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Venue: Pearl Hall, 7th Floor, Shanghai International Convention Center

The wave of digital transformation has swept most verticals and changed the competitive landscape especially in the travel industry. What impact digital transformation will have on the travel industry in the next 20 years?

World Tourism Organization’s released data shows that:
Up to USD 305 billion value created for travel industry by enhancing profitability;
Value transfer from traditional enterprises to newcomers, to the tune of USD 100 billion;
USD 700 billion worth of benefits generated for users and businesses by increasing security, and generating time and money saving.

Travel companies at the cutting edge are leveraging digital technologies to develop at an unprecedented rate. What does this mean for others in the industry?
The Digital Travel Awards program aims to recognize digital transformation pioneers who have demonstrated excellence in digital marketing, product innovation and new technology in the past year. The awards will mark the way forward for digital transformation, and industry practitioners can learn from high achievers to blaze their own innovation trails.

【Application Process】

  • April 22, 2019 Launch
  • July 19, 2019 Application Deadline
  • July 22 - August 5, 2019 Judging for the preliminary round
  • August 9-25, 2019 Shortlisted Entries Announcement
  • August 27, 2019 Shortlisted Entries Presentations & Judge Quiz
    The panel of judges will name the Gold Award winner of Digital Travel Awards and have the result sealed and kept by the third party notary.
  • August 28, 2019 Gold Award winner announcement at Award Dinner Ceremony

【August 27 Shortlisted Entries Presentations & Judge Quiz】

Digital Travel Awards will present two award categories: Innovative Marketing Award and Product Innovation Award. Both category will feature Nomination Awards and a Gold Award. The judges will make their decisions based on the evaluation criteria for the preliminary round and the Nomination Awards will be awarded to 20% of the entries. Shortlisted entries will make presentations on stage and answer questions from the judging panel on August 27.

Click here to apply

Venue:the 7th floor of the Shanghai International Convention Center

09:00 - 09:15

Opening Remarks

Speaker:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:15 - 09:35

Keynote

The User-Centric Mindset behind Tongcheng eLong’s Miniprogram

Tongcheng eLong is enjoying boom time after listing on the Hong Kong Stock Exchange. Having successfully leveraged WeChat miniprogram and artificial intelligence, it is standing out in the OTA sector with substantial traffic flow and user volume.

What has Tongcheng eLong gained from the WeChat ecosystem? More than just building traffic, it needs to exploit users' decision-making behavior, consumption habits and travel links to continue to tap the WeChat ecosystem. It also needs to stay alert despite the support of WeChat. How should the star company explore the value of volume before the emergence of the next super-app? 

Speaker:

Any Wu

Any Wu, Founder & Chairman, Tongcheng Group (confirmed)

09:35 - 09:55

Keynote

Bringing Augmented Hospitality to Life

After 3 years of building the 'Augmented Hospitality' ecosystem through organic & external growth, it is now time for Accor to bring it to life.

This promise called 'All' (Accor Live Limitless) brings together the worlds of loyalty, partnerships, brands & digital, to completely rethink the existing approach of customer engagement in hospitality.

Speaker:

Maud Bailly

Maud Bailly, Chief Digital Officer, Digital, Distribution, Sales & Information Systems, AccorHotels Group (confirmed)

09:55 - 10:15

CEO Talk

Speaker:

Angel Zhao

Angel Zhao, Senior Vice President and President of Global Business Group, Alibaba Group (confirmed)

10:15 - 11:00

Presentation & Munch, Meet and Mingle

11:00 - 11:20

Keynote

Technology accelerating the winds of change in travel – how to ride this perfect storm

Technology has always been critical to developing global travel, increasing scale and access. While technology is giving people ever more ideas, options and control over their journey, it has put travel companies in the eye of the perfect storm, as technology has accelerated the winds of change in content, competition, consumer channels and connectivity.

Amadeus has developed technology in partnership with the travel industry for over 30 years. With a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need, Amadeus will give insights into global trends that are bringing massive change to travel and how Chinese companies can ride these winds of change to break through the storm.

Speaker:

Mieke De Schepper

Mieke De Schepper, Executive Vice President for Online Travel & Managing Director, Asia Pacific, Amadeus (confirmed)

11:20 - 12:05

Executive Roundtable

What Are the Genuine Needs of Today's Global Travelers?

This session explores the notable changes in the travel behavior of global consumers in the past 30, 15 and 5 years – specifically changes brought about by scientific and technological progress. The speakers will also talk about the challenges and opportunities for travel companies in China. For example, Booking.com has developed a differentiated marketing promotion model including co-branding with Spring Airlines, mobile application pre-installation and offline advertising. In the meantime, luxury products and services are being redefined, the middle class is on the rise and there is a demand for lower-level consumption in a wider area.

Speaker:

Marsha Ma

Marsha Ma, Managing Director, China, Booking.com (confirmed)

Ming Foong

Ming Foong, Managing Director, Asia, Travelport (confirmed)

Justin Luo

Justin Luo, Co-founder, Tujia and Sweetome Group (confirmed)

Gino Andreetta

Gino Andreetta, CEO, Greater China, Club Med (confirmed)

Jibo Zhai

Jibo Zhai, General Manager of Intelligent Translation Business, iFlytek (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

12:05 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

Huazhu Aims to Become the Biggest Hotel Group

In China, Baidu, Alibaba and Tencent (BAT), along with Airbnb, Instafamous hotels and IP hotels, are constantly watching and making progressive moves in the accommodation market. 

Nevertheless, Mr. Qi Ji, Co-founder and CEO of Huazhu Group, believes that China’s hospitality market still has the potential to grow 10 times, as only 20% of China’s hotels are chain-branded compared to a 70% market penetration in the United States. In 2018, Huazhu Group witnessed a 23% increase in turnover and 22.3% in net revenue, lending credit to the forecasts.

Huazhu Group's CEO Ms. Jenny Zhang will share Huazhu’s development strategies in 2019 and the underlying trends of the industry. What can we learn from the thinking model or methodology behind these strategic visions?

Speaker:

Jenny Zhang

Jenny Zhang, CEO, Huazhu Group (confirmed)

14:20 - 14:45

CEO Talk

What Will Be Meituan’s Next Triumph?

Speaker:

Kevin Guo

Kevin Guo, Vice President, Meituan (confirmed)

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

14:45 - 15:05

Keynote

Artificial Intelligence in Mobility

Speaker:

Jiang Wang

Jiang Wang, Founder & CEO, Flight Master (confirmed)

15:05 - 15:50

Presentation & Munch, Meet and Mingle

15:50 - 16:15

CEO Talk

New Challenges for Ctrip in Its 20s

Ctrip has cemented its leadership in the OTA sector, at least for a while longer, with its edge as a pioneer in the market and the volume of users and resources it has amassed. What are the challenges and game-changing opportunities for Ctrip to tap the Internet economy further? 

Looking ahead, the third- and fourth-tier cities present high potential consumer markets, and the younger generations will become the ones with the most promising spending power. Meituan, in particular, is gaining momentum in acquiring new-generation customers from lower-tier cities. Given the disparity between high customer acquisition cost and low commission income, how would Ctrip tackle the difficulties in acquiring users from lower-tier cities? 

As the industry faces an economic slowdown, what Ctrip as an industry leader has perceived and discerned about consumer demand and new growth opportunities that may affect the future trends of tourism?

Speaker:

Jane Jie Sun

Jane Jie Sun, CEO, Ctrip (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

16:15 - 16:35

Keynote

Digital Transformation in Travel & Tourism

The journey to becoming a digital organization enables organizations to fundamentally transform the way people work together to deliver excellent customer experiences and ultimately higher business performance. This session will share technologies such as AI, Blockchain, Quantum, Mobile and others and the impact they will have in travel and tourism.

Speaker:

Dee K. Waddell

Dee K. Waddell, Global Managing Director, Travel & Transportation Industries, IBM (confirmed)

16:35 - 16:55

Keynote

Speaker:

Xianghong Chen

Xianghong Chen, Chief Planner, Designer & President, Wuzhen & Beijing WTown (unconfirm)

16:55 - 17:35

Executive Roundtable

The Future of Business Travel

The business travel sector is undergoing tremendous changes with uncertainties ahead. Though travel demand is maintaining, companies are tightening their grip on travel budget, which is the second largest corporate expenses. On the other hand, TMCs are facing serious service challenges – how to make the booking process simpler and more efficient, how to help corporate managers keep track of every dollar spent, and how to enhance the personalized experience for employees?

What strategies will TMCs adopt to deliver true values for corporate customers? Will mobile technology, customization, sharing economy, new booking solutions and online payment affect the evolution of business travel? 

Speaker:

Bei Huang

Bei Huang, Deputy Director, General Sales Department, Sales Committee, China Eastern Airlines (confirmed)

Kimi Jiang

Kimi Jiang, Senior Vice President, Asia Pacific, HRS (confirmed)

Sarah Chen

Sarah Chen, Senior Vice President of Sales & Marketing, Diaoyutai MGM Hospitality (confirmed)

Yiping Yang

Yiping Yang, CFO, GreenTree Hospitality Group (confirmed)

Zhu Hou

Zhu Hou, Deputy General Manager, China Air Service Ltd (confirmed)

Moderated by:

Jonathan Kao

Jonathan Kao, Managing Director, Greater China, BCD Travel (confirmed)

Venue:the 7th floor of the Shanghai International Convention Center

09:00 - 09:15

Opening Remarks

Speaker:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

09:15 - 09:35

Keynote

The Next Frontier

BTG Homeinns Hotels has a sizeable customer base and has been creating more value in the accommodation space. How should BTG Homeinns Hotels consolidate what it has achieved and go for the next frontier through brand differentiation, product innovation and experience optimization?

Speaker:

David Sun

David Sun, General Manager, BTG Homeinns Hotels Group (confirmed)

09:35 - 09:55

Keynote

Speaker:

Wendy Huang

Wendy Huang, Senior Vice President of Business Development, Greater China and Mongolia, Hilton (confirmed)

09:55 - 10:35

CEO Talk

How to Reshape China’s Luxury Hotel Market?

Times are changing and so are consumers. Is it time to redefine luxury hotels? Has maintaining hygiene standards become a big challenge for luxury hotels? What exactly do high-end lifestyle and accommodation experience look like at present and in the future? Is now the best time to take another look at reshaping luxury hotels in China?

Speaker:

Leo Liu

Leo Liu, President, Greater China, Wyndham Hotels & Resorts (confirmed)

Kent Sun

Kent Sun, Chief Development Officer, Greater China, InterContinental Hotels Group (confirmed)

Jeff Ning

Jeff Ning, President, Wanda Hotels & Resorts (confirmed)

Tim Zhang

Tim Zhang, Chief Operation Officer, White Swan Hotel (confirmed)

Allan Jiang

Allan Jiang, Director, Horwath HTL (confirmed)

Moderated by:

Anne Yuan

Anne Yuan, Chief Consulting Officer, Integration Hotel Management Consultants (confirmed)

10:35 - 11:20

Presentation & Munch, Meet and Mingle

11:20 - 12:00

Executive Roundtable

 

Speaker:

Chris Chen

Chris Chen, General Manager of Brand Marketing, Vienna Hotels Group (confirmed)

Frank Huang

Frank Huang, Vice President & General Manager of Hotel Business, Fliggy (confirmed)

Hua Liu

Hua Liu, Founder & CEO, Zhiketong (confirmed)

Moderated by:

Joe Xu

Joe Xu, Senior Vice President, Super 8 Hotels (China) (confirmed)

12:00 - 12:20

Keynote

Speaker:

Xiaojun Lin

Xiaojun Lin, CEO, JointWisdom (confirmed)

12:20 - 14:00

Lunch

14:00 - 14:20

CEO Talk

How to Measure the Value of Hotel Groups in the New Era?

As hotel groups are merging left right and center to form bigger entities, does it still make sense to rate hotel groups with the tradition metrics of the number of properties and rooms? Should brand equity be included in the mix? What about guest numbers, brand affinity, corporate structure and digital transformation? Shouldn’t these factors be taken into account too?

Speaker:

Navy Wang

Navy Wang, Founder & CEO, Atour (confirmed)

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

14:20 - 14:40

Keynote

How does Digitization, Mobility and Intelligence Bring Private Economy to Hotels

The development of digitization, mobility and intelligence bring new opportunity to hospitality industry. How to make use of technology to empower hotel and acquire more private traffic to get high revenue?

Speaker:

Lynn Meng

Lynn Meng, President, WeHotel (confirmed)

14:40 - 15:20

Executive Roundtable

Digitization of Traditional Hotels

Speaker:

Zheng Li

Zheng Li, IT Director, Greater China, Wyndham Hotels & Resorts (confirmed)

Tarry Wang

Tarry Wang, Co-founder & COO, Xiaozhu (confirmed)

Steven Tu

Steven Tu, Vice-President, GreenCloud (confirmed)

Amir Ye

Amir Ye, Co-founder & Vice General Manager, XIEZHU TECHNOLOGY (confirmed)

Yu Yu

Yu Yu, BU President, Jinjiang Metropolo Hotels (confirmed)

Moderated by:

Michael Zhu

Michael Zhu, Vice President, New Century Hotels & Resorts (confirmed)

15:20 - 15:50

Munch, Meet and Mingle

15:50 - 16:10

Keynote

Speaker:

Charles Wang

Charles Wang, Assistant Vice President, China, IDeaS Revenue Solutions (confirmed)

16:10 - 16:45

Executive Roundtable

Future Trends about Home-Share

The expansion of the home-sharing industry has been unruly in the past few years and it has been a game of burning money. More than half of the short-stay rental companies in the sector reported slower income growth than GDP growth and sharp drops in average occupancy rate year-on-year. 

The Chinese government issued specifications for the shared accommodation sector last year. On the other hand, OTAs and hotel groups are encroaching on the alternative accommodation sector. How would short-stay rental companies respond? As a product of the millennial era, shared homes tend to be personalized and technologically smart. What will the home sharing sector be like in the future?

Speaker:

Changle Yang

Changle Yang, CEO, Tujia (confirmed)

Weihe Feng

Weihe Feng, CEO, Hazelnut Hostel (confirmed)

Zhiqiang Shen

Zhiqiang Shen, Founder & CEO, IYOUJIA (confirmed)

Mark Zhang

Mark Zhang, CEO, LvYue Group (confirmed)

Moderated by:

Martin Hu

Martin Hu, Operation Director, Zhejiang Yunma Smart Technology (confirmed)

16:45 - 17:25

Executive Roundtable

The Next Steps for Independent Hotels?

What is soft brand compared to the concept of franchising? Is it a packaging concept or a real solution to meet the needs of individual hotels? What do independent hotels really need – branded distribution channels, marketing plans, sales support, operating systems, inventory and reservation management systems, revenue management, loyalty plans or others? What should “soft brand” players do to get down to real business and meet the genuine needs of independent hotels? 

The relatively low threshold for establishing soft brands helps hotel chains attract more franchisees and expand economies of scale. But considering the loose structure of independent hotel collaborative models, how should hotel chains balance the negative brand effects caused by enlarged scale and lower quality control for brands?

Speaker:

Allan Cheng

Allan Cheng, Founder, Chairman & CEO, DOSSEN International Group (confirmed)

Chole Kou

Chole Kou, Senior Vice President, Vienna Hotel Group (confirmed)

Qingning Xia

Qingning Xia, Founder & CEO, H Hotel (confirmed)

Wilson Li

Wilson Li, Business Partner and Chief Financial Officer, OYO Hotels (confirmed)

Ivy Fei

Ivy Fei, Founder & CEO, CHAO Sanlitun (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

Venue:the 7th floor of the Shanghai International Convention Center

09:00 - 09:25

CEO Talk

Spring Airlines’ Tactics on Low-Cost Carrier Services

In the third quarter of 2018, the profitability of the civil aviation industry as a whole had declined, but Spring Airlines bucked the trend, driven by the carrier’s acquisition of a 1.63%  stake in China Southern Airlines. It is one of China’s best-known low-cost carriers (LCC) on social media, an antithesis to its low-profile and hard-at-work corporate style.

The transportation business is going through huge changes in terms of flight schedules competition, cross investment between airline alliance members and among different airlines, as well as striking a balance between core business and ancillary services. What does Spring Airlines see for the future development of LCCs in China's civil aviation industry from these three aspects? What is the carrier’s strategy in the LCC partnership with China Southern? What is Spring’s next step in expanding its global presence? 

Speaker:

Yu Wang

Yu Wang, Chairman, Spring Airlines (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:25 - 09:45

Keynote

Best of Human, Best of Technology - KLM Royal Dutch Airlines’ Progress in Personalization

Digital has matured - from playground to sales powerhouse. What does this mean? 

One step at the time: How KLM deals with big problems regarding the travel industry, with one sprint at the time.

Taking the buzzwords out of personalization: how KLM removes irrelevant words and steps and creates a human-like dialogue throughout your trip.

How KLM combines the best of technology and the best of human power throughout the journey: from inflight staff to social media service. 

Integration in the international markets: How KLM responds to the needs of the Chinese market with WeChat.

Speaker:

Guido van Til

Guido van Til, VP Digital Strategy, Air France KLM (confirmed)

09:45 - 10:25

Executive Roundtable

How Airlines Win Customers with Upgraded Services?

Airlines have introduced a range of new initiatives, such as all-channel ticket changes and refunds, paperless boarding, 100% online seat reservation, to improve customer experience and be proactive in adding value for users. At the same time, airlines will have more opportunities and challenges in developing service differentiation and user awareness.

Upgraded services offered by airlines push the evolution of distribution channels and stimulate service innovation on all channels. As services are upgraded and the competitive landscape changes, it is topical to explore who can stay on trend and win customers with products and service. 

Speaker:

Lily Fu

Lily Fu, Vice President, Electronic Commerce Division, China Southern Airlines (confirmed)

Yi Li

Yi Li, General Manager, Marketing & Sales Committee, Shandong Airlines (confirmed)

Nikki Zhang

Nikki Zhang, President, XinYongFei (confirmed)

Tianqian Qin

Tianqian Qin, CMO, VariFlight (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

10:25 - 11:10

Presentation & Munch, Meet and Mingle

 

11:10 - 11:35

Executive Talk

How will China Southern Airlines Map Its International Strategy after Quitting SkyTeam?

Following China Southern Airlines’ shock announcement to quit SkyTeam last November, the carrier renewed code-share agreement with American Airlines in December, along with a frequent flyer cooperation agreement and a memorandum of understanding on lounge access. Will China Southern join other aviation alliance in the future or establish an alignment of interests through code sharing, route sharing and even equity partnership? Will the independent model catch on in the civil aviation industry? How will China Southern map its international strategy?

Speaker:

Guoxiang Wu

Guoxiang Wu, SVP, International & Corporate Relations, China Southern Airlines (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

11:35 - 11:55

Keynote

Speaker:

Yan Zhang

Yan Zhang, Airlines Vertical Manager, Google China (confirmed)

12:00 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

How Lufthansa Group Drives Digital Innovation by Leveraging Startup Ecosystems?

The speed of innovation in Travel & Mobility Tech is accelerating. Globally more than 2,500 start-ups are working on the digitization of travel. Established players like airlines are thus increasingly competing with new, agile players. Gleb Tritus will share insight on the most relevant trends and will explain how Lufthansa is growing its footprint in the tech ecosystem to participate in groundbreaking technological developments at an early stage.

Speaker:

Gleb Tritus

Gleb Tritus, Managing Director, Lufthansa Innovation Hub (confirmed)

14:20 - 14:40

Keynote

Speaker:

Zhijun Lee

Zhijun Lee, Director R&D, IT Solution, China Eastern Airlines (confirmed)

14:40 - 15:20

Executive Roundtable

New Retail, Another Battlefield

Many airlines have been actively exploring how to transform their retail in the past few years. Many special add-on products such as points monetization have appeared on the market. Airlines have increased the proportion of direct booking, taking advantage of the huge traffic and marketing capabilities through cooperation with channel partners. Retail agents are using service robots to reduce costs and improve efficiency.

In addition, the airlines with sharper retail awareness are offering dynamic product recommendations by applying market segmentation and customer profiling. They have also provided packaged products combined with third-party offerings and their own inventory to increase revenues.

What will airlines in the new retail era be like? What is the trend of aviation retailing? Travel retail will be more and more personalized. How will airlines effectively utilize technologies such as big data and artificial intelligence to get more valuable retail insight?

Speaker:

App Zheng

App Zheng, CIO & Marketing Management Dept. General Manager, Spring Airlines (confirmed)

Cathy Zhu

Cathy Zhu, Senior Manager, Air China (confirmed)

Lei Wang

Lei Wang, Deputy Manager, Marketing Department, West Air (confirmed)

Chris Guo

Chris Guo, Head of APAC, Datalex (confirmed)

Dianwu Lin

Dianwu Lin, Director, E-commerce Center, Marketing Department, Shenzhen Airlines (unconfirm)

Moderated by:

Ronnie Wang

Ronnie Wang, Regional Manager in North Asia, IATA (confirmed)

15:20 - 15:50

Munch, Meet and Mingle

15:50 - 16:10

Keynote

Speaker:

Tony Zhang

Tony Zhang, General Manager of Airlines and Tourism, Gridsum (confirmed)

16:10 - 16:30

Keynote

Speaker:

Ricky Han

Ricky Han, CEO Assistant and General Manager of the Aviation Tourism Division, YEEPAY (confirmed)

16:30 - 17:15

Executive Roundtable

How to Create an Attractive Frequent Flyer Program Based on Big Data and Strategic Cooperation?

Frequent flyer programs are less attractive as there is a new generation of passengers, the cost of traditional point redemption mechanism is high and travelers have personalized needs for redemption. 

How can airlines make use of big data to accurately identify travelers’ needs and improve customer loyalty? How to expand redemption programs through cross-sector collaboration and tailor loyalty programs to fit younger generations’ daily life?

Speaker:

Tao Wang

Tao Wang, Deputy General Manager, Passenger Marketing & Sales Committee, Xiamen Airlines (confirmed)

Jack Hao

Jack Hao, Vice Director, Commercial Committee, Sichuan Airlines (confirmed)

Jeremy Zeng

Jeremy Zeng, General Manager, Worldwide Rewards (confirmed)

Aug. 27 - 29     Shanghai International Convention Center