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Venue: F7, Shanghai International Convention Center

09:00 - 09:15

Openning Remarks

Rebuild With Synergy

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:15 - 09:40

CEO Talk

The Next Decade for Travel

The user traffic growth that fueled the rapid development of China’s travel industry for the past 20 years has stalled. Where can we find the growth engine for the next decade? What long-term opportunities are there for the industry after the recent regrouping post-coronavirus pandemic? How to tackle homogeneity? What are the future trends for travel digitalization? How can companies stay resilient? How to establish a win-win value proposition across the travel industry chain?

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Jane Jie Sun

Jane Jie Sun, CEO, Trip.com Group (confirmed)

09:40 - 10:05

CEO Talk

The New Technologies and Partnerships of Super Apps

Lifestyle super apps like WeChat, Alipay and Meituan are omnipresent catering to virtually every aspect of consumer needs, from dining to accommodation, transport, travel, shopping and entertainment. But super apps need supplier partnerships across different sectors to flourish. 

How are the partnerships between super apps and their suppliers evolving? Where will these transformative vendor-marketplace relationships lead? And what lessons can the hospitality and travel industries learn from other sectors in leveraging super apps? The super apps are switching their focus from funneling conversion to facilitating data-driven target marketing with more advanced algorithms and models. How should hotels understand such digital trends and improve their revenue management systems?   

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

Kevin Guo

Kevin Guo, Vice President, Meituan (confirmed)

10:05 - 10:25

Virtual Talk

Starting anew - Will the travel industry emerge stronger post-pandemic?

Since he joined the company 20 years ago, Glenn Fogel has led Booking Holdings to be the world's biggest online travel agency group by market capitalization, having acquired major brands like Booking.com, Agoda, Rentalcars, Kayak and OpenTable. The OTA giant has also weathered the difficult times of 911 and the 2008 financial crisis within the two decades.   

As CEO of Booking Holdings, how will Mr. Fogel lead the company and navigate through the unprecedented challenge of COVID-19? What does he think future travel will look like? 

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Glenn D. Fogel

Glenn D. Fogel, CEO & President, Booking Holdings (confirmed)

10:25 - 11:10

Presentation & Coffee Break

10:25 - 10:45

Presentation Hub Keynote

Alex Yang

Alex Yang, Vice President of Business, Yunji Technology (confirmed)

10:45 - 11:05

Presentation Hub Keynote

Jacky Zhou

Jacky Zhou, Co-founder and Director of Consulting Implementation, Z-Trip (confirmed)

11:10 - 11:30

Keynote

Finding Certainties at An Uncertain Time

The rise of the Internet and the associated changes and conflicts have led to more uncertainties. Disruptive innovations emerged constantly to offer new possibilities. Corporations can no longer be limited to industry-specific perspectives to perceive the macro environment. They have to identify differentiation to guide their strategies.

As Rahm Emanuel said, “You never want a serious crisis to go to waste.” The outbreak of COVID-19 has made us rethink the nature of the market and the business. Companies should read the market with common sense and identify what they have, what they want to achieve, what they can do without, and find the quintessential elements for long-term development.

Bin Rui

Bin Rui, Corporate Strategic Expert (confirmed)

11:30 - 12:15

Executive Roundtable

A Win-Win Value Proposition for Travel Industry

The diversification of consumer groups and market demand is prompting travel companies to innovate and transform. The coronavirus has driven home the reality that no company can survive on its own. The demand and supply sides of the industry chain will be further integrated after the pandemic.

The lines between competitors and industries will be increasingly blurred. The traditional value chain is about feeding off each other and sharing benefits to achieve a win-win value proposition. Companies need to be able to connect with partners from both the supply and demand sides within an ecosystem. Innovating business model is imperative for companies to adjust to the changes in the market, and the key to innovation lies in building a mutually beneficial value proposition.

Phil Zhou

Phil Zhou, Parnter, Aviation, Deloitte Consulting (confirmed)

James Yan

James Yan, Chief Development Officer, UrCove Hotels (confirmed)

Ingrid Yin

Ingrid Yin, CMO, H-WORLD (confirmed)

Joanna Huang

Joanna Huang, Head, Business Development APAC & Greater China, SAP Concur (confirmed)

Kelvin Kong

Kelvin Kong, Director of Tourism Operations, Tencent (confirmed)

12:15 - 14:00

Lunch

14:00 - 14:20

Keynote

The Crossover, Innovation and Transformation of Travel

Survival is the overarching goal for companies during any crisis. But how should travel companies expedite their transformation to stay afloat? Regardless of the coronavirus pandemic, innovation is always a major theme for travel businesses. How can companies build a winning ecosystem and identify ways of innovation based on their strategies?  

Any Wu

Any Wu, Founder & Chairman, Tongcheng Group (confirmed)

14:20 - 14:40

Keynote

Content Emerges As The Driving Force For Travel Recovery

Gang Chen

Gang Chen, Co-Founder & CEO, Mafengwo.com (confirmed)

14:40 - 15:05

CEO Talk

Recovery and Update - Rethinking Travel Merchandising

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Zhuoran Zhuang

Zhuoran Zhuang, Vice President of Alibaba Group and President of Fliggy, Fliggy (confirmed)

15:05 - 15:25

Virtual Keynote

Voices of Brands on the Road to Travel Recovery

The demand for travel consumption has drastically changed. The trends of personalization, rejuvenation and diversification make travel companies think and seek new opportunities to better accommodate consumers. How should we capture the new generation of consumer demand by better understanding their preferences? 

Tony Dou

Tony Dou, Deputy General Manager, Greater China, Twitter (confirmed)

Martyn U'ren

Martyn U'ren, Head of Research, Asia Pacific, Twitter (confirmed)

15:25 - 16:10

Presentation & Coffee Break

15:25 - 15:45

Presentation Hub Keynote

Molly Ding

Molly Ding, Head of China, dLocal (confirmed)

15:45 - 16:05

Presentation Hub Keynote

Snow Zhang

Snow Zhang, Solution Director, APEX Technologies (confirmed)

16:10 - 16:55

Executive Roundtable

Is the Travel Industry Ready to Embrace Emerging Technologies?

Innovative new technologies like 5G, AI and big data will generate great potential for the travel space, greatly improving operational efficiency and user experience and bringing disruptive influence in travel consumption, purchase methods and more. 

What are the major digital applications to look forward to in the future? Will new technologies such as AR, VR or blockchain disrupt the existing travel landscape? How should travel brands in each segment evaluate their ROI in different phases of development? 

Michael Zhu

Michael Zhu, Vice President, New Century Hotels & Resorts (confirmed)

Chun Lu

Chun Lu, IT VP, China Southern Airlines (confirmed)

Harry Chen

Harry Chen, CTO, Rezen Hotels (confirmed)

Nikki Zhang

Nikki Zhang, President, XinFei (confirmed)

Tony Zhang

Tony Zhang, General Manager of Airlines and Tourism, Gridsum (confirmed)

16:55 - 17:15

Keynote

Innovation And Revolution in Guest Experience

Andrew Bolstein

Andrew Bolstein, Senior Vice President, Operations, Shanghai Disney Resort (confirmed)

17:15 - 18:00

Executive Roundtable

The Transformation of Tour Operators

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Rodney Bao

Rodney Bao, Vice Chairman & CEO, Jinjiang Travel Co., Ltd (confirmed)

Hong Wu

Hong Wu, General Manager, Shanghai Spring Travel Service Co.,Ltd (confirmed)

Suchuan You

Suchuan You, General Manager of Channel Centre of Travel Business, Trip.com Group (confirmed)

Venue: F7, Shanghai International Convention Center

09:00 - 09:15

Opening Remarks

Focusing on Expertise

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

09:15 - 09:45

CEO Talk

The Underlying Thinking and Design of Hospitality

The thinking and design of hospitality are fundamentally people-oriented. How should this mentality be applied to promote innovation and transformation in marketing, channel sales, revenue management and technologies?

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Simon Zhang

Simon Zhang, CEO, Shanghai Jin Jiang International Hotels Co., Ltd. (confirmed)

David Sun

David Sun, General Manager, BTG Homeinns Hotels Group (confirmed)

09:45 - 10:25

Executive Roundtable

Leveraging Content-Driven Marketing to Engage Consumers

Product innovation and brand building are the key to differentiating a brand from its competitors. With the rise of Generation Z, new marketing formats like short videos and live streaming will continue to play an important role for brands to reach niche markets. 

Joe Xu

Joe Xu, Senior Vice President, Super 8 Hotels (China) (confirmed)

Vivian Yeh

Vivian Yeh, Vice President, Marketing, Greater China, Accor Group (confirmed)

Xavier Desaulles

Xavier Desaulles, CEO APAC Markets, Club Med (confirmed)

William Gu

William Gu, Vice President, Yeste Honor Hotels Resort (confirmed)

Pe

Pe, Market Director of Performance Marketing, Xiaohongshu (confirmed)

10:25 - 11:10

Presentation & Coffee Break

10:25 - 10:45

Presentation Hub Keynote

Yang Shao

Yang Shao, Consumer Business Group Enterprise Service VP, iFLYTEK (confirmed)

10:45 - 11:05

Presentation Hub Keynote

Young Sun

Young Sun, Cofounder & CMO, TOYEE MALL (confirmed)

11:10 - 11:55

Executive Roundtable

Making Smart Hotels Smarter

Voice control and artificial intelligence technologies will increasingly be the darling of investors in the future. How are the smart technologies of robots, intelligent voice control and chatbots being applied in the hospitality industry? Are they effectively lowering costs, improving efficiencies and meeting the demands of the consumers? How will these new technologies be better leveraged to help hotels improve service and interactive experience, and grow long-term profits? 

Alan S. F. Yang

Alan S. F. Yang, Founder & CEO, Landow Software Technology Co., Ltd. (confirmed)

Yihui Han

Yihui Han, Vice President, Dossen International Group (confirmed)

Vingo Fu

Vingo Fu, CIO, New Century Hotels & Resorts (confirmed)

Amir Ye

Amir Ye, Co-founder, XIE ZHU TECHNOLOGY (confirmed)

Roger Xu

Roger Xu, Cofounder/CTO, Lumous (confirmed)

BeiXia Shi

BeiXia Shi, CGO, GreenCloud (confirmed)

11:55 - 12:15

Keynote

Revenue Growth Driven by Technological Innovations

Do we still need revenue management under the current hotel market environment? How to understand the changes in customer, room rates, channels and product portfolio, and the innovations in target marketing, so as to help hotels become more resistant to risks and grow their revenues? What are the traps and opportunities in smart marketing? How to grow revenue in the next transformation by going beyond the traditional mindset? 

Charles Wang

Charles Wang, Assistant Vice President, China, IDeaS Revenue Solutions (confirmed)

12:15 - 14:00

Lunch

14:00 - 14:20

Keynote

The Supply-side Reform of China’s Hospitality Industry

User traffic growth that fueled the rapid development of China’s hotel industry has stalled and the market is facing unprecedented challenges. Amid the macroeconomic downturn and the over-supply issue, the industry will need to undergo a supply-side reform to further consolidate and improve efficiency.  

Hui Jin

Hui Jin, Huazhu Group President & Huazhu China CEO, Huazhu Group (confirmed)

14:20 - 15:00

CEO Talk

The Future Competition Landscape for Hotel Groups

Jin Jiang International, Huazhu Group and BTG Homeinns were ranked as China’s top 3 hotel groups in 2019, followed by second-tier hotel chains like Sunmei and ZhuYou Hotels. The hotel industry has been devastated by the pandemic but hotel groups have already started a new round of competition for market shares. What are the differentiated strategies that Sunmei and ZhuYou Hotels will take in brand positioning and market expansion, to catch up with their rivals?

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

Terry Ma

Terry Ma, CEO, Sunmei Group (confirmed)

Alex Zhu

Alex Zhu, CEO, ZhuYou Hotels Group (confirmed)

15:00 - 15:20

Keynote

The Hotel Marketing New Trends of Socialized CRM

Hotels are investing in socialized CRM to improve conversion, grow direct channel business and boost repeat purchases. How should they find new growth engines across different direct sale channels? 

Hua Liu

Hua Liu, Founder & CEO, ZHIKETONG TECHNOLOGY (confirmed)

15:20 - 16:00

Executive Roundtable

The Fundamental and Differentiated Strategies of Homestays

The boundary between hotels and private accommodation is increasingly blurred post-pandemic, as consumers are now more concerned about safety and homestays are more standardized like hotels. This makes it difficult for shared homes to provide differentiated experience. How should homestays re-position themselves to cater to their target consumers? How will differentiated and diverse operation models gain traction in the future?   

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

Tarry Wang

Tarry Wang, Co-founder, Xiao Zhu (confirmed)

Bruce Wang

Bruce Wang, COO, Tujia (confirmed)

Weihe Feng

Weihe Feng, General Manager of Meituan Homestay, Meituan (confirmed)

Shibing Yang

Shibing Yang, Founder, Chi & Homme (confirmed)

Xinyan Lv

Xinyan Lv, Vice President of Tripmod & COO of HuaZhu, Tripmod (confirmed)

16:00 - 16:30

Munch, Meet and Mingle

16:30 - 17:10

Executive Roundtable

How Independent Hotels Embrace Their Future?

The rise of OYO intensified soft brand competition in China’s hotel market in 2017, attracting major players like hotel groups and OTAs. But the industry soon realized that only value creators will remain relevant in the market. Under the impact of COVID-19, how will China’s independent hotels embrace their future? Should they team up with OTAs or join hotel chains? How should they leverage information technologies to improve operational efficiency and guest experience? 

Joe Xu

Joe Xu, Senior Vice President, Super 8 Hotels (China) (confirmed)

Gloria Wang

Gloria Wang, Executive Vice President, Jin Jiang Hotel China Region (confirmed)

Wei Liu

Wei Liu, Founder & Chairman, True Go Hotel (confirmed)

Adams Yin

Adams Yin, CEO, NEO Life (confirmed)

Jack Yang

Jack Yang, General Manager, GuangZhou Nansha Grand Hotel (confirmed)

Allan Jiang

Allan Jiang, Director, Horwath HTL (confirmed)

17:10 - 17:30

Virtual Keynote

The Challenges and Innovation of Global Hotel Distribution

Struggling with their commission-cost pressure, hotels are seeking more low-cost distribution channels and better customer acquisition to optimize their cost structure. With direct-sale initiatives falling short of expectations, should hotels re-consider the relationship with OTAs? How should hotels leverage their ties with different distribution channels to maximize their profits? What are the latest insights and trends of hotel distribution? 

Philippe Garnier

Philippe Garnier, VP Third Party Distribution, IHG (confirmed)

17:30 - 17:55

CEO Talk

The Restructuring and Revolution of Hospitality

The travel industry will always need to change and innovate for the long-term good. With the new generation of consumers focusing on spiritual needs and value recognition, niche marketing will go mainstream. Will Alex Zheng, founder of 7 Days Inn and now chairman of Betterwood, craft a new hotel service platform? What kind of brand will thrive in the future market? What are the consolidation opportunities in the travel space? 

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Alex Zheng

Alex Zheng, Chairman of Betterwood, Betterwood (confirmed)

Venue: F7, Shanghai International Convention Center

09:00 - 09:20

Keynote

How Can Attractions Emerge Stronger After COVID-19?

The pandemic has made the industry rethink and created a new opportunity for industry restructuring and recovery. It is now imperative to build an online communication and transaction platform by using live streaming and digital technologies. The future is about content marketing. Socialized CRM, social group communication, data management and crossover partnerships should also be included to help attractions recover. 

Robert Xiong

Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd. (confirmed)

09:20 - 09:40

Keynote

The New Normal and New Methods for Digitalization of Tourist Attractions

Tourist attractions are still grappling with operational problems including homogeneity, the gap between peak and low season, and weak digitalization in their innovative transformation. How should they build an intelligent platform to break down data silos, improve efficiency and facilitate decision making? How will tourist attractions better engage consumers through digital touchpoints and improve user experience? 

Yanxiang Liu

Yanxiang Liu, GM of Meituan's Tickets & Travel, Meituan (confirmed)

09:40 - 10:25

Executive Roundtable

Short Videos + Live Streaming, Destination Marketing from Inspiration to Conversion

Live-stream marketing for destinations is more challenging than for hotels and e-commerce, as it is harder to fully present the natural landscape and cultural lifestyle of destinations. Inspiration alone is not enough to drive the audience to place an order. How should destinations customize their own mix of marketing channels to include direct channels, OTAs, short video platforms and social communities? 

George Cao

George Cao, Co-founder & CEO, Dragon Trail Interactive (confirmed)

Lili Wang

Lili Wang, President, Wuhan Sante Cableways Group (confirmed)

Xiaohai Yang

Xiaohai Yang, Vice President, Sanya Wuzhizhou Island Tourist District (confirmed)

Fiona Zheng

Fiona Zheng, Marketing Center&Derivative Consumption Center General Manager, Haichang Ocean Park (confirmed)

Grace Yao

Grace Yao, Senior Trade Manager, Greater China, Tourism New Zealand (confirmed)

10:25 - 11:10

Presentation & Coffee Break

10:25 - 10:45

Presentation Hub Keynote

Yang Shao

Yang Shao, Consumer Business Group Enterprise Service VP, iFLYTEK (confirmed)

10:45 - 11:05

Presentation Hub Keynote

Young Sun

Young Sun, Cofounder & CMO, TOYEE MALL (confirmed)

11:10 - 11:30

Keynote

The Challenges of Expanding into Culture and Tourism Business

The destination culture and tourism market has lured entrants with different backgrounds and resources. But it’s presenting the new players with not just opportunities but also challenges. How should players in this field seize the opportunities to transform and thrive? What are the snares that they should avoid when investing in destination and attraction? 

Min Min

Min Min, Vice President, Central China Real Estate Group (confirmed)

11:30 - 12:15

Executive Roundtable

Will All-In-One Apps Improve Destination Tourism Experience?

Chinese destinations like Yunnan and Shanghai are each working on their all-inclusive apps to offer products like hotels, attraction tickets, flights, tour guides at attractions and select itineraries. These destination service apps are providing more choices to users, but they are also struggling to improve their experience. The digitalization of destination services will need to be differentiated and further consolidated to appeal to the consumers. 

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Rodney Bao

Rodney Bao, Vice Chairman & CEO, Jinjiang Travel Co., Ltd (confirmed)

Linghui Wang

Linghui Wang, General Manager, Zhejiang Gongchuang Tourism Management (confirmed)

Daniel Liu

Daniel Liu, Vice General Manager, Shanghai Happy Valley (confirmed)

Xiangjun Yan

Xiangjun Yan, Dean, Shandong College of Tourism & Hospitality (SCTH) (confirmed)

12:15 - 14:00

Lunch

14:00 - 14:20

Keynote

How to Build an Outstanding Urban Culture and Tourism Complex?

The development of culture and tourism projects is increasingly professional and regulated. These projects need to be cohesive with local attractions, hotels or theme parks to become a travel destination complex. How to meet different consumer demands and stand out in the competition? 

Max Xie

Max Xie, Executive Director and Vice Chairman of the Board, Grandview Enterprise Group Co., Ltd. (confirmed)

14:20 - 14:40

Keynote

Destination Marketing Boosting Travel Revival

Travel products are blessed with comparatively higher unit prices, but the consumers may take longer for decision making during which lots of elements are factored in. How should travel brands leverage digital tools to make wise choices in marketing channels and formats to reach target audience? How to measure conversion across channels and formats? 

Bowen Sun

Bowen Sun, Director of Culture and Travel Center of Ctrip Research Institute, Trip.com Group (confirmed)

14:40 - 15:20

Executive Roundtable

The Secrets to Building a Successful Culture and Tourism Brand

The success of a culture and tourism brand relies on fundamental elements such as precise targeting, innovation, content curation and long-term planning. But what is the key driving force behind all these? How should tourist attractions leverage product, marketing and operational strengths to enhance their brands? What are the lessons that can be learned from international attractions? 

Huanjie Lin

Huanjie Lin, Dean, Institute for Theme Parks Studies in China (confirmed)

Qi Zhang

Qi Zhang, Regional General Manager, Midway China, Merlin Entertainments (confirmed)

Dongxu Lin

Dongxu Lin, Chairman, China Horse Town Tourism (confirmed)

Qi Wang

Qi Wang, Chief Product Marketing Offficer, Dunhuang Culture & Tourism Group (confirmed)

Young

Young, CEO, Cultural Industry Business Division of Fangsuo (confirmed)

15:20 - 16:00

Executive Roundtable

Will COVID-19 Force Smart Attractions to Make a Breakthrough?

Many tourist attractions didn’t feel the need to invest in digital transformation before the COVID-19 pandemic. But now they are forced to step up their digitalization to adapt to the post-pandemic market. How should attractions leverage technologies to speed up their digitalization to better serve visitors and improve experience? 

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

Chenyan Zhi

Chenyan Zhi, Assistant of General Manager, Hangzhou Yunhe Group Culture Tourism (confirmed)

Jason Fang

Jason Fang, Vice President, Qcloud (confirmed)

Shiyong Hu

Shiyong Hu, Executive Director, Shiji Kunlun, Shiji Group (confirmed)

Helen Wang

Helen Wang, General Manager, Hangzhou Paradise Co., Ltd (confirmed)

16:00 - 16:30

Munch, Meet and Mingle

16:30 - 17:10

Executive Roundtable

The Recovery of Inbound Tourism Post-Pandemic

China’s inbound tourism sector has recorded a huge loss due to COVID-19. Inbound travel companies sought operational transformation during the pandemic to secure more cash flow for survival. Some of them turned to domestic travel and small-group tours, but they also faced challenges in domestic customer acquisition and social media. What new trends will there be when inbound tour operators return to their main business after the pandemic? 

Daisy Wang

Daisy Wang, Marketing Expert, UNWTO (confirmed)

Patrick Chen

Patrick Chen, Director of Marketing & Promotion, Shanghai Municipal Administration of Culture & Tourism (confirmed)

Rui Wang

Rui Wang, Deputy Director of Department of Foreign Exchanges and Cooperation, Beijing Municipal Culture and Tourism Bureau (confirmed)

Michael Zhou

Michael Zhou, President, Guilin Tang Dynasty Tours (confirmed)

Kris Van Goethem

Kris Van Goethem, Managing Director, Thomas Cook China (confirmed)

Nov. 25 - 27     Shanghai, China