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Venue: F7, Shanghai International Convention Center

09:00 - 09:15

Opening Remarks

Speaker:

Charlie Li

TravelDaily CEO Charlie Li (confirmed)

09:15 - 09:40

CEO Talk

The Next Decade for Travel

The user traffic growth that fueled the rapid development of China’s travel industry for the past 20 years has stalled. Where can we find the growth engine for the next decade? What long-term opportunities are there for the industry after the recent regrouping post-coronavirus pandemic? How to tackle homogeneity? What are the future trends for travel digitalization? How can companies stay resilient? How to establish a win-win value proposition across the travel industry chain?

Moderated by:

Charlie Li

TravelDaily CEO Charlie Li (confirmed)

Speaker:

Jane Jie Sun

Trip.com Group CEO Jane Jie Sun (confirmed)

09:40 - 10:00

Keynote

10:00 - 10:25

CEO Talk

The New Technologies and Partnerships of Super Apps

Lifestyle super apps like WeChat, Alipay and Meituan are omnipresent catering to virtually every aspect of consumer needs, from dining to accommodation, transport, travel, shopping and entertainment. But super apps need supplier partnerships across different sectors to flourish. 

How are the partnerships between super apps and their suppliers evolving? Where will these transformative vendor-marketplace relationships lead? And what lessons can the hospitality and travel industries learn from other sectors in leveraging super apps? The super apps are switching their focus from funneling conversion to facilitating data-driven target marketing with more advanced algorithms and models. How should hotels understand such digital trends and improve their revenue management systems?   

Moderated by:

Joseph Wang

TravelDaily Chief Commercial Officer Joseph Wang (confirmed)

Speaker:

Kevin Guo

Meituan Vice President Kevin Guo (confirmed)

10:25 - 11:10

Presentation & Munch, Meet and Mingle

11:10 - 11:30

Keynote

Finding Certainties at An Uncertain Time

The rise of the Internet and the associated changes and conflicts have led to more uncertainties. Disruptive innovations emerged constantly to offer new possibilities. Corporations can no longer be limited to industry-specific perspectives to perceive the macro environment. They have to identify differentiation to guide their strategies.

As Rahm Emanuel said, “You never want a serious crisis to go to waste.” The outbreak of COVID-19 has made us rethink the nature of the market and the business. Companies should read the market with common sense and identify what they have, what they want to achieve, what they can do without, and find the quintessential elements for long-term development.

Speaker:

Bin Rui

 Corporate Strategic Expert Bin Rui (confirmed)

11:30 - 12:15

Executive Roundtable

A Win-Win Value Proposition for Travel Industry

The diversification of consumer groups and market demand is prompting travel companies to innovate and transform. The coronavirus has driven home the reality that no company can survive on its own. The demand and supply sides of the industry chain will be further integrated after the pandemic.

The lines between competitors and industries will be increasingly blurred. The traditional value chain is about feeding off each other and sharing benefits to achieve a win-win value proposition. Companies need to be able to connect with partners from both the supply and demand sides within an ecosystem. Innovating business model is imperative for companies to adjust to the changes in the market, and the key to innovation lies in building a mutually beneficial value proposition.

Moderated by:

Phil Zhou

Deloitte Consulting Parnter, Aviation Phil Zhou (confirmed)

Speakers:

Elton Sun

UrCove Hotels CEO and Managing Director Elton Sun (confirmed)

Joanna Huang

SAP Concur Head, Business Development APAC & Greater China Joanna Huang (confirmed)

Kelvin Kong

Tencent Director of Tourism Operations Kelvin Kong (confirmed)

12:15 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

The Crossover, Innovation and Transformation of Travel

Survival is the overarching goal for companies during any crisis. But how should travel companies expedite their transformation to stay afloat? Regardless of the coronavirus pandemic, innovation is always a major theme for travel businesses. How can companies build a winning ecosystem and identify ways of innovation based on their strategies?  

Speaker:

Any Wu

Tongcheng Group Founder & Chairman Any Wu (confirmed)

14:20 - 14:40

Keynote

Holistic Marketing Strategies for Segmented Target Audiences

Personalization of travel needs has become a must in the industry. And understanding and fulfilling these needs is now a key topic for the travel industry. How to curate differentiated marketing contents based on different scenarios and provide travel guidelines via video campaigns? How to upgrade from content-centric to user-centric searches by leveraging big data? 

Speaker:

Gang Chen

Mafengwo.com Co-Founder & CEO Gang Chen (confirmed)

14:40 - 15:05

CEO Talk

Recovery and Update - Rethinking Travel Merchandising

Speaker:

Zhuoran Zhuang

Fliggy Vice President of Alibaba Group and President of Fliggy Zhuoran Zhuang (confirmed)

15:05 - 15:25

Virtual Keynote

Capturing Next-Generation Consumers – Global Travel Consumption Trends Report

The demand for travel consumption has drastically changed. The trends of personalization, rejuvenation and diversification make travel companies think and seek new opportunities to better accommodate consumers. How should we capture the new generation of consumer demand by better understanding their preferences? 

Speaker:

Tony Dou

Twitter Deputy General Manager, Greater China Tony Dou (confirmed)

15:25 - 16:10

Presentation & Munch, Meet and Mingle

16:10 - 16:55

Executive Roundtable

Is the Travel Industry Ready to Embrace Emerging Technologies?

Innovative new technologies like 5G, AI and big data will generate great potential for the travel space, greatly improving operational efficiency and user experience and bringing disruptive influence in travel consumption, purchase methods and more. 

What are the major digital applications to look forward to in the future? Will new technologies such as AR, VR or blockchain disrupt the existing travel landscape? How should travel brands in each segment evaluate their ROI in different phases of development? 

Moderated by:

Michael Zhu

New Century Hotels & Resorts Vice President Michael Zhu (confirmed)

Speakers:

Wenqiang Huang

China Southern Airlines Deputy CIO Wenqiang Huang (confirmed)

Zhijun Lee

China Eastern Airlines 东方航空 Zhijun Lee (confirmed)

Nikki Zhang

XF President Nikki Zhang (confirmed)

Tony Zhang

Gridsum General Manager of Airlines and Tourism Tony Zhang (confirmed)

17:15 - 18:00

Executive Roundtable

The Transformation of Tour Operators

Moderated by:

Charlie Li

TravelDaily CEO Charlie Li (confirmed)

Speakers:

Bin Feng

UTour Group Chairman Bin Feng (confirmed)

Cecilia Chen

LNKG President Cecilia Chen (confirmed)

Li Zhang

Trip.com Group CEO of Travel Channel BU Li Zhang (confirmed)

Venue: F7, Shanghai International Convention Center

09:00 - 09:15

Keynote

09:15 - 09:40

CEO Talk

The Underlying Thinking and Design of Hospitality

The thinking and design of hospitality are fundamentally people-oriented. How should this mentality be applied to promote innovation and transformation in marketing, channel sales, revenue management and technologies?

Moderated by:

Charlie Li

TravelDaily CEO Charlie Li (confirmed)

Speaker:

Simon Zhang

Shanghai Jin Jiang International Hotels Co., Ltd. CEO Simon Zhang (confirmed)

David Sun

BTG Homeinns Hotels Group General Manager David Sun (confirmed)

09:40 - 10:20

Executive Roundtable

Leveraging Content-Driven Marketing to Engage Consumers

Product innovation and brand building are the key to differentiating a brand from its competitors. With the rise of Generation Z, new marketing formats like short videos and live streaming will continue to play an important role for brands to reach niche markets. 

Moderated by:

Joseph Wang

TravelDaily Chief Commercial Officer Joseph Wang (confirmed)

Speakers:

Vivian Yeh

AccorHotels Group Vice President, Marketing, Greater China Vivian Yeh (confirmed)

Sebastien Portes

Shanghai Club Med Holidays Travel Agency Senior Omni-Channel Vice President Sales & Marketing Sebastien Portes (confirmed)

William Gu

Yeste Honor Hotels Resort Vice President William Gu (confirmed)

Eleanor Ai

Xiaohongshu Head of Travel, Xiaohongshu community Eleanor Ai (confirmed)

10:20 - 11:05

Presentation & Munch, Meet and Mingle

11:05 - 11:50

Executive Roundtable

Making Smart Hotels Smarter

Voice control and artificial intelligence technologies will increasingly be the darling of investors in the future. How are the smart technologies of robots, intelligent voice control and chatbots being applied in the hospitality industry? Are they effectively lowering costs, improving efficiencies and meeting the demands of the consumers? How will these new technologies be better leveraged to help hotels improve service and interactive experience, and grow long-term profits? 

Moderated by:

Joseph Wang

TravelDaily Chief Commercial Officer Joseph Wang (confirmed)

Speakers:

David Wu

Dossen International Group Chief Executive, Co-President David Wu (confirmed)

Amir Ye

Xiezhu Technology Co-founder Amir Ye (confirmed)

Tongyong Tian

Lumous Intelligent Technology & Service Founder & CEO Tongyong Tian (confirmed)

BeiXia Shi

GreenCloud CGO BeiXia Shi (confirmed)

11:50 - 12:10

Keynote

Revenue Growth Driven by Technological Innovations

Do we still need revenue management under the current hotel market environment? How to understand the changes in customer, room rates, channels and product portfolio, and the innovations in target marketing, so as to help hotels become more resistant to risks and grow their revenues? What are the traps and opportunities in smart marketing? How to grow revenue in the next transformation by going beyond the traditional mindset? 

Speaker:

Charles Wang

IDeaS Revenue Solutions Assistant Vice President, China Charles Wang (confirmed)

12:10 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

The Supply-side Reform of China’s Hospitality Industry

User traffic growth that fueled the rapid development of China’s hotel industry has stalled and the market is facing unprecedented challenges. Amid the macroeconomic downturn and the over-supply issue, the industry will need to undergo a supply-side reform to further consolidate and improve efficiency.  

Speaker:

Hui Jin

Huazhu Group Huazhu Group President & Huazhu China CEO Hui Jin (confirmed)

14:20 - 15:00

CEO Talk

The Future Competition Landscape for Hotel Groups

Jin Jiang International, Huazhu Group and BTG Homeinns were ranked as China’s top 3 hotel groups in 2019, followed by second-tier hotel chains like Sunmei and New Century Hotels. The hotel industry has been devastated by the pandemic but hotel groups have already started a new round of competition for market shares. What are the differentiated strategies that Sunmei and New Century Hotels will take in brand positioning and market expansion, to catch up with their rivals? 

Moderated by:

Joseph Wang

TravelDaily Chief Commercial Officer Joseph Wang (confirmed)

Speaker:

Johnson Chen

New Century Hotels & Resorts CEO Johnson Chen (confirmed)

Terry Ma

Sunmei Group CEO Terry Ma (confirmed)

15:00 - 15:20

Keynote

The Hotel Marketing New Trends of Socialized CRM

Hotels are investing in socialized CRM to improve conversion, grow direct channel business and boost repeat purchases. How should they find new growth engines across different direct sale channels? 

Speaker:

Hua Liu

ZHIKETONG TECHNOLOGY Founder & CEO Hua Liu (confirmed)

15:20 - 16:00

Executive Roundtable

The Fundamental and Differentiated Strategies of Homestays

The boundary between hotels and private accommodation is increasingly blurred post-pandemic, as consumers are now more concerned about safety and homestays are more standardized like hotels. This makes it difficult for shared homes to provide differentiated experience. How should homestays re-position themselves to cater to their target consumers? How will differentiated and diverse operation models gain traction in the future?   

Moderated by:

Joseph Wang

TravelDaily Chief Commercial Officer Joseph Wang (confirmed)

Speakers:

Tarry Wang

Xiaozhu.com Co-founder Tarry Wang (confirmed)

Bruce Wang

Tujia COO Bruce Wang (confirmed)

Weihe Feng

Meituan General Manager of Meituan Homestay Weihe Feng (confirmed)

Shibing Yang

Chi & Homme Founder Shibing Yang (confirmed)

Shuzheng Xu

LvYue Group Vice President Shuzheng Xu (confirmed)

16:00 - 16:30

Munch, Meet and Mingle

16:30 - 17:10

Executive Roundtable

How Independent Hotels Embrace Their Future?

The rise of OYO intensified soft brand competition in China’s hotel market in 2017, attracting major players like hotel groups and OTAs. But the industry soon realized that only value creators will remain relevant in the market. Under the impact of COVID-19, how will China’s independent hotels embrace their future? Should they team up with OTAs or join hotel chains? How should they leverage information technologies to improve operational efficiency and guest experience? 

Moderated by:

Joe Xu

Super 8 Hotels (China) Senior Vice President Joe Xu (confirmed)

Speakers:

Gloria Wang

Jin Jiang Hotel China Region Executive Vice President Gloria Wang (confirmed)

Wei Liu

True Go Hotel Founder & Chairman Wei Liu (confirmed)

Adams Yin

NEO Life CEO Adams Yin (confirmed)

Jack Yang

GuangZhou Nansha Grand Hotel General Manager Jack Yang (confirmed)

Allan Jiang

Horwath HTL Director Allan Jiang (confirmed)

17:10 - 17:30

Virtual Keynote

The Challenges and Innovation of Global Hotel Distribution

Struggling with their commission-cost pressure, hotels are seeking more low-cost distribution channels and better customer acquisition to optimize their cost structure. With direct-sale initiatives falling short of expectations, should hotels re-consider the relationship with OTAs? How should hotels leverage their ties with different distribution channels to maximize their profits? What are the latest insights and trends of hotel distribution? 

Speaker:

Philippe Garnier

IHG VP Third Party Distribution Philippe Garnier (confirmed)

17:30 - 17:55

CEO Talk

The Restructuring and Revolution of Hospitality

The travel industry will always need to change and innovate for the long-term good. With the new generation of consumers focusing on spiritual needs and value recognition, niche marketing will go mainstream. Will Alex Zheng, founder of 7 Days Inn and now chairman of Betterwood, craft a new hotel service platform? What kind of brand will thrive in the future market? What are the consolidation opportunities in the travel space? 

Moderated by:

Charlie Li

TravelDaily CEO Charlie Li (confirmed)

Speaker:

Alex Zheng

Betterwood Chairman of Betterwood Alex Zheng (confirmed)

Venue: F7, Shanghai International Convention Center

09:00 - 09:20

Keynote

Exploring New Consumer Lifestyle – The Making of A Culture and Tourism Ecosystem

China’s travel market is transitioning from sight-seeing tours to leisure vacations. As technologies progress, young consumers are changing their views and demanding more personalized holiday experience. How do their views on vacation change? And how should travel brands launch relevant products to capture these demands? 

Speaker:

Jim Qian

Fosun Tourism Group Chairman & CEO Jim Qian (confirmed)

09:20 - 09:40

Keynote

The New Normal and New Methods for Digitalization of Tourist Attractions

Tourist attractions are still grappling with operational problems including homogeneity, the gap between peak and low season, and weak digitalization in their innovative transformation. How should they build an intelligent platform to break down data silos, improve efficiency and facilitate decision making? How will tourist attractions better engage consumers through digital touchpoints and improve user experience? 

Speaker:

Yanxiang Liu

Meituan GM of Meituan's Tickets & Travel Yanxiang Liu (confirmed)

09:40 - 10:20

Executive Roundtable

Short Videos + Live Streaming, Destination Marketing from Inspiration to Conversion

Live-stream marketing for destinations is more challenging than for hotels and e-commerce, as it is harder to fully present the natural landscape and cultural lifestyle of destinations. Inspiration alone is not enough to drive the audience to place an order. How should destinations customize their own mix of marketing channels to include direct channels, OTAs, short video platforms and social communities? 

Moderated by:

George Cao

Dragon Trail Interactive Co-founder & CEO George Cao (confirmed)

Speakers:

Tao Yang

Xi’an Qujiang Cultural Tourism Co., Ltd. General Manager Tao Yang (confirmed)

Xiaohai Yang

Sanya Wuzhizhou Island Tourist District Vice President Xiaohai Yang (confirmed)

Fiona Zheng

Haichang Ocean Park Marketing Center&Derivative Consumption Center General Manager Fiona Zheng (confirmed)

Grace Yao

Tourism New Zealand Senior Trade Manager, Greater China Grace Yao (confirmed)

10:20 - 11:05

Presentation & Munch, Meet and Mingle

11:05 - 11:25

Keynote

How to Avoid the Traps in Destination and Attraction Investments?

The destination culture and tourism market has lured entrants with different backgrounds and resources. But it’s presenting the new players with not just opportunities but also challenges. How should players in this field seize the opportunities to transform and thrive? What are the snares that they should avoid when investing in destination and attraction? 

Speaker:

Min Min

Central China Real Estate Group Vice President Min Min (confirmed)

11:25 - 12:10

Executive Roundtable

Will All-In-One Apps Improve Destination Tourism Experience?

Chinese destinations like Yunnan and Shanghai are each working on their all-inclusive apps to offer products like hotels, attraction tickets, flights, tour guides at attractions and select itineraries. These destination service apps are providing more choices to users, but they are also struggling to improve their experience. The digitalization of destination services will need to be differentiated and further consolidated to appeal to the consumers. 

Moderated by:

Charlie Li

TravelDaily CEO Charlie Li (confirmed)

Speakers:

Rodney Bao

Jinjiang Travel Co., Ltd Vice Chairman & CEO Rodney Bao (confirmed)

Linghui Wang

Zhejiang Gongchuang Tourism Management General Manager Linghui Wang (confirmed)

Daniel Liu

Shanghai Happy Valley Vice General Manager Daniel Liu (confirmed)

Xiangjun Yan

Shandong College of Tourism & Hospitality (SCTH) Dean Xiangjun Yan (confirmed)

12:10 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

How to Build an Outstanding Urban Culture and Tourism Complex?

The development of culture and tourism projects is increasingly professional and regulated. These projects need to be cohesive with local attractions, hotels or theme parks to become a travel destination complex. How to meet different consumer demands and stand out in the competition? 

Speaker:

Max Xie

Grandview Enterprise Group Co., Ltd. Executive Director and Vice Chairman of the Board Max Xie (confirmed)

14:20 - 14:40

Keynote

How Can Attractions Emerge Stronger After COVID-19?

The pandemic has made the industry rethink and created a new opportunity for industry restructuring and recovery. It is now imperative to build an online communication and transaction platform by using live streaming and digital technologies. The future is about content marketing. Socialized CRM, social group communication, data management and crossover partnerships should also be included to help attractions recover. 

Speaker:

Robert Xiong

Times Culture and Tourism Brand Consulting Co., Ltd. Chairman & Chief Consultant Robert Xiong (confirmed)

14:40 - 15:20

Executive Roundtable

The Secrets to Building a Successful Culture and Tourism Brand

The success of a culture and tourism brand relies on fundamental elements such as precise targeting, innovation, content curation and long-term planning. But what is the key driving force behind all these? How should tourist attractions leverage product, marketing and operational strengths to enhance their brands? What are the lessons that can be learned from international attractions? 

Moderated by:

Robert Xiong

Times Culture and Tourism Brand Consulting Co., Ltd. Chairman & Chief Consultant Robert Xiong (confirmed)

Speakers:

Qi Zhang

 Regional General Manager, Midway China Qi Zhang (confirmed)

Jie Yao

Wuzhen Tourism Co., Ltd CEO Assistant Jie Yao (confirmed)

Dongxu Lin

China Horse Town Tourism Chairman Dongxu Lin (confirmed)

Young

Cultural Industry Business Division of Fangsuo CEO Young (confirmed)

15:20 - 16:00

Executive Roundtable

Will COVID-19 Force Smart Attractions to Make a Breakthrough?

Many tourist attractions didn’t feel the need to invest in digital transformation before the COVID-19 pandemic. But now they are forced to step up their digitalization to adapt to the post-pandemic market. How should attractions leverage technologies to speed up their digitalization to better serve visitors and improve experience? 

Speakers:

Ke Sun

Donde City Construction General Manager of Strategic Management Department Ke Sun (confirmed)

Jason Fang

Qcloud Vice President Jason Fang (confirmed)

Shiyong Hu

Shiji Group Executive Director, Shiji Kunlun Shiyong Hu (confirmed)

Bin Li

Davost Intelligence CEO Bin Li (confirmed)

16:00 - 16:30

Munch, Meet and Mingle

16:50 - 17:10

Keynote

Destination Marketing Boosting Travel Revival

Travel products are blessed with comparatively higher unit prices, but the consumers may take longer for decision making during which lots of elements are factored in. How should travel brands leverage digital tools to make wise choices in marketing channels and formats to reach target audience? How to measure conversion across channels and formats? 

Speaker:

Minghui Pu

Trip.com Group  Minghui Pu (confirmed)

17:10 - 17:55

Executive Roundtable

The Recovery of Inbound Tourism Post-Pandemic

China’s inbound tourism sector has recorded a huge loss due to COVID-19. Inbound travel companies sought operational transformation during the pandemic to secure more cash flow for survival. Some of them turned to domestic travel and small-group tours, but they also faced challenges in domestic customer acquisition and social media. What new trends will there be when inbound tour operators return to their main business after the pandemic? 

Moderated by:

Daisy Wang

UNWTO Marketing Expert Daisy Wang (confirmed)

Speakers:

Patrick Chen

Shanghai Municipal Administration of Culture & Tourism Director of Marketing & Promotion Patrick Chen (confirmed)

Rui Wang

Beijing Municipal Culture and Tourism Bureau Deputy Director of Department of Foreign Exchanges and Cooperation Rui Wang (confirmed)

Michael Zhou

Guilin Tang Dynasty Tours President Michael Zhou (confirmed)

Kris Van Goethem

Thomas Cook China Managing Director Kris Van Goethem (confirmed)

Nov. 25 - 27     Shanghai, China