Despite a global downturn that has been impacting the world economy since late 2008, Chinese consumers continue to show strong interest in traveling outside China in 2009, according to the latest China Outbound Travel Monitor from The Nielsen Company. The latest Nielsen Outbound Travel Monitor reveals that the majority (85%) of Chinese travelers will ‘definitely’ or ‘probably’ travel outside China within the next 12 months, either for leisure or business.

For global companies, China is no long the future. It is the present. China has become the focus of a world that is looking for a way out of swamp and nobody can afford to ignore this lucrative market.

The China Travel Distribution Summit 2009 will be a gathering of some of the world and China's leading travel industry leaders and executives to discuss core issues affecting the travel industry and how the travel organizations can partner together to improve market share, to collaborate in revitalizing the travel and tourism sectors as well as to seek out implementable solutions that can help transform, drive efficiency and improve bottom-line performance for the travel industry.

• How China is different from the other parts of world’s travel market? How Chinese consumers are buying travel?
• What do global travel companies need to consider as they enter China? How they can avoid the pitfalls while they make merger and acquisitions in China?
• How the restructuring of Chinese airline industry will impact the market competition?
• How the hoteliers can successfully develop the win-win partnership with the Chinese intermediaries?
• Whether the integration of social media and travel search will finally happen in China?
• How the emerging distribution channels are impacting China’s distribution landscape?
• What impact the mobile technology will have on altering consumer travel planning behavior?
• Will the traditional GDS model thrive in a fast-changing online marketplace?
• How the traditional tour operators could transform themselves to compete with the online players?
• How the Chinese DMOs, car rental and cruise companies are using internet to sell to Chinese consumers?
• Special focus session: Incredible India

TravelDaily(www.traveldaily.cn), published in 2006, is China’s leading online publisher and event organizer focusing on distribution, marketing and technology developments in the travel and tourism industries.

With our vast distribution and growing coverage, TravelDaily is now acknowledged as the Chinese travel industry’s No.1 source of free, local and international news. China Travel Distribution Summit and China Travel Innovation Summit hosted by TravelDaily have been regarded as the most prestigious industry event in China.

• Decision-makers understand how China travel market is evolving and how you can develop your China entry strategy.
• Distribution professionals learn what technologies you need to create and maintain profitable distribution partnerships, and how to get maximum control of the most profitable distribution channels – in other words, how to sell more for less.
• Travel technology vendors understand how Chinese travel companies are using technology to streamline their business processes and sell to their customers, and how they are planning, buying and deploying technology. In essence, how to sell your technology to Chinese companies.
• IT professionals learn how to build connectivity with Chinese airline and hotel suppliers, how to ensure seamless and cost-effective system integration, and how to develop fine-tuned web interfaces and booking processes to appeal to Chinese netizens and improve the conversion ratio.
• Marketing professionals understand how to use technology to know your customers, improve brand awareness, strengthen customer relationship and develop the right marketing mix to improve ROI.