Venue: F7, Shanghai International Convention Center
09:00 - 09:15
Openning Remarks
Rebuild With Synergy
：
Charlie Li, CEO, TravelDaily (confirmed)
09:15 - 09:40
CEO Talk
The Next Decade for Travel
The user traffic growth that fueled the rapid development of China’s travel industry for the past 20 years has stalled. Where can we find the growth engine for the next decade? What long-term opportunities are there for the industry after the recent regrouping post-coronavirus pandemic? How to tackle homogeneity? What are the future trends for travel digitalization? How can companies stay resilient? How to establish a win-win value proposition across the travel industry chain?
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Jane Jie Sun, CEO, Trip.com Group (confirmed)
09:40 - 10:05
CEO Talk
The New Technologies and Partnerships of Super Apps
Lifestyle super apps like WeChat, Alipay and Meituan are omnipresent catering to virtually every aspect of consumer needs, from dining to accommodation, transport, travel, shopping and entertainment. But super apps need supplier partnerships across different sectors to flourish.
How are the partnerships between super apps and their suppliers evolving? Where will these transformative vendor-marketplace relationships lead? And what lessons can the hospitality and travel industries learn from other sectors in leveraging super apps? The super apps are switching their focus from funneling conversion to facilitating data-driven target marketing with more advanced algorithms and models. How should hotels understand such digital trends and improve their revenue management systems?
：
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
：
Kevin Guo, Vice President, Meituan (confirmed)
10:05 - 10:25
Virtual Talk
Starting anew - Will the travel industry emerge stronger post-pandemic?
Since he joined the company 20 years ago, Glenn Fogel has led Booking Holdings to be the world's biggest online travel agency group by market capitalization, having acquired major brands like Booking.com, Agoda, Rentalcars, Kayak and OpenTable. The OTA giant has also weathered the difficult times of 911 and the 2008 financial crisis within the two decades.
As CEO of Booking Holdings, how will Mr. Fogel lead the company and navigate through the unprecedented challenge of COVID-19? What does he think future travel will look like?
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Glenn D. Fogel, CEO & President, Booking Holdings (confirmed)
10:25 - 11:10
Presentation & Coffee Break
10:25 - 10:45
Presentation Hub Keynote
：
Alex Yang, Vice President of Business, Yunji Technology (confirmed)
10:45 - 11:05
Presentation Hub Keynote
：
Jacky Zhou, Co-founder and Director of Consulting Implementation, Z-Trip (confirmed)
11:10 - 11:30
Keynote
Finding Certainties at An Uncertain Time
The rise of the Internet and the associated changes and conflicts have led to more uncertainties. Disruptive innovations emerged constantly to offer new possibilities. Corporations can no longer be limited to industry-specific perspectives to perceive the macro environment. They have to identify differentiation to guide their strategies.
As Rahm Emanuel said, “You never want a serious crisis to go to waste.” The outbreak of COVID-19 has made us rethink the nature of the market and the business. Companies should read the market with common sense and identify what they have, what they want to achieve, what they can do without, and find the quintessential elements for long-term development.
：
Bin Rui, Corporate Strategic Expert (confirmed)
11:30 - 12:15
Executive Roundtable
A Win-Win Value Proposition for Travel Industry
The diversification of consumer groups and market demand is prompting travel companies to innovate and transform. The coronavirus has driven home the reality that no company can survive on its own. The demand and supply sides of the industry chain will be further integrated after the pandemic.
The lines between competitors and industries will be increasingly blurred. The traditional value chain is about feeding off each other and sharing benefits to achieve a win-win value proposition. Companies need to be able to connect with partners from both the supply and demand sides within an ecosystem. Innovating business model is imperative for companies to adjust to the changes in the market, and the key to innovation lies in building a mutually beneficial value proposition.
：
Phil Zhou, Parnter, Aviation, Deloitte Consulting (confirmed)
：
James Yan, Chief Development Officer, UrCove Hotels (confirmed)
Ingrid Yin, CMO, H-WORLD (confirmed)
Joanna Huang, Head, Business Development APAC & Greater China, SAP Concur (confirmed)
Kelvin Kong, Director of Tourism Operations, Tencent (confirmed)
12:15 - 14:00
Lunch
14:00 - 14:20
Keynote
The Crossover, Innovation and Transformation of Travel
Survival is the overarching goal for companies during any crisis. But how should travel companies expedite their transformation to stay afloat? Regardless of the coronavirus pandemic, innovation is always a major theme for travel businesses. How can companies build a winning ecosystem and identify ways of innovation based on their strategies?
：
Any Wu, Founder & Chairman, Tongcheng Group (confirmed)
14:20 - 14:40
Keynote
Content Emerges As The Driving Force For Travel Recovery
：
Gang Chen, Co-Founder & CEO, Mafengwo.com (confirmed)
14:40 - 15:05
CEO Talk
Recovery and Update - Rethinking Travel Merchandising
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Zhuoran Zhuang, Vice President of Alibaba Group and President of Fliggy, Fliggy (confirmed)
15:05 - 15:25
Virtual Keynote
Voices of Brands on the Road to Travel Recovery
The demand for travel consumption has drastically changed. The trends of personalization, rejuvenation and diversification make travel companies think and seek new opportunities to better accommodate consumers. How should we capture the new generation of consumer demand by better understanding their preferences?
：
Tony Dou, Deputy General Manager, Greater China, Twitter (confirmed)
Martyn U'ren, Head of Research, Asia Pacific, Twitter (confirmed)
15:25 - 16:10
Presentation & Coffee Break
15:25 - 15:45
Presentation Hub Keynote
：
Molly Ding, Head of China, dLocal (confirmed)
15:45 - 16:05
Presentation Hub Keynote
：
Snow Zhang, Solution Director, APEX Technologies (confirmed)
16:10 - 16:55
Executive Roundtable
Is the Travel Industry Ready to Embrace Emerging Technologies?
Innovative new technologies like 5G, AI and big data will generate great potential for the travel space, greatly improving operational efficiency and user experience and bringing disruptive influence in travel consumption, purchase methods and more.
What are the major digital applications to look forward to in the future? Will new technologies such as AR, VR or blockchain disrupt the existing travel landscape? How should travel brands in each segment evaluate their ROI in different phases of development?
：
Michael Zhu, Vice President, New Century Hotels & Resorts (confirmed)
：
Chun Lu, IT VP, China Southern Airlines (confirmed)
Harry Chen, CTO, Rezen Hotels (confirmed)
Nikki Zhang, President, XinFei (confirmed)
Tony Zhang, General Manager of Airlines and Tourism, Gridsum (confirmed)
16:55 - 17:15
Keynote
Innovation And Revolution in Guest Experience
：
Andrew Bolstein, Senior Vice President, Operations, Shanghai Disney Resort (confirmed)
17:15 - 18:00
Executive Roundtable
The Transformation of Tour Operators
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Rodney Bao, Vice Chairman & CEO, Jinjiang Travel Co., Ltd (confirmed)
Hong Wu, General Manager, Shanghai Spring Travel Service Co.,Ltd (confirmed)
Suchuan You, General Manager of Channel Centre of Travel Business, Trip.com Group (confirmed)
Venue: F7, Shanghai International Convention Center
09:00 - 09:15
Opening Remarks
Focusing on Expertise
：
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
09:15 - 09:45
CEO Talk
The Underlying Thinking and Design of Hospitality
The thinking and design of hospitality are fundamentally people-oriented. How should this mentality be applied to promote innovation and transformation in marketing, channel sales, revenue management and technologies?
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Simon Zhang, CEO, Shanghai Jin Jiang International Hotels Co., Ltd. (confirmed)
David Sun, General Manager, BTG Homeinns Hotels Group (confirmed)
09:45 - 10:25
Executive Roundtable
Leveraging Content-Driven Marketing to Engage Consumers
Product innovation and brand building are the key to differentiating a brand from its competitors. With the rise of Generation Z, new marketing formats like short videos and live streaming will continue to play an important role for brands to reach niche markets.
：
Joe Xu, Senior Vice President, Super 8 Hotels (China) (confirmed)
：
Vivian Yeh, Vice President, Marketing, Greater China, Accor Group (confirmed)
Xavier Desaulles, CEO APAC Markets, Club Med (confirmed)
William Gu, Vice President, Yeste Honor Hotels Resort (confirmed)
Pe, Market Director of Performance Marketing, Xiaohongshu (confirmed)
10:25 - 11:10
Presentation & Coffee Break
10:25 - 10:45
Presentation Hub Keynote
：
Yang Shao, Consumer Business Group Enterprise Service VP, iFLYTEK (confirmed)
10:45 - 11:05
Presentation Hub Keynote
：
Young Sun, Cofounder & CMO, TOYEE MALL (confirmed)
11:10 - 11:55
Executive Roundtable
Making Smart Hotels Smarter
Voice control and artificial intelligence technologies will increasingly be the darling of investors in the future. How are the smart technologies of robots, intelligent voice control and chatbots being applied in the hospitality industry? Are they effectively lowering costs, improving efficiencies and meeting the demands of the consumers? How will these new technologies be better leveraged to help hotels improve service and interactive experience, and grow long-term profits?
：
Alan S. F. Yang, Founder & CEO, Landow Software Technology Co., Ltd. (confirmed)
：
Yihui Han, Vice President, Dossen International Group (confirmed)
Vingo Fu, CIO, New Century Hotels & Resorts (confirmed)
Amir Ye, Co-founder, XIE ZHU TECHNOLOGY (confirmed)
Roger Xu, Cofounder/CTO, Lumous (confirmed)
BeiXia Shi, CGO, GreenCloud (confirmed)
11:55 - 12:15
Keynote
Revenue Growth Driven by Technological Innovations
Do we still need revenue management under the current hotel market environment? How to understand the changes in customer, room rates, channels and product portfolio, and the innovations in target marketing, so as to help hotels become more resistant to risks and grow their revenues? What are the traps and opportunities in smart marketing? How to grow revenue in the next transformation by going beyond the traditional mindset?
：
Charles Wang, Assistant Vice President, China, IDeaS Revenue Solutions (confirmed)
12:15 - 14:00
Lunch
14:00 - 14:20
Keynote
The Supply-side Reform of China’s Hospitality Industry
User traffic growth that fueled the rapid development of China’s hotel industry has stalled and the market is facing unprecedented challenges. Amid the macroeconomic downturn and the over-supply issue, the industry will need to undergo a supply-side reform to further consolidate and improve efficiency.
：
Hui Jin, Huazhu Group President & Huazhu China CEO, Huazhu Group (confirmed)
14:20 - 15:00
CEO Talk
The Future Competition Landscape for Hotel Groups
Jin Jiang International, Huazhu Group and BTG Homeinns were ranked as China’s top 3 hotel groups in 2019, followed by second-tier hotel chains like Sunmei and ZhuYou Hotels. The hotel industry has been devastated by the pandemic but hotel groups have already started a new round of competition for market shares. What are the differentiated strategies that Sunmei and ZhuYou Hotels will take in brand positioning and market expansion, to catch up with their rivals?
：
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
：
Terry Ma, CEO, Sunmei Group (confirmed)
Alex Zhu, CEO, ZhuYou Hotels Group (confirmed)
15:00 - 15:20
Keynote
The Hotel Marketing New Trends of Socialized CRM
Hotels are investing in socialized CRM to improve conversion, grow direct channel business and boost repeat purchases. How should they find new growth engines across different direct sale channels?
：
Hua Liu, Founder & CEO, ZHIKETONG TECHNOLOGY (confirmed)
15:20 - 16:00
Executive Roundtable
The Fundamental and Differentiated Strategies of Homestays
The boundary between hotels and private accommodation is increasingly blurred post-pandemic, as consumers are now more concerned about safety and homestays are more standardized like hotels. This makes it difficult for shared homes to provide differentiated experience. How should homestays re-position themselves to cater to their target consumers? How will differentiated and diverse operation models gain traction in the future?
：
Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)
：
Tarry Wang, Co-founder, Xiao Zhu (confirmed)
Bruce Wang, COO, Tujia (confirmed)
Weihe Feng, General Manager of Meituan Homestay, Meituan (confirmed)
Shibing Yang, Founder, Chi & Homme (confirmed)
Xinyan Lv, Vice President of Tripmod & COO of HuaZhu, Tripmod (confirmed)
16:00 - 16:30
Munch, Meet and Mingle
16:30 - 17:10
Executive Roundtable
How Independent Hotels Embrace Their Future?
The rise of OYO intensified soft brand competition in China’s hotel market in 2017, attracting major players like hotel groups and OTAs. But the industry soon realized that only value creators will remain relevant in the market. Under the impact of COVID-19, how will China’s independent hotels embrace their future? Should they team up with OTAs or join hotel chains? How should they leverage information technologies to improve operational efficiency and guest experience?
：
Joe Xu, Senior Vice President, Super 8 Hotels (China) (confirmed)
：
Gloria Wang, Executive Vice President, Jin Jiang Hotel China Region (confirmed)
Wei Liu, Founder & Chairman, True Go Hotel (confirmed)
Adams Yin, CEO, NEO Life (confirmed)
Jack Yang, General Manager, GuangZhou Nansha Grand Hotel (confirmed)
Allan Jiang, Director, Horwath HTL (confirmed)
17:10 - 17:30
Virtual Keynote
The Challenges and Innovation of Global Hotel Distribution
Struggling with their commission-cost pressure, hotels are seeking more low-cost distribution channels and better customer acquisition to optimize their cost structure. With direct-sale initiatives falling short of expectations, should hotels re-consider the relationship with OTAs? How should hotels leverage their ties with different distribution channels to maximize their profits? What are the latest insights and trends of hotel distribution?
：
Philippe Garnier, VP Third Party Distribution, IHG (confirmed)
17:30 - 17:55
CEO Talk
The Restructuring and Revolution of Hospitality
The travel industry will always need to change and innovate for the long-term good. With the new generation of consumers focusing on spiritual needs and value recognition, niche marketing will go mainstream. Will Alex Zheng, founder of 7 Days Inn and now chairman of Betterwood, craft a new hotel service platform? What kind of brand will thrive in the future market? What are the consolidation opportunities in the travel space?
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Alex Zheng, Chairman of Betterwood, Betterwood (confirmed)
Venue: F7, Shanghai International Convention Center
09:00 - 09:20
Keynote
How Can Attractions Emerge Stronger After COVID-19?
The pandemic has made the industry rethink and created a new opportunity for industry restructuring and recovery. It is now imperative to build an online communication and transaction platform by using live streaming and digital technologies. The future is about content marketing. Socialized CRM, social group communication, data management and crossover partnerships should also be included to help attractions recover.
：
Robert Xiong, Chairman & Chief Consultant, Times Culture and Tourism Brand Consulting Co., Ltd. (confirmed)
09:20 - 09:40
Keynote
The New Normal and New Methods for Digitalization of Tourist Attractions
Tourist attractions are still grappling with operational problems including homogeneity, the gap between peak and low season, and weak digitalization in their innovative transformation. How should they build an intelligent platform to break down data silos, improve efficiency and facilitate decision making? How will tourist attractions better engage consumers through digital touchpoints and improve user experience?
：
Yanxiang Liu, GM of Meituan's Tickets & Travel, Meituan (confirmed)
09:40 - 10:25
Executive Roundtable
Short Videos + Live Streaming, Destination Marketing from Inspiration to Conversion
Live-stream marketing for destinations is more challenging than for hotels and e-commerce, as it is harder to fully present the natural landscape and cultural lifestyle of destinations. Inspiration alone is not enough to drive the audience to place an order. How should destinations customize their own mix of marketing channels to include direct channels, OTAs, short video platforms and social communities?
：
George Cao, Co-founder & CEO, Dragon Trail Interactive (confirmed)
：
Lili Wang, President, Wuhan Sante Cableways Group (confirmed)
Xiaohai Yang, Vice President, Sanya Wuzhizhou Island Tourist District (confirmed)
Fiona Zheng, Marketing Center&Derivative Consumption Center General Manager, Haichang Ocean Park (confirmed)
Grace Yao, Senior Trade Manager, Greater China, Tourism New Zealand (confirmed)
10:25 - 11:10
Presentation & Coffee Break
10:25 - 10:45
Presentation Hub Keynote
：
Yang Shao, Consumer Business Group Enterprise Service VP, iFLYTEK (confirmed)
10:45 - 11:05
Presentation Hub Keynote
：
Young Sun, Cofounder & CMO, TOYEE MALL (confirmed)
11:10 - 11:30
Keynote
The Challenges of Expanding into Culture and Tourism Business
The destination culture and tourism market has lured entrants with different backgrounds and resources. But it’s presenting the new players with not just opportunities but also challenges. How should players in this field seize the opportunities to transform and thrive? What are the snares that they should avoid when investing in destination and attraction?
：
Min Min, Vice President, Central China Real Estate Group (confirmed)
11:30 - 12:15
Executive Roundtable
Will All-In-One Apps Improve Destination Tourism Experience?
Chinese destinations like Yunnan and Shanghai are each working on their all-inclusive apps to offer products like hotels, attraction tickets, flights, tour guides at attractions and select itineraries. These destination service apps are providing more choices to users, but they are also struggling to improve their experience. The digitalization of destination services will need to be differentiated and further consolidated to appeal to the consumers.
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Rodney Bao, Vice Chairman & CEO, Jinjiang Travel Co., Ltd (confirmed)
Linghui Wang, General Manager, Zhejiang Gongchuang Tourism Management (confirmed)
Daniel Liu, Vice General Manager, Shanghai Happy Valley (confirmed)
Xiangjun Yan, Dean, Shandong College of Tourism & Hospitality (SCTH) (confirmed)
12:15 - 14:00
Lunch
14:00 - 14:20
Keynote
How to Build an Outstanding Urban Culture and Tourism Complex?
The development of culture and tourism projects is increasingly professional and regulated. These projects need to be cohesive with local attractions, hotels or theme parks to become a travel destination complex. How to meet different consumer demands and stand out in the competition?
：
Max Xie, Executive Director and Vice Chairman of the Board, Grandview Enterprise Group Co., Ltd. (confirmed)
14:20 - 14:40
Keynote
Destination Marketing Boosting Travel Revival
Travel products are blessed with comparatively higher unit prices, but the consumers may take longer for decision making during which lots of elements are factored in. How should travel brands leverage digital tools to make wise choices in marketing channels and formats to reach target audience? How to measure conversion across channels and formats?
：
Bowen Sun, Director of Culture and Travel Center of Ctrip Research Institute, Trip.com Group (confirmed)
14:40 - 15:20
Executive Roundtable
The Secrets to Building a Successful Culture and Tourism Brand
The success of a culture and tourism brand relies on fundamental elements such as precise targeting, innovation, content curation and long-term planning. But what is the key driving force behind all these? How should tourist attractions leverage product, marketing and operational strengths to enhance their brands? What are the lessons that can be learned from international attractions?
：
Huanjie Lin, Dean, Institute for Theme Parks Studies in China (confirmed)
：
Qi Zhang, Regional General Manager, Midway China, Merlin Entertainments (confirmed)
Dongxu Lin, Chairman, China Horse Town Tourism (confirmed)
Qi Wang, Chief Product Marketing Offficer, Dunhuang Culture & Tourism Group (confirmed)
Young, CEO, Cultural Industry Business Division of Fangsuo (confirmed)
15:20 - 16:00
Executive Roundtable
Will COVID-19 Force Smart Attractions to Make a Breakthrough?
Many tourist attractions didn’t feel the need to invest in digital transformation before the COVID-19 pandemic. But now they are forced to step up their digitalization to adapt to the post-pandemic market. How should attractions leverage technologies to speed up their digitalization to better serve visitors and improve experience?
：
Charlie Li, CEO, TravelDaily (confirmed)
：
Chenyan Zhi, Assistant of General Manager, Hangzhou Yunhe Group Culture Tourism (confirmed)
Jason Fang, Vice President, Qcloud (confirmed)
Shiyong Hu, Executive Director, Shiji Kunlun, Shiji Group (confirmed)
Helen Wang, General Manager, Hangzhou Paradise Co., Ltd (confirmed)
16:00 - 16:30
Munch, Meet and Mingle
16:30 - 17:10
Executive Roundtable
The Recovery of Inbound Tourism Post-Pandemic
China’s inbound tourism sector has recorded a huge loss due to COVID-19. Inbound travel companies sought operational transformation during the pandemic to secure more cash flow for survival. Some of them turned to domestic travel and small-group tours, but they also faced challenges in domestic customer acquisition and social media. What new trends will there be when inbound tour operators return to their main business after the pandemic?
：
Daisy Wang, Marketing Expert, UNWTO (confirmed)
：
Patrick Chen, Director of Marketing & Promotion, Shanghai Municipal Administration of Culture & Tourism (confirmed)
Rui Wang, Deputy Director of Department of Foreign Exchanges and Cooperation, Beijing Municipal Culture and Tourism Bureau (confirmed)
Michael Zhou, President, Guilin Tang Dynasty Tours (confirmed)
Kris Van Goethem, Managing Director, Thomas Cook China (confirmed)
