Guangfu Cui has served as CEO since October 8, 2007. Prior to joining eLong, Mr. Cui was the Managing Director for FedEx Kinko's China. During his four years at FedEx Kinko's, Mr.Cui positioned the company as a market leader in the digital printing industry in China, with 16 centers and 300 employees. Prior to FedEx Kinko's, Mr.Cui worked for Procter & Gamble for over 12 years, including two and half years working in the United States. He was instrumental in building Procter & Gamble's China distribution network and retail coverage systems. Mr.Cui holds an MBA from Kellogg School of Management at Northwestern University in Evanston, Illinois, and a BA in Law from Peking University.