James Liang is currently the Chairman & CEO of Ctrip.com, the leading online travel agency China. In 1999, together with 3 business partners, James Liang founded Ctrip.com. He was the CEO from 2000 to 2006, and re-appointed as CEO again in 2013. He is the Chairman since 2003. Under his leadership, Ctrip grew into one of the most successful Internet companies in China. Ctrip was listed on NASDAQ in 2003.

James Liang received a Ph.D. in Economics from Stanford University in 2011, and his research interest lies in entrepreneurship, innovation, and labor market. He coauthored a book "too many people in China?" which is the first book that analyzed the negative impact of “one-child policy”. James Liang is also a professor in economics at Beijing University.