The vacation rental industry is decades old in Europe and the U.S. but relatively new in Asia, and is one that likely has great potential. But will vacation rentals have to compete against hotels for Asia’s burgeoning middle class?

Hotel brands need to embed digital into their DNA and focus on the customer experience to gain loyalty. Partners are essential but must be chosen wisely as it can be resource intensive.

It’s time for a break! Meet with a potential client, get some work done or relax and recaffeinate.

STR Global will share the latest trend of Global and Chinese hotel market -where we are on the curve. And more pipeline data will be shared to have an in-depth look at the future supply growth of the markets.

As the Chinese central and local governments start to cut spending on travel and entertainment budget, how this policy change has impact on hotel operation performance and bottom line. How the hotels should react to adapt their product mix and marketing strategy?

Currently the majority of users choose the hotel based on the price-oriented. But for the hotels expect to win the market, differentiated brand building is extremely important. In terms of how to differentiate hotel brand building, Ms. Zhao will use a benchmark case for your excellent explanation.

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.

Many travel companies are all about building community, centralizing resources, and - through technology - creating a collective intelligence that is deeper, stronger, and ultimately much more powerful than any one person could summon by themselves. Mr. Li will discuss what influences travel decisions for today’s consumers, and the importance of creating a personalized experience for each one.

Setting up the data model for information sharing on social media not only enables to evaluate the current online reputation status of China hotels, but also supports hotels to maintain their word of mouth.

As the internet grows, so does hotel online marketing, which inevitably leads to more and more online distribution. In this fast-changing environment, DerbySoft will discuss how hotels can increase bookings, revenue, and ROI via 5C (Computing, Connect, Cache, Control, Content) technology.

In connected world, hotels meet many challenges on digital marketing, eg. low ROI, hard to engage with customer from OTA effectively, etc. To overcome challenges,we will discuss below contents with you:

• How to conduct one-to-one personalized marketing in multi-channel environment;
• How to build a CMS with digital marketing function;
• How to enhance hotel offical website and other digital channel's ROI;
• Case story and how to select IT tools to implement multi-channel marketing integration.

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.

A reservation solution for hotel to promote consumer expirence, at the same time save operate cost

Revenue management in the Chinese hotel industry is going to be hot topic in coming years and will make a lot of difference from today!

The Chinese travel and hotel industries have made great strides in migrating from manual to electronic distribution, but the remaining work to be done in this area becomes more important as the flow of international travelers coming into China and Chinese travelers going abroad continues to grow. This session will provide a brief overview.

How hotels and OTAs leverage social media Ttools and mobile innovations to build customer loyalty and improve conversion?

It’s time for a break! Mingle with the exhibitors and fuel up on snacks and refreshments. We still have lots of great sessions ahead.