Innovative Marketing Award Judges

  • Vivian Yeh

    Vivian Yeh

    Vice President, Marketing, Greater China

    Accor Group

    Vivian Yeh

    Vice President, Marketing, Greater China

    Accor Group

    Vivian has 22 years of digital marketing, digital transformation experience. Started from New York, Taipei and Hong Kong and arrived Shanghai, China since 13 years ago. Vivian Yeh expertise on thought leadership and driving innovations in the areas of digital strategy, consumer engagement and advanced media solutions for global clients throughout her career. As VP of Marketing in Accor Group, She is leading the digital transformation through Brand Marketing, Loyalty and Partnership, eBusiness and Digital Innovation to create seamless touch-point engagement in the consumer journey in hospitality. She led the JBP for Accor and Alibaba, and recently setup innovative path leveraging Meituan Dianping advantage; She has also led the hotels to explore new business potential on WeChat Mall. Back in time with Med Johnson Nutrition (China) Ltd, she focused on accelerating the company’s consumer digital engagement business by enlarging its digital talent pool & capabilities and enhancing the company’s marketing directions. Her in- depth understanding of consumer digital behavior & insight enable her to leverage right solution to optimize digital engagement & communication to deliver company’s marketing strategies. Vivian is also very swift in response to latest technological innovations and making adaptive & appropriate marketing solutions Vivian holds an MBA degree Binghamton University and has a successful track record as being clients such as Mead Johnson, ABinBev, American Express and being consultant in ISOBAR, WWWins helping client such as Coca Cola, P&G, Reebok, PUMA, HSBC, Toyota to grow their business in Greater China.

  • Zhiwei Bai

    Zhiwei Bai

    CMO

    Tongcheng-eLong

    Zhiwei Bai

    CMO

    Tongcheng-eLong

    Zhiwei Bai is CMO of Tongcheng & Elong. Bai Zhiwei graduated from Peking University and also achieved MBA degree from Tsinghua University. Mr. Bai joined Elong in 2008 as senior director of sales & marketing and later promoted to vice president. After the combination of Tongcheng & Elong, he served as vice president and chief marketing officer. Before joining Elong, Bai worked in CITIC Bank, Visa International Organization, China UnionPay.

  • Yang Liu

    Yang Liu

    Director, New Media Center

    Spring Airlines

    Yang Liu

    Director, New Media Center

    Spring Airlines

    Yang Liu is Director, New Media Center of Spring Airlines. He has 15 years of experience in branding and interactive social media marketing. He has a profound understanding of enterprise marketing in both theory and practice. He joined Spring Airlines in 2010. He holds a bachelor degree from East China University of Political Science and Law.

  • Ken Yuan

    Ken Yuan

    CEO

    Tiger Roar Digital

    Ken Yuan

    CEO

    Tiger Roar Digital

    Mr. Ken Yuan is CEO of Tiger Roar Digital Business School, Executive Vice President of IP Ecology Commerce Committee, China Advertising Association of Commerce, Deputy Secretary General of China Digital Marketing Committee and an executive committee member of Business Innovation Committee, ECI Awards. He is also working as visiting professor for the Communication University of China and Zhejiang Normal University, as well as a master’s instructor at the Communication University of Zhejiang. Ken holds a MBA degree from the University of Wales.

  • Xiangjun Yan

    Xiangjun Yan

    Dean

    Shandong College of Tourism & Hospitality (SCTH)

    Xiangjun Yan

    Dean

    Shandong College of Tourism & Hospitality (SCTH)

    Mr. Xiangjun Yan has served as Dean of Shandong College of Tourism & Hospitality (SCTH) since 2019. Before this, Mr. Xiangjun Yan was Director of Information Center of Shandong Provincial Tourism Administration in 2000-2015 and took charge of the construction of the Administration’s website, destination marketing system, CRM system, IT system and the National 863 Plan to build a destination digital service system for Shandong province. In 2015-2019, Mr. Yan was Director of Market Development Division of Shandong Provincial Tourism Administration and Shandong Provincial Department of Culture and Tourism, responsible for development of Shandong Province destination marketing, building and execution the provincial overseas distribution system and “Shandong Travel Expert” System. Mr. Yan also oversaw the development of Top 10 Destination Integrated Marketing Solutions for Shandong Province during the time. Mr. Yan holds a bachelor's degree from Shandong University of Economics.

  • Chris Zhai

    Chris Zhai

    CMO

    APEX TECHNOLOGIES

    Chris Zhai

    CMO

    APEX TECHNOLOGIES

Product Innovation Award Judges

  • Ted Zhang

    Ted Zhang

    Co-founder & CEO

    DerbySoft

    Ted Zhang

    Co-founder & CEO

    DerbySoft

    Mr. Ted Zhang is co-founder and CEO of DerbySoft with more than seventeen years of experience in travel distribution as well as years of engineering experience in Silicon Valley. In December 2002, Ted and his partner Mr. Feng Ou founded DerbySoft, a leading technology company enables travel companies to work together through technology and innovation. DerbySoft is the leading provider of high-performance distribution and digital marketing services for the hotel industry.

  • Shiwei Zhou

    Shiwei Zhou

    VP, Corporate Strategy and Development

    Trip.com Group

    Shiwei Zhou

    VP, Corporate Strategy and Development

    Trip.com Group

    Shiwei Zhou is the Vice President of Corporate Strategy & Development at Trip.com. He leads the company’s strategic merger & acquisition activity. The projects he was involved with include the merger of Tongcheng & eLong and its subsequent Hong Kong IPO, the MakeMyTrip/Ctrip share swap transaction with Naspers, and the acquisition of Trip.com. Previously, he also led Trip.com’s investor relations department, which was recognized by Institutional Investor’s 2017 All-Asia Executive Team Ranking as one of the best investor relations programs in the Internet category. Before joining Trip.com, he worked in equity research on both the buy side and the sell side in the US, covering technology, real estate, and hospitality stocks. Prior to that, he worked in a private investment fund, investing in US real estate assets. Mr. Zhou received a Master of Business Administration from the University of Southern California, a Master of Science from Columbia University, and a Bachelor of Engineering from Tongji University. He is a Certified Financial Analyst (CFA).

  • Darren Qiu

    Darren Qiu

    CIO

    Spring Group

    Darren Qiu

    CIO

    Spring Group

    Darren Qiu is CIO of Spring Group. He has extensive experience in enterprise informatization construction for nearly 20 years. Since joining Spring International Travel Service in 2003, he has had 18 years' experience in aviation and tourism informatization. He is familiar with the structure, design, IT technology structure and software development and management process of airlines and travel agencies informatization products and projects. Since 2005, he has been responsible for the self-service research and development of Spring Airlines PSS (Passenger Service System), including reservation system, distribution system, settlement system, order system, departure system, auxiliary product system, membership system, flight management subsystems. Responsible for the establishment of Spring Airlines e-commerce system. He has been appointed CIO of Spring Group since 2017.

  • Tony Jiang

    Tony Jiang

    Co-founder & Partner

    OceanLink

    Tony Jiang

    Co-founder & Partner

    OceanLink

    Mr. Tony Jiang is a co-founder and partner at Ocean Link, a private equity firm with a focus on travel and consumer related industries. He currently serves on the board of several Ocean Link portfolio companies, including Mafengwo, New Century Kaiyuan Hotels, Ruby Hotels & Resorts, Yitiao, and eHi Car Rental. Prior to founding Ocean Link, Mr. Jiang was with The Carlyle Group from 2006 to 2016 focused on private equity investments in Asia. Earlier in his career, Mr. Jiang worked in the investment banking division of Deutsche Bank. He received a bachelor’s degree in Electrical Engineering from Columbia University.

  • Michael Zhu

    Michael Zhu

    Vice President

    New Century Hotels & Resorts

    Michael Zhu

    Vice President

    New Century Hotels & Resorts

    Mr. Michael Zhu is Vice President at New Century Hotels & Resorts. He is responsible for strategic cooperation, start-up incubation, quality control, product R&D and management optimization. Prior to New Century Hotels & Resorts, Michael was SVP at Huazhu, COO of WeHotel at Jinjiang, VP at Interstate China, GM of IT at Wanda, as well as CIO at Jinling. Michael was also responsible for 6 sigma & IT management at Starwood. With more than 20 years’ experience in hospitality industry, Michael is also a Guest Mentor at Nankai University, and Columnist for TravelDaily, Reader & Review, etc.

  • Jay You

    Jay You

    Founding Partner

    J&R Capital

    Jay You

    Founding Partner

    J&R Capital

    Mr. Jay You is the founder of J&R Capital and has been served for 7 years as the lead partner of consumer sector for Yuantai Investment Partners Evergreen Fund. Mr. Jay You has 20 years of professional experience spanning over management consulting, IT services, and investment banking with a special focus on online travel market.

  • Chen Zhao

    Chen Zhao

    Managing Partner

    Plug and Play China

    Chen Zhao

    Managing Partner

    Plug and Play China

    Chen is currently spearheading Plug and Play Tech Center's startup accelerator and investment activities in China. He manages a team that are specialized in both growing local technology startups and helping cutting edge global companies enter into and expand their businesses in China market. Since 2015, Plug and Play China has been in operation in 8 cities (Beijing, Shanghai, Shenzhen, Chongqing, etc.), and Chen’s led and participated in investment and cross-border acceleration of over 100 startups in both China and the U.S., including Hexaflake AIGPU, Flexiv Robotics, ZifiSense, Authing, Xpower,Archifiction, Zhen Robotics, Yours Robotics, NRJ Nano Tech,King Weather, Woobo, AutoX, etc. Prior to Plug and Play, Chen worked as the team lead and Sr. Software Engineer at Investment Technology Group (NYSE:ITG), where he led a development team in designing and implementing various Equity and Foreign Exchange trading analytics applications for institutional investment firms. Chen holds an MBA from UCLA Anderson School of Management, MS from USC and BS from Beihang University in Computer Science.

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