 CIO in China by IDC & CEOCIO magazine. He holds an MBA from Nanjing University, and a bachelor degree from Beijing Science and Technology University.

Michael Zhu will attend:

May 13  14:50 - 15:40 Executive Roundtable: What Role PMS Will Be Playing in the Ecosystem of Hotel Marketing and Distribution

Mr. Vingo Fu has over 10 years of experience in the hotel industry. He is good at managing technology development and innovation. Mr. Fu has held senior positions at operation and sales & marketing roles in the hotel industry. He currently serves as the general manager of E-commerce Co.,Ltd. and has overall responsibility for e-commerce platform innovation and development.

Vingo Fu will attend:

May 14  14:00 - 14:50 Executive Roundtable: Hotel Multi-screen Strategy

How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion? 

Mr. Eric Wu has over 15 years of experience in the financial field, and is currently the chief financial officer and board director of Plateno Group (formerly “7 Days Group Holdings Limited”). Prior to that, Mr. Wu worked for PricewaterhouseCoopers in the United States and later in China from 2000 to 2007.

Mr. Wu holds a bachelor’s degree from Shanghai Jiao Tong University and an MBA from Michigan State University. Mr. Wu also serves as an independent director of Country Style Cooking Restaurant Chain Co., Ltd (listed on the New York Stock Exchange), and an independent non-executive director of Dong Peng Holdings Co., Ltd (listed on the Hong Kong Stock Exchange).

Eric Wu will attend:

May 13  11:20 - 12:10 Executive Roundtable: China Hotels Overseas Expansion Strategy

Mr. Changchun Wang serves as CEO of Hunan Morninginn Investment Management Co., Ltd. Prior to joining Morninginn, he served as sales manager of 7 Days Inn, director of Marketing for 100inn in Shanghai and operation director of Boiling100 Group. Mr. Wang has over 8 years’ management experience in the hotel industry.

Changchun Wang will attend:

May 13  16:35 - 17:25 Executive Roundtable: The Development of Middle Scale Hotel Market

Mr. Shaohua Li joined Alibaba Group in 2011 as the General Manager of Travel BU in Alipay.

Prior to joining Alibaba, Mr. Li had been working in airline for several years. He has extensive experience in E-commerce sector of travel industry. Mr. Li has a profound understanding of how to bring new technology and new idea to market with a technical background.

At Alipay, Mr. Li and his team built a revamped total payment solution system specialized in travel business, expanded Alipay's business scope in travel industry to include off-line payment, and championed several innovative mobile internet projects. He and his team's work helped Alipay transform its business into a B2C based model in travel industry.

In April 2013, Mr. Li was appointed as the General Manager of Travel BU in Alibaba Group. The Travel BU has been upgraded into Travel Business Group with Alitrip as its new brand.

Shaohua Li will attend:

May 14  09:40 - 10:20 Keynote: How to Improve Hotel Operation With UGC, Data and Marketing Strategy

After graduating from JiaoTong University in Shanghai, Ms. Maria Sun worked in management roles for Pacific Hotel (Shanghai) and Zhonghao Grand Hotel (Jinan). In 2000, she started to work at Ctrip, and was director of the Customer Service Group. Ms. Sun was later promoted to Vice President, then Senior Vice President，and now she serves as Executive Vice President for the Accommodation Business Unit of Ctrip.

While managing the Customer Service Group, Ms. Sun has led the team to grow into the world's largest call center in the tourism industry. Since 2012, Ms. Sun has been appointed as the CEO of the Accommodation Business Unit.

Maria Sun will attend:

May 13  14:50 - 15:40 Executive Roundtable: What Role PMS Will Be Playing in the Ecosystem of Hotel Marketing and Distribution

Mr. Jun Lai is the General Manager for Greater China with Booking.com, the world leader in OTA business. The website generates on average over 800,000 room nights each day. Prior to this, Mr. Lai had over 10 years of management experience with Hilton for the US and China markets. He also served before as an adjunct professor in New York University.

Jun Lai will attend:

May 14  14:00 - 14:50 Executive Roundtable: Hotel Multi-screen Strategy

How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion? 

May 14  14:50 - 16:15 : China Hotel Digital Marketing Innovation Award

Mr. Jesper Palmqvist is the Area Director Asia Pacific for STR Global and is based in Singapore. He has twenty years of experience in hospitality, online travel and IT through various verticals in regional European IT start-ups and hotel chains, as well as global companies such as Orbitz Worldwide, Wyndham Hotel Group and Groupon. As a strong supporter of big data facilitation, he works to increase the engagement in hospitality data intelligence and clarify the decision making for hospitality, research and investment companies in APAC.

Jesper Palmqvist will attend:

May 13  14:25 - 14:50 Keynote: Chinese and Asia Pacific - Hotel Performance Trends

STR Global will share the latest hotel performance trends in Global, Asia Pacific and Chinese markets – giving the historic view and current situation but also thoughts on the near future - with pipeline and supply/demand effects. Which markets are recovering faster and why?

Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co., Ltd. as Vice President of Sales & Marketing and Product in Nov, 2010. Mr. Xia has extensive experience in the hospitality and airline industry. In 2000, he joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Xia joined Jin Jiang Inns as Revenue Management Manager and Deputy Director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc.

Mr. Xia holds a Bachelor’s degree from Civil Aviation University of China and MBA degree from Fudan University School of Management.

Joseph Xia will attend:

May 14  14:00 - 14:50 Executive Roundtable: Hotel Multi-screen Strategy

How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion? 

Mr. Ted Zhang has more than 10 years Travel Information Systems experience. Mr. Zhang and his partner Mr. Feng Ou founded DerbySoft in December, 2002.

Both of the two co-founders believe that the electronic distribution world is flat - that in the future, each travel-related company will have its own system(s) enabling it to work with other companies in the travel space. Those individual systems will exist equally and independently and will connect through the internet, eventually forming a next-generation travel distribution network, or Global Distribution Network (GDN). In fact, DerbySoft’s mission is to make the “Connectivity Without Limitations”.

Ted Zhang will attend:

May 13  11:20 - 12:10 Executive Roundtable: China Hotels Overseas Expansion Strategy

Mr. Yangdong Li has been working in the Internet related industry for many years, focusing on product and technical area. He was responsible for Alipay IT Structure and Wallet Department. He has witnessed the transformation of Alipay’s mobile platforms and accumlated extensive experience with mobile Internet products. He is currently responsible for Alitrip’s overall products and mobile related business.

Yangdong Li will attend:

May 14  14:00 - 14:50 Executive Roundtable: Hotel Multi-screen Strategy

How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion? 

Mr. Philip Liu has over 24 years' experiences of hotel electronic distribution, marketing, sales, account management and e-commerce. With current capacity of General Manager- China of Sabre Hospitality Solutions, he is responsible for China business development.

Prior to China assignment, he served as the Director of Strategic Account Management for Sabre Hospitality Solutions. He was tasked to provide strategic account management service to all key customers to help them identify new business opportunity and grow existing business to drive more profitable partnership on consultative sales approach. Additionally, he also managed Sabre global hotel customers in Asia Pacific region.

Before joining Sabre Hospitality Solutions, Mr. Liu was the corporate Manager of Hotel and Car business for Asia leading GDS - Abacus at its Singapore corporate head office, responsible for all aspects of Abacus GDS hotel and Car: from marketing, sales to training and product development. He was also the pioneer country manager/Chief Representative in China to set up Utell/Pegasus entire operations, with P&L responsibility, to grow the hotel portfolio in China market, call center operation and build the company as a household name in China travel industry.

Mr. Liu is highly result driven and customer focused, specialized in growing the startup company into profitability. He started his hotel career as hotel management trainee and also worked in international brand hotel chains like Shangri-La and Peninsula in key management position of operations and sales marketing department.

Philip Liu will attend:

May 13  14:50 - 15:40 Executive Roundtable: What Role PMS Will Be Playing in the Ecosystem of Hotel Marketing and Distribution

Mr. Alex Xu is the founder and CEO of Fang Cang. He has more than 10 years of experience in the online travel industry, including flight, hotel and other travel sectors. He also has business experience in high-end outbound travel space.

Prior to founding Fang Cang in May 2013, Mr. Xu was deputy general manager of Hotel Sales Department with Mangocity.com. Now Fang Cang is the leading internet cloud technology company for online hotel distribution in China. Focusing on building connectivity, Fang Cang has achieved cloud computing and inter-connectivity of upstream and downstream supply chain and built a new platform for the future mobile travel through the SAAS platform based on cloud technology, internet products such as NetWork and Mobile SNS etc.

Mr. Xu knows well about online travel and cloud technology. He is committed to promoting the development of online travel through cloud computing and mobile SNS technology with an open and interconnected mind.

Alex Xu will attend:

May 13  14:50 - 15:40 Executive Roundtable: What Role PMS Will Be Playing in the Ecosystem of Hotel Marketing and Distribution

Ms. Julie Dai is Director of Horwath HTL Beijing Office and has worked with Horwath for more than 12 years. She was one of the founders of Horwath HTL Beijing Office. Since joining Horwath HTL in 2002, Ms. Dai has been involved in / supervised different types of consulting projects in the hotel and tourism industry, China Hotel Industry Study and CHAT conferences.

The representative projects include the hotels development strategy studies for Disneyland Shanghai, Universal Studios Beijing and multiple Wanda City projects. Ms. Dai also supervised large-scale tourism destination development projects, such as the master planning projects for Mount Changbai, Jiuzhaigou, Daocheng/yading, Wenchang, etc. For recent years, she has actively involved in cross-border investment activities through working with Horwath HTL’s global network.

Prior to joining Horwath HTL, Ms. Dai has worked extensively in hotel operations for over 10 years with managerial responsibilities in food & beverage, human resources and the executive office.

Julie Dai will attend:

May 13  11:20 - 12:10 Executive Roundtable: China Hotels Overseas Expansion Strategy

In December 2011, Mr. Rui Li joined Inn Housekeeper team. He leaded a team of 10 members and successfully raised $ 6 million from Ctrip in 18 months.

By the end of 2014, Inn Housekeeper was making a strategic shift and created a new product so-called innmall. On January 26, 2015, innmall was formally launched as the world's first integrated hotel member booking platform.

Rui Li will attend:

May 14  14:00 - 14:50 Executive Roundtable: Hotel Multi-screen Strategy

How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion? 

Ms. Summer Xia is chief advisor of China Lausanne Hospitality Limited Company as well as general manager of Ramada Plaza Hotel Changsha Ascot Sub. She is also the President of British Housekeeper Club, visiting professor of Australian International Education Center and committee member of China Hotel Management & Research Experts Joint Organization.

Summer Xia will attend:

May 13  16:35 - 17:25 Executive Roundtable: The Development of Middle Scale Hotel Market

Mr. Xiaojun Lin holds a PhD in Natural Language Processing from Peking University.

As the first full data platform for hospitality industry, Joint Wisdom consolidates the three business areas of basic software, information communications and data intelligence, integrating property management system (PMS) software products. Through Joint Wisdom’s three business sectors, hotels could better leverage information in management and data for operations. This in turn improves the working relationship between hotels and OTAs and promotes harmony in the whole industry.

Xiaojun Lin will attend:

May 13  16:10 - 16:35 Keynote: Joint Wisdom Down the Road

In the era of big data, we need to develop a comprehensive data platform for the hotel industry, consolidating industry big data and cloud computing technology to produce smarter solutions for hotels. Hotels need to respond more quickly to the market by leveraging information in management and data for operations. This in turn improves the working relationship between hotels and OTAs and promotes harmony in the whole industry.

Mr. Nigel Xu founded Yeah Info in 2007. Yeah Info is focusing on providing multimedia and intelligent IT solutions for hotels. Yeah Info was listed on NEEQ in 2013, and awarded as the Best of Market Performance by 1st Financial in 2014. Mr. Xu holds a Master Degree from Maastricht School of Management, Netherland.

Nigel Xu will attend:

May 14  14:00 - 14:50 Executive Roundtable: Hotel Multi-screen Strategy

How hotels and OTAs leverage social media tools and mobile innovations to build customer loyalty and improve conversion? 

Mr. Xiaoling Huang is the founder and CEO of Shanghai Beyond Host technology Co., Ltd. After graduating from Shanghai Jiao Tong University, he worked at Microsoft Global Technical Engineering Center for 5 years. After that, he worked at Hanting Hotel for another 5 years as vice president of operating. With a background in technology, he has a deep understanding and unique perspective of hotel industry.

Xiaoling Huang will attend:

May 13  14:50 - 15:40 Executive Roundtable: What Role PMS Will Be Playing in the Ecosystem of Hotel Marketing and Distribution

Mr. Steven Tu is the vice general manager of Hangzhou Greencloud Technology Co., LTD. Prior to joining GreenCloud, he was the deputy general manager of West Soft. He has been working in the hotel IT sector for 20 years. At West Soft, he was in charge of many important projects related to construction of information system, such as Nanjing JinLing Group, Hong Kong Regal Group, Shanghai Jinjiang International Group, Shandong Silver Tourism Group etc. Mr. Tu graduated from Beijing Information Science and Technology University and also holds a master degree in hotel and tourism management from Hong Kong Polytechnic University.

Steven Tu will attend:

May 14  09:00 - 09:40 Keynote: The Value Analysis of PMS Based on Cloud Computing: Promoting Hotel's Marketing and Operation Capability

Mr. Steven Li is the founder and CEO of BetterWood. He has 15 years of experience in the Internet industry. Prior to founding BetterWood, he served as Director of Wireless Products Division with Tencent, Chief Operating Officer of JiaYuan and Vice President of PPTV, etc. He also worked at Happigo, KongZhong and Thor. He holds the bachelor and MBA degree from Peking University.

Steven Li will attend:

May 14  10:40 - 11:20 Keynote: How Small & Mid-size Hotels Could Leverage on Cloud System to Optimize Financial Process and Supply Chain

Mr. Charles Wang is Head of Consulting, Greater China for IDeaS Hospitality Consulting. He is responsible for delivering revenue management and pricing consulting service to hotels in China. Since joining IDeaS, Mr. Wang has been working with a wide number of international and local hotels in China and Asia Pacific, performing revenue management audits, remote support, SOP development, training and other revenue management improvement projects.

Mr. Wang started working as a Revenue Manager at the St. Regis Beijing 10 years ago, managing a team to establish the St Regis Hotel in a leading RevPar position in a very competitive market for years. He also supported different regional projects for Starwood and facilitated different hotel revenue management process improvement projects and resource developments including at the different properties.

Mr. Wang expanded his responsibility to business process improvement and operational excellence for Starwood when he worked as a Six Sigma Black Belt from 2004 and he worked as Regional Director of Lean Six Sigma, Master Black Belt at Ingersoll Rand to lead the continuous improvement in Asia before joining IDeaS.

Mr. Wang holds a Bachelor Degree from the Tourism Department of Nan Kai University in China. Based in Beijing, Charles is working with hotelier’s in the fast developing china market who are eager to improve revenues through the use of revenue management consultants.

Charles Wang will attend:

May 14  11:20 - 12:00 Keynote: Total Revenue Performance & Hotel Integrated Marketing

Ms. Cecilia Lu is the Product Director of Guangdiantong, Tencent's performance-based ad platform. She is responsible for driving clients' success by leveraging Guangdiantong's great ads performance. Prior to joining Tencent, Ms. Lu has worked on both Google Direct Sales and Online Partnership team for 7 years. Ms. Lu holds a BA degree in journalism from Wuhan University.

Cecilia Lu will attend:

May 14  12:00 - 12:30 Keynote: How to Use Social Media and Mobile Internet to Improve Marketing ROI

Ms. Vivian Hong has served as Co-CEO of Travelzoo Asia Pacific responsible for the overall strategy and operations of the business in Asia Pacific, with a focus on the China, Hong Kong and Taiwan markets.

Ms. Hong’s was recognized the remarkable success that she had brought to the business through effective integration of global standards in processes and methodologies with local market dynamics. Under Ms. Hong's leadership, Travelzoo Lv You Zu has become the leading high-end travel and lifestyle brand in China, and the most desired publication amongst urban elites.

Ms. Hong won the “Elite Chinese Business Women Award” in the category of New Elite in 2013, and the “China Tourism Internet Elite 100 Award” in 2014. She has more than15 years of leadership experience in eCommerce. Prior to Travelzoo Lv You Zu, Ms. Hong held various senior management positions at Alibaba, eBay / PayPal, and most recently, Dell.

Vivian Hong will attend:

May 14  14:50 - 16:15 : China Hotel Digital Marketing Innovation Award

Ms. Josie Zhou is based in Beijing as the Business Development Manager of China for STR Global, focusing on developing the partnership with hotels, management companies, owners, etc. She has 8 years of experience in Revenue Management from various positions and markets in Marriott International. With experience in different markets around China, Ms. Zhou provides wide geographical knowledge and also understands requirements and needs from the hotel perspective.

Josie Zhou will attend:

May 13  14:25 - 14:50 Keynote: Chinese and Asia Pacific - Hotel Performance Trends

STR Global will share the latest hotel performance trends in Global, Asia Pacific and Chinese markets – giving the historic view and current situation but also thoughts on the near future - with pipeline and supply/demand effects. Which markets are recovering faster and why?

Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Li was the General Manager of E-Commerce Co. Ltd., China Southern Airlines for more than three years.

Mr. Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.

Charlie Li will attend:

May 13  09:15 - 10:00 Executive Roundtable: CEO Talk

Mr. Joseph Wang joined Traveldaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales.

He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Wang worked at eLong.com, in charge of hotel market management.

Mr. Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.

Joseph Wang will attend:

May 13  09:00 - 09:15 Chairman’s Address