TravelDaily ( www.traveldaily.cn )is China's leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industries.

Since the first conference being held at Shanghai in 2008, TravelDaily conferences have been regarded as the most prestigious industry events in China.

Despite the global travel and tourism industry is still in the slow recovery from recession, the Chinese market becomes the only bright spot. A forecast by the World Tourism Organization anticipates that the number of hotel rooms in China will reach 6.1 million by 2025, exceeding the US to become the largest hospitality market in the world. As Chinese outbound travel is still growing rapidly, China will also become a catalyst to the growth of global hotel market.

Meanwhile, the customers are offered too many choices and becoming much more sophisticated about choosing booking channels. This has posed significant challenges to hotel companies who are competing to attract new customers and retain customer loyalty. To reflect this dynamic change, Building Customer Loyalty in a Connected World is set to be the main theme for China Hotel Marketing Conference.

Over 550 C-level executives and senior management leaders from hotel industry will take center stage at the China Hotel Marketing Conference from May 14 to 15, 2014 to address the core issues affecting the heart of hotel industry. Be part of this distinguished gathering and be instrumental in facilitating new ideas and driving improvements for the hotel industry.

“Building Loyalty in a Connected World” is the main theme of China Hotel Marketing Conference 2014. This event will be a gathering of some of the world’s and China’s leading hotel industry leaders to discuss core issues affecting the hotel industry and how hotels and distribution channels can partner to improve market share, enhance brand loyalty and increase booking conversion rate.

Topics that will be covered include:

• How hotel brands leverage various digital tools and big data to build and enhance customer loyalty?
• Will alternative accommodation be a threat to the traditional accommodation market?
• Expert analysis on the trend of occupancy, ADR, RevPAR and other key performance metrics for global and Chinese hotel brands
• What opportunities and challenges will private sales, group buying, last-minute, opaque, mobile bookings and other emerging models bring to hotel revenue and channel management? How hotels capitalize on these opportunities?
• How can independent hotels develop an efficient digital marketing and distribution strategy to maximize brand awareness and revenue potential?
• How the travel search and transaction hybrid model impacts the hotel distribution and marketing strategies?
• How can content drive brand loyalty and conversion rate for hotels?
• China Hotel Digital Marketing Competition and Award