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How to Improve Your Hotel Marketing ROI by Leveraging Social Media?
What do you think are essential social media strategies for hotels in 2014? Why are they so important? What should hoteliers do about them?
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The Impact of New Business Environment on Hotel Marketing Strategies
How should hoteliers adjust their marketing and product strategies to survive in the changing business environment?
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Online Distribution Strategies: Ways to Optimize Channel Management
As increasing cost of customer acquisition are eroding hotel profits, hoteliers should keep their eyes on fundamental changes to customer acquisition and transactions.
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Integration of Sales, Marketing and Revenue Management
Direct & indirect distribution cost, commission and channel cost increase even faster than RevPar. Therefore, hotels need to pay special attention to the integration of sales, marketing and revenue management.
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Multi-channel Marketing Strategies in the Three Screen Age
Hoteliers need to manage their marketing campaigns on devices like desktop, smartphone and tablet. Different devices require customized marketing strategies and methods.
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