2017 China Hotel Marketing Conference

Jun. 7-8

The Yuluxe Sheshan, Shanghai, A Tribute Portfolio Hotel

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The hospitality industry continues to evolve as consumers needs change. The profiles of hotel guests are increasingly diversified, from business travelers to leisure tourists and from families to individual travelers. Meanwhile, technological innovations are also transforming the ways hotels communicate with their guests.

How should hoteliers broaden their portfolios to include more than just basic accommodation and provide their guests with richer and more differentiated services? How do they reshape the future of guest experience?

Over 650 leaders in the global hospitality industry will attend the 2017 China Hotel Marketing Conference, "Reshaping The Experience", to be held on Jun. 7-8 in Shanghai.

SPEAKERS

Rungang Zhang Secretary General and Vice President China Tourism Association

Rungang Zhang Secretary General and Vice President China Tourism Association

Mr. Rungang Zhang is Vice President and Secretary General of China Tourism Association, and president of China Tourist Hotels Association. He has extensive leadership and management experience in travel and hotel sectors. Meanwhile, Mr. Rungang Zhang has a profound understanding and unique insights in the hotel development and hotel group management. Mr. Rungang Zhang served as vice president of Beijing Capital Tourism Co., Ltd. and chairman of BTG-Jianguo Hotels & Resorts Management Co., Ltd.

Rungang Zhang will attend:

Jun 07 09:40 - 10:05 Keynote：China's Hospitality Trends Outlook 2017
David Sun General Manager BTG Homeinns Hotels

David Sun General Manager BTG Homeinns Hotels

Mr. David Sun is General Manager of BTG Hotels and also Chairman & CEO of Homeinns Hotel Group. In Mr. David Sun's leadership, Homeinns Hotel Group has developed from a company of merely 22 hotels to a hotel giant with more than 3,000 hotels. Homeinns Hotel Group is now one of the world's leading hotel group. In April 2016, Mr. Sun led the merger of Homeinns Hotel Group into BTG Hotels and the delisting of Homeinns Hotel Group from NASDAQ. Homeinns Hotel Group is now a wholly-owned subsidiary of BTG Hotels.

David Sun will attend:

Jun 07 10:05 - 10:50 CEO Talk：The Extension, Integration and Transformation of Accommodation
Leo Liu President Wyndham Hotel Group China

Leo Liu President Wyndham Hotel Group China

Leo Liu is President of Wyndham Hotel Group China. Prior to Wyndham, he was the MD of Costa Crociere S.p.A., and took several management roles for Accor Group in both France and China including MD of Accor Services, China. In 2014, Leo once took training at West Point where cultivated his leadership capabilities and incorporated its motto "Mission First, People Always" into his management concepts-- Be mission-oriented and always take your team as supports.

Leo graduated from Ecole Supérieure de Commerce de Lyon, France and Institut d'Etudes Politiques de Paris.

Leo Liu will attend:

Jun 07 10:05 - 10:50 CEO Talk：The Extension, Integration and Transformation of Accommodation
Shenghong Gan CEO SSAW Boutique Hotel

Shenghong Gan CEO SSAW Boutique Hotel

Mr. Shenghong Gan is CEO of SSAW Boutique Hotel. With over 20 years of experience in the hotel industry, he has served as general manager and director of different departments at several high-star hotels. Prior to that, he worked at New Century Hotels & Resorts. Mr. Shenghong Gan is a Director of the China Tourism and Hotel Association and was a guest lecturer to the advanced training courses at Tsinghua University, including the Tourism Real Estate & Hotel Management Training Course and the General Managers Training Course.

Shenghong Gan will attend:

Jun 07 15:10 - 15:35 Keynote：New Boutique Hotels and Cultural Tourism Towns Jun 07 16:55 - 18:20 ：Presentation & Judging of 2017 Innovative Accommodation Products
Peter Tippen Head of Loyalty Marketing & Partnerships, Greater China IHG

Peter Tippen Head of Loyalty Marketing & Partnerships, Greater China IHG

In the role of Head of Loyalty Marketing & Partnership for Greater China, Peter is responsible for leading IHG's loyalty, partnerships, and marketing strategies in the region. The role is responsible for the regional coordination of IHG's loyalty functions, steering its loyalty strategy, and delivering commercial returns. Peter has more than 20 years of experience in Loyalty, Customer Relationship Marketing (CRM) and Marketing, both on the client side and in advertising; with his last eight years spent at IHG. His previous employment includes Tourism New Zealand, and in advertising, working on leading brands like United Airlines, Lloyds TSB, Sony and Nissan.

Peter Tippen will attend:

Jun 07 11:20 - 11:45 Keynote：Improving Guest Experience through Insights on New Consumer Needs
Gloria Wang President Hampton by Hilton China

Gloria Wang President Hampton by Hilton China

Ms. Gloria Wang is vice president of Plateno Group and president of Hampton by Hilton China.

Ms. Gloria Wang joined 7 Days Group Holdings Limited (now Plateno Group) in 2006 and She has served as the head of supervisor in Shenzhen and Beijing with 7 Days Inn, the Operation Director in 7 Days headquarter and the vice president of Hampton by Hilton China.

Ms. Gloria Wang holds an MBA degree from Guanghua School of Management, Peking University.

Gloria Wang will attend:

Jun 07 11:45 - 12:30 CEO Talk：How Can International Brands Better Serve Chinese Guests' Needs and Experience?
Nong Xia President & CEO HNA-PV

Nong Xia President & CEO HNA-PV

Mr. Nong Xia, President and CEO of HNA-PV, has 17 years of experiences as a hospitality executive. Before he joined HNA-PV, Mr. Xia was the senior VP of Starwood Acquisition & Development, Greater China. Prior to that, he had led the Real Estate & Development as senior VP in Hyatt for 15 years. He is a pioneer in the field of hospitality with numerous awards received. His financial experiences acquired from Nomura Securities also benefits him a lot. Mr. Xia graduated from Keio University and holds an MBA degree in The University of Chicago.

Nong Xia will attend:

Jun 07 14:25 - 15:10 Executive Roundtable：From Hotel Marketing to Destination Marketing
Olivia Chen VP Digital & Marketing of Great China Club Med

Olivia Chen VP Digital & Marketing of Great China Club Med

Ms. Olivia Chen joined Club Med in 2010 and now serves as VP Digital & Marketing of Greater China. She leads the team to drive the company's digitalization by identifying, creating and delivering growth which in turn delivers on the vision of making Club Med essential to consumers in enjoying vacation all over the world.

Olivia Chen had more than 15 years of working experience in different multinational companies. Before joining Club Med, she had worked for L'Oreal China, L'Oreal Paris headquarter and Suntory.

Olivia Chen graduated from the Moscow State University in Russia.

Olivia Chen will attend:

Jun 07 14:25 - 15:10 Executive Roundtable：From Hotel Marketing to Destination Marketing

All Speakers

OVERVIEW

40+
Speakers
650+
Attendees
85%
Decision-makers
20+
Topics

One of the key events that all travel and hospitality professionals who are interested in the China market should attend. Up-to-date information and highly relevant topics were discussed.

—Lucas Peng, Founding Member, HSMAI Asia Pacific
Always getting new ideas and finding new cooperation opportunities during the meetings with friends from all around the country and world.

—Joe Xu, Senior Vice President, Super 8 (China)
Listening to speakers/panelists allowed us to gain useful insights into the highly dynamic Chinese hospitality market; Collected useful leads through networking.

—Dyson Yu, China Organizational Group Member, Hotel Electronic Distribution Network Association