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Venue: Pearl Hall, 7th Floor, Shanghai International Convention Center

The 2019 Digital Travel Award comprises two award categories: the Innovative Marketing Award and the Product Innovation Award. The Awards recognize leading innovators of digital transformation and highlight new development ideas in the travel space. Twelve shortlisted entries will be presented at the event in an insightful discussion session with the esteemed judges. The audience who are Industry leaders and innovators who are keen to challenge and explore can learn more about corporate innovation trends through the judges’ insightful comments and questions. The audience can study the shortlisted cases closely and exchange views with counterparts to explore more diverse and “digitally transformed” solutions.

09:30 - 09:40

Welcome Remarks by the Organizers

09:40 - 09:45

Remarks by Judging Panel Chairwoman for the Innovative Marketing Awards

Speaker:

Lin Wang

Lin Wang, Chief Marketing Officer, Greater China, IHG (confirmed)

09:45 - 12:05

Innovative Marketing Awards Entries Presentation and Q&A

12:05 - 12:15

Innovative Marketing Awards Audience Voting

14:00 - 14:05

Welcome Remarks by the Organizers

14:05 - 14:10

Remarks by Judging Panel Chairman for the Product Innovation Awards

Speaker:

Tony Jiang

Tony Jiang, Co-founder & Partner, Ocean Link (confirmed)

14:10 - 16:30

Product Innovation Awards Entries Presentation and Q&A

16:30 - 16:40

Product Innovation Awards Audience Voting

16:40 - 17:20

Executive Roundtable

Innovation and Investment in the Digital Economy Era

Digital innovation driven by the rapid development of modern information technology is transforming all industries and powering growth in the online and offline economy. How should travel companies ride the momentum of digital innovation and stay innovation-driven? How should they intensify the integration of internal and external innovations to capitalize on investment opportunities in the digital economy era?  

Speakers:

Don Jiang

Don Jiang, Managing Partner, Gobi China (confirmed)

Jay Shen

Jay Shen, Vice President, Ctrip (confirmed)

Tony Jiang

Tony Jiang, Co-founder & Partner, Ocean Link (confirmed)

Jiang Wang

Jiang Wang, Founder & CEO, Flight Master (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

17:30 - 18:30

Sunset Beer Party

Due to limited seating, the Entries Presentation event is restricted to invited guests only. If you have registered for the 2019 TravelDaily Conference to be held on August 28 and 29, please note the benefit details in the registration confirmation letter sent by the organizer.

The judges will evaluate and score each shortlisted case after the entries presentation on August 27. The Judging Panels will each select a Gold Award winner. The Shortlisted Entries, People’s Choice and the Gold Award entries will be presented at the Award Dinner Ceremony on August 28 (attendance by invitation only).

Venue: the 7th floor of the Shanghai International Convention Center.

09:00 - 09:15

Opening Remarks

Speaker:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:15 - 09:40

Keynote

Inspiration on Strategy, Competition and Value

Tongcheng eLong is thriving after listing on the Hong Kong Stock Exchange. By leveraging WeChat mini programs and artificial intelligence, it stands out among OTAs with substantial traffic flow and user volume.

What is the business logic behind Tongcheng eLong’s shift from B2B to B2C and become the most used WeChat mini program? As a travel startup, how to select the right track and the right competitors? How to develop the right value system for employees to nurture human resources? What are the trends that will impact on the travel industry? 

Speaker:

Any Wu

Any Wu, Founder & Chairman, Tongcheng Group (confirmed)

09:40 - 10:05

Keynote

Bringing Augmented Hospitality to Life

After 3 years of building the 'Augmented Hospitality' ecosystem through organic & external growth, it is now time for Accor to bring it to life.

This promise called 'All' (Accor Live Limitless) brings together the worlds of loyalty, partnerships, brands & digital, to completely rethink the existing approach of customer engagement in hospitality.

Speaker:

Maud Bailly

Maud Bailly, Chief Digital Officer, Digital, Distribution, Sales & Information Systems, AccorHotels Group (confirmed)

10:05 - 10:25

CEO Talk

Fliggy’s Globalizaiton and Localization Strategies

Fliggy, as the travel offshoot of Alibaba’s extensive ecosystem, plays an important role in Alibaba’s globalization strategies through delivering “Global Fun”. Despite having the formidable backing of the Alibaba group, Fliggy is still facing competition from aggressive rivals like Baidu-backed Ctrip and Tencent-invested Meituan and Tongcheng-Elong. 

How should Fliggy leverage Alibaba’s sprawling network and find a unique way to globalization and localization to facilitate the development of its partner businesses? 

Speaker:

Angel Zhao

Angel Zhao, President of Global Business Group and President of Fliggy, Alibaba Group (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

10:25 - 11:10

Presentation & Munch, Meet and Mingle

Presentation Hub

10:25 - 10:40

Presentation Hub Keynote 1

Innovative Applications Derived from Cloud PMS

Speaker:

Dean He

Dean He, Deputy GM of Sales Department, GreenCloud (confirmed)

10:40 - 10:55

Presentation Hub Keynote 2

Reimagining Cross-border Payments

Speaker:

Lee Qin

Lee Qin, Senior Business Director, Airwallex (confirmed)

10:55 - 11:10

Presentation Hub Keynote 3

New Model of Membership Travel in the Stock Era

Speaker:

Haibin Zhang

Haibin Zhang, Founder and CEO, MIUTRIP (confirmed)

11:10 - 11:30

Keynote

Technology Accelerating the Winds of Change in Travel – How to Ride This Perfect Storm

Technology has always been critical to developing global travel, increasing scale and access. While technology is giving people ever more ideas, options and control over their journey, it has put travel companies in the eye of the perfect storm, as technology has accelerated the winds of change in content, competition, consumer channels and connectivity.

Amadeus has developed technology in partnership with the travel industry for over 30 years. With a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need, Amadeus will give insights into global trends that are bringing massive change to travel and how Chinese companies can ride these winds of change to break through the storm.

Speaker:

Mieke De Schepper

Mieke De Schepper, Executive Vice President for Online Travel & Managing Director, Asia Pacific, Amadeus (confirmed)

11:30 - 12:15

Executive Roundtable

What Are the Genuine Needs of Today's Global Travelers?

This session explores the notable changes in the travel behavior of global consumers in the past 30, 15 and 5 years – specifically changes brought about by scientific and technological progress. The speakers will also talk about the challenges and opportunities for travel companies in China. For example, Booking.com has developed a differentiated marketing promotion model including co-branding with Spring Airlines, mobile application pre-installation and offline advertising. In the meantime, luxury products and services are being redefined, the middle class is on the rise and there is a demand for lower-level consumption in a wider area.

Speakers:

Marsha Ma

Marsha Ma, Vice President and Managing Director of China, Booking.com (confirmed)

Ming Foong

Ming Foong, Managing Director, Asia, Travelport (confirmed)

Vivian Yeh

Vivian Yeh, Vice President of Marketing, Greater China, AccorHotels Group (confirmed)

Jibo Zhai

Jibo Zhai, General Manager of Intelligent Translation Business, iFlytek (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

12:20 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

The Present and the Future for Accommodation

The macroeconomic climate has changed the market for accommodation industry. What trends and factors should the sector expect? How to tackle the challenges emerging in a rapidly changing environment? 

Speaker:

Jenny Zhang

Jenny Zhang, CEO, Huazhu Group (confirmed)

14:20 - 14:45

CEO Talk

Meituan’s Next Frontier

Meituan further consolidate its business streams to offer a comprehensive range of lifestyle experiences in local settings and overseas travel, under the leadership of its enhanced organizational structure. Meituan is a disruptor in the hospitality industry. What will it do to tap the potential market in the next stage of the Internet development, to empower its products and technology? How should Meituan, with its dominant role in attraction ticket booking, support the traditional industry and solve its key issues?  

Speaker:

Kevin Guo

Kevin Guo, Vice President, Meituan (confirmed)

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

14:45 - 15:05

Keynote

Artificial Intelligence in Mobility

Big data and artificial intelligence will have massive applications in the upcoming 5G era. For the travel and transportation sectors, what kind of mobility will it create if we combine big data and AI? And how will these applications improve service efficiency and deliver a better user experience? 

Speaker:

Jiang Wang

Jiang Wang, Founder & CEO, Flight Master (confirmed)

15:05 - 15:50

Presentation & Munch, Meet and Mingle

Presentation Hub

15:05 - 15:20

Presentation Hub Keynote 4

A Leading Provider of Integrated Global Payment Solutions for Airlines and Travel Industry Speaker

Speaker:

Cecilia Chen

Cecilia Chen, Manager of Financial Cooperation, Easy Pay (confirmed)

15:20 - 15:35

Presentation Hub Keynote 5

Bring Brand and Customer Closer

Speaker:

Daniel Deng

Daniel Deng, CEO, Join Digital Group (confirmed)

15:35 - 15:50

Presentation Hub Keynote 6

Reshaping and Intergratation of Hotels Under Upgrade Ages

Speaker:

Xue Zhang

Xue Zhang, CEO, BXG (confirmed)

15:50 - 16:15

CEO Talk

New Challenges for Ctrip in Its 20s

Ctrip has cemented its leadership in the OTA sector, at least for a while longer, with its edge as a pioneer in the market and the volume of users and resources it has amassed. What are the challenges and game-changing opportunities for Ctrip to tap the Internet economy further? 

Looking ahead, the third- and fourth-tier cities present high potential consumer markets, and the younger generations will become the ones with the most promising spending power. Meituan, in particular, is gaining momentum in acquiring new-generation customers from lower-tier cities. Given the disparity between high customer acquisition cost and low commission income, how would Ctrip tackle the difficulties in acquiring users from lower-tier cities? 

As the industry faces an economic slowdown, what Ctrip as an industry leader has perceived and discerned about consumer demand and new growth opportunities that may affect the future trends of tourism?

Speaker:

Jane Jie Sun

Jane Jie Sun, CEO, Ctrip (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

16:15 - 16:35

Keynote

Digital Transformation in Travel & Tourism

The journey to becoming a digital organization enables organizations to fundamentally transform the way people work together to deliver excellent customer experiences and ultimately higher business performance. This session will share technologies such as AI, Blockchain, Quantum, Mobile and others and the impact they will have in travel and tourism.

Speaker:

Dee K. Waddell

Dee K. Waddell, Global Managing Director, Travel & Transportation Industries, IBM (confirmed)

16:35 - 16:55

Keynote

Build up Brand Reputation and Win the Heart of Your Audiences in Overseas Markets Leveraging Social Marketing

What are the latest travelling behaviour of overseas travellers from different markets? In today's social networking era, what are the key implications for travel companies and brands to connect with their target audiences and build up brand reputation in overseas markets?  Twitter will unveil its unique insights in overseas travellers, and share the best social marketing practices of top global travel brands, aiming at providing some key learning points and inspirations for Chinese outbound travel business.

Speaker:

Martyn U’Ren

Martyn U’Ren, Head of Research, Asia Pacific and MENA, Twitter (confirmed)

16:55 - 17:40

Executive Roundtable

The Future of Business Travel

The business travel sector is undergoing tremendous changes with uncertainties ahead. Though travel demand is maintaining, companies are tightening their grip on travel budget, which is the second largest corporate expenses. On the other hand, TMCs are facing serious service challenges – how to make the booking process simpler and more efficient, how to help corporate managers keep track of every dollar spent, and how to enhance the personalized experience for employees?

What strategies will TMCs adopt to deliver true values for corporate customers? Will mobile technology, customization, sharing economy, new booking solutions and online payment affect the evolution of business travel? 

Speakers:

Bei Huang

Bei Huang, Deputy Director, General Sales Department, Sales Committee, China Eastern Airlines (confirmed)

Mike Ding

Mike Ding, Managing Director, Greater China, HRS (confirmed)

Sarah Chen

Sarah Chen, Senior Vice President of Sales & Marketing, Diaoyutai MGM Hospitality (confirmed)

Yiping Yang

Yiping Yang, CFO, GreenTree Hospitality Group (confirmed)

Zhu Hou

Zhu Hou, Deputy General Manager, China Air Service Ltd. (confirmed)

Moderated by:

Jonathan Kao

Jonathan Kao, Managing Director, Greater China, BCD Travel (confirmed)

19:30 - 21:30

Awards Dinner(Invited Guests Only)

Venue: the 7th floor of the Shanghai International Convention Center.

09:00 - 09:15

Opening Remarks

Speaker:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

09:15 - 09:35

Keynote

The Next Frontier

BTG Homeinns Hotels has a sizeable customer base and has been creating more value in the accommodation space. How should BTG Homeinns Hotels consolidate what it has achieved and go for the next frontier through brand differentiation, product innovation and experience optimization?

Speaker:

David Sun

David Sun, General Manager, BTG Homeinns Hotels Group (confirmed)

09:35 - 09:55

Keynote

Driving Hotel Digital Innovation in a Changing Market

Luxury hotels in China are facing changing demand profiles – luxury travel is softening, yet the spending at second-tier or lower-tier cities is scaling up, boosting demand for higher-end hotels. How can luxury hotels track consumer demand insights and plug gaps in their segmented offerings? 

Hilton is at the forefront of using smart technology to deliver digital and mobile innovation to improve user experience. What can be learnt from this experience?

Speaker:

Wendy Huang

Wendy Huang, Senior Vice President and Commercial Director, Greater China & Mongolia, Hilton (confirmed)

09:55 - 10:35

CEO Talk

Reshaping China’s Luxury Hotel Market

The consumer profile for luxury hotels has been evolving. In the face of challenges such as manpower shortage and copycats in the changing ecosystem, how are international hotel management groups maintaining or reshaping their positioning? How are they building effective operation and management models to stand in the market calling for diversified brands?

Speaker:

Kent Sun

Kent Sun, Chief Development Officer, Greater China, IHG (confirmed)

Jeff Ning

Jeff Ning, President, Wanda Hotels & Resorts (confirmed)

William Zhao

William Zhao, VP of Development & Strategic Alliances, Greater China, Wyndham Hotels & Resorts (confirmed)

Tim Zhang

Tim Zhang, Chief Operation Officer, White Swan Hotel (confirmed)

Allan Jiang

Allan Jiang, Director, Horwath HTL (confirmed)

Moderated by:

Anne Yuan

Anne Yuan, Chief Consulting Officer, Integration Hotel Management Consultants (confirmed)

10:35 - 11:20

Presentation & Munch, Meet and Mingle

Presentation Hub

10:35 - 10:50

Presentation Hub Keynote 7

How can Hotel Intelligent Front Desk Help Check-in Service?

Speaker:

Philip Zhang

Philip Zhang, Co-founder, Rest Hour Technology (confirmed)

10:50 - 11:05

Presentation Hub Keynote 8

How to Monetize Voice Entry in Hotel?

Speaker:

Vic Shen

Vic Shen, Founder & CEO, Aiello (confirmed)

11:05 - 11:20

Presentation Hub Keynote 9

Innovation of Crossover

Speaker:

Yan He

Yan He, Founder & CEO, MOVIETEL (confirmed)

11:20 - 12:00

Executive Roundtable

How to Target New Generation Consumers Through New Media and Technology?

Hotels have expanded their marketing channels to WeChat H5, short videos and KOLs beyond OTAs, metasearch engines, mobile applications. Knowing how to woo new-generation consumers through new media and technology is the key to improve returns on marketing efforts.

Speakers:

Qiang Zhi

Qiang Zhi, Marketing GM, Meituan Hotel Booking Business & Meituan Ticket Booking and Travel Business (confirmed)

Chris Chen

Chris Chen, General Manager of Brand Marketing, Shanghai Vienna Hotel Management Company (confirmed)

Frank Huang

Frank Huang, Vice President, Fliggy (confirmed)

Olivia Chen

Olivia Chen, VP Marketing & Omni Channel, China, Club Med (confirmed)

Hua Liu

Hua Liu, Founder & CEO, Zhiketong (confirmed)

Moderated by:

Joe Xu

Joe Xu, Senior Vice President, Super 8 Hotels (China) (confirmed)

12:00 - 12:20

Keynote

Accommodation Upgrade Driven by Data Application

Speaker:

Xiaojun Lin

Xiaojun Lin, CEO, JointWisdom (confirmed)

12:20 - 14:00

Lunch

14:00 - 14:20

CEO Talk

Dossen International Group: Bringing Oriental Wisdom, Culture, Aesthetics, and Lifestyle to the World

Dossen International Group was ranked the 14th in the "2018 Top 325 Global Hotel Groups" ranking published recently by the HOTELS magazine. Dossen has achieved a breakthrough in building 15 hospitality brands since its establishment in 2006. However, have the Chinese hotel groups transformed themselves to be more successful than their international counterparts? The competition in hospitality is increasingly intensified with the rise of trendy and lifestyle hotel brands along with the existing budget and midscale hotels. What theory and methods will Dossen adopt to provide better user experience? What are the opportunities for Dossen to grow further in the hospitality industry? 

Speaker:

Allan Cheng

Allan Cheng, Founder, Chairman & CEO, DOSSEN International Group (confirmed)

Moderated by:

Joseph Wang

Joseph Wang, Chief Commercial Officer, TravelDaily (confirmed)

14:20 - 14:40

Keynote

How do Digitization, Mobility and Intelligence Bring Private Economy to Hotels

The development of digitization, mobility and intelligence bring new opportunity to hospitality industry. How to make use of technology to empower hotel and acquire more private traffic to get high revenue?

Speaker:

Lynn Meng

Lynn Meng, President, JinJiang WeHotel (confirmed)

14:40 - 15:20

Executive Roundtable

The Digital Journey of the Accommodation Industry

The hotels that lack long-term strategic planning are adopting a piece-meal approach in the use of technology devices, but such systems are not effectively used to achieve the desired results. As the economic climate changes, hotels are not investing enough in product upgrade and new technology to generate revenue growth or improve user experience. When introducing new technologies, hotels should consider whether the technologies can enhance personalized interaction with customers, and help employees create better experiences for customers.

Bill Gates once said that we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Hoteliers need to keep tab of industry trends and make them work for them. How has the accommodation industry been affected by new technologies such as mobile Internet, IoT, big data, cloud computing, artificial intelligence and blockchain? What technology trends will emerge for the next five years or more? 

Speakers:

Marco Li

Marco Li, Head of IT, Greater China, Wyndham Hotels & Resorts (confirmed)

Tarry Wang

Tarry Wang, Co-founder & COO, Xiaozhu.com (confirmed)

Steven Tu

Steven Tu, Vice President, GreenCloud (confirmed)

Amir Ye

Amir Ye, Co-founder & Vice General Manager, XIEZHU TECHNOLOGY (confirmed)

Yu Yu

Yu Yu, BU President, Jinjiang Metropolo Hotels (confirmed)

Moderated by:

Michael Zhu

Michael Zhu, Vice President, New Century Hotels & Resorts (confirmed)

15:20 - 15:50

Munch, Meet and Mingle

15:50 - 16:10

Keynote

Latest Tech Trends of Revenue Management and Hotel Group Revenue Optimization

Revenue management driven by data, machine learning and artificial intelligence has shifted from applying for independent hotel to hotel groups. How to establish a revenue management solution for hotel groups and improve their performance? From talent management to process optimization, what are the successful revenue management cases for hotel groups and what can we learn from them? What are the trends of hotel group revenue optimization in the future?

Speaker:

Charles Wang

Charles Wang, Assistant Vice President, China, IDeaS Revenue Solutions (confirmed)

16:10 - 16:45

Executive Roundtable

Future Trends about Home-Share

The expansion of the home-sharing industry has been unruly in the past few years and it has been a game of burning money. More than half of the short-stay rental companies in the sector reported slower income growth than GDP growth and sharp drops in average occupancy rate year-on-year. 

The Chinese government issued specifications for the shared accommodation sector last year. On the other hand, OTAs and hotel groups are encroaching on the alternative accommodation sector. How would short-stay rental companies respond? As a product of the millennial era, shared homes tend to be personalized and technologically smart. What will the home sharing sector be like in the future?

Speakers:

Changle Yang

Changle Yang, CEO, Tujia (confirmed)

Zhiqiang Shen

Zhiqiang Shen, Founder & CEO, IYOUJIA (confirmed)

Mark Zhang

Mark Zhang, CEO, LvYue Group (confirmed)

Junjie Lai

Junjie Lai, Head of Business Strategy, Meituan ZhenGuo Homestay (confirmed)

Moderated by:

Martin Hu

Martin Hu, Operation Director, Yunma Smart Technology (confirmed)

16:45 - 17:25

Executive Roundtable

The Next Steps for Independent Hotels?

What is soft brand compared to the concept of franchising? Is it a packaging concept or a real solution to meet the needs of individual hotels? What do independent hotels really need – branded distribution channels, marketing plans, sales support, operating systems, inventory and reservation management systems, revenue management, loyalty plans or others? What should “soft brand” players do to get down to real business and meet the genuine needs of independent hotels? 

The relatively low threshold for establishing soft brands helps hotel chains attract more franchisees and expand economies of scale. But considering the loose structure of independent hotel collaborative models, how should hotel chains balance the negative brand effects caused by enlarged scale and lower quality control for brands?

Speakers:

Yong Chen

Yong Chen, President of Intermediate Hotel Business Department, Vienna Hotel Co., Ltd. (confirmed)

Qingning Xia

Qingning Xia, Founder & CEO, H Hotel (confirmed)

Jason Zhao

Jason Zhao, Founder & CEO, Qing Hotels (confirmed)

Ivy Fei

Ivy Fei, Founder & CEO, CHAO Sanlitun (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

Venue: the 7th floor of the Shanghai International Convention Center.

09:00 - 09:25

CEO Talk

Spring Airlines’ Tactics on Low-Cost Carrier Services

In the third quarter of 2018, the profitability of the civil aviation industry as a whole had declined, but Spring Airlines bucked the trend, driven by the carrier’s acquisition of a 1.63%  stake in China Southern Airlines. It is one of China’s best-known low-cost carriers (LCC) on social media, an antithesis to its low-profile and hard-at-work corporate style.

The transportation business is going through huge changes in terms of flight schedules competition, cross investment between airline alliance members and among different airlines, as well as striking a balance between core business and ancillary services. What does Spring Airlines see for the future development of LCCs in China's civil aviation industry from these three aspects? What is the carrier’s strategy in the LCC partnership with China Southern? What is Spring’s next step in expanding its global presence? 

Speaker:

Yu Wang

Yu Wang, Chairman, Spring Airlines (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

09:25 - 09:45

Keynote

Best of Human, Best of Technology - KLM Royal Dutch Airlines’ Progress in Personalization

Digital has matured - from playground to sales powerhouse. What does this mean? 

One step at the time: How KLM deals with big problems regarding the travel industry, with one sprint at the time.

Taking the buzzwords out of personalization: how KLM removes irrelevant words and steps and creates a human-like dialogue throughout your trip.

How KLM combines the best of technology and the best of human power throughout the journey: from inflight staff to social media service. 

Integration in the international markets: How KLM responds to the needs of the Chinese market with WeChat.

Speaker:

Guido van Til

Guido van Til, VP Digital Strategy, Air France KLM (confirmed)

09:45 - 10:30

Executive Roundtable

How Airlines Win Customers with Upgraded Services?

Airlines have introduced a range of new initiatives, such as all-channel ticket changes and refunds, paperless boarding, 100% online seat reservation, to improve customer experience and be proactive in adding value for users. At the same time, airlines will have more opportunities and challenges in developing service differentiation and user awareness.

Upgraded services offered by airlines push the evolution of distribution channels and stimulate service innovation on all channels. As services are upgraded and the competitive landscape changes, it is topical to explore who can stay on trend and win customers with products and service. 

Speakers:

Yi Li

Yi Li, General Manager, Marketing & Sales Committee, Shandong Airlines (confirmed)

Wei Xue

Wei Xue, CIO, Loong Air (confirmed)

Jia Liang

Jia Liang, Deputy Manager, Electronic Services Department of Electronic Commerce, China Southern Airlines (confirmed)

Nikki Zhang

Nikki Zhang, President, XF (confirmed)

Tianqian Qin

Tianqian Qin, CMO, VariFlight (confirmed)

Moderated by:

Joseph Xia

Joseph Xia, Founder & CEO, Yearth Group (confirmed)

10:35 - 11:20

Presentation & Munch, Meet and Mingle

 

Presentation Hub

10:35 - 10:50

Presentation Hub Keynote 7

How can Hotel Intelligent Front Desk Help Check-in Service?

Speaker:

Philip Zhang

Philip Zhang, Co-founder, Rest Hour Technology (confirmed)

10:50 - 11:05

Presentation Hub Keynote 8

How to Monetize Voice Entry in Hotel?

Speaker:

Vic Shen

Vic Shen, Founder & CEO, Aiello (confirmed)

11:05 - 11:20

Presentation Hub Keynote 9

Innovation of Crossover

Speaker:

Yan He

Yan He, Founder & CEO, MOVIETEL (confirmed)

11:20 - 11:45

Executive Talk

How will China Southern Airlines Map Its International Strategy after Quitting SkyTeam?

Following China Southern Airlines’ shock announcement to quit SkyTeam last November, the carrier renewed code-share agreement with American Airlines in December, along with a frequent flyer cooperation agreement and a memorandum of understanding on lounge access. Will China Southern join other aviation alliance in the future or establish an alignment of interests through code sharing, route sharing and even equity partnership? Will the independent model catch on in the civil aviation industry? How will China Southern map its international strategy?

Speaker:

Guoxiang Wu

Guoxiang Wu, SVP, International & Corporate Relations, China Southern Airlines (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

11:45 - 12:05

Keynote

Technology Empowers Overseas New Routes

The increased demand to fly creates more new routes. In the digital age, passengers have more extensive access to information throughout the decision-making cycle.Traditional digital marketing channels face more competition and challenges.Google signals powered by machine learning help you to reach those who are your best potential customers. Influencing customers who have not made decisions in advance will greatly improve marketing efficiency.

Speaker:

Yan Zhang

Yan Zhang, Airlines Vertical Manager, Google China (confirmed)

12:05 - 12:25

Executive Talk

Speaker:

Qihong Liu

Qihong Liu, Chairman, Loong Air (confirmed)

Moderated by:

Charlie Li

Charlie Li, CEO, TravelDaily (confirmed)

12:30 - 14:00

Lunch & Discussion

14:00 - 14:20

Keynote

How Lufthansa Group Drives Digital Innovation by Leveraging Startup Ecosystems?

The speed of innovation in Travel & Mobility Tech is accelerating. Globally more than 2,500 start-ups are working on the digitization of travel. Established players like airlines are thus increasingly competing with new, agile players. Gleb Tritus will share insight on the most relevant trends and will explain how Lufthansa is growing its footprint in the tech ecosystem to participate in groundbreaking technological developments at an early stage.

Speaker:

Gleb Tritus

Gleb Tritus, Managing Director, Lufthansa Innovation Hub (confirmed)

14:20 - 14:40

Keynote

Data Applications for Airlines Driven by Technology

Data warehouse, business intelligence, big data, artificial intelligence… Airlines have applied a range of technologies in different areas of business. Are these technologies extracting the maximum value behind data to address problems in data management, marketing augmentation and decision support?

Speaker:

Tony Zhang

Tony Zhang, General Manager of Airlines and Tourism, Gridsum (confirmed)

14:40 - 15:20

Executive Roundtable

New Retail, Another Battlefield

Many airlines have been actively exploring how to transform their retail in the past few years. Many special add-on products such as points monetization have appeared on the market. Airlines have increased the proportion of direct booking, taking advantage of the huge traffic and marketing capabilities through cooperation with channel partners. Retail agents are using service robots to reduce costs and improve efficiency.

In addition, the airlines with sharper retail awareness are offering dynamic product recommendations by applying market segmentation and customer profiling. They have also provided packaged products combined with third-party offerings and their own inventory to increase revenues.

What will airlines in the new retail era be like? What is the trend of aviation retailing? Travel retail will be more and more personalized. How will airlines effectively utilize technologies such as big data and artificial intelligence to get more valuable retail insight?

Speakers:

App Zheng

App Zheng, CIO & Marketing Management Dept. General Manager, Spring Airlines (confirmed)

Rocky Wang

Rocky Wang, Vice President of Marketing, West Air (confirmed)

Chris Guo

Chris Guo, Head of APAC, Datalex (confirmed)

Vivey Wan

Vivey Wan, Business Director, Travel Industry, China, Facebook (confirmed)

Cathy Zhu

Cathy Zhu, Senior Manager, Air China (confirmed)

Moderated by:

Ronnie Wang

Ronnie Wang, Regional Manager in North Asia, IATA (confirmed)

15:20 - 15:50

Munch, Meet and Mingle

15:50 - 16:10

Keynote

Key Success Factors for Digital Transformation of Airlines

Sharing the insights on the objectives of airlines digital transformation, analyze the key opportunities emerged for revenue improvement and cost efficiency, identify the key approach and implication on airlines organization.

Speaker:

Qiao Xie

Qiao Xie, Associate Partner, McKinsey & Company (confirmed)

16:10 - 16:30

Keynote

Business Innovation and Digital Upgrade of Air Travel Payment

How to provide customers with a securer payment solution in higher efficiency and convenience becomes a significant issue to be addressed by many airline companies currently. 

Opportunities and challenges for airline payment solution provider have changed profoundly in digital economy era. What will airline payment sector expect in the future? How to address the user needs through business innovation and technology upgrade? What can we learn from YEEPAY’s strategy and experience?  

Speaker:

Ricky Han

Ricky Han, CEO Assistant and General Manager of the Aviation Tourism Division, YEEPAY (confirmed)

16:30 - 17:15

Executive Roundtable

How to Create an Attractive Frequent Flyer Program Based on Big Data and Strategic Cooperation?

Frequent flyer programs are less attractive as there is a new generation of passengers, the cost of traditional point redemption mechanism is high and travelers have personalized needs for redemption. 

How can airlines make use of big data to accurately identify travelers’ needs and improve customer loyalty? How to expand redemption programs through cross-sector collaboration and tailor loyalty programs to fit younger generations’ daily life?

Speakers:

Tao Wang

Tao Wang, Deputy General Manager, Passenger Marketing & Sales Committee, Xiamen Airlines (confirmed)

Parker Sun

Parker Sun, General Manager, E-business Department, Commercial Committee, Sichuan Airlines (confirmed)

Maxwell Sun

Maxwell Sun, COO, Weiyo Network Technology Co., Ltd. (confirmed)

Shaun Ding

Shaun Ding, Senior Director, CRM & Loyalty Program, Greater China, Wyndham Hotels & Resorts (confirmed)

Moderated by:

Jeremy Zeng

Jeremy Zeng, General Manager, Worldwide Rewards (confirmed)

Aug. 27 - 29     Shanghai International Convention Center