HMC’s finale Digital Marketing Innovation Award will be held at 16:15-17:30 on June 28.
To encourage and inspire innovative ideas for hotel marketing, the Digital Marketing Innovation Award selects the most creative marketing cases from the past year. The short-listed hotels that have been previously reviewed and selected will deliver an eight-minute presentation on their marketing cases and answer questions from the panel of judges. The judges and audience will then choose the winners of "Best Digital Marketing Innovation Award" and "Digital Marketing Innovation People's Choice".
Candidates for previous Digital Marketing Innovation Awards include delegates from InterContinental Hotels Group, HUAZHU Hotels Group, BTG Hotels Group, Home Inns Hotels Group, Plateno Group, ATOUR, Tujia, Eastern Crown Hotels Group, Pod Inns Hotel, Blossom Hill Inn, Hangzhou New Century Grand Hotel, W Taipei Hotel and Home Away From Home.
Qualifications
Any innovative marketing solutions from hotel chains, independent hotels, economy hotels, boutique hotels, B & B, inns, vacation cabins and other lodging types are welcome to sign up for the contest!
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Creative Expression
Creative forms of expression to meet the needs of customers -
Media Strategy
Reach targeted audience with precise branding -
Marketing Performance
To provide brand value while achieving target goals -
Reputation & Influence
To gain reputation and set up benchmarks for hotel marketing
Benefits
- The chance to present your marketing cases to 400+ hotel marketing professionals & investors, and receive professional advice from the panel;
- The finalists will get one ticket to 2018 HMC (Lunch & VIP Dinner included, for delegate speakers only);
- The finalists’ marketing cases will gain exposure in TravelDaily’s press releases before and after the event.
Application Procedures
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Before May 18
Submit application to be pre-selected by the Committee & Panel
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Before May 25
Announce finalists
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Before June 15
The finalists to submit materials and presentation slides
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Before June 28
Presentation & Judging of the Award
Previous Events
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2017 China Digital Marketing Innovation Award
Five innovative hotel marketing cases were presented to senior executives and hundreds of attendees in 2017, leading to heated discussions at the event.
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2016 China Digital Marketing Innovation Award
Among showcases from other finalists, New Century Grand Hotel Hangzhou won the 2016 China Digital Marketing Innovation Award with its touching video.
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2015 China Digital Marketing Innovation Award
Home Inns Hotels, W Taipei Hotel , Huazhu Hotels Group，Eastern Crown Hotels Group and Plateno Group presented their marketing cases to help understand the status quo of hotel marketing.
