Global tourism is still reeling from the relentless onslaught of COVID-19, and travel companies are forced to cut back marketing budgets and delay product launches while grappling with bringing in new customers. The industry has to rethink the purpose of digital innovation of products and marketing, and how to become more risk-resistant.
Do the diverse marketing ideas really appeal to the target audience? Are the substantial marketing investments effective in maximizing conversion? Is product optimization really solving users' problems? Do product upgrades balance user experience and commercial value?
Innovation deserves recognition. The 2020 Digital Travel Awards, hosted by TravelDaily and supported by a professional award management team and respected judges, will showcase excellent marketing and product innovation cases to offer valuable references guiding the industry's transformation strategies.
Innovative Marketing Award
The Innovative Marketing Award recognizes marketing campaigns run between July 2019 to September 2020 that show exceptional strategic planning, creative content and conversion.
Eligible Participants
Online travel, hospitality, airlines, destinations & tourist attractions, cruise and car rental companies.
Product Innovation Award
The Product Innovation Award recognizes innovative products launched between January 2019 and September 2020 that meet users' needs or improve operational efficiency, with great commercial results.
Eligible Participants
Online travel, hospitality, destination & tourist attractions, airlines, cruise and car rental companies, or technology companies providing the travel sector with innovative products/services.
Vivian Yeh
Vice President, Marketing, Greater China
Accor Group
Vivian Yeh
Vice President, Marketing, Greater China
Accor Group
Vivian has 22 years of digital marketing, digital transformation experience. Started from New York, Taipei and Hong Kong and arrived Shanghai, China since 13 years ago. Vivian Yeh expertise on thought leadership and driving innovations in the areas of digital strategy, consumer engagement and advanced media solutions for global clients throughout her career. As VP of Marketing in Accor Group, She is leading the digital transformation through Brand Marketing, Loyalty and Partnership, eBusiness and Digital Innovation to create seamless touch-point engagement in the consumer journey in hospitality. She led the JBP for Accor and Alibaba, and recently setup innovative path leveraging Meituan Dianping advantage; She has also led the hotels to explore new business potential on WeChat Mall. Back in time with Med Johnson Nutrition (China) Ltd, she focused on accelerating the company’s consumer digital engagement business by enlarging its digital talent pool & capabilities and enhancing the company’s marketing directions. Her in- depth understanding of consumer digital behavior & insight enable her to leverage right solution to optimize digital engagement & communication to deliver company’s marketing strategies. Vivian is also very swift in response to latest technological innovations and making adaptive & appropriate marketing solutions Vivian holds an MBA degree Binghamton University and has a successful track record as being clients such as Mead Johnson, ABinBev, American Express and being consultant in ISOBAR, WWWins helping client such as Coca Cola, P&G, Reebok, PUMA, HSBC, Toyota to grow their business in Greater China.
Zhiwei Bai
CMO
Tongcheng-eLong
Zhiwei Bai
CMO
Tongcheng-eLong
Zhiwei Bai is CMO of Tongcheng & Elong. Bai Zhiwei graduated from Peking University and also achieved MBA degree from Tsinghua University. Mr. Bai joined Elong in 2008 as senior director of sales & marketing and later promoted to vice president. After the combination of Tongcheng & Elong, he served as vice president and chief marketing officer. Before joining Elong, Bai worked in CITIC Bank, Visa International Organization, China UnionPay.
Yang Liu
Director, New Media Center
Spring Airlines
Yang Liu
Director, New Media Center
Spring Airlines
Yang Liu is Director, New Media Center of Spring Airlines. He has 15 years of experience in branding and interactive social media marketing. He has a profound understanding of enterprise marketing in both theory and practice. He joined Spring Airlines in 2010. He holds a bachelor degree from East China University of Political Science and Law.
Ken Yuan
CEO
Tiger Roar Digital
Ken Yuan
CEO
Tiger Roar Digital
Mr. Ken Yuan is CEO of Tiger Roar Digital Business School, Executive Vice President of IP Ecology Commerce Committee, China Advertising Association of Commerce, Deputy Secretary General of China Digital Marketing Committee and an executive committee member of Business Innovation Committee, ECI Awards. He is also working as visiting professor for the Communication University of China and Zhejiang Normal University, as well as a master’s instructor at the Communication University of Zhejiang. Ken holds a MBA degree from the University of Wales.
Ted Zhang
Co-founder & CEO
DerbySoft
Ted Zhang
Co-founder & CEO
DerbySoft
Mr. Ted Zhang is co-founder and CEO of DerbySoft with more than seventeen years of experience in travel distribution as well as years of engineering experience in Silicon Valley. In December 2002, Ted and his partner Mr. Feng Ou founded DerbySoft, a leading technology company enables travel companies to work together through technology and innovation. DerbySoft is the leading provider of high-performance distribution and digital marketing services for the hotel industry.
Shiwei Zhou
VP, Corporate Strategy and Development
Trip.com Group
Shiwei Zhou
VP, Corporate Strategy and Development
Trip.com Group
Shiwei Zhou is the Vice President of Corporate Strategy & Development at Trip.com. He leads the company’s strategic merger & acquisition activity. The projects he was involved with include the merger of Tongcheng & eLong and its subsequent Hong Kong IPO, the MakeMyTrip/Ctrip share swap transaction with Naspers, and the acquisition of Trip.com. Previously, he also led Trip.com’s investor relations department, which was recognized by Institutional Investor’s 2017 All-Asia Executive Team Ranking as one of the best investor relations programs in the Internet category. Before joining Trip.com, he worked in equity research on both the buy side and the sell side in the US, covering technology, real estate, and hospitality stocks. Prior to that, he worked in a private investment fund, investing in US real estate assets. Mr. Zhou received a Master of Business Administration from the University of Southern California, a Master of Science from Columbia University, and a Bachelor of Engineering from Tongji University. He is a Certified Financial Analyst (CFA).
Darren Qiu
CIO
Spring Group
Darren Qiu
CIO
Spring Group
Darren Qiu is CIO of Spring Group. He has extensive experience in enterprise informatization construction for nearly 20 years. Since joining Spring International Travel Service in 2003, he has had 18 years' experience in aviation and tourism informatization. He is familiar with the structure, design, IT technology structure and software development and management process of airlines and travel agencies informatization products and projects. Since 2005, he has been responsible for the self-service research and development of Spring Airlines PSS (Passenger Service System), including reservation system, distribution system, settlement system, order system, departure system, auxiliary product system, membership system, flight management subsystems. Responsible for the establishment of Spring Airlines e-commerce system. He has been appointed CIO of Spring Group since 2017.
Tony Jiang
Co-founder & Partner
OceanLink
Tony Jiang
Co-founder & Partner
OceanLink
Mr. Tony Jiang is a co-founder and partner at Ocean Link, a private equity firm with a focus on travel and consumer related industries. He currently serves on the board of several Ocean Link portfolio companies, including Mafengwo, New Century Kaiyuan Hotels, Ruby Hotels & Resorts, Yitiao, and eHi Car Rental. Prior to founding Ocean Link, Mr. Jiang was with The Carlyle Group from 2006 to 2016 focused on private equity investments in Asia. Earlier in his career, Mr. Jiang worked in the investment banking division of Deutsche Bank. He received a bachelor’s degree in Electrical Engineering from Columbia University.