Workshop 1【Garden Ballroom D+E】
09:00
- 09:40 Keynote
Traditional Hotel Chains VS Adaptive Booking Website with Mobile Internet
innmall will share their insights on how hotel brands utilize on advanced technology to enhance booking experience and to deliver efficient marketing campaign.
Speaker:
Jeak Li, CEO, innmall
09:40
- 10:20 Keynote
Where are your potential customers? - The New Rules of Online Customer Engagement
Consumers’ purchasing habits are rapidly evolving and the latest data from Phocuswright shows that 25% of users booked their last trip via smartphone. This proves Mobile is changing everything…including travel. This presentation, will demonstrate the 4 New Rules of Online Customer Engagement with you. Along with sharing the latest industry data the presentation will introduce concepts and strategies for creating a seamless, performance-driven online marketing strategy.
Speaker:
Xiaoke Li, Managing Director, China, Criteo
10:20
- 10:50 Munch, Meet and Mingle
10:50
- 11:30 Keynote
Forecasting and Revenue Management with Big Data
Speaker:
Xiaojun Lin, CEO, Joint Wisdom
11:30
- 12:20 Executive Roundtable
How to Use Big Data to Turn Travelers into Loyalists?
Panelists:
Richard Bai, Vice President, eLong
Alan Hicks, Director of Research & Development, CarTrawler
David Chen, Client Partner, Travel, Greater China, Facebook
Allen Qu, Founder & CEO, Netconcepts
Wei Xia, Vice President of New Products and Services, DerbySoft
Moderated by:
Joe Xu, Senior Vice President, Super 8 (China)
Workshop 2【Garden Ballroom C】
09:00
- 09:40 Keynote
Business Travel Management and Payment Channel Management
UATP will share their insights on how payment channel management impacts on business travel management and innovation management from the aspect of TMC.
Speaker:
Steven Luan, Regional Commercial Director, China and North Asia, UATP
Roye Li, Regional Commercial Manager, Asia Pacific, UATP
09:40
- 10:20 Keynote
How Could Travel Brands Utilizes on Social Media Platforms to Raise Brand Awareness and Attract New Customers?
With competition becoming increasingly intense in the travel sector, campaigns with tag of “low price” can no longer attract consumers. Social Touch’s solution offers personalized marketing and instant brand interaction strategy based on leading expertise and abundant data, which can help travel brands deliver effective marketing campaign.
Speaker:
Queenie Wu, COO, Social Touch
10:20
- 10:50 Munch, Meet and Mingle
10:50
- 11:30 Keynote
Marketing Intelligence: The Reform for Tourism Industry
The booming of China’s tourism industry has struck the attention of the world. The skyrocket growth rate has also aroused a fierce competition among tourism enterprises. In the era of great changes, the traditional single type of marketing model is facing a "subversion" stage, thus only by self-revaluation and by taking the initiatives can ensure your enterprise not be eliminated and stay on top of the industry.
Speaker:
Hanson Wu, North China Account Director, webpower
11:30
- 12:20 Executive Roundtable
Social Media Marketing in Travel Sector
Panelists:
Haijun Wang, CEO, Atour Hotel
Fajin Hu, Senior Manager, E-commerce, Air China
Guonv Zhou, Assistant Director of the Electronic Commerce Center, Hainan Airlines
Tony Shen, CEO, EverMotion
Moderated by:
Joseph Wang, Chief Commercial Officer, TravelDaily
Workshop 3【Garden Ballroom A+B】
09:00
- 09:40 Keynote
A Scientific Approach to Retailing
Harnessing Data Science to deliver actionable, predictive intelligence about customer behavior to improve profitability and customer experience and ultimately gain market and competitive advantage.
Speaker:
Alan Hicks, Director of Research & Development, CarTrawler
09:40
- 10:20 Keynote
The Future Has Come
How online tourism platform enables to refresh the traditional hotel business by introducing the power of Internet and to help enterprises improve the quality of service for their customers’ experiences? How can we facilitate customers to choose their favorite destination? How to establish the services of standard for online air tickets platform in order to eliminate the grey zone of the sector? How to upgrade the sector by introducing creative measures?
Speaker:
David Cai, Vice President, Alitrip
10:20
- 10:50 Munch, Meet and Mingle
10:50
- 11:30 Keynote
Intelligent Audience Analysis - the Revolution to Travel Industry
1. How to manage your audience data?
2. How to utilize on audience data to deliver intelligent marketing strategy?
3. To revolutionize travel industry through intelligent audience analysis.
Speaker:
Keven Tang, CEO, Zamplus
11:30
- 12:20 Executive Roundtable
How Tourism Board and Destinations Leverage Technology Innovations to Better Engage with Travelers and Build the Brand Loyalty?
Panelists:
David Craig, GM Asia, Tourism New Zealand
Kate Chang, Regional Director, China, Los Angeles Tourism and Convention Board
Yongjian Zhong, General Manager, Strategic Cooperation Dept., Hotel & Travel Business Group, Meituan
Ping Li, Director & Researcher, Dunhuang Academy
Jack Fang, General Manager of Ticket Business Unit, Lvmama.com
Moderated by:
Joseph Xia, Vice President, Jin Jiang International E-Commerce
12:20
- 14:00 Lunch and Midday Break
14:00
- 14:20 Keynote
Data drives Innovation - Google Destination Travel White Paper
Speaker:
Tony Chen, Chief Digital Evangelist, Google
14:20
- 15:05 Executive Roundtable
Investment Opportunities in China’s Travel Industry
Joining the seasoned investors from China’s leading venture capitals and travel companies and understand how to improve your investment ROI and avoid making mistakes in investing China’s travel business.
Panelists:
Kathy Xu, Founder & Managing Partner, Capital Today Group
Jenny Wu, Chief Strategy Officer, Ctrip.com
Herry Han, Partner, Lightspeed China Partners
Le Yu, Managing Director, Ping An Ventures
Moderated by:
Ming Zhao, Founder & Chief Analyst, 86Research
15:05
- 17:05 Special Session
TravelDaily Lab
Selected entrepreneurs from the startup companies who are less than 12 months in existence or companies leaving stealth mode (or are a little beyond startup) will have the chance to demonstrate their innovative solutions or products that will significantly impact travel planning, purchasing and trending. The winner will be rewarded the TravelDaily Innovator Award.
Panel of Judges:
Jenny Wu, Chief Strategy Officer, Ctrip.com
Herry Han, Partner, Lightspeed China Partners
Le Yu, Managing Director, Ping An Ventures
Ming Zhao, Founder & Chief Analyst, 86Research
Moderated by:
Joseph Wang, Chief Commercial Officer, TravelDaily
