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Venue: Pearl Hall, 7th Floor, Shanghai International Convention Center

The wave of digital transformation has swept most verticals and changed the competitive landscape especially in the travel industry. What impact digital transformation will have on the travel industry in the next 20 years?

World Tourism Organization’s released data shows that:
Up to USD 305 billion value created for travel industry by enhancing profitability;
Value transfer from traditional enterprises to newcomers, to the tune of USD 100 billion;
USD 700 billion worth of benefits generated for users and businesses by increasing security, and generating time and money saving.

Travel companies at the cutting edge are leveraging digital technologies to develop at an unprecedented rate. What does this mean for others in the industry?
The Digital Travel Awards program aims to recognize digital transformation pioneers who have demonstrated excellence in digital marketing, product innovation and new technology in the past year. The awards will mark the way forward for digital transformation, and industry practitioners can learn from high achievers to blaze their own innovation trails.

【Application Process】

  • April 22, 2019 Launch
  • June 30, 2019 Application Deadline
  • July 1-20, 2019 Judging for the preliminary round
  • August 5-25, 2019 Shortlisted Entries Announcement
  • August 27, 2019 Shortlisted Entries Presentations & Judge Quiz
    The panel of judges will name the Gold Award winner of Digital Travel Awards and have the result sealed and kept by the third party notary.
  • August 28, 2019 Gold Award winner announcement at Award Dinner Ceremony

【August 27 Shortlisted Entries Presentations & Judge Quiz】

Digital Travel Awards will present two award categories: Digital Marketing Awards and Product Innovation Awards. Both category will feature Nomination Awards and a Gold Award. The judges will make their decisions based on the evaluation criteria for the preliminary round and the Nomination Awards will be awarded to 20% of the entries. Shortlisted entries will make presentations on stage and answer questions from the judging panel on August 27.

Click here to apply

Venue:the 7th floor of the Shanghai International Convention Center【Shanghai Hall 2 & 3】

09:00 - 09:15

Opening Remarks

Speaker:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:15 - 09:40

CEO Talk

New Challenges for Ctrip in Its 20s

Ctrip has cemented its leadership in the OTA sector, at least for a while longer, with its edge as a pioneer in the market and the volume of users and resources it has amassed. What are the challenges and game-changing opportunities for Ctrip to tap the Internet economy further? 

Looking ahead, the third- and fourth-tier cities present high potential consumer markets, and the younger generations will become the ones with the most promising spending power. Meituan, in particular, is gaining momentum in acquiring new-generation customers from lower-tier cities. Given the disparity between high customer acquisition cost and low commission income, how would Ctrip tackle the difficulties in acquiring users from lower-tier cities? 

As the industry faces an economic slowdown, what Ctrip as an industry leader has perceived and discerned about consumer demand and new growth opportunities that may affect the future trends of tourism?

Speaker:

Jane Jie Sun

Jane Jie Sun, Chief Executive Officer, Ctrip.com (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:40 - 10:00

Keynote

Bringing Augmented Hospitality to Life

After 3 years of building the 'Augmented Hospitality' ecosystem through organic & external growth, it is now time for Accor to bring it to life.

This promise called 'All' (Accor Live Limitless) brings together the worlds of loyalty, partnerships, brands & digital, to completely rethink the existing approach of customer engagement in hospitality.

Speaker:

Maud Bailly

Maud Bailly, Chief Digital Officer, Digital, Distribution, Sales & Information Systems, AccorHotels Group (confirmed)

10:00 - 10:20

CEO Talk

Speaker:

Ying Zhao

Ying Zhao, Global Business President & Senior Vice President, Alibaba Group (confirmed)

10:20 - 11:05

Presentation & Munch, Meet and Mingle

11:05 - 11:25

Keynote

Speaker:

Mieke De Schepper

Mieke De Schepper, Executive Vice President for Online Travel & Managing Director, Asia Pacific, Amadeus (confirmed)

11:25 - 12:00

Executive Roundtable

What Are the Genuine Needs of Today's Global Travelers?

This session explores the notable changes in the travel behavior of global consumers in the past 30, 15 and 5 years – specifically changes brought about by scientific and technological progress. The speakers will also talk about the challenges and opportunities for travel companies in China. For example, Booking.com has developed a differentiated marketing promotion model including co-branding with Spring Airlines, mobile application pre-installation and offline advertising. In the meantime, luxury products and services are being redefined, the middle class is on the rise and there is a demand for lower-level consumption in a wider area.

Speaker:

Kevin Guo

Kevin Guo, Vice President, Meituan-Dianping (confirmed)

Ming Foong

Ming Foong, Managing Director, Asia, Travelport (confirmed)

Marsha Ma

Marsha Ma, Managing Director, China, Booking.com (confirmed)

Gino Andreetta

Gino Andreetta, CEO, Greater China, Club Med (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

12:00 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

Speaker:

Xianghong Chen

Xianghong Chen, Chief Planner, Designer & President, Wuzhen & Beijing WTown (unconfirm)

14:20 - 14:45

CEO Talk

The User-Centric Mindset behind Tongcheng eLong’s Miniprogram

Tongcheng eLong is enjoying boom time after listing on the Hong Kong Stock Exchange. Having successfully leveraged WeChat miniprogram and artificial intelligence, it is standing out in the OTA sector with substantial traffic flow and user volume.

What has Tongcheng eLong gained from the WeChat ecosystem? More than just building traffic, it needs to exploit users' decision-making behavior, consumption habits and travel links to continue to tap the WeChat ecosystem. It also needs to stay alert despite the support of WeChat. How should the star company explore the value of volume before the emergence of the next super-app? 

Speaker:

Any Wu

Any Wu, Founder & Chairman, Tongcheng Tourism (confirmed)

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

14:45 - 15:05

Keynote

Huazhu Aims to Become the Biggest Hotel Group

In China, Baidu, Alibaba and Tencent (BAT), along with Airbnb, Instafamous hotels and IP hotels, are constantly watching and making progressive moves in the accommodation market. 

Nevertheless, Mr. Qi Ji, Co-founder and CEO of Huazhu Group, believes that China’s hospitality market still has the potential to grow 10 times, as only 20% of China’s hotels are chain-branded compared to a 70% market penetration in the United States. In 2018, Huazhu Group witnessed a 23% increase in turnover and 22.3% in net revenue, lending credit to the forecasts.

Huazhu Group's CEO Ms. Jenny Zhang will share Huazhu’s development strategies in 2019 and the underlying trends of the industry. What can we learn from the thinking model or methodology behind these strategic visions?

Speaker:

Jenny Zhang

Jenny Zhang, CEO, Huazhu Group (confirmed)

15:05 - 15:25

Keynote

On the Rapid Growth of Mafengeo Driven by Technologies

Behind the growth of Mafengwo is the evolution of its unique business model and product model. For content websites like Mafengwo, the association and mining of POI is an important way to monetize traffic. How can they help users make references, plans and consumption decisions? What makes the content – be it structured or unstructured- truly effective? How does Mafengwo conduct structured POI mining with unstructured content?

Speaker:

Gang Chen

Gang Chen, Co-founder & CEO, Mafengwo.com (confirmed)

15:25 - 16:10

Presentation & Munch, Meet and Mingle

16:10 - 16:30

Keynote

Digital Transformation in Travel & Tourism

The journey to becoming a digital organization enables organizations to fundamentally transform the way people work together to deliver excellent customer experiences and ultimately higher business performance. This session will share technologies such as AI, Blockchain, Quantum, Mobile and others and the impact they will have in travel and tourism.

Speaker:

Dee K. Waddell

Dee K. Waddell, Global Managing Director, Travel & Transportation Industries, IBM (confirmed)

16:30 - 16:50

Keynote

Artificial Intelligence in Mobility

Speaker:

Jiang Wang

Jiang Wang, Founder & CEO, Flight Master (confirmed)

16:50 - 17:30

Executive Roundtable

The Future of Business Travel

The business travel sector is undergoing tremendous changes with uncertainties ahead. Though travel demand is maintaining, companies are tightening their grip on travel budget, which is the second largest corporate expenses. On the other hand, TMCs are facing serious service challenges – how to make the booking process simpler and more efficient, how to help corporate managers keep track of every dollar spent, and how to enhance the personalized experience for employees?

What strategies will TMCs adopt to deliver true values for corporate customers? Will mobile technology, customization, sharing economy, new booking solutions and online payment affect the evolution of business travel? 

Venue:the 7th floor of the Shanghai International Convention Center【Shanghai Hall 2】

09:00 - 09:15

Opening Remarks

Speaker:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

09:15 - 09:35

Keynote

The Next Frontier

Speaker:

David Sun

David Sun, General Manager, BTG Homeinns Hotels (Group) Co.,Ltd (confirmed)

09:35 - 09:55

Keynote

Speaker:

Jie Huang

Jie Huang, Senior Vice President of Business Development, Greater China and Mongolia, Hilton (confirmed)

09:55 - 10:30

CEO Talk

How to Reshape China’s Luxury Hotel Market?

Times are changing and so are consumers. Is it time to redefine luxury hotels? Has maintaining hygiene standards become a big challenge for luxury hotels? What exactly do high-end lifestyle and accommodation experience look like at present and in the future? Is now the best time to take another look at reshaping luxury hotels in China?

Speaker:

Leo Liu

Leo Liu, President, Greater China, Wyndham Hotels & Resorts (confirmed)

Kent Sun

Kent Sun, Chief Development Officer, Greater China, InterContinental Hotels Group (confirmed)

Tim Zhang

Tim Zhang, Chief Operation Officer, White Swan Hotel (confirmed)

Allan Jiang

Allan Jiang, Director, Horwath HTL (confirmed)

Jeff Ning

Jeff Ning, President, Wanda Hotels & Resorts (confirmed)

Moderated by:

Anne Yuan

Anne Yuan, Chief Consulting Officer, Integration Hotel Management Consultants (confirmed)

10:30 - 11:15

Presentation & Munch, Meet and Mingle

11:15 - 11:35

CEO Talk

How to Measure the Value of Hotel Groups in the New Era?

As hotel groups are merging left right and center to form bigger entities, does it still make sense to rate hotel groups with the tradition metrics of the number of properties and rooms? Should brand equity be included in the mix? What about guest numbers, brand affinity, corporate structure and digital transformation? Shouldn’t these factors be taken into account too?

Speaker:

Haijun Wang

Haijun Wang, Founder & CEO, Atour Group (confirmed)

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

11:35 - 12:15

Executive Roundtable

Speaker:

Shenghong Gan

Shenghong Gan, CEO, SSAW Boutique Hotel (unconfirm)

Chris Chen

Chris Chen, General Manager of Brand Marketing, Vienna Hotels Group (confirmed)

Frank Huang

Frank Huang, Vice President & General Manager of Hotel Business, Fliggy (confirmed)

Hua Liu

Hua Liu, Founder & CEO, Zhiketong (confirmed)

Clarence Wong

Clarence Wong, Vice President of Business Development, Gloria Hotels & Resorts (confirmed)

Moderated by:

Joe Xu

Joe Xu, Senior Vice President, Super 8 Hotels (China) (confirmed)

12:20 - 14:00

Lunch

14:00 - 14:20

CEO Talk

What Will Be Meituan’s Next Triumph?

Speaker:

Kevin Guo

Kevin Guo, Vice President, Meituan-Dianping (confirmed)

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

14:20 - 14:55

Executive Roundtable

Future Trends about Home-Share

The expansion of the home-sharing industry has been unruly in the past few years and it has been a game of burning money. More than half of the short-stay rental companies in the sector reported slower income growth than GDP growth and sharp drops in average occupancy rate year-on-year. 

The Chinese government issued specifications for the shared accommodation sector last year. On the other hand, OTAs and hotel groups are encroaching on the alternative accommodation sector. How would short-stay rental companies respond? As a product of the millennial era, shared homes tend to be personalized and technologically smart. What will the home sharing sector be like in the future?

Speaker:

Changle Yang

Changle Yang, CEO, Tujia (confirmed)

Tarry Wang

Tarry Wang, Co-founder & COO, Xiaozhu (confirmed)

Weihe Feng

Weihe Feng, CEO, Zhenguo Homestay (confirmed)

Mark Zhang

Mark Zhang, CEO, LvYue Group (confirmed)

Zhiqiang Shen

Zhiqiang Shen, CEO, iYoujia.com (confirmed)

Moderated by:

Martin Hu

Martin Hu, Operation Director, Zhejiang Yunma Smart Technology (confirmed)

14:55 - 15:15

Keynote

Speaker:

Lynn Meng

Lynn Meng, President, JinJiang WeHotel (confirmed)

15:15 - 15:35

Keynote

Speaker:

Xiaojun Lin

Xiaojun Lin, CEO, JointWisdom (confirmed)

15:35 - 16:05

Munch, Meet and Mingle

16:05 - 16:45

Executive Roundtable

Digitization of Traditional Hotels

Speaker:

Jiancheng Yang

Jiancheng Yang, CTO, Shangri-La Hotels & Resorts (confirmed)

Steven Tu

Steven Tu, Vice-President, GreenCloud (confirmed)

Michael Zhu

Michael Zhu, Chairman Assistant, New Century Hotels & Resorts (confirmed)

16:45 - 17:05

Keynote

Speaker:

Charles Wang

Charles Wang, Assistant Vice President, China, IDeaS Revenue Solutions (confirmed)

17:05 - 17:45

Executive Roundtable

The Next Steps for Independent Hotels?

What is soft brand compared to the concept of franchising? Is it a packaging concept or a real solution to meet the needs of individual hotels? What do independent hotels really need – branded distribution channels, marketing plans, sales support, operating systems, inventory and reservation management systems, revenue management, loyalty plans or others? What should “soft brand” players do to get down to real business and meet the genuine needs of independent hotels? 

The relatively low threshold for establishing soft brands helps hotel chains attract more franchisees and expand economies of scale. But considering the loose structure of independent hotel collaborative models, how should hotel chains balance the negative brand effects caused by enlarged scale and lower quality control for brands?

Speaker:

Allan Cheng

Allan Cheng, Founder, Chairman & CEO, DOSSEN International Group (confirmed)

Chole Kou

Chole Kou, Senior Vice President, Vienna Hotel Group (confirmed)

Wilson Li

Wilson Li, Business Partner and Chief Financial Officer, OYO Hotels (confirmed)

Ivy Fei

Ivy Fei, Founder & CEO, CHAO Sanlitun (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

Venue:the 7th floor of the Shanghai International Convention Center【Shanghai Hall 3】

09:00 - 09:25

CEO Talk

Spring Airlines’ Tactics on Low-Cost Carrier Services

In the third quarter of 2018, the profitability of the civil aviation industry as a whole had declined, but Spring Airlines bucked the trend, driven by the carrier’s acquisition of a 1.63%  stake in China Southern Airlines. It is one of China’s best-known low-cost carriers (LCC) on social media, an antithesis to its low-profile and hard-at-work corporate style.

The transportation business is going through huge changes in terms of flight schedules competition, cross investment between airline alliance members and among different airlines, as well as striking a balance between core business and ancillary services. What does Spring Airlines see for the future development of LCCs in China's civil aviation industry from these three aspects? What is the carrier’s strategy in the LCC partnership with China Southern? What is Spring’s next step in expanding its global presence? 

Speaker:

Yu Wang

Yu Wang, Chairman, Spring Airlines (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:25 - 09:45

Keynote

Best of Human, Best of Technology - KLM Royal Dutch Airlines’ Progress in Personalization

Digital has matured - from playground to sales powerhouse. What does this mean? 

One step at the time: How KLM deals with big problems regarding the travel industry, with one sprint at the time.

Taking the buzzwords out of personalization: how KLM removes irrelevant words and steps and creates a human-like dialogue throughout your trip.

How KLM combines the best of technology and the best of human power throughout the journey: from inflight staff to social media service. 

Integration in the international markets: How KLM responds to the needs of the Chinese market with WeChat.

Speaker:

Guido van Til

Guido van Til, VP Digital Strategy, Air France KLM (confirmed)

09:45 - 10:20

Executive Roundtable

How Airlines Win Customers with Upgraded Services?

Airlines have introduced a range of new initiatives, such as all-channel ticket changes and refunds, paperless boarding, 100% online seat reservation, to improve customer experience and be proactive in adding value for users. At the same time, airlines will have more opportunities and challenges in developing service differentiation and user awareness.

Upgraded services offered by airlines push the evolution of distribution channels and stimulate service innovation on all channels. As services are upgraded and the competitive landscape changes, it is topical to explore who can stay on trend and win customers with products and service. 

Speaker:

Wenqiang Huang

Wenqiang Huang, Deputy Director General, Commercial Steering Committee, China Southern Airlines (confirmed)

Yi Li

Yi Li, General Manager, Marketing & Sales Committee, Shandong Airlines (confirmed)

Tianqian Qin

Tianqian Qin, CMO, VariFlight (confirmed)

Nikki Zhang

Nikki Zhang, President, XinYongFei (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

10:20 - 11:05

Presentation & Munch, Meet and Mingle

11:10 - 11:35

Executive Talk

How will China Southern Airlines Map Its International Strategy after Quitting SkyTeam?

Following China Southern Airlines’ shock announcement to quit SkyTeam last November, the carrier renewed code-share agreement with American Airlines in December, along with a frequent flyer cooperation agreement and a memorandum of understanding on lounge access. Will China Southern join other aviation alliance in the future or establish an alignment of interests through code sharing, route sharing and even equity partnership? Will the independent model catch on in the civil aviation industry? How will China Southern map its international strategy?

Speaker:

Guoxiang Wu

Guoxiang Wu, SVP, International & Corporate Relations, China Southern Airlines (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

11:35 - 11:55

Keynote

Speaker:

Chengyun Xu

Chengyun Xu, General Manager of Travel Education, Google (unconfirm)

12:00 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

How Lufthansa Group Drives Digital Innovation by Leveraging Startup Ecosystems?

The speed of innovation in Travel & Mobility Tech is accelerating. Globally more than 2,500 start-ups are working on the digitization of travel. Established players like airlines are thus increasingly competing with new, agile players. Gleb Tritus will share insight on the most relevant trends and will explain how Lufthansa is growing its footprint in the tech ecosystem to participate in groundbreaking technological developments at an early stage.

Speaker:

Gleb Tritus

Gleb Tritus, Managing Director, Lufthansa Innovation Hub (confirmed)

14:20 - 15:00

Executive Roundtable

15:00 - 15:35

Executive Roundtable

New Retail, Another Battlefield

Many airlines have been actively exploring how to transform their retail in the past few years. Many special add-on products such as points monetization have appeared on the market. Airlines have increased the proportion of direct booking, taking advantage of the huge traffic and marketing capabilities through cooperation with channel partners. Retail agents are using service robots to reduce costs and improve efficiency.

In addition, the airlines with sharper retail awareness are offering dynamic product recommendations by applying market segmentation and customer profiling. They have also provided packaged products combined with third-party offerings and their own inventory to increase revenues.

What will airlines in the new retail era be like? What is the trend of aviation retailing? Travel retail will be more and more personalized. How will airlines effectively utilize technologies such as big data and artificial intelligence to get more valuable retail insight?

Speaker:

App Zheng

App Zheng, CIO & Marketing Management Dept. General Manager, Spring Airlines (confirmed)

Dianwu Lin

Dianwu Lin, Director, E-commerce Center, Marketing Department, Shenzhen Airlines (unconfirm)

Cathy Zhu

Cathy Zhu, Senior Manager, Air China (confirmed)

Chris Guo

Chris Guo, General Manager, Asia Pacific, Datalex (confirmed)

Moderated by:

Ronnie Wang

Ronnie Wang, Regional Manager in North Asia, IATA (confirmed)

15:35 - 16:05

Munch, Meet and Mingle

16:05 - 16:25

Keynote

NDC's Development among Airlines in China

Speaker:

Ronnie Wang

Ronnie Wang, Regional Manager in North Asia, IATA (confirmed)

16:25 - 17:10

Executive Roundtable

How to Create an Attractive Frequent Flyer Program Based on Big Data and Strategic Cooperation?

Frequent flyer programs are less attractive as there is a new generation of passengers, the cost of traditional point redemption mechanism is high and travelers have personalized needs for redemption. 

How can airlines make use of big data to accurately identify travelers’ needs and improve customer loyalty? How to expand redemption programs through cross-sector collaboration and tailor loyalty programs to fit younger generations’ daily life?

Speaker:

Tao Wang

Tao Wang, Deputy General Manager, Passenger Marketing & Sales Committee, Xiamen Airlines (confirmed)

Jack Hao

Jack Hao, Vice Director, Commercial Committee, Sichuan Airlines (confirmed)

Tony Zhang

Tony Zhang, General Manager of Airlines and Tourism, Gridsum (confirmed)

Moderated by:

Jeremy Zeng

Jeremy Zeng, General Manager, Worldwide Rewards (confirmed)

Aug. 27 - 29     Shanghai International Convention Center