2020 Digital Travel Awards

About the Awards

Global tourism is still reeling from the relentless onslaught of COVID-19, and travel companies are forced to cut back marketing budgets and delay product launches while grappling with bringing in new customers. The industry has to rethink the purpose of digital innovation of products and marketing, and how to become more risk-resistant.

Do the diverse marketing ideas really appeal to the target audience? Are the substantial marketing investments effective in maximizing conversion? Is product optimization really solving users' problems? Do product upgrades balance user experience and commercial value?

Innovation deserves recognition. The 2020 Digital Travel Awards, hosted by TravelDaily and supported by a professional award management team and respected judges, will showcase excellent marketing and product innovation cases to offer valuable references guiding the industry's transformation strategies.

Award Categories

  • 2020 Digital Travel Awards

    Innovative Marketing Award

    The Innovative Marketing Award recognizes marketing campaigns run between July 2019 to September 2020 that show exceptional strategic planning, creative content and conversion.

    Eligible Participants

    Online travel, hospitality, airlines, destinations & tourist attractions, cruise and car rental companies.

  • 2020 Digital Travel Awards

    Product Innovation Award

    The Product Innovation Award recognizes innovative products launched between January 2019 and September 2020 that meet users' needs or improve operational efficiency, with great commercial results.

    Eligible Participants

    Online travel, hospitality, destination & tourist attractions, airlines, cruise and car rental companies, or technology companies providing the travel sector with innovative products/services.

Evaluation Process

2020 Digital Travel Awards 2020 Digital Travel Awards


Concurrent Events

  • TravelDaily Conference

    Date: Nov. 26

    Scale: 1,800 attendees
    One of the world's most influential travel trade events since 2008

  • Hotel Marketing Conference

    Date: Nov. 27

    Scale: 700-900 attendees
    Attended by middle and senior management of global and domestic hotel groups, midscale and economy hotel chains, independent hotels and homestay operators.

  • Destinations Go-Digital Conference

    Date: Nov. 27

    Scale: 600-800 attendees
    Mid-range and senior executives representing Chinese and international destinations, tourist attractions, theme parks, tourism boards, tour operators and OTAs.

Media Reports