What you should know

About Innovative Marketing The Innovative Marketing Award recognizes marketing campaigns run between July 2019 to September 2020 that show exceptional strategic planning, creative content and conversion.

Eligible Participants Online travel, hospitality, airlines, destinations & tourist attractions, cruise and car rental companies.

About Product Innovation The Product Innovation Award recognizes innovative products launched between January 2019 to September 2020 that meet users' needs or improve operational efficiency, with great commercial results.

Eligible Participants Online travel, hospitality, destination & tourist attractions, airlines, cruise and car rental companies, or technology companies providing the travel sector with innovative products/services.

Submission Process

Evaluation Criteria

Innovative Marketing Award

Target Setting Strategies

30%

Creativity Innovativeness

35%

Execution Conversion Value

35%

Product Innovation Award

Positioning Feasibility

30%

Functionality Innovativeness

40%

Profitability Commercial Value

30%

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Submission