• Market size and projections for the Asia Pacific total and online leisure/unmanaged business travel market
• Breakouts by channel (online travel agency vs. intermediary) and sector (air, lodging, car rental and rail)
• Online penetration forecasts by market
• Comprehensive analysis of Australia/New Zealand, China, India, Japan and Singapore
• Review of upcoming markets like Macau, Korea, Taiwan and Indonesia

Despite a global downturn that has been impacting the world economy since late 2008, Chinese consumers continue to show strong interest in traveling outside China in 2009, according to the latest China Outbound Travel Monitor from The Nielsen Company. The latest Nielsen Outbound Travel Monitor reveals that the majority (85%) of Chinese travelers will ‘definitely’ or ‘probably’ travel outside China within the next 12 months, either for leisure or business.

iRresearch will present their in-depth analysis on how the Chinese travelers research, plan and buy travel online and how the emerging channels are shifting the competition landscape.

Listen to the industry’s leading research authority and understand how you can deploy your strategy to meet the growing demand.

Travel suppliers (hotels/airlines) and distributors are both developing rapidly, and so do the consumers in China. Some existing rules and hidden rules are no longer working, and are actually hurting the mutual benefit of both suppliers and distributors. Mr Cui will present his analysis on the current challenges among travel suppliers, travel distributors and the consumers. Mr. Cui will then introduce new rules and principles for China travel industry which centered on putting consumers first, and establishing a win-win and sustainable relationship among suppliers, distributors and consumers.

It’s time for a break! Meet with a potential client, get some work done or go star gazing.

Despite the global downturn, China is still the hotspot of world’s travel market by achieving 12% growth rate for the first half of 2009, measured by number of domestic travelers. China’s domestic air traffic also achieved over 20% of growth rate on a year-to-year basis.

For global companies, China is no long the future. China has become the focus of a world that is looking for a way out of swamp.

So what is the impact of the financial crisis has on the travel and tourism industry as a whole? Did you see the sign of recovery? What role China should play in this transformation? What is the best strategy for multinational travel companies when they consider entering China market?

What are the biggest pitfalls and challenges while the multinational travel companies are making merger and acquisition worldwide, especially in emerging markets, like China and India?

Listen to industry veteran Glenn Fogel and understand how you can avoid these mistakes.

Mr. Akeroyd will present the top challenges as identified by travel agents, airlines and hotels today, and suggest some strategies to overcome those hurdles. Mr. Akeroyd will also present some real examples of how technology is being deployed by Amadeus' customers to address challenges and make the most of new opportunities.

Competition in China’s tourism market is growing fiercer and demand for quality tourism services increasing steadily among Chinese tourists. Today, the core competitiveness of successful travel service providers depends on mastering innovative scientific, technological and innovative management techniques in a rigorous and thorough manner to create a value-added service chain that can deliver a decisive competitive advantage.

Indian’s online travel market remains a mere USD 2 billion slice out of the sizeable USD 40 billion pie. But investors remain optimistic about the future of India’s online travel marketplace based on its deregulated aviation market and the upgraded IT infrastructure. Listen to Indian's leading travel services company and understand how VIA uses innovative technology to revolutionize the travel domain in India and grows its annual turnover to US$400 million in just 3 years of existence.

The workshops conducted by the leading technology providers and industry experts will provide the travel professionals the hands-on experience and practical skills to drive their revenue, engage with the customers, strengthen the brand loyalty and improve the conversion.

• How the travel companies increase their ancillary revenue by offering more value-added services to customers?
  Speaker:
  Christopher Dennis, General Manager, Europ Assistance
• How to measure the ROI for online marketing? How the travel companies develop the effective online marketing mix to improve their conversion?
  Speaker:
  Richard Li, Vice President of Sales, OYESGO.com
• How the travel companies use social media tools to engage with customers and improve their brand loyalty?
  Speaker:
  Jens Thraenhart, Executive Partner, Dragon Trail

• How the travel suppliers and intermediaries choose the right payment system? How the 3rd party payment providers help the travel companies improve the online booking volumes?
  Speaker:
  Matt Huang, Business Development Director, IPS
• Hotel Distribution and Revenue Management Trends；Revenue Management Key Principles；What is the role of Revenue Manager?
  Speaker:
  Christine Liu, Country Manager, China, EasyRMS
• How the Chinese SMEs develop its e-commerce strategy with the consideration of their investment budget and current business models?
  Speaker:
  Zhongwei Li, CEO, ShopEx

Enjoy a delicious meal and mingle with fellow attendees.

The traditional tour operators in US and Europe have been fighting back by leveraging their stronger supplier partnership and integrating the online channels with their reliable and personalized service infrastructure. But the online adoption for Chinese tour operators is still in the very early stage and they have a long way to go to make some real deal online besides having a poor functioned website.

So how the Chinese tour operators could well integrate their high street shops with the comprehensive online solutions and win over the online competitors?

The cruise travel has been booming over the past several years in China market and Taiwan has welcomed the largest cruise group from mainland China with 12,000 travelers joining nine different groups. But the cruise travel is still being perceived as a luxury product by normal Chinese travelers and the distribution channels for cruise travel are still underdeveloped with very low online penetration.

So how the international cruise companies can appeal their products to Chinese consumers? And how they can develop the efficient distribution network in the next decade? How long it will take for Chinese to book cruise online?

It’s time for a break! Debate the day's proceedings and approach that leader you have been waiting to meet.

The Chinese car rental market has been described as rapid, small, fragmented and full of Chaos. It is estimated that China has over 400 registered car rental companies with over 40,000 cars in operation. The insufficient credit system and lower credit card penetration rate have hampered the multinational companies from making the real breakthrough in China.

But none of them could afford to lose this lucrative market as it is anticipated that the market size for car rental will reach over RMB18 billion and the number of car in operation will surpass 300,000 by 2015.

So how the local players tailor their products to meet the fast-growing demand from Chinese consumers? Will the international car rental companies adopt the different strategy to succeed in China? Which channel is the most efficient one for them?