Keynote Speakers / Panelists

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  David Sun CEO Homeinns Hotel Group
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  David Sun CEO Homeinns Hotel Group

  Mr. David Sun has served as CEO of Homeinns Hotel Group since December 2004. Mr. David Sun has over ten years of experience in the consumer industry. Under Mr. David Sun's leadership, Homeinns Hotel Group has become the No.1 economy hotel chain in China, with more than 3,000 hotels covering over 330 cities in China. In October 2006, Mr. David Sun led Homeinns to successfully list on NASDAQ.
  
  Prior to joining Homeinns Hotel Group, Mr. David Sun served as vice president of operations for B&Q (China) Ltd., a subsidiary of Kingfisher plc, the third largest home improvement retail group in the world from 2003 to 2004.

  David Sun will attend:

  May 18  09:20 - 10:10 CEO Talk：The Competition Landscape after Industry Consolidation
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  Johnson Chen General Manager New Century Hotels Group
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  Johnson Chen General Manager New Century Hotels Group

  Mr. Johnson Chen has over 20 years of management experience in China’s hospitality industry. Mr. Johnson Chen has taken various senior management roles in New Century Hotels Group, including GM of New Century Hotel Ningbo, New Century Hotel Ninghai and New Century Hotel Taizhou, Regional GM of New Century Ningbo & GM of New Century Grand Hotel Ningbo, Vice GM of New Century Group & GM of Zhejiang New Century Hotel Management Co., Ltd.
  
  Mr. Johnson Chen holds an EMBA from Zhejiang University.

  Johnson Chen will attend:

  May 18  11:05 - 11:55 CEO Talk：Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
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  Wolfgang Chen President Jinling Hotels & Resorts Corporation
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  Wolfgang Chen President Jinling Hotels & Resorts Corporation

  Mr. Wolfgang Chen is president of Jinling Hotels & Resorts Corporation and chairman of the Nanjing Tourism Hotel Association. As an expert on chain hotel brand operation in the industry, Mr. Wolfgang Chen has devoted himself to the industry for 37 years, amassing mature views and public praise in medium and macro fields such as marketing project planning, convention and exhibition marketing, overall operation of chain hotels, brand and quality management, and corporate culture building. Based on the creative practices of "headquarters company" and "brand chain", Mr. Wolfgang Chen, as a leader in brand promotion of Jinling Hotels & Resorts, has creatively built an "E-JOP systematical operation and management system" in the Chinese hotel management industry. By so doing, they endeavor to build Jinling Hotels & Resorts into a local high-end hotel with the most service specialties and best quality reputation.

  Wolfgang Chen will attend:

  May 18  09:20 - 10:10 CEO Talk：The Competition Landscape after Industry Consolidation
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  Rungang Zhang President China Tourist Hotels Association
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  Rungang Zhang President China Tourist Hotels Association

  Mr. Rungang Zhang is a senior executive of tourist hotel. Mr. Rungang Zhang is vice president and secretary general of China Tourism Association, and president of China Tourist Hotels Association. He has extensive leadership and management experience in tourist hotel. Mr. Rungang Zhang has a profound understanding and unique insights in the hotel development and hotel group management. Mr. Rungang Zhang served as vice president of Beijing Capital Tourism Co., Ltd and chairman of BTG-Jianguo Hotels & Resorts Management Co., Ltd.

  Rungang Zhang will attend:

  May 18  09:20 - 10:10 CEO Talk：The Competition Landscape after Industry Consolidation
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  Chetan Patel Vice President, Strategic Marketing & E-Commerce ONYX Hospitality Group
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  Chetan Patel Vice President, Strategic Marketing & E-Commerce ONYX Hospitality Group

  Mr. Chetan Patel heads the E-Commerce/CRM Department at ONYX managing all aspects of the organisation's online initiatives from SEO to digital marketing, OTA relationship management, social media, web development, loyalty, CRM and partnership marketing. Mr. Chetan Patel has in-depth experience across a broad spectrum of online marketing and communications platforms. During a career of more than fourteen years, he has garnered an excellent understanding of the ever changing Internet travel landscape and is able to skillfully incorporate the latest developments into current business practices at ONYX Hospitality Group.
  
  Apart from China being an important source of business at many of its properties outside China, ONYX has a current operating portfolio of six properties in Shanghai and Hangzhou. The company has nine new properties under development and scheduled to open 2017 onwards.

  Chetan Patel will attend:

  May 18  10:40 - 11:05 Keynote：Digital Marketing for Small- and Mid-sized Brands in China – A Tactical Approach
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  Navy Wang Founder & CEO Atour
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  Navy Wang Founder & CEO Atour

  As a pioneer of mid-scale hotels and the fourth-dimension lifestyle in China, Mr. Navy Wang initiated the idea of humanistic hotel and founded the brand of Atour in 2013.
  
  Atour starts with hotels but is more than hotels. Currently, the brand has extended into diversified product lines including Atour Hotel, Atour Light, Atourment, Atour Yin. These product lines have jointly established the League of Future Hotels of China with an intention to advocate the customer-oriented hotel lifestyle and provide a platform for customers to experience “on-the-way” lifestyle.
  
  Mr. Navy Wang was co-founder and executive vice president of HUAZHU Hotels Group as well as the founding member of Homeinns Hotel Group. He is among the first batch of trainees of Hupan University. Graduated from Yanshan University with a major on hotel management, he also holds an EMBA from China Europe International Business School.

  Navy Wang will attend:

  May 19  13:55 - 14:25 CEO Talk：The Competition Landscape after OTA Consolidations
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  Terry Ma President & Chairman Thank Inn
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  Terry Ma President & Chairman Thank Inn

  Mr. Terry Ma is Chairman & CEO of Thank Inn. Mr. Terry Ma founded the company in January 2010.
  
  Mr. Terry Ma is mainly responsible for the general operation and devising business strategies. He is also the director of Lyon Worldwide, Thank Inn (HK), Qingdao Thank Inn and Thank International.

  Terry Ma will attend:

  May 18  11:05 - 11:55 CEO Talk：Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
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  Hai Wu CEO Crystal Orange Hotel Group
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  Hai Wu CEO Crystal Orange Hotel Group

  Mr. Hai Wu is CEO & Founder of Crystal Orange Hotel Group, a design hotel group with 100 properties in China. Mr. Hai Wu previously served as CEO & Founder of SmartTravel, SVP of Ctrip.com, CEO & Founder of FortuneTrip (acquired by Sina.com in 2004) and VP of eLong.com.
  
  Mr. Hai Wu holds a BA degree in Central University of Finance and Economics and an INSEAD EMBA & Tsinghua EMBA.

  Hai Wu will attend:

  May 19  15:10 - 16:40 ：2016 China Hotel Digital Marketing Award
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  Shenghong Gan CEO Narada Boutique Hotel
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  Shenghong Gan CEO Narada Boutique Hotel

  Mr. Shenghong Gan is CEO of Narada Boutique Hotel. With over 20 years of wealth experience in the hotel industry, he has served as general manager and director of different departments at several high-star hotels. Prior to joining Narada Hotel Group, he worked at New Century Hotels & Resorts.
  
  Mr. Shenghong Gan is a Director of the China Tourism and Hotel Association and was a guest lecturer to advanced training courses at Tsinghua University including Tourism Real Estate & Hotel Management Training Course and General Managers Training Course.

  Shenghong Gan will attend:

  May 18  14:25 - 14:50 Keynote：How Hoteliers Develop Differentiated Product Strategy?
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  Huasheng Li Executive Vice President Vienna Hotels Group
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  Huasheng Li Executive Vice President Vienna Hotels Group

  Mr. Huasheng Li is currently Executive Vice President of Vienna Hotels Group. Mr. Huasheng Li was formerly chairman of Guangdong (International) Hotel Management Holdings Co., Ltd., vice president of Tiens Group and founding chaiman of China Hotel Owners Alliance.

  Huasheng Li will attend:

  May 19  14:25 - 15:10 Executive Roundtable：The Emerging Sharing Accommodation
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  William Zhao Chairman of the Board HNA Across China
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  William Zhao Chairman of the Board HNA Across China

  Mr. William Zhao is chairman of HNA Across China, a sub-company of HNA Hospitality Group focusing on the vacation ownership and leisure holiday business. As one of the initiators, Mr. William Zhao is also chairman of China Association of Resort Development (CARD).

  William Zhao will attend:

  May 18  11:05 - 11:55 CEO Talk：Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
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  Xinxin Liu CIO HUAZHU Hotels Group
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  Xinxin Liu CIO HUAZHU Hotels Group

  Ms Xinxin Liu serves as Corporate CIO of the HUAZHU Hotels Group and CEO of HWorld IT Cloud service business under this group. Ms Xinxin Liu has more than 17 years of working experiences in the IT/Telecom industry of Top 500 International companies. Under her leadership, HUAZHU group launched many initiatives in whole Hospitality industry, which includes 1st Cloud PMS, 1st DIY Mobility Room Selection, 1st Mobility Check-In/Out and 1st social CRM with customer interlock of observe, listen and interact. She won 2015 annual Top10 CTO/CIO selected by ITValue for the above contributions.
  
  Ms Xinxin Liu received her IMBA from MIT-Solan&FuDan University and master degree from Fudan University.

  Xinxin Liu will attend:

  May 18  16:10 - 17:00 Executive Roundtable：How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
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  Benny Wu Vice President Eastern Crown Hotels Group
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  Benny Wu Vice President Eastern Crown Hotels Group

  Mr. Benny Wu has served as Vice President of Eastern Crown Hotels Group since 2015, Mr. Benny Wu is in charge of the development business of ECheng, ECharm, City Comfort Inn and Jtour Inn hotel chain brands .Mr. Benny Wu devotes himself to achieve Eastern Crown’s development blueprint of “1000 hotels in 100 cities” in two years and become a leader in China’s select-service hotel market.
  
  Mr. Benny Wu once served as the project leader of “H World”, director of strategic development department, Vice General Manager of Southwest Branch Company in HUAZHU Hotels Group. And Mr. Benny Wu worked as director of business development department at Green tree hotel (China) co., LTD. Mr. Benny Wu has over 10 years management experience in hotel industry.
  
  Mr. Benny Wu graduated with a Master's degree from Renmin University of China, and also holds an EMBA degree from Peking University. Mr. Benny Wu holds an EMBA from China Europe International Business School.
  

  Benny Wu will attend:

  May 18  11:05 - 11:55 CEO Talk：Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
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  Stephanie Shi COO Zhuyou Hotel Group
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  Stephanie Shi COO Zhuyou Hotel Group

  Ms. Stephanie Shi is the co-founder and COO of Zhuyou Hotel Group, China’s leading fashion & new concept hotel chains focusing on youth market. Ms. Stephanie Shi has more than 15 years of experience in hotel operation management. Ms. Stephanie Shi co-founded Zhuyou Hotel Group in 2007 and has been responsible for hotel design, operation, marketing & sales, HR management.
  
  Ms. Stephanie Shi holds a Master degree from Hong Kong Polytechnic University and an EMBA from CEIBS.

  Stephanie Shi will attend:

  May 19  14:25 - 15:10 Executive Roundtable：The Emerging Sharing Accommodation
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  Michael Zhu VP of IT Interstate China
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  Michael Zhu VP of IT Interstate China

  Mr. Michael Zhu is the VP of IT at Interstate China hotels and resorts, ever worked as c-level or middle-level management at Wanda, Jinling, Starwood, as well as VP of a consulting company and college teacher, with 20 years of experience in IT-based innovations of business model, business process, distribution channels, etc.
  
  Mr. Michael Zhu holds a bachelor degree from Beijing Institute of Technology and an MBA degree from Nanjing University.

  Michael Zhu will attend:

  May 18  16:10 - 17:00 Executive Roundtable：How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
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  Sean Pan Head of Operations, China Airbnb
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  Sean Pan Head of Operations, China Airbnb

  Mr. Sean Pan heads operations for Airbnb China. Mr. Sean Pan has accumulated rich experience in both Silicon Valley and China working for a number of multi-national companies as well as Chinese local start-ups, holding senior managerial roles in Procter & Gamble, PayPal, Yihaodian.com, and others. Before joining Airbnb, Mr. Sean Pan was the Vice President of Digital for McDonald’s China.
  
  Mr. Sean Pan holds an MBA degree from Marshall School of Business at University of Southern California, and a B.A. from Shanghai Jiao Tong University.

  Sean Pan will attend:

  May 19  13:30 - 13:55 Keynote：How Will the Sharing Economy Impact the Hospitality Industry and the Traveler Experience? May 19  15:10 - 16:40 ：2016 China Hotel Digital Marketing Award
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  Richard Bai Vice President eLong
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  Richard Bai Vice President eLong

  Mr. Richard Bai is Vice President of eLong, responsible for marketing and business development. Mr. Richard Bai joined eLong in 2008 as Senior Sales Director and then he was promoted to Vice President. Prior to joining eLong, Mr. Richard Bai has worked for China CITIC Bank, VISA International and China UnionPay.
  
  Mr. Richard Bai holds a bachelor degree from Peking University in computer science and a MBA degree from Tsinghua University.

  Richard Bai will attend:

  May 18  17:00 - 17:50 Executive Roundtable：The Growth Strategy for Independent Hotels May 19  15:10 - 16:40 ：2016 China Hotel Digital Marketing Award
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  Joe Xu Senior Vice President Super 8 (China)
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  Joe Xu Senior Vice President Super 8 (China)

  Mr. Joe Xu joined Super 8 (China) in July 2010 as Senior Vice President of Distribution. Mr. Joe Xu is responsible for Hotel Property Management System, EC Channel, IT Technology R&D and Reservation functions.
  
  Prior to joining Super 8, Mr. Joe Xu was the Vice President of Beijing Golden Century (GC) Networks and was in charge of sales and service call center operations, E-commerce, R&D for new products and technology. Before joining GC, Mr. Joe Xu worked for Dell Inc. for more than 13 years, including 5 years of work in DellUS. Mr. Joe Xu was instrumental in setting up Dell East Asia Direct Sell Manufacturing & Distribution, Dell R&D Center in Shanghai, and improving Tech Support Service in Dell Great China region.
  
  Mr. Joe Xu holds an EMBA Degree from Guanghua Management School at Peking University, a MSIE degree from University of Texas in U.S and a BEng degree from Jiangsu University, China.

  Joe Xu will attend:

  May 18  16:10 - 17:00 Executive Roundtable：How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
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  Michael Liu Deputy General Manager Xiamen Seaview Resort
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  Michael Liu Deputy General Manager Xiamen Seaview Resort

  Mr. Michael Liu is Deputy General Manager of Xiamen Seaview Resort.
  
  Mr. Michael Liu has over 20 years of experience working in the hotel industry, including over 18 years in hotel marketing. He has worked in managerial positions with Intercontinental, Shangri-la group and several high-end independent hotels.
  
  Under Mr. Michael Liu’s leadership, his marketing team and relative departments have achieved excellent performance in the market.

  Michael Liu will attend:

  May 18  17:00 - 17:50 Executive Roundtable：The Growth Strategy for Independent Hotels
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  Feng Lu CEO The East Hotel Hangzhou
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  Feng Lu CEO The East Hotel Hangzhou

  Mr. Feng Lu is CEO of the East Hotel Management Zhejiang Co., Ltd., and general manager of the East Hotel Hangzhou. He served as the owner's representative of Grand Mercure Shanghai Central (AccorHotels Group).
  
  Mr. Feng Lu has over 20 years of experience in hotel management. He is a pioneer and senior expert for the boutique hotel intelligent management, a senior professional manager and an elite lecturer in the hotel industry. He uses the perspective of hotel assets value-added to thinking about the development of the hotel, operations management, asset optimization and financing.
  
  Mr. Feng Lu holds an EMBA from the University of Hong Kong.

  Feng Lu will attend:

  May 18  17:00 - 17:50 Executive Roundtable：The Growth Strategy for Independent Hotels
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  Ethan Zhu VP, Partnership and Account Management TripAdvisor China
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  Ethan Zhu VP, Partnership and Account Management TripAdvisor China

  Mr. Ethan Zhu joined TripAdvisor in 2011 and is VP, Strategic Partnership and Account Management, leading partnerships and CPC account management for China. Mr. Ethan Zhu is based in the company’s Beijing office.
  
  Prior to joining in TripAdvisor, Mr. Ethan Zhu was Business Development Director at PixelMedia, where he accumulated a rich experience in the digital online industry. In this role, Mr. Ethan Zhu led the web and design agency’s business in North China and built up its AdNetwork platform across the Mainland to the company’s profit. In the earlier part of his career, Mr. Ethan Zhu also spent time in project management at China’s largest web portals Sina and Sohu.
  
  Mr. Ethan Zhu holds a Bachelor’s degree in Industrial Design from the University of Aeronautics and Astronautics.

  Ethan Zhu will attend:

  May 18  17:00 - 17:50 Executive Roundtable：The Growth Strategy for Independent Hotels
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  Jesper Palmqvist Area Director, Asia Pacific STR
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  Jesper Palmqvist Area Director, Asia Pacific STR

  Mr. Jesper Palmqvist is the Area Director Asia Pacific for STR and is based in Singapore. He has twenty years of experience in hospitality, online travel and IT through various verticals in regional European IT start-ups and hotel chains, as well as global companies such as Orbitz Worldwide, Wyndham Hotel Group and Groupon. As a strong supporter of big data facilitation, Mr. Jesper Palmqvist works to increase the engagement in hospitality data intelligence and clarify the decision making for hospitality, research and investment companies in APAC.

  Jesper Palmqvist will attend:

  May 18  14:00 - 14:25 Keynote：Asia Pacific Hotels Performance Overview and Outlook
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  Kevin King COO SHIJI
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  Kevin King COO SHIJI

  Mr. Kevin King has worked as Chief Operating Officer of Beijing Shiji Information Technology Co. Ltd since June 2015. Shiji is a leading cross vertical technology solutions provider that develops and represents solutions for the Hospitality, Food Service and Retail industries across China. Prior to joining Shiji Mr. Kevin King worked with the leading Hospitality technology solution provider, MICROS Systems Inc. (acquired by Oracle in 2014) for over 17 years in various operational and business management roles, including the business and technical development of global payment solutions.

  Kevin King will attend:

  May 18  16:10 - 17:00 Executive Roundtable：How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
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  Xiaojun Lin CEO Joint Wisdom
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  Xiaojun Lin CEO Joint Wisdom

  Mr. Xiaojun Lin is CEO of Joint Wisdom. As the first complete data platform for hospitality, Joint Wisdom consolidates the three business areas of basic software, information communications and data intelligence, integrating property management system (PMS) software products.
  
  Through Joint Wisdom’s three business sectors, hotels could better leverage information in management and data for operations. This in turn improves the working relationship between hotels and OTAs and promotes harmony in the whole industry.
  
  Mr. Xiaojun Lin holds a PhD in Natural Language Processing from Peking University.
  

  Xiaojun Lin will attend:

  May 18  14:50 - 15:15 Keynote：Revenue+
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  Kelvin Chen Co-founder & CEO Xiaozhu.com
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  Kelvin Chen Co-founder & CEO Xiaozhu.com

  Mr. Kelvin Chen is CEO & Co-founder of Xiaozhu.com, a Chinese online lodging platform. Prior to founding xiaozhu.com Kelvin served for Yahoo 3721, 360.com, Kuxun.cn and had rich experiences in Internet operations and management. His background as a doctor also well prepared him as a multi-faced thinker. Kelvin Chen and Tarry Wang co-founded Xiaozhu.com in 2012.
  
  Mr. Kelvin Chen graduated from West China Center of Medical Sciences and entered the Internet industry in 2003.

  Kelvin Chen will attend:

  May 19  14:25 - 15:10 Executive Roundtable：The Emerging Sharing Accommodation
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  Jun Lai General Manager Tujia Somerset
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  Jun Lai General Manager Tujia Somerset

  Mr. Jun Lai is General Manager for Tujia Somerset, a joint venture brand by Ascott, the world's largest international serviced residence owner-operator, and tujia.com, a leading accommodation sharing platform in China. Before that, Mr. Jun Lai was General Manager of Greater China and Mongolia for Booking.com. Mr. Jun Lai was with Hilton and had over 10 years of management experience in the US and China markets, specializing in revenue management & distribution.
  
  Mr. Jun Lai also served as an adjunct professor in New York University and Hult International School of Business in Shanghai. Mr. Jun Lai was a contributing author for 'Hospitality & Tourism: An Industry Primer', a college textbook published by Prentice Hall in the USA.

  Jun Lai will attend:

  May 19  14:25 - 15:10 Executive Roundtable：The Emerging Sharing Accommodation
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  Philip Liu General Manager, China Sabre Hospitality Solutions
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  Philip Liu General Manager, China Sabre Hospitality Solutions

  Mr. Philip Liu has over 24 years of experiences in hotel electronic distribution, marketing, sales, account management and e-commerce. With current capacity of General Manager, China of Sabre Hospitality Solutions, Mr. Philip Liu is responsible for China business development.
  
  Prior to China assignment, Mr. Philip Liu served as the Director of Strategic Account Management for Sabre Hospitality Solutions. Mr. Philip Liu was tasked to provide strategic account management service to all key customers to help them identify new business opportunity and grow existing business to drive more profitable partnership on consultative sales approach. Additionally, Mr. Philip Liu also managed Sabre global hotel customers in Asia Pacific region.
  
  Before joining Sabre Hospitality Solutions, Mr. Philip Liu was the corporate Manager of Hotel and Car business for Asia leading GDS - Abacus at its Singapore corporate head office, responsible for all aspects of Abacus GDS hotel and Car: from marketing, sales to training and product development. Mr. Philip Liu was also the pioneer country manager/Chief Representative in China to set up Utell/Pegasus entire operations, with P&L responsibility, to grow the hotel portfolio in China market, call center operation and build the company as a household name in China travel industry.
  
  Mr. Philip Liu is highly result driven and customer focused, specialized in growing the startup company into profitability. Mr. Philip Liu started his hotel career as hotel management trainee and also worked in international brand hotel chains like Shangri-La and Peninsula in key management position of operations and sales marketing department.

  Philip Liu will attend:

  May 18  16:10 - 17:00 Executive Roundtable：How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
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  Joseph Xia Vice President Jin Jiang International E-Commerce
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  Joseph Xia Vice President Jin Jiang International E-Commerce

  Mr. Joseph Xia joined Shanghai Jin Jiang International E-Commerce Co.,Ltd. as Vice President of Sales & Marketing and Product in Nov, 2010. Mr. Joseph Xia has extensive experience in the hospitality and airline industry. In 2000, Mr. Joseph Xia joined Air China and accumulated his experience in the areas of ground operation, sales, revenue management, etc. In 2006, Mr. Joseph Xia joined Jin Jiang Inns as Revenue Management Manager and Deputy Director of Sales & Marketing, taking charge of revenue management, call center, frequent flyer program and sales, etc.
  
  Mr. Joseph Xia holds a Bachelor’s degree from Civil Aviation University of China and MBA degree from Fudan University School of Management. Mr. Joseph Xia is also Visiting Lecturer of Travel & Tourism Department of Fudan University.

  Joseph Xia will attend:

  May 19  13:55 - 14:25 CEO Talk：The Competition Landscape after OTA Consolidations May 19  14:25 - 15:10 Executive Roundtable：The Emerging Sharing Accommodation
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  Alex Xu Founder & CEO Titan
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  Alex Xu Founder & CEO Titan

  Mr. Alex Xu has more than a decade of experience in online travel and is among the first batch of e-commerce entrepreneurs in air tickets, tours, hotels in which he has accumulated extensive operational management experience. Mr. Alex Xu has an in-depth understanding of online travel and the supply chain. In 2013, Mr. Alex Xu co-founded Titan, which has grown into a leading one-stop travel cloud platform in China.

  Alex Xu will attend:

  May 18  16:10 - 17:00 Executive Roundtable：How Hotels Leverage Technological Innovation to Improve Operational and Distribution Efficiency?
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  Vivian Hong President of APAC Travelzoo
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  Vivian Hong President of APAC Travelzoo

  As president of Travelzoo APAC, Ms. Vivian Hong has provided executive leadership in spearheading strategy development and business operations since 2011. By introducing innovative precision marketing, Ms. Vivian Hong is leading the team in exploring middle-class market aiming at post-80s as key audience. Ms. Vivian Hong has previously worked for internet giants such as Alibaba, eBay, PayPal and Dell.

  Vivian Hong will attend:

  May 18  15:45 - 16:10 Keynote：Travel Accommodation Experience in the Entry Lux Era
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  Ken Zhang CEO ZHUBAIJIA
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  Ken Zhang CEO ZHUBAIJIA

  Mr. Ken Zhang is Founder and CEO of ZHUBAIJIA. He is also Vice President of Dark Horse Club, an entrepreneur on Forbes’ 2015 ‘30 under 30’ list, business elite on the Fortune Magazine’s 2015 ’40 under 40’ list. Mr. Ken Zhang joined 5i5j, his family enterprise, as the vice general manager. In 2012, Mr. Ken Zhang founded ZHUBAIJIA. Now, the company has closed angel round and series C round of financing. ZHUBAIJIA submitted and debuted into New Three Board at the end of 2015, its estimated valuation in 2016 will be approximately one billion US dollars.
  
  Mr. Ken Zhang graduated from Ross School of Business at University of Michigan and studied in Hong Kong University in 2011, majoring in E-commerce.

  Ken Zhang will attend:

  May 19  14:25 - 15:10 Executive Roundtable：The Emerging Sharing Accommodation
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  Charles Wang Regional Head of Advisory Services, APAC & China IDeaS Revenue Solutions
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  Charles Wang Regional Head of Advisory Services, APAC & China IDeaS Revenue Solutions

  Mr. Charles Wang is Regional Head of Advisory Services, APAC & China for IDeaS. Mr. Charles Wang leads a team of professional consultants to deliver trusted revenue management advisory services to hotels in APAC & China. Mr. Charles Wang has been working with a wide variety of international and local hotels in APAC & China, performing Revenue Management Audits, data analysis, improvement roadmap planning, Revenue Management outsourcing services, SOP development, training and other tailor-made Revenue Management consulting projects based on customers’ needs. Mr. Charles Wang leads team demonstrated capability to improve Revenue Performance and also build up data driven and process improvement Revenue Management Culture for different hotels.

  Charles Wang will attend:

  May 18  11:05 - 11:55 CEO Talk：Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
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  Cinn Tan COO Yearth Alliance
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  Cinn Tan COO Yearth Alliance

  Ms. Cinn Tan is Chief Operating Officer of Yearth Alliance and is also on the GBTA (Global Business Travel Association) China Advisory Board. Prior to Yeath, Ms. Cinn Tan was Senior Vice President of Marketing & Sales for Jin Jiang International Hotels and Vice President for The Ascott Limited. Ms. Cinn Tan has over 25 years of experience in the hospitality industry. Ms. Cinn Tan holds a MBA from Rutgers, The State University of New Jersey, USA.

  Cinn Tan will attend:

  May 18  17:00 - 17:50 Executive Roundtable：The Growth Strategy for Independent Hotels
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  Summer Xia Chief Advisor Lausanne Hospitality
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  Summer Xia Chief Advisor Lausanne Hospitality

  Ms. Summer Xia is chief advisor of China Lausanne Hospitality Limited Company. She is also president of British Housekeeper Club, visiting professor of Australian International Education Center and committee member of China Hotel Management & Research Experts Joint Organization.

  Summer Xia will attend:

  May 18  11:05 - 11:55 CEO Talk：Hotel Alliance – Is It the New Growth Engine for China’s Medium-sized and Regional Hotel Chains?
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  Christine Liu Country Manager, Greater China STR
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  Christine Liu Country Manager, Greater China STR

  As the Country Manager of STR, Ms. Christine Liu leads a team in Greater China, working with the head of Revenue Management and Sales & Marketing of International Chain hotels and Chinese Domestic Hotel groups, expanding the revenue management and benchmarking understanding in this industry, provides clients - including hotel operators, developers, financiers, analysts and suppliers to the hotel industry - access to hotel research with regular and custom reports.
  
  Ms. Christine Liu graduated from Hospitality Management School, holds the Bachelor degree of Beijing Foreign Studies University and Revenue Management Diploma of e-Cornell – School of Hotel Administration. Ms. Christine Liu started her career from Shangri-La hotels, worked in the front line with rich F&B and Front Office experience. Then she moved from hotel operations to hotel partners, expanded the Greater China market and firmed up the leading position in this region successfully for all the multi-national companies she worked for - High Speed Internet Access solutions, Revenue Management Solutions and Hotel Performance Management & Training Services.

  Christine Liu will attend:

  May 18  14:00 - 14:25 Keynote：Asia Pacific Hotels Performance Overview and Outlook
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  Changchun Wang CEO Morning Inn
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  Changchun Wang CEO Morning Inn

  Mr. Changchun Wang serves as CEO of Hunan Morninginn Investment Management Co., Ltd. Prior to joining Morninginn, Mr. Changchun Wang served as sales manager of 7Daysinn, director of Marketing for 100inn in Shanghai and operation director of Boiling100 Group. Mr. Wang has over 8 years’ management experience in the hotel industry.

  Changchun Wang will attend:

  May 19  15:10 - 16:40 ：2016 China Hotel Digital Marketing Award
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  Charlie Li CEO TravelDaily
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  Charlie Li CEO TravelDaily

  Mr. Charlie Li is the founding investor of TravelDaily.cn, China′s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industry. Prior to his role leading TravelDaily.cn, Mr. Charlie Li was the General Manager of E-Commerce Co., Ltd., China Southern Airlines for more than three years.
  
  Mr. Charlie Li has over 20 years of experience in China′s airline and online travel industry. Prior to joining China Southern Airlines, he worked for eLong as the Senior Director of the Air Partner Service Group where he led product development and maintained key supplier relationship with major Chinese and international airlines. Mr. Charlie Li holds a BA degree from Shandong University, China and an Aviation MBA from Concordia University, Montreal, Canada.

  Charlie Li will attend:

  May 18  09:20 - 10:10 CEO Talk：The Competition Landscape after Industry Consolidation
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  Joseph Wang Chief Commercial Officer TravelDaily
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  Joseph Wang Chief Commercial Officer TravelDaily

  Mr. Joseph Wang joined Traveldaily.cn as the Chief Commercial Officer in Sept, 2014. Prior to that, he was the Senior Director of Hotel Business Unit Qunar.com from 2009, focusing on Hotel Direct Sales. He used to work for China Mobile 12580 as the Director of Hotel Business, focusing on hotel supplier partnership management and customer service. From 1999 to 2007, Mr. Joseph Wang worked at eLong.com, in charge of hotel market management. Mr. Joseph Wang was invited by several universities as visiting professor and tutor, also invited by Chinese Tourism Hotel Association, China Meetings Industry Alliance and several other industry organizations as VIP speaker.

  Joseph Wang will attend:

  May 18  09:00 - 09:15 Chairman’s Address：Chairman’s Address May 18  17:00 - 17:50 Executive Roundtable：The Growth Strategy for Independent Hotels May 19  16:40 - 16:50 HMC Review：HMC Review